Black Technology Editor

Chapter 12 Are you kidding me?

Pengcheng, Nanshan District.

Yihai Building.

Lu Chen met the so-called Lihua Promotion Company in a three-bedroom commercial house.

The company's environment was even worse than he had imagined. Lihua Promotion Company had a total of 130 people squeezed into an office of less than [-] square meters, feeling very aggrieved.

General Manager's Office.

Lu Chen met the boss of Lihua Promotion Company, Li Jun, a rather young man.

This was Lu Chen's first impression.

After the two parties exchanged polite remarks, they began to enter the topic.

"Mr. Li, I wonder how much your company's customer acquisition cost is?"

Hearing this, Li Jun couldn't help smiling. He understood that the young man who looked like a college student just out of school didn't know much about the game industry.

"President Lu," Li Jun cleared his throat, "After a mobile game is launched, it usually goes through five stages: user acquisition, user retention, user activation, user payment, and user loss.

And the work we do to promote is user acquisition.User acquisition can be said to be the life of a game. Without users, the so-called active and paid games are of course nothing. "

After hearing this, Lu Chen nodded slightly.

Li Jun continued to smile and said: "As for user acquisition, there are several key indicators, namely activation rate, number of new users per day, user installation cost, user acquisition cost, and new user conversion rate.

I think among these indicators, Mr. Lu is most concerned about user installation costs and user acquisition costs. "

Lu Chen was a little confused, and said depressedly: "Is there any difference between the two?"

"Of course there are differences. The cost of user installation refers to the promotion fee divided by the total number of user installations, while the user acquisition cost refers to the promotion fee divided by the number of new users it brings."

Hearing this, Lu Chen understood: "You mean, the cost of user acquisition is the most important thing?"

"That's right!" Li Jun nodded, "This is also the core of our promotion work. Our job is to let customers get the most users at the least cost and reduce the cost of user acquisition!"

Speaking of this, Li Jun stood up, picked up two forms, and handed them to Lu Chen and Zhang Mingbo respectively.

"This form records the average user acquisition cost of domestic and overseas mobile games in recent years. It can be clearly seen that the average user acquisition cost of mobile games has been rising."

Lu Chen glanced at the chart, and it was indeed as Li Jun said, the histogram has been showing an upward trend.

"Mr. Li, if according to the description in this form, the average iOS user acquisition cost is as high as 3.4 US dollars, doesn't that mean that we have to pay 23 yuan for each user acquired?"

Hearing this, Zhang Mingbo couldn't help but whisper, the acquisition cost of this user is too high.

According to this data calculation, how many users can 80 get? More than 3 but less than [-]!

Note that this is only the initial acquisition of users. After the acquisition of users, there is still a problem of retention rate. That is to say, if others play your game and find it not fun, they will uninstall it. This is not within the scope of promotion.

Hearing Lu Chen's question, Li Jun nodded: "Normally speaking, yes! However... since our company can survive in the fierce promotion market, we naturally have our unique advantage, that is, our user acquisition cost is only 80.00% of peers!"

Speaking of this, Li Jun looked confident.

A simple translation of this sentence is, we are cheap.

"Then what is your company's price?"

"Mr. Lu, I think we should take a look at your company's products first, what do you think?"

Li Jun said with a smile.

"That's the truth."

Lu Chen glanced at Zhang Mingbo, Zhang Mingbo immediately took out the phone knowingly, and said, "This is the game developed by our company."

Li Jun lowered his head, and a mobile game app with an exquisite cover appeared in front of him.

"Miracle Continent."

He muttered something in a low voice, then clicked on the app and loaded the game.

As the trial continued, Li Jun's face became more and more ugly, and finally stood up suddenly, and said angrily: "I, Li, have never offended the two of you, what do you mean by this? Are you kidding me?"

His voice was very loud, and after a while, the outside of the office was full of people.

Li Jun's sudden anger confused Lu Chen and Zhang Mingbo.

"Is this a game made by your company? A company that can make this kind of game will spend 80 yuan to come to our company for promotion?"

The more Li Jun said, the angrier he became.

He thought he had a client, but instead he met two bums who played tricks on him.

At this moment, Li Jun, whose mood was up and down, completely broke out.

Although Li Jun's company is not big, he himself is a senior game promoter and worked in a large game company in his early years.

Later, he resigned and came out to work on his own. It can be said that even he himself can't remember the number of games he has been exposed to.

Whether a game is good, how much it costs to develop, and how much budget is needed for promotion, Li Jun can almost tell at a glance.

Li Jun's first impression of the Miracle Continent game was that it was definitely the work of a world-class game manufacturer.

The production cost of this kind of game is at least in the unit of [-] million, and it is not surprising that this game costs a billion.

Although it's just a simple contact, he can still see that this game is much more sophisticated than the most popular moba mobile game in China, King Pesticide.

And how much is the development cost of the king pesticide?

Five hundred million!A full five billion!
Just ask, a big company that can spend 80 million or even [-] billion to develop this game will spend [-] to find a small workshop like him to promote the game?

Isn't this someone pretending to be hunting with a dead mouse pinned to his waist?

"Please go out immediately, both of you, or don't blame me for being rude!"

Li Jun pointed out the door and said angrily.

pat!

"Don't fight! Everyone has something to say!"

Suddenly, the door of the office was opened, and a young girl rushed in. It was Li Jun's girlfriend, Sun Lihua.

The girl stopped in front of Li Jun, separating the two parties.

When Li Jun saw his girlfriend, he forcibly suppressed the anger in his heart, but his face was still very ugly.

Lu Chen didn't expect that Li Jun would have such a big reaction after seeing the Miracle Continent game.

"Mr. Li, it's not that we're playing tricks on you. This game is indeed made by our company. As you can imagine, the development cost of this game is very high. For this reason, our company has almost exhausted all its funds."

After some explanations from Lu Chen, Li Jun gradually calmed down, but he was still somewhat skeptical.

It wasn't until Lu Chen took out the copy of Miracle Continental's copyright that Li Jun finally believed that the masterpiece of the mobile game just now was really owned by the young man in front of him.

(End of this chapter)