Rebirth of the 80s New Farmer

Chapter 1612 Expanding the Brand's Influence
Looking at the time, there are still ten minutes left before eleven o'clock, and there is no time to keep it up.

Wan Feng began to announce: "Another team that won the first prize is the chip research and development team led by Cheng Gong and Gu Hongzhong. The Hope No. [-] processor they researched has been mass-produced and has received orders. Although these orders do not generate high profits, But it is of great significance, and this project may become the pillar industry of our group in the future, which is why they won the award."

If the chip is not announced, it basically belongs to an invisible and intangible industry.It is not like motorcycles and cars, as soon as it is built, people can actually see it as soon as it comes out.

And the chip, which is about the size of a finger cover, is not very eye-catching. At the end of the 80s, countless people didn't even know what it was.

If Wan Feng didn't say anything today, even many people in the Nanwan Group present would not know that the group still exists.

It doesn't matter if you don't know, Wan Feng said that it will become the pillar industry of the group in the future, which means it is very important.

The prize money for the first prize is 80 yuan.

Chen Dao, Gu Hongzhong and Cheng Gong came to the stage with smiles on their faces and took the banner and bonus check from Wan Feng.

Gu Hongzhong was the biggest winner at this year's commendation meeting, and took the stage three times to accept the award.

It can be seen that the status of the semiconductor department in Wan Feng's mind.

The bonus will be fully cashed out on the 26th, the day when the whole group pays wages, and the year-end bonus for ordinary employees will also be awarded together.

This year, the personal year-end bonus of the employees of the group is around 2000 yuan.

Compared with the group's profit this year, this amount of money is really small. There are 4000 people in the factory who have paid out a bonus of 800 million.

It's not that Wan Feng just posted such a stingy thing, it really wants to take care of the face of various manufacturers in Jiangwei Industrial Zone.

The year-end bonus for almost all manufacturers is between 1000 yuan and 2000 yuan. If you exceed this amount, you will break a balance.

You post too much, how can those small factories mess around?
Some small factories that make very small parts, like Wan Shuiming’s small factory, with 80 employees, make a profit of 50 million a year, and bonuses take up more than [-].

Can't live with more?
The annual meeting is over at this time, and there will be cultural performances in this meeting room in the evening.

At the end of the annual meeting, the winning teams were all beaming, while the non-winning teams were sharpening their swords and preparing to be on the list next year.

Everything in the supporting factories below is based on the example of the Nanwan factory, and they will do whatever the Nanwan factory does.

After the annual meeting of the Nanwan factory, the supporting factories also held their own annual meetings in the following days to give a series of commendations.

The garment factory also held an annual meeting. This year Wan Feng did not attend the annual meeting of the garment factory because he is no longer the owner of the garment factory.

From the day Luan Feng didn't pay him any dividends, even if he had no contact with the garment factory.

Now Luan Feng is the great dictator in the garment factory.

Wan Feng didn't care either, since they belonged to his own family anyway, no matter who cares, it's different.

Although Luan Feng has a big heart, she has been working hard in the field of clothing for more than ten years, and even a piece of iron can shine.

The clothing factory now focuses on two series of sports and leisure wear, one is the Huofeng series, which is a brand created by Luan Feng herself.

The other is the whirlwind series that Zhang Xuan created for her.

As for the original Fengfeng trademark, it is used on suits.

The fire phoenix series has a passionate and unrestrained style. The clothing colors are mainly warm tones, like the sun, and are deeply loved by the young people.

The whirlwind series is the opposite of the fire phoenix series, and the clothing colors are mainly cool tones. This target group is much wider. In addition to young people, it is also popular among middle-aged and elderly customers.

It is precisely because of the increasing influence of the brand that a large number of fake and shoddy goods appeared in the market, which seriously impacted the brand image of Fengfeng Garment Factory.

There were even counterfeit and shoddy products in Wahou Daji, and Luan Feng personally took people to the market to investigate and deal with a batch.

Although you can't see it on the surface, there are still deals behind the scenes.

This year's Fengfeng Garment Factory did not meet Luanfeng's profit plan, and the actual profit was a bit short of her 2000 million profit target.

This made Luan Feng not very happy after finishing the annual meeting.

She told Wan Feng about this trouble.

This is also a problem that needs to be solved.

Fake and shoddy products will not only weaken the influence of the brand, but also cause a decline in sales.

"In this case, let's take the direct sales route to recruit franchise stores."

The advantage of taking the direct sales route is that you can skip the link of middlemen and directly sell products to retailers at ex-factory prices, reducing the selling price of products.

It also guarantees brand authenticity.

As long as the goods are not sold from franchise stores, they can be declared counterfeit.

Of course, some people love to buy counterfeit goods because they want to get cheap, so that's okay.

Sooner or later, this road is going to go, although it is a little earlier now.

Originally Wan Feng planned to take this route on a motorcycle, but now the garment factory has taken the opportunity.

Wan Feng listed the joining conditions of franchisees item by item.

No matter how big the city is, if there is an operating store of not less than 1 square meters, the franchisee has to pay a deposit. Specifically, first-tier cities such as Beijing, Shanghai, Guangzhou have to pay a deposit of [-] yuan, and second- and third-tier cities pay [-]. and poverty-stricken areas to pay a deposit of [-] yuan.

There are no more than three franchise stores in big cities, two in medium-sized cities, and only one in small remote counties.

If there are multiple competitions at the same time, it is necessary to conduct a face-to-face assessment of the applicant, including an interview on character, understanding of the brand and loyalty.

At the same time to increase brand awareness.

Although it is now a seller's market, building a brand is still important.

It is a pity that it is too late to sponsor the [-]th Asian Games.

Wan Feng couldn't remember who was the clothing sponsor for the 1990 Asian Games, but he vaguely remembered Anta.

There is little hope of sponsoring the Asian Games, but it should be no problem to sponsor local delegations.

Wan Feng immediately gave Yan Ling a task to contact the Sports Commission of Beiliao Province to see if there were any sponsors for the clothes in Beiliao Province. If there was no Huofeng, he would sponsor thousands of sets of clothes.

In addition, Wan Feng also asked him to get in touch with the Bohai City football team and prepare to be their clothing sponsor for the next ten years.

Since [-], the Bohai City team will start a journey to dominate. If Wan Feng signs a ten-year sponsorship contract now, it will basically cover the glory days of Bohai City.

After Bohai football experienced the great glory of the 90s, it began to go downhill, and it didn't slow down until Wan Feng was reborn.

As a fan, Wan Feng is hesitant to do something for football.

Don't think about it for now, let's talk about it in a few years.

　Thank you Mr. Ma Zouri for the reward of [-] coins!
　　
　
(End of this chapter)