Winning the new financial era

Chapter 13
Zhou Chengdong has a good friend named Xu Xiaoming. He has been close friends with Zhou Chengdong since teaching at Beijing University in 30. It is said that the two have been friends for [-] years.This information was also obtained by Lin Zhenyang and told Zhang Yida.

So Zhang Yida tried every means to establish a good relationship with Zhou Chengdong, in order to let Zhou Chengdong recommend this teacher Xu Xiaoming to him.

Who did Xu Xiaoming say?

One of the three chariots of Dongfang Education Group, the vice principal, left the board of directors after Dongfang Group went public in 06 and began to engage in personal angel investment. In 2011, the angel investment institution "Zhenke Fund" was established.Known as the most popular angel among entrepreneurs in the circle, it is said that he never looks at financial statements when investing, and his investment style is "decision-making with brains and hot-headed decisions".If a project hasn't blown his mind within half an hour, it won't be in his favour.

What Zhang Yida was looking for was such a chance to meet, he was sure to make Teacher Xu's head go crazy, and he needed investment.

"Financing, this is easy to handle. I know some entrepreneurs and investors, and I can introduce them to you. Whether you can seize the opportunity depends on yourself?"

Zhou Chengdong said that it was a trivial matter, and he took it upon himself.

"Thank you Director Zhou, but don't rush to introduce it for now, let's wait another ten days and a half months! After the product is formed, things will be easier to talk about."

Zhang Yida quickly thanked him.

Zhou Chengdong, an old man, is really nice, with a warm heart.If the matter is negotiated successfully, I must give him a big gift to show my gratitude.

Zhang Yida thought to himself.

"Okay! Then I'll wait for your news! When you need to arrange it, just come and talk to the old man! By the way, I have a friend who is engaged in investment who likes young people the most, and he is very emotional. If you can If you convince him in half an hour, then the financing will be almost inseparable! You should be more prepared!"

Zhou Chengdong exhorted again.

Zhang Yida was ecstatic deep in his heart, he knew who Zhou Chengdong was talking about, of course it was Mr. Xu with his unique investment style!
In Ruixiang Technology Co., Ltd. of the Double Creation Center, all the employees cheered happily, and the product passed the test successfully!The software has been formed, and the PC, Android, and iOS terminals of the website have all been made, and the app store can be arranged immediately for users to download.

Zhang Yida was also very excited, and quickly searched and browsed the website pages on the computer.

The website is very neat, simple and elegant. After registering an account, it is easy to operate for a while, and there are no bugs, and it is very smooth.

Nodding in satisfaction, Zhang Yida verbally praised the technical team, and then asked about the work progress of the marketing and operation department.

The market research and planning of the marketing department have been handed in some time ago. Zhang Yida is very satisfied with reading it. He has written a lot of articles about the market prospect analysis, where the target audience is, and how to carry out marketing work, all of which are practical and feasible plans.

Wang Lina is still very capable. During this period of time, in addition to researching the market and writing reports, she also led the new media team to open accounts on Weibo, Official Accounts, Zhihu and other forums, and posted a few articles. The response was quite good.In addition, the business team has also released and contacted several mutual gold companies, and they can start cooperation and docking when the products here are developed and put on the shelves.

The operation department, under the leadership of Gu Panpan, discussed and planned several sets of operation plans. The stove has been set up, and the rice is ready to cook.When the product cooperation is on the shelves and the users register, they will immediately try the solutions next to each other, test the effect, and select the optimal solution.

Zhang Yida asked again how much money was left in the account of Lin Zhenyang's company?
After receiving the 100 million call from his father, Zhang Yida had a total of 240 million in hand. At the beginning, he only injected 100 million into the company's corporate account, and handed it over to Lin Zhenyang to take care of it.

"There are still 95 yuan. During this period of time, I bought a domain name, Ali cloud server, and bought a dozen test mobile phones from different manufacturers. I spent a total of 5 yuan to connect to the SMS channel."

Lin Zhenyang listed all kinds of expenses in detail.

"I'm ready to contact the A-round venture capital. We must spend the 95 yuan within half a month, and spend all our efforts on traffic and promotion."

Zhang Yida said harshly.

"I know that you are doing this to raise the valuation and expand the scale of financing. But have you ever thought about what to do if you run out of money and the financing fails? Think twice before acting!"

Lin Zhenyang persuaded with a worried face.

"I have already planned for the worst. I still have more than 100 million in my hand. If the financing fails, I will continue to invest in it. There will definitely be no problem maintaining the company's daily operations."

Zhang Yida waved his hand and said don't worry, as if he had the chance to win.

Lin Zhenyang pouted, but did not continue to speak. It was his duty to persuade a few words, and if he continued to pester him, he would not be able to understand his own importance.

The two finalized the plan, and then convened a meeting of all staff. At the meeting, the order to spend 95 yuan in half a month was read out. Everyone reacted differently, some were worried, some did not understand, and some were ecstatic. For example, Gu Panpan.

Spending money on promotion, the main force must be the operation department.

"The technical department has only been commended. This time it should be our operation department's turn! If the promotion effect is good this time, maybe I can get some stock options!"

Gu Panpan thought happily.

"In half a month, we have to spend nearly 100 million yuan. How do we spend it? This is a very challenging way of spending."

Zhang Yida continued:
"I'm also in formal contact with the venture capital. The level of our spending determines how much the company can raise and how much the valuation can reach!"

"I only have one request, maximum and fastest growth of users!"

"The operation department is responsible for the planning and execution of the event, the marketing department is responsible for the product launch and coordination of the partners, and the technology department provides technical support."

"All departments must cooperate with each other and work together to fight this tough battle."

"Our goal is to get 10 registered users in half a month!"

"I have an immature idea. Our platform can engage in promotional activities with rewards. Users will be rewarded with 5 yuan for registration, and 5 yuan will be rewarded for inviting a person to register. In this way, some people register on their own initiative. Some are passively invited to register. The cost of a new user is about 5 to 10 yuan, which is just enough to promote 10 users.”

Gu Panpan made a suggestion.

"The idea is correct, but the specific operation method is still too rough. The users who come in this way are basically invalid users, the ones who run away after collecting the wool, have no retention rate, and have no value."

Zhang Yida first praised and then criticized.

Then he talked about some of his thoughts, saying:
"Five yuan, ten yuan is too little, and it is not attractive enough for people at first sight!"

"We need to make the event bigger and attract users enough. How about a few hundred yuan, a few thousand yuan?"

"Of course, these hundreds and thousands can't all come from our family! Such an interesting event, of course we have to bring our partners to play together!"

"First of all, 5-10 cooperation platforms are determined to launch our APP. The cooperation method is selected as CPA, and the users who have been diverted by us will complete the registration, real-name authentication, bind the bank card, and recharge one yuan. Completing these processes is both An effective settlement amount!"

"The current customer acquisition cost of Internet finance companies is about 100-300 yuan. After all, we are a start-up company. When we cooperate with them, the price will be 100 yuan first, and the price will be raised later."

"A user who registers an account on 10 Internet financial platforms through our platform can bring us 1000 yuan in income."

"We don't want a cent of this 1000 yuan income, and all the rebates will be rebates to users."

The last sentence is shocking enough!This activity is really powerful!This is the true thought of everyone present.

"Mr. Zhang, can this work? Are those companies willing to cooperate with this method? I have talked to many companies, and the CPA model is only willing to give 30 users at the most."

The business representative Gao Tian couldn't believe it.

Gao Tian has been running the market these days, colluding with major mutual financial companies and cooperating with them.The most discussed and mainstream cooperation method is CPS cooperation, that is, pay for results.

比如导流一个用户到合作方投资了1万块钱，结算3%-5%也就是300-500块钱的合作费用。

CPA also talked about it, but basically only willing to give a cooperation plan of 20-30 yuan for a single registered user.

"That's because your method is useless, Gao Tian, ​​call me to discuss it with you tomorrow, and I will keep it for you."

Zhang Yida said with a smile.

For these mutual gold companies, especially the promotion, he knows all the truth inside.

He earned 70 million promotion fees in four years in his previous life, and he has already figured out the way to do it.

At present, the customer acquisition cost of Internet finance companies is 100-300 yuan per user. This is only the customer acquisition cost of a user registration platform. It would be good if one out of 10 people becomes a loyal user of the platform.

The financial industry is different from other industries. After a loyal user starts to invest in the platform steadily, he can generate tens of thousands of profit returns for the platform a year.

Therefore, the mutual gold company is really unambiguous about spending money on promotion in the early stage.Besides, venture capital institutions pouring money in, isn't it just to let you burn money to expand the scale and increase the valuation?
"What? You don't burn money, and you say you want to operate steadily. Then the venture capital firm will definitely not agree! User scale, transaction scale, and business growth rate are the indicators that venture capitalists are most concerned about. The target of investment is not Value-added, what does venture capital rely on to make money? If you go public early, everyone will be able to cash out! Hello, hello, hello everyone! Those who develop honestly are all idiots who don’t understand the Internet!”

This is the true portrayal of the current industry. First, burn money to build scale. Scale comes first, and you don’t need to consider profits.As long as there is scale and growth rate, no one will pay for it.

Zhang Yida recalled the past in an instant.

2013 is really a good time for Internet Nuggets!Gold everywhere!

(End of this chapter)