Big data in China

Chapter 16 China's first batch of 4 billion companies that value big data ([-])
At the same time, it has also developed a cloud security system with a global scale and leading technology to help its security guards and anti-virus software to better serve users and protect users' online security. Of course, it also protects the data it has mined. quantity.As one of the largest Internet security companies in China, 360 has a high-level technical team. Its 360 Security Guard, 360 Antivirus, 360 Security Browser, 360 Security Desktop, 360 Mobile Guard and other products integrate a product group, almost involving the Internet. All the needs of users have also made it a leading brand of network security in China.

According to statistics in 2013, 360’s personalized start page and its sub-pages have an average daily unique visitor number of nearly 2 million, with an average daily click volume exceeding 6 million; monthly active users of PC-side products and services have reached 4.61 million , the user penetration rate of its products reached 96%; the total number of users using 360 Mobile Guard reached about 3.38 million, and its market penetration rate was as high as 70%.In addition, the monthly active users using 360 browser reached 3.3 million, and the user penetration rate is close to 70%, which is far ahead in the domestic browser industry.Finally, 360's search engine also has completely independent intellectual property rights, has a stable market share of more than 18%, and has become an important participant in the Chinese search market.

Since its establishment in 2006, it took only five years for 360 to redefine Internet security and rewrite the market structure.

●Model: 360 is the first advocate of free security, advocating that security, as the basic service of the Internet, should be completely free, and has established a business model that is completely free for users;

●Technology: 360 applies its own search engine technology to the security field, and has built a 360 cloud security system that is in the leading position in China in terms of scale, number of users, and usage;
●Security: This is the most important point. 360 redefines Internet security with a brand-new user experience, and establishes the concept of a comprehensive security concept, that is, security is not only equal to killing viruses, but also means data security, privacy security, and account security , download security, and the "full health" of the computer without dead ends.Innovation and openness have always been the DNA of 360. Through user experience innovation, technological innovation and business model innovation, 360 has accumulated more than 4 million massive data sources in the era of big data. Through resource sharing, users can obtain high-quality security experience, It also allows its business partners to get rich returns.

Combined with our above analysis, and then take a look at 360's products and services, you will have new experience and understanding.

Security guard: Trojan horse and computer "full protection"

360 Security Guard is a must-have security software for surfing the Internet with stronger functions, better effects and more popularity among users.Due to its ease of use and good reputation among users, the number of users who prefer to install 360 has exceeded 4 million.It has multiple functions such as checking and killing Trojans, cleaning plug-ins, repairing vulnerabilities, computer physical examination, etc., and has created the "Trojan Firewall" function, relying on pre-emptive detection and cloud identification, it can comprehensively and intelligently block all kinds of Trojans and protect user accounts. , privacy and other important information.

At present, the threat of Trojan horses has far surpassed that of viruses. 360 Security Guard uses cloud security technology to perform well in intercepting and killing Trojan horses, in terms of effect, speed and professionalism, and can effectively prevent personal data and privacy from being stolen by Trojan horses. It is known as "The first choice to prevent Trojan horses". 360 Security Guard itself is very lightweight, and it also has various system optimization functions such as boot acceleration and garbage cleaning, which can greatly speed up computer operation. The included 360 software housekeeper can also help users easily download, upgrade and forcefully uninstall various application software .

Antivirus: powerful antivirus software for free forever

360 anti-virus is one of the anti-virus software with the largest number of users in China. 360 anti-virus is a completely free anti-virus software. It innovatively integrates five leading anti-virus engines, including the internationally renowned BitDefender virus detection engine and Xiaohongsan virus detection engine. engine, 360 cloud detection and killing engine, 360 active defense engine, 360QVM artificial intelligence engine.Five engines are intelligently scheduled to provide full-time and comprehensive virus protection. It not only has excellent killing ability, but also can defend against new viruses and Trojans in the first time.

Moreover, 360 antivirus is completely free, no activation code is required, it is light, fast and does not freeze the machine, and the false killing rate is far lower than other antivirus software. The unique technical system of 360 antivirus occupies very little system resources and has little impact on the system running speed. 360 Antivirus also has a "Do Not Disturb Mode", which automatically enters the "Do Not Disturb Mode" when the user is playing a game or opening a full-screen program, with smoother game fun. The combination of 360 antivirus and 360 security guard is a golden combination for safe surfing the Internet.

Search: Safe, Clean and Effective Competition

360 Search is a search engine with independent intellectual property rights, including search products such as web pages, news, film and television, etc., bringing users a safer and more authentic search service experience. 360 not only masters general search technology, but also creates innovative technologies such as PeopleRank algorithm and thumb plan.At present, a core search technology team composed of hundreds of engineers has been established, with tens of thousands of servers. The huge spider crawler system crawls up to one billion web pages every day, and the number of high-quality web pages indexed by the engine exceeds tens of billions. The speed of web search And the quality has reached the advanced level.

Secure Desktop: Desktop Security and Convenient Applications
360 Security Desktop currently has hundreds of thousands of cool Internet applications, which are divided into more than ten categories such as games, videos, novels, music, shopping, life, fashion and entertainment, practical tools, investment and financial management, pictures, social networking, and news. Covers all mainstream popular applications.All its applications adhere to the "green" principle, are non-toxic and free of plug-ins, and have been certified by the 360 ​​Security Center. After clicking the download, users can directly access the desired application with one click.

Safe browser: Let users surf the Internet with confidence

360 Safe Browser is a safe and easy-to-use new-generation browser on the Internet. It has a domestic leading malicious website library and uses a cloud detection and killing engine to automatically block malicious websites such as trolling, fraud, and online banking counterfeiting.The original "isolation mode" allows users to not be infected when they visit Trojan horse websites.Non-trace browsing can protect users' online privacy to a greater extent.

The most important thing is that 360 Safe Browser is small in size, fast in speed, rarely crashes, and has dozens of practical functions such as translation, screenshots, mouse gestures, advertisement filtering, etc., and has become the preferred choice of Internet users.

Speed ​​Browser: Provides a fast browsing experience
360 Speed ​​Browser is a fast, secure and seamless dual-core browser.Based on the Chromium open source project, it has lightning-fast browsing speed, complete security features, and a large number of rich utility extensions.In addition, in order to be more suitable for domestic users, it has added practical functions such as mouse gestures, super dragging, restoring closed tabs, and address bar drop-down list. With the smooth operation experience of the original Chromium, you can browse the web smoothly and feel at ease.

Mobile Guard: Privacy Protection and Harassment Blocking
360 Mobile Guard is a completely free mobile phone security software: it can effectively block spam text messages and harassing calls, and restore the mobile phone to a quiet space; networked cloud killing malware, real-time monitoring software installation and networking, and completely eliminate malicious chargeback infringement; encryption The communication records of important contacts prevent personal privacy from being leaked; the system can be cleaned up with one click to easily speed up the operation of the mobile phone.There are also many functions such as attribution display and query, automatic IP dialing to save phone charges, traceless SMS, etc., which not only bring users a full range of mobile phone security and privacy protection, but also make users use mobile phones more convenient and fast.

Mobile Assistant: A premium assistant for your smartphone
360 Mobile Assistant is a resource acquisition platform for Android smartphones, providing massive games, software, music, novels, videos, and pictures, through which you can easily download, install, and manage mobile phone resources.All the information resources provided have been audited and certified by 360 Safety Testing Center, green and non-toxic, safe and worry-free. 360 Mobile Assistant helps users obtain network resources in a more traffic-saving, faster, more convenient and safer way, and injects fresh colors into users' Android phones.

Baidu: Three-tier layout in the era of big data
From the initial debate on the definition of big data to the discovery of the application value of big data and the negotiation of cooperation directions, China's big data industry has entered a stage of pragmatic development.It has not only attracted the attention of the government, but also created a healthy competition environment among China's hundreds of billions of companies that value big data.Among them, Baidu is the overlord of the domestic search engine industry.

In 2012, at a world marketing forum, Baidu Vice President Wang Zhan introduced Baidu's understanding and layout of big data to people: "In the era of big data, the amount of information is huge, and both garbage and gold are contained in it. Only good alchemy can find gold, which is the most important cognition in the entire era of big data.” He believes that big data is another disruptive technological change in the IT industry after cloud computing and the Internet of Things, which is important for the economy. Development, corporate decision-making, organizational and business processes, and personal lifestyles will all have an immeasurable and huge impact.People are generating huge amounts of data every minute and every second. Big data is not only huge in volume, but also of various types.

He said: "Please believe that Baidu is launching a big data revolution to meet the needs of the times. We have already prepared the layout for the big data era from the three levels of data, tools and applications, and provide advertising users with more in-depth Mining the value of data to optimize marketing decisions."

So, where is Baidu's advantage?At the data level, Baidu, which has successfully defeated the world giant Google in the domestic market, has the largest consumer behavior database in China, covering as much as 95% of Chinese Internet users, and responds to 50 billion search requests per day on average. , the search market accounted for 87%, and there is Baidu Alliance, 60 alliance partners have an average daily behavior of 50 billion times a day.In addition, another flagship product of Baidu, Tieba, has an average daily visit volume of 5.5 million. Baidu Zhizhi has solved 1.9 million user problems in total. Speed ​​storage and analysis of user data.All platform data has formed a data collection, which records the entire real journey of consumers from demand, search, purchase, to use and sharing.

With this advantage, Baidu has a huge amount of data that can fully reflect the real needs of consumers.On this basis, Baidu has established five major data system platforms: Baidu Index, Sinan, Billboard, Data Research Center and Baidu Statistics, to help companies understand consumer behavior, interest changes, industry development status, market dynamics and trends in real time. , competitor trends and other information, so that they can timely and correctly adjust the company's marketing strategy.

☆Technical Analysis

In addition to the above five major data platforms, Baidu’s technical analysis is also leading. It has analysis methods such as consumer portraits and brand probes to help advertisers gain insights into the stories behind consumers, such as their points of interest, differences in regional behavior, and media contact. What are the points, brand awareness, and lifestyle, etc., and thus systematically form various data statistics and marketing guidelines that are closest to the facts, providing valuable information for customer brand integration and market strategy formulation.Guaranteed by strong technical analysis capabilities, customers can benefit from Baidu's database. They no longer need to market based on their feelings, but can make accurate investments based entirely on data.

☆Joint business plan

Baidu is actively improving its relationship with advertisers and jointly conducting research on big data marketing.For example, in 2012, Baidu and Procter & Gamble jointly launched a cooperation called "Joint Business Plan", including market research with consumer portraits as the main content, in-depth insight into consumers' perception of brands and products, Help them explore new ways and means to influence consumers.The two parties also jointly innovated the brand marketing of big data, such as the "Thank you mother" campaign, and built an official website with Procter & Gamble. Users can mark the mother's location on the map to convey their gratitude and concern for their mother.

In this in-depth cooperation between the two parties, Baidu can integrate all-media platform promotion resources such as Tieba, maps, wireless clients, and MP3, and combine the customer's first-line stores and sales platforms to achieve very good results and maximize the use of each other. Data resources have also allowed me to accumulate practical experience in marketing in the era of big data and awareness of consumers.

☆Product promotion of data application
Without specific products, the application of big data becomes a tree without roots.With products, there will be pragmatic development, and the application of big data can be implemented, and the value of big data can be expanded to a deeper level, to integrate social data, benefit consumers and users, and truly become an inseparable and important part of the industry.Baidu's achievements in product promotion can be regarded as the best in China, including voice assistants, image recognition, machine translation, search, advertising and other products, which have successfully applied big data, greatly enhancing the value of its products .

Speech Recognition
Baidu relies on massive data and uses deep learning technology to greatly improve the accuracy of speech recognition, reaching a relatively high level in the industry.

Search
Baidu itself started with search, so its search products have always been in the leading position in China.By mining and integrating big data, Baidu now provides a more intelligent search service.For example, if we search for "population of Shanghai" on Baidu, it will directly give us an accurate number without opening other web pages to search, which is very convenient.

The advancement of search products has not only created the value of Internet advertising, but also brought infinite value beyond IT, which is the social application that benefits and facilitates the people.For example, it provides the public with medical and traffic search services that meet their livelihood needs.We can easily and quickly obtain information about the causes, symptoms, and treatments of related diseases through search engines, and we can also consult doctors online and register online, which meets the huge demand of Chinese society for this.This is also a promising application field of big data, and Baidu is at the forefront in China.

light application

"Light application" refers to the application products of big data in the mobile industry.Baidu is committed to developing light applications that can provide convenience on the mobile Internet, and strives to achieve the goal of making it easy for ordinary users to obtain and use. It not only develops its own data source, but also makes data a "value" that users can obtain at any time.

☆Open big data laboratory
Baidu has established a big data laboratory to provide services for product development and promotion, and has opened cloud computing and big data capabilities to developers, lowering the development threshold.This gives ordinary developers a huge application stage, allowing them to stand on the shoulders of giants and promote the common progress of big data technology.This open platform can provide developers with comprehensive services such as development, testing, and operation. Many tools and services rely on Baidu's big data capabilities.

Now, big data has entered a stage of vigorous development in China, and hundreds of billion companies such as Alibaba, Baidu, 360 and Tencent have begun to grow into China's big data giants.Driven by them, small and medium-sized enterprises should also tailor their clothes and quickly follow up based on their own conditions to jointly create China's big data industry chain, collaborate, and continue to explore and innovate under the guidance of the government and the drive of large enterprises.

(End of this chapter)