Rebirth of the 80s New Farmer
Chapter 1426 Sales Problem
Chapter 1426 Sales Problem
Calling yourself just to show off in front of others?
How did this make him look like a child who got a baby, always wanting to show off in front of others.
"Hey! Brother, did you hear that?"
"Okay, I'll call you every half hour."
Just treat yourself as an aunt in the kindergarten to coax the children.
Wan Feng turned off the mobile phone, took back the antenna and handed it to Han Guang's family: "Call the number 06688 every half hour."
"Do you want to keep calling? What about midnight?"
midnight?Wan Feng laughed wretchedly: "Hehe, if you're not sleeping, you can breathe too, anyway, that's what he asked for."
Han Guang's family was depressed, this guy was out of trouble again, isn't it sick to call in the middle of the night!
If Wang Wanshi did something shameless in the middle of the night, would he shrink back in fright when the pager suddenly sounded?
drink drink drink drink!
Xia Yingying unexpectedly saw Wan Feng's face showing an expression that only hooligans often have, and she was a little surprised.
Seeing Xia Yingying staring at him, Wan Feng immediately said seriously: "Continue our topic, these two numbers are Ye Qianwen's and Yu Jiadong's pager numbers, you can contact them."
Xia Yingying carefully put away the pager number, stood up and shook hands with Wan Feng: "Assistant Wan, then we will contact Manager Ye and the others."
"goodbye!"
After Xia Yingying paid the bill and left, Wan Feng and Han Guang's family also left the teahouse.
"What shall we do next?"
Wan Feng talked to himself.
Under such circumstances, Han Guang's family never answered the conversation, and Wan Feng could only talk to himself.
"Let's go take a look at Teng Kang's warehouse and see if Zhang Shiqian has transferred the car to Teng Kang's name."
It has been ten days since Ten Kang cleaned up the warehouse, and he was busy with the auction these days and didn't bother to ask.
Wan Feng was talking to Xia Yingying, but it was not convenient for Yang Jianguo to come forward, so this guy stayed in the hotel to sleep.
Wan Feng and Han Guang's family didn't go back to call him either, they went out to take a taxi and came to the place called Weiling in Buji Town.
The taxi drove all the way to the door of the production team used by Teng Kang, and Wan Feng and Han Guang's family got off.
Before entering the yard, I saw two trucks unloading in the left and right wing rooms respectively.
Zhang Shiqian, Teng Kang, and Teng Kang Laozi stood in front of the main room, making gestures and talking without knowing what.
Seeing Wan Feng coming, Zhang Shiqian and Teng Kang came out to greet him.
"Has the car arrived?"
"Today is the first time to ship over, a total of 24 vehicles."
"See if this warehouse is packed properly."
The warehouse cleaning was carried out by Wang Chulong's subordinates. More than 40 people came and worked for two days.
The last time they cleaned up here, Wan Feng didn't come to see it.
Teng Kang led Wan Feng around the warehouse.
The overall cleaning is good, and the rebuilt walls are evenly jointed and have a smooth feeling.
There were glass shards on the walls and barbed wire fences more than a foot high, and the house was replaced with railing-type anti-theft doors and windows.
Wan Feng also poked his head into the well in the yard to have a look. The well was obviously newly cleaned and clear.
Zhang Shiqian's own stevedores, two people per car, unloaded the motorcycle very quickly, and unloaded the motorcycle into the warehouse in more than ten minutes.
The motorcycle stomped two heights against the wall, and there was still a lot of space left.
There is no problem in unloading fifty vehicles in these two wing rooms at one time.
With the source of goods, the next step is to sell.
It is a problem to pile up capital turnover here without sales.
Wan Feng asked Teng Kang what sales plan he had.
"I am also planning to use the form of agency to support a few agents in Shenzhen. I have also talked with a few people who are interested in joining in the past few days, but the negotiation has not yet been made."
The general sales model in the market now is the merchant model, which is the distribution of large households.
Those like Zhang Shiqian belong to big households, under him, agents like Teng Kang carry out redistribution, and finally distribute to retailers.
Whoever gets the money quickly will account for the bulk of the sales.
Just like Teng Kang, although he has only started working now, if he sells more in Shenzhen, Zhang Shiqian will naturally lean towards him.
For manufacturers like Wanfeng, it saves trouble and worry.
Just package the product to a certain dealer and you're done.
Then you come to pick up the goods with the money, and I see the money shipped to you.
There are advantages and disadvantages. The disadvantage is that the manufacturer does not have its own sales network and cannot control it. When the market is good, it will not show anything. Once the market is sluggish, it will cause a large backlog of products.
Moreover, the feedback of product defects is not timely. The product defects are fed back from retailers to distributors and then to the general reimbursement company. Such feedback will delay the opportunity of war.
The shortcomings of the product cannot be changed in time.
In the market, if a product has a defect, if it cannot be discovered and dealt with in time, even if it is only a day or two late, it will give the opponent a chance to surpass.
Motorcycles are now a seller’s market, so you don’t have to worry about selling as many as you have, and it doesn’t matter if you are slow to respond to problems.
But in a few years, the number of manufacturers will increase, and motorcycles will become a buyer's market. If there is a problem and the feedback is not timely, it will be a fatal problem.
Another problem is the after-sales service. Because it is a seller's market, as a dealer, you can easily sell the goods, so you often ignore the after-sales service, which makes it impossible for buyers to solve the maintenance problem.
Wan Feng had never heard Zhang Shiqian talk about the maintenance of motorcycles. This reflected from the side that he didn't care about maintenance at all. If there was a problem with the user, he would find a way to fix it by himself, and he had no time to deal with you.
I can't even sell my motorcycle, who will spare energy to take care of your maintenance.
It may be such a state.
No matter how good the quality of the product is, there is no possibility that it will never be bad. In the long run, because after-sales service will damage the reputation of the manufacturer, this is what Wan Feng does not want to see.
If you want to occupy the market for a long time, the product cannot be sold out and left alone.
Another point is that this form of sales often focuses on big cities, first-tier and second-tier cities.
Big cities have strong purchasing power, so there is naturally a guarantee of sales.
And cities below the third tier can't take care of it, which leads to the situation that people in small cities can only go to big cities to buy motorcycles if they want to buy motorcycles.
There is no way to talk about after-sales service.
Wanfeng's current low output cannot be taken into account, but when the output exceeds 50 or even one million units, it will inevitably develop in small and medium-sized cities.
At that time, the current sales network is obviously not suitable for the needs of development.
Therefore, Wan Feng felt that it was necessary to consider establishing his own sales network.
He plans to follow the [-]S store model of the previous car dealership and establish his own direct sales model.
That is, the sales model from manufacturers to grassroots dealers to users.
In this way, several turnover links in the middle are reduced, and grassroots dealers directly pick up the goods from the manufacturer to complete sales and after-sales.
Because of the reduction of intermediate dealers, users will also enjoy the benefits of low prices.
Do you want to use Tenkang as an experiment first?
This question popped up in Wan Feng's mind.
(End of this chapter)
Calling yourself just to show off in front of others?
How did this make him look like a child who got a baby, always wanting to show off in front of others.
"Hey! Brother, did you hear that?"
"Okay, I'll call you every half hour."
Just treat yourself as an aunt in the kindergarten to coax the children.
Wan Feng turned off the mobile phone, took back the antenna and handed it to Han Guang's family: "Call the number 06688 every half hour."
"Do you want to keep calling? What about midnight?"
midnight?Wan Feng laughed wretchedly: "Hehe, if you're not sleeping, you can breathe too, anyway, that's what he asked for."
Han Guang's family was depressed, this guy was out of trouble again, isn't it sick to call in the middle of the night!
If Wang Wanshi did something shameless in the middle of the night, would he shrink back in fright when the pager suddenly sounded?
drink drink drink drink!
Xia Yingying unexpectedly saw Wan Feng's face showing an expression that only hooligans often have, and she was a little surprised.
Seeing Xia Yingying staring at him, Wan Feng immediately said seriously: "Continue our topic, these two numbers are Ye Qianwen's and Yu Jiadong's pager numbers, you can contact them."
Xia Yingying carefully put away the pager number, stood up and shook hands with Wan Feng: "Assistant Wan, then we will contact Manager Ye and the others."
"goodbye!"
After Xia Yingying paid the bill and left, Wan Feng and Han Guang's family also left the teahouse.
"What shall we do next?"
Wan Feng talked to himself.
Under such circumstances, Han Guang's family never answered the conversation, and Wan Feng could only talk to himself.
"Let's go take a look at Teng Kang's warehouse and see if Zhang Shiqian has transferred the car to Teng Kang's name."
It has been ten days since Ten Kang cleaned up the warehouse, and he was busy with the auction these days and didn't bother to ask.
Wan Feng was talking to Xia Yingying, but it was not convenient for Yang Jianguo to come forward, so this guy stayed in the hotel to sleep.
Wan Feng and Han Guang's family didn't go back to call him either, they went out to take a taxi and came to the place called Weiling in Buji Town.
The taxi drove all the way to the door of the production team used by Teng Kang, and Wan Feng and Han Guang's family got off.
Before entering the yard, I saw two trucks unloading in the left and right wing rooms respectively.
Zhang Shiqian, Teng Kang, and Teng Kang Laozi stood in front of the main room, making gestures and talking without knowing what.
Seeing Wan Feng coming, Zhang Shiqian and Teng Kang came out to greet him.
"Has the car arrived?"
"Today is the first time to ship over, a total of 24 vehicles."
"See if this warehouse is packed properly."
The warehouse cleaning was carried out by Wang Chulong's subordinates. More than 40 people came and worked for two days.
The last time they cleaned up here, Wan Feng didn't come to see it.
Teng Kang led Wan Feng around the warehouse.
The overall cleaning is good, and the rebuilt walls are evenly jointed and have a smooth feeling.
There were glass shards on the walls and barbed wire fences more than a foot high, and the house was replaced with railing-type anti-theft doors and windows.
Wan Feng also poked his head into the well in the yard to have a look. The well was obviously newly cleaned and clear.
Zhang Shiqian's own stevedores, two people per car, unloaded the motorcycle very quickly, and unloaded the motorcycle into the warehouse in more than ten minutes.
The motorcycle stomped two heights against the wall, and there was still a lot of space left.
There is no problem in unloading fifty vehicles in these two wing rooms at one time.
With the source of goods, the next step is to sell.
It is a problem to pile up capital turnover here without sales.
Wan Feng asked Teng Kang what sales plan he had.
"I am also planning to use the form of agency to support a few agents in Shenzhen. I have also talked with a few people who are interested in joining in the past few days, but the negotiation has not yet been made."
The general sales model in the market now is the merchant model, which is the distribution of large households.
Those like Zhang Shiqian belong to big households, under him, agents like Teng Kang carry out redistribution, and finally distribute to retailers.
Whoever gets the money quickly will account for the bulk of the sales.
Just like Teng Kang, although he has only started working now, if he sells more in Shenzhen, Zhang Shiqian will naturally lean towards him.
For manufacturers like Wanfeng, it saves trouble and worry.
Just package the product to a certain dealer and you're done.
Then you come to pick up the goods with the money, and I see the money shipped to you.
There are advantages and disadvantages. The disadvantage is that the manufacturer does not have its own sales network and cannot control it. When the market is good, it will not show anything. Once the market is sluggish, it will cause a large backlog of products.
Moreover, the feedback of product defects is not timely. The product defects are fed back from retailers to distributors and then to the general reimbursement company. Such feedback will delay the opportunity of war.
The shortcomings of the product cannot be changed in time.
In the market, if a product has a defect, if it cannot be discovered and dealt with in time, even if it is only a day or two late, it will give the opponent a chance to surpass.
Motorcycles are now a seller’s market, so you don’t have to worry about selling as many as you have, and it doesn’t matter if you are slow to respond to problems.
But in a few years, the number of manufacturers will increase, and motorcycles will become a buyer's market. If there is a problem and the feedback is not timely, it will be a fatal problem.
Another problem is the after-sales service. Because it is a seller's market, as a dealer, you can easily sell the goods, so you often ignore the after-sales service, which makes it impossible for buyers to solve the maintenance problem.
Wan Feng had never heard Zhang Shiqian talk about the maintenance of motorcycles. This reflected from the side that he didn't care about maintenance at all. If there was a problem with the user, he would find a way to fix it by himself, and he had no time to deal with you.
I can't even sell my motorcycle, who will spare energy to take care of your maintenance.
It may be such a state.
No matter how good the quality of the product is, there is no possibility that it will never be bad. In the long run, because after-sales service will damage the reputation of the manufacturer, this is what Wan Feng does not want to see.
If you want to occupy the market for a long time, the product cannot be sold out and left alone.
Another point is that this form of sales often focuses on big cities, first-tier and second-tier cities.
Big cities have strong purchasing power, so there is naturally a guarantee of sales.
And cities below the third tier can't take care of it, which leads to the situation that people in small cities can only go to big cities to buy motorcycles if they want to buy motorcycles.
There is no way to talk about after-sales service.
Wanfeng's current low output cannot be taken into account, but when the output exceeds 50 or even one million units, it will inevitably develop in small and medium-sized cities.
At that time, the current sales network is obviously not suitable for the needs of development.
Therefore, Wan Feng felt that it was necessary to consider establishing his own sales network.
He plans to follow the [-]S store model of the previous car dealership and establish his own direct sales model.
That is, the sales model from manufacturers to grassroots dealers to users.
In this way, several turnover links in the middle are reduced, and grassroots dealers directly pick up the goods from the manufacturer to complete sales and after-sales.
Because of the reduction of intermediate dealers, users will also enjoy the benefits of low prices.
Do you want to use Tenkang as an experiment first?
This question popped up in Wan Feng's mind.
(End of this chapter)
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