Big data in China

Chapter 11 How does China get on the big data express? (2)
The Web 2.0 era is based on the rise of social networks, so big data should be based on human relationships, through the production and exchange of information, resulting in a huge explosion of information.For Chinese companies, the most important thing is to change the business process and culture, not how to make choices and implement big data analysis.You know, the "first to eat crab" enterprise will stay ahead, and the follower will miss the opportunity.So data will be the next big natural resource and will separate the winners and losers in every industry.

With the advent of the era of big data, enterprises should cultivate three internal capabilities: the ability to integrate data, the ability to explore the value behind the data, and the ability to act quickly and in real time.As an IT industry elite said: "If an enterprise develops these three capabilities in information governance, its ability to control the future big data era will be enhanced, and the challenges it will face will be minimized."

In essence, big data-based processing and analysis can bring huge value-added value to enterprises, but big data itself does not have much value.

Being Backward is Reality--Chinese Enterprises Need More Participation

"Domestic IT companies, especially software companies, have lagged behind in the deployment of big data." An IT industry executive believes that this is mainly because domestic companies have weak foundations in areas such as databases, data warehouses, and business intelligence.

"Domestic companies still have opportunities in this area, but they need to identify the industry and entry point. I am more optimistic about Internet companies, such as Baidu, Alibaba, and Tencent. Internet companies like Baidu, Alibaba, and Tencent have more opportunities than traditional IT and software companies."

In fact, although Alibaba, as China's largest e-commerce company, is already using big data technology to provide specific services, there is no domestic company that is really working towards big data.For example, Alibaba uses big data technology to automatically analyze and determine whether to grant loans to companies through the company's transaction data, without manual intervention in the whole process.So far, Alibaba has lent more than 300 billion yuan.However, a professional does not think these are really big data.He said: "Many domestic companies are splitting up, and the product data is not connected. In the short term, this can improve efficiency, but in the long run, this is against the direction of big data." Companies will be platform companies like Facebook, Apple, Google, etc.

Dividing the cake--Internet companies take the lead

With the increase in the number of netizens in my country and the rapid development of the tertiary industry, my country's Internet industry has made remarkable achievements. It has accumulated some experience in user behavior accumulation and data processing, forming a network covering hundreds of millions of netizens and radiating all walks of life. the whole industry chain.However, as far as the entire industry is concerned, compared with the development of foreign Internet industries, my country's Internet industry is still in the embryonic stage of the era of big data, which is one of the realities we have to face.Compared with several traditional industries, only search engines and e-commerce in my country can effectively utilize big data at the level of business model and management level.Traditional industries such as telecommunications, finance, etc. have not been able to carry out effective applications.

But from another perspective, the business and industry characteristics of Internet companies can be relatively ahead in data analysis, and they are more likely to directly form breakthroughs.Specifically, the most influential in this regard in China are Baidu, Sina, Alibaba, Tencent and other major Internet giants.From the big data application and development rules of these giants, we can see some prospects for big data application.

Baidu’s application of big data is based on search. It launched Baidu Index, Baidu Data, Baidu Billboard, etc., which provide Internet search consulting reports for various industries through the search behavior data of Internet users, or advertisers. Earn profit by providing relevant search statistics.Baidu's biggest advantage lies in its huge user base and user stickiness.However, problems have also emerged. The search results are personalized, and the correlation between search results and advertisements has been limited. Whether Baidu's big data application can go far enough, we will wait and see.

There is a saying that "the cash income of the e-commerce industry comes from data".What innovations and developments do e-commerce websites such as Taobao and Tmall under the Alibaba Group have in the application of big data?
It once developed the Ali Inquiry Index, which created a "huge reputation", that is, buyers will compare the products of multiple suppliers before purchasing goods, which is reflected in the statistics of the Alibaba website.In early 2008, Jack Ma, former chairman of Alibaba, observed an unusual decline in the inquiry index and made scientific predictions for enterprises, thus helping thousands of small and medium-sized manufacturers.Merchants can keep abreast of various situations in the industry through this service, and make scientific and reasonable business decisions.

As another well-deserved giant of the Internet in China, how does Tencent realize the application of big data on instant messaging tools such as QQ and WeChat?

In fact, Tencent's layout in the data field is mainly focused on products, but currently there are not many individual services that can be opened to the outside world or created through in-depth processing.Two app analytics tools are worth noting: Tencent Analytics and Tencent Compass.

There are also big data application models of other Internet companies that are worthy of our observation: Ctrip.com has formed a set of new service models and service systems based on deep mining of user habits; The relationship between the growth of new users, hoping to realize the systematic and digital management of the Internet; Sina Weibo has established a data department, and initially formed a small social media data analysis and mining ecology... Countless Internet companies have begun to re-examine their industry positioning , in the context of the big data era, promote data resources and data value to its core strategy.

To sum up, the emergence of big data not only brings opportunities for Internet companies, but also provides great opportunities for emerging startups.

The increase in the amount of data is an opportunity and challenge for every enterprise. If it can be used effectively, it can further explore how to combine personalization and intelligence, so as to increase the advertising business and innovate a new Business model, find the combination point to increase user stickiness, effectively develop new products and new services, thereby reducing operating costs, it is best to achieve economies of scale and economic benefits through big data, and use the big data industry as a link to further Drive the development of my country's economy and promote a reasonable cycle of data circulation.

Opportunities always coexist with challenges.For every enterprise, this is like the rising sun in winter. If you move forward towards the rising sun, you will definitely see the dawn, but you must also take measures to keep warm and find the right fulcrum, so that you can move the earth.

Chaser's China - Reaching a Crucial Crossroads

Michael Kanter participated in the China-U.S. accession negotiations as the U.S. trade representative and later served as Secretary of Commerce in the Clinton administration.He has participated in China's WTO accession negotiations several times and has experienced the key links in the process of China's accession to the WTO.

Regarding China's development, Michael said: "I'm not a prophet, and I can't predict it. However, I think China will always be a powerful country in the world. This is good news. China has lifted so many people out of poverty, more than in history. Any country. China and the United States have a critical relationship and need to be closer. China's economy will surpass the United States in the near future to become the world's largest economy. China is currently changing its growth model and improving its position in the global value chain .”

In the most difficult stage, many people with outstanding achievements in the field of scientific research in China left the motherland to develop abroad. They felt that there was no hope for China.Especially those high-tech talents who study aerospace, aerospace, aircraft manufacturing, modern ships, engines and other disciplines, many of them have chosen to leave this country.

Although most of them can only do odd jobs or work as assistants in some small companies after going abroad, they still went to European and American societies without hesitation.At that time, China did not have any platform for them to display their technical talents, and they could earn a salary of several thousand yuan a month abroad, which was almost equal to the entire salary of a domestic research institution for a lifetime.

What about those who chose to stay and grow up with China?They may not be the group with the best grades, and they have not met the standards for European and American powers to take them in, but these are the people who stand firmly with their motherland.Facts have proved that these people who stayed and fought with the country have achieved a great cause, while those who chose to leave mostly wasted their lives and talents in obscurity.

In recent years, China's economy has developed rapidly, and technology has also advanced rapidly.Such as aerospace, military industry, computer chips, numerical control equipment, precision machining and satellite navigation, etc., have been successfully developed, and the people who created them will also be remembered in history.They sacrificed a lot, which is rare in the world.The Chinese will write their stories on this road full of thorns, and devote generations of hard work to the pursuit of China.

Compared with 30 years ago, China has undergone tremendous changes. The recent development goal is no longer to solve food and clothing, but to achieve a well-off life for all, surpassing moderately developed countries, and then realizing national rejuvenation.This is a goal that has lasted for more than 100 years. The Chinese nation has been struggling to catch up in the field of science and technology since modern times. Over the past 60 years since the founding of New China, China is rapidly shortening the distance from the highest international technological level at an incredible speed. difference.Striving to catch up is a nationwide mobilization and a transcendence strategy for the whole nation.China, which has repeatedly missed the global technological revolution in history, is now urgently calling for technological innovation.

What the future "Made in China" faces will no longer be the low-end market that can win only by cheap prices.However, with the acceleration of this process, Chinese companies, both at home and abroad, are increasingly feeling the competitive pressure brought by multinational giants.

China has now reached a crucial crossroads. We must upgrade our industries in order to avoid the "trap".

More importantly, as the scientific outlook on development has taken root in the hearts of the people, the Chinese people have become more and more aware that the previous model of economic development, which relied solely on increasing capital investment, manpower input, and material consumption, not only faced an insurmountable growth limit, but also faced excessive "Overdraft" will bring deep and unbearable harm to our future.Moreover, in recent years, the global economic recession triggered by the financial crisis has also provided a more intuitive example for us to accelerate the transformation of the economic development mode and promote the optimization and upgrading of the industrial structure.

Now, China is facing new challenges.

☆Industrial upgrading

How to carry out China's future industrial layout is a big problem and a big challenge for the Chinese government and entrepreneurs with a sense of mission.Why must industrial upgrading be carried out?Because China is still moving towards industrialization and has not really completed the construction of industrial civilization (including the information industry and the new technological revolution), China is still a backward student.This is a very long historical period, so China's industrial upgrading has reached a critical moment, and it has also reached a new round of in-depth stage.

First, to realize the transformation from Made in China to Created in China, and from Made in China to Made in China with more elements created in China, because creation is a basic industry, and manufacturing is the foundation of this industry. Unity rather than opposition.

Second, while realizing industrial upgrading, we must also do a good job in industrial transformation.We want to build a strong industrial country and a strong manufacturing industry, so that the eastern and midwestern regions can develop in a balanced way, instead of throwing away what we already have.The correct approach is to relocate eastern industries to the central and western regions, thereby making room for industrial upgrading in the eastern region.

Third, control the proportion of virtual economy and real economy to achieve a healthy balance.We want our economy to be built on solid rock, not sand.The stone is the manufacturing industry, and the beach is the virtual economy such as finance.Now, even a powerful economy like the United States is seeking to revive the manufacturing industry and promote the return of manufacturing to the United States. Can we pay the price of hollowing out the manufacturing industry for industrial upgrading?Of course not.

Therefore, China must emphasize industrial power when upgrading its industry and insist on taking manufacturing as the economic foundation.At this point, big data is of crucial significance, because it has a geometric multiplier effect on the industrial strength of a country. We can use big data technology to increase production capacity, save raw materials, and help the industry to upgrade normally. conduct.

☆The population is too large and the population structure is unbalanced

Demographic dividend is an economic term that describes short-term benefits. The rapid development of China's economy is inseparable from the contribution of demographic dividend.

This academic term also has its exciting positive side.However, calculating the long-term interests of a nation and a country requires comprehensive consideration.In other words, overpopulation is still the primary problem of China's population, and the imbalance of population structure is even more worrying to us.

With the upgrading of China's industrial structure, our demand for labor-intensive industries will gradually decrease, and the demand for labor will also shift from quantity to quality.Then, controlling the population scientifically becomes the task that the government's population work must face.In this regard, big data technology has ample stage to display.

☆Informatization upgrade
Information civilization is also called "post-industrial civilization", which is the advanced stage of industrial civilization.At this stage, people will become the masters of technology and information, use information and communication technology to drive economic and social transformation, and produce all-round revolutionary changes in various fields such as industrial agglomeration, industrial production, commercial retail, and social life.

China is also facing the major mission of informatization upgrading. The realization of informatization technology will lead to positive changes in the entire Chinese industrial industry and business forms, which in turn will bring about revolutionary changes in the entire Chinese economy and society, and help China complete industrial upgrading smoothly. , to the developed countries.

According to forecasts, by 2020, there will be 500 billion wireless devices connected to the Internet worldwide, which is 10 times the number today.Global wireless networked devices will extend from current mobile phones and automobiles to medical, education, energy, manufacturing and other fields, all the way to all terminal targets.But China still has a lot of work to do. For example, China's current broadband network speed is less than 1/10 of South Korea's, but the price is much higher than that of foreign countries. How to increase broadband investment and accelerate China's informatization process?Cloud computing has been booming around the world, and quite a few companies in China are speeding up their layout and have made some progress. How should they go to the next level to develop China's mature cloud computing industry and lay a solid foundation for the era of big data? To pave a broad and solid bright road in the opening of China?These are specific questions and they are all very important.

Our traditional industries also have huge potential for upgrading. The system integration of information technology and industry can transform China's traditional industries, and then achieve high value-added growth, and help China's industries to upgrade as a whole in another field .Under the circumstance that the new information technology promotes the rapid change of the global economy, how to grasp this form in an overall sense and realize China occupying the commanding heights of the global economy has become an urgent and major issue.

☆ Social management model upgrade

The social management model refers to the management system of a country.We know that the effectiveness of war depends on the mode of combat, and the effectiveness of social management also depends on the mode of social management.In any field, "pattern" is a place with high concentration of technological content, and it is the top priority of "energy".The greatest value of big data in social management is the complete innovation of the model, which subverts people's habits and creates a new and highly effective model.

(End of this chapter)