Rebirth of the 80s New Farmer

Chapter 2298 Toyota's confusion

Once Li Fu produces Qingfeng in Cane River, it will directly impact the Qingfeng in Sai Wan.

Fortunately, the Qingfeng in Xiwan is the exclusive version, while the Qingfeng in Lai Fu is just the regular version. The price difference is more than 4000 yuan. Even if there is a conflict, it should not be too big.

Since Xiwan is mentioned here, we have to talk about Guangwan Motor, a joint venture with GAC.

In the Huaguo car sales list in 99, Nanwan Xiongfeng ranked first with 15 cars in the low-end car sales list in the range of 160 to [-].

The South Bay Hurricane took second place with 890 vehicles.

The third place is actually related to Nanwan. It is Meirui produced in Guangwan. It ranks in the top three with monthly sales of 650.

From March 3000th when Miray was launched to October [-]th, it was exactly seven months. In seven months, Miray sold more than [-] units in Dongguang Province alone.

If the reconstruction is counted, the cumulative sales of Meirui Automobile in Xiguang and Nanyun, Hainan provinces exceeded [-] vehicles.

According to this speed of development, it is not a big problem to sell [-] vehicles by the end of the year.

For GAC, this is an achievement that they dared to dream too much. The sales in seven months are already equal to the two-year sales of their joint venture with Peugeot.

Since the sales are so promising, Guangwan has the idea of ​​upgrading and remodeling the car.

Guangwan's preliminary idea is to replace it with an automatic or manual transmission, and improve the interior with some grades, so that this car can be sold for about 14.

If it succeeds again, the next GAC will be equipped with an EFI engine and a model with a sunroof, and strive to push the price to more than 15.

After 15, this is considered a mid-range car.

Zhang Shiqian is supportive of Guangwan's idea, as long as he can make money, he will of course support it.

Wan Feng did not express his position on Guangwan's suggestion, and remained silent for the time being.

He is not at all surprised by the success of Mirui. Although it is said that success can only be achieved by striking while the iron is hot, this car is still a hot seller if you do not strike while the iron is hot.

Since the Nanwan Group appeared in the automobile field like a dark horse, Huaguo's automobile environment has been very different from the previous life.

Honda was temporarily blocked out of the country, and the Honda Accord that was popular all over the country disappeared without a trace.

The alliance with GAC not only blocked the way for Honda, but also blocked the way for Toyota to enter Huaguo in 2004.

On August 2004, 8, the vehicle joint venture project between Toyota and GAC was approved by the Development and Reform Commission, and each invested 27% to establish Guangzhou Toyota Co., Ltd., which was later renamed GAC Toyota Co., Ltd. in 50.

In this life, it is almost impossible for Japanese car companies to use Guangzhou as their foothold in China.

The cooperation with GAC has a clause in the contract. If GAC conducts joint venture projects with other auto companies in the future, it must obtain the consent of Nanwan Group.

Without the consent of Nanwan Group, GAC will not be allowed to carry out joint venture projects with other car companies.

If GAC defaults in the future, it will compensate Nanwan Group for losses of several billion yuan.

This is a somewhat unreasonable but reasonable treaty.

The cooperation between Nanwan Group and GAC not only bears two-thirds of GAC's foreign debts, but also provides vehicle technology and production lines. Such a condition is not too much.

GAC didn't quite know why the Nanwan Group had such a treaty, they just thought it was a precautionary treaty, how did they know that it was a treaty specially designed to block Toyota's backwardness in the south.

Toyota's entry into the Huaguo market was full of twists and turns.

Toyota is not without ideas about entering Huaguo. Since it was able to advertise in Huaguo in the early 80s that "there must be a road before the mountain, and there must be a Toyota car if there is a road", it shows that it still has a strong interest in the Huaguo market. ideas.

However, when German car companies are expanding their territories in China, Toyota is focusing its energy on North America and is working hard to develop the American market. The Huaguo market is not the focus of Toyota at this time.

In addition, it only sells products and does not sell technology. At the same time, there are companies in Huaguo who want to cooperate with it, and they have carried out several cooperation negotiations, but in the end they all come to nothing.

For example, Toyota and Beijing Automobile Industry Co., Ltd. started negotiations, hoping to produce Corona by CKD, but the problem of foreign exchange ended without a problem.

Subsequently, Toyota rejected the Huaguo government's plan to establish car production bases in Shanghai and Toyota, because Toyota was unwilling to compromise on localization.

Toyota also had a joint venture project in China in the mid-80s, which was a technical cooperation between Shenyang and Jinbei Automobile Company, and introduced "Sea Lion" light bus parts for assembly through technical trade.

With the hot sales of Hiace and the long-term cooperative relationship with Jinbei Motor Company, Toyota proposed to form a joint venture with it, and did not want to kill Yang Yong halfway.

Huachen Automobile, which is controlled by Yang Yong, has mastered 40% of the shares of Jinbei Bus Manufacturing Company through a series of financial operations, while the parent company Jinbei holds 60%.Subsequently, the Shenyang government allowed Brilliance Auto to further increase its shareholding to 51% in order to support it becoming the first domestic company to go public on the international market.

Such a joint venture idea of ​​Toyota was stillborn.

After several twists and turns, Toyota found a station wagon company in Sichuan and Sichuan provinces to produce them, but it didn't exist for a long time.

At that time, Toyota's main mission was to expand the US market, and it really had no time to take care of China.And because of the cautious character of Japanese stupid people and the unpredictable political environment in Huaguo at that time, Toyota finally chose to wait and see.

This waited for more than ten years.

When Toyota stabilized the U.S. market and was ready to concentrate on entering Huaguo, it suddenly realized that there were no opportunities left for it.

At the end of 1995, Huaguo issued an automobile industry policy, no longer approving the regulations on the new car and light vehicle project, which made Toyota helpless.

In the end, Toyota had no choice but to choose to cooperate with Tianjing Motors.

At that time, Huaguo fully supported the strategy of three majors, four smalls and two micros, that is, the three majors of Changqi and Erqi Shangqi, plus the four smalls of Beijing Jeep, Tianjing Xiali, Guangzhou Logo, Beiliao Nanwan, and the military industry. The two micro-systems of Chang'an and Guizhou Skylark.

And it is stipulated that these car companies can only conduct joint ventures with two international car companies.

Toyota took a look and found that except Tianjing Xiali and the original Guangzhou logo and Beiliao Nanwan, which had been renamed Guangwan Motors, the rest of these enterprises had two cooperative enterprises, leaving it with no choice at all.

The reason why it chose to cooperate with Tianjing Xiali and did not contact Guangwan and Nanwan at that time was because Tianjing Xiali's original Japanese joint venture Dafa had been acquired by it, and its cooperation with Tianjing Xiali became a reasonable one. bingo.

　Reply to reader 1184447179611103232 brother's question: The work and rest time is basically like this, but the wives of the two countries no longer exist, one of them is almost unable to support, and two more!
　　Back to the question of Brother Death Soul Lamp: This brother should have never done business, isn't it normal to ask and bargain in the business world!It is normal to ask for prices, and it is normal for the other party to haggle with a knife.There are a few thin-skinned people who often do business, and those who want face can't do business.For a business as big as the protagonist's, it's normal to have a false price of several million!

　　
　
(End of this chapter)