Black Technology Editor

Chapter 29

The direct sales model of domestic new energy vehicles and Tesla is different, and the franchise sales model is mainly adopted.

The biggest advantage of this sales model is to reduce the manufacturer's operating costs and obtain greater profits.

Of course, anyone who has experienced the exploitation of 4S stores knows that when buying a car at a 4S store, there are a lot of fees such as financial management fees, service fees, and decoration fees.

A car priced at 20 will cost at least 23.

Tesla's direct sales model is different. Its price is fixed and cannot be bargained, but at the same time, its car buying experience is much better than that of ordinary 4S stores.

Another advantage of the direct sales model is to grasp the pricing power.

You know, the pricing power of a car is very important.

If the 4S store completely monopolizes the manufacturer's sales channels, it means that the manufacturer's pricing power will be taken away by others, and the manufacturer will be in a weak position between the two parties.

From this perspective, direct marketing seems to be a good way to avoid being blocked by others.

But if you want to sell directly, the manufacturer must have a high enough profit.

Most of the domestic new energy vehicles take the low-priced route, unlike Tesla, which sells for more than 30 yuan, and orders are scheduled until next year.

Magic City.

Inside a 4S store.

"Husband, why don't we go buy Model 3, these cars are not very good-looking."

A delicate-looking girl held her boyfriend's arm, looked around, and curled her lips.

The salesman next to them was a little embarrassed when he heard this.

Indeed, because of the low cost of domestically produced new energy vehicles, not only are they not as good as Tesla in terms of performance, but even their styling is more earthy.

This can be reflected in sales.

Even BYD, the leader of domestic new energy vehicles, sells for a lot lower than Tesla, but its sales volume is still not as good as that of the other side.

Not to mention those unknown car companies, the cars built one by one, to put it bluntly, are simply electric cars with a cover.

The boyfriend raised his glasses and felt a little dissatisfied.

They have already seen Tesla's cars, and when they look at these cars again, they really feel like they are out of class.

"Do you have a car with a better shape?"

The man looked at the sales lady beside him and asked.

"Yes," the saleswoman nodded, "We also have a newly arrived Ruijin 5 new energy vehicle, I can take the two of you to have a look."

"Ruijin 5? Is it the one that is shown every day in the advertisement?"

"Correct!"

The man glanced at his girlfriend, the two discussed it and decided unanimously: "Okay, let's take a look."

Walk to another booth.

A royal blue brand new car is placed here.

The body of the car is different from the heavy feeling of domestic cars. This car has a very strong sense of streamlines, giving people a strong visual impact, and the first impression is that it is stylish.

It has to be said that humans are visual animals.

No matter how good the performance of a car is, if it is made ugly, others will not even have the desire to try it.

And Ruijin 5 has put a lot of effort into the model. This model, let alone compared with ordinary domestic cars, is much more compelling than Tesla's best-looking models.

"Yes, this car is very nice, but I don't like the color, is there a red one?"

When the girl saw this car, she immediately became interested.

"I think it's a nice color."

The man whispered beside him.

"I'm sorry you two, don't say red, even this one has already been ordered by others. If you two want to buy it, you can only place an order and queue up."

"What? Still waiting?"

The girl was a little upset when she heard this.

The man knows a little bit about this Ruijin 5 car. It is said that the battery life of this car has reached an unprecedented 15 kilometers, and the charging speed is super fast, and it can be fully charged within [-] minutes.

It is not an exaggeration to say that it is a revolutionary new energy vehicle.

Not to mention customers, there is also a lot of controversy about this car among peers.

Some people say that Ruijin Group is a gimmick and hype, while others maintain a wait-and-see attitude, but without exception, none of them can really believe in the performance of Ruijin 5.

nonsense!

Why can you, a second-rate car company, do things that other big manufacturers can't do?

"Can we take a test drive?"

the man asked.

"This should work!"

The saleswoman struggled and agreed.

After all, in theory, the car has already been sold.

After half an hour.

The three came back from the test drive. After the man got out of the car with his girlfriend, he showed a satisfied expression on his face.

"I want this car!"

"Sir, I'm so sorry, this car has indeed been bought, and the buyer will come to pick up the car in the afternoon. I'll take you for a test drive, which is considered a violation of the regulations."

The man and his girlfriend looked at each other, and they were really bought away.

The man is also stubborn, there is no reason to let go of what he likes.

"Then let's order one, that's all right!"

"Okay, please follow me here to pay." The female salesperson suddenly showed a professional smile on her face.

A month later.

With the continuous fermentation of word-of-mouth of Ruijin 5 new energy vehicles.

Buyers discovered that the car actually performed exactly as advertised.

Now, the customers who came to buy Ruijin 5 almost smashed the threshold of the 4S shop.

But the production capacity of Ruijin 5 cars is too low.

It is not that the production capacity of Ruijin Group is really so low, but that the production capacity of the battery management system of Chensheng Technology is insufficient.

Without this battery management system, Ruijin 5 is only a little bit better than ordinary domestic cars, and it is not comparable to first-line brands such as Tesla.

As for shoddy goods, it’s not that He Anmin has never thought about it, but he knows that doing so will only lead to large-scale car return disputes. In the end, the brand that has been established with great difficulty will be ruined, not to mention the lack of money. .

Wan City.

Chensheng Technology.

Lu Chen received another call from He Anmin.

"Mr. He, it's not that I won't increase production capacity, but our factory only has five production lines, and [-] sets in two months is already the limit of production capacity."

"Oh, Mr. Lu, the 3.4 sets of daylilies are cold in two months!" He Anmin kept loosening his tie anxiously, "Do you know how many cars we sold in a month? [-]!"

"hiss!"

This time, Lu Chen was taken aback.

You must know that in the current domestic market, BYD is the number one in sales, and its sales in September were 1.86 vehicles.

The world's largest sales volume is Tesla, with a total sales volume of 3.7 vehicles in September.

It seems that Tesla's sales are still stronger than that of Ruijin 5, but don't forget that Tesla is the sales volume of all models in the global market, while Ruijin 5 is only in the domestic market!
It can be said that the Ruijin 5 car is completely sold out!
(End of this chapter)