Winning the new financial era

Chapter 244 The King of Africa
"I heard that you have a very good personal relationship with Mr. Shen Beipeng of Blackshirt Capital China and Mr. Huang Xin of Meituan.

Can you recommend these two for me? "

Li Taexi's big eyeballs were shining with a light called "ambition". Zhang Yida knew what he was thinking when he heard it.

OTA platform!

Shen Beipeng was the co-founder of Ctrip before joining the venture capital industry.

After Ctrip acquired Qunar, it has firmly occupied the leading position in the market.

Meituan's wine travel business is also doing very well and is very popular with users.

In the previous life, when OYO entered the Chinese market, it was full of bags. It was "blocked" by these two giants, and OYO's franchised hotels were blocked on their respective platforms.

After OYO, who was desperate for life, paid the "protection fee" honestly, it was only in exchange for a settlement between the two OTA giants, and it was put on the shelves again for OYO.

Zhang Yida took a deep look at Li Taixi, who has studied the Chinese market quite deeply, it seems that he has been greedy for a long time.

"I can introduce you, but I will not participate in your specific negotiations."

Zhang Yida didn't want to go into this muddy water. In his previous life, Ctrip launched Licheng, Meituan launched Qingzhu, and they all ended up building independent hotels.

Now he just wants to find a suitable opportunity to sell the shares to Emperor Sun.

"Thank you so much."

Li Taixi was very happy. He was willing to accept Zhang Yida's private investment last year because he took a fancy to the latter's connections in China.

"It's just a small thing. I'm looking forward to the day when OYO becomes a super unicorn."

Li Taixi said very confidently: "Don't worry! Your investment will definitely get a very rich return."

……

During Zhang Yida's global industrial inspection trip, he returned to China by plane.

However, he did not return to the capital, but went to Pengcheng.

"Mr. Zhu, it's a pleasure to meet you."

At the front desk of the company with the four big characters "Transsion Holdings" printed on it, Zhang Yida shook hands enthusiastically with a middle-aged man in his forties.

Zhu Zhaojiang was a little puzzled, just now the girl at the front desk came to report that Zhang Yida, the chairman of Ruixiang Group, was visiting.

Zhu Zhaojiang had heard of Zhang Yida's name, and knew that the latter was an Internet upstart who had sprung up in the past two years.

His subsidiary Ruixiang, Meituan, and Didi are known as the three small giants of the mobile Internet. Compared with BAT, it has the title of "RMD".

Although I don't know why Zhang Yida came here, but considering that the other party is a super rich man who also owns a company listed on the US stock market.

So Zhu Zhaojiang went to the front desk to greet Zhang Yida in person.

"Hello, Mr. Zhang, it's really not as good as being famous. You are younger and more handsome in real life than on the Internet and on TV."

Zhu Zhaojiang was a salesman when he was young, and his eloquence is also first-rate.

Zhang Yida pursed his lips and smiled, he liked dealing with this kind of nice-talking people the most.

"Mr. Zhang, please come inside."

Zhu Zhaojiang raised his hand to greet Zhang Yida.

"Okay." Zhang Yida turned his head and smiled at the front desk lady of Transsion Holdings, "Thank you!"

The lady at the front desk was overjoyed, if she hadn't taken into account that the boss was here, she would have rushed up to ask for an autograph.

She "worships" Zhang Yida so much, she really wants to tell Zhang Yida:
I am your loyal fan. I ride a Huimin bicycle to and from get off work every day, go shopping at Pinduoduo, play Doushi after get off work, buy funds at Touronghui, and also buy P2P wealth management from Yimin Wangjin...

Zhang Yida and his party followed Zhu Zhaojiang into the conference room, who asked Zhang Yida and his entourage to sit down, and asked the secretary to make some cups of coffee and bring them in.

"Mr. Zhu, I took the liberty of visiting today because I want to invest in Transsion Holdings on behalf of Ruixiang Group."

Zhang Yida didn't play any other nonsense, and said straight to the point.

Just as Zhu Zhaojiang expected, Zhang Yida didn't know him and had no personal relationship with him, so he must have come to Transsion Holdings for business.

But Zhang Yida's "investment" still caught him a little by surprise. He smiled and said, "Transsion is not well-known in the industry, Mr. Zhang, why did you take a fancy to us?"

Seeing Zhu Zhaojiang's curious eyes, Zhang Yida said indifferently: "Transsion is well-known in the African market. It is a very good mobile phone company and worth investing in."

Zhang Yida, a young hero, made Zhu Zhaojiang very satisfied. Although his Transsion mobile phone was not well-known in China, it was a well-known brand-name product in the distant "Africa".

"Transsion's mobile phone is quite well-known in Africa, but I'm a little surprised that Mr. Zhang did it yourself."

Zhang Yida knew that this person was trying to figure out the investment motivation of Octavia, so he said very frankly: "Ruixiang Group wants to enter the African Internet financial market, and we want to carry out some close cooperation with Transsion."

Seeing that Zhang Yida expressed his intention so quickly, Zhu Zhaojiang was a little surprised, and asked with a smile, "Is it mobile payment?"

"Mobile payment is only the first step, and more financial services will be developed in the future.

At present, Ruixiang has entered five countries including India, Indonesia, Singapore, Japan and South Korea.

Africa is our next target. "

With a confident smile on Zhang Yida's face, he looked at Zhu Zhaojiang and revealed his strategic intentions.

After Zhu Zhaojiang listened to it, he was also shocked by Zhang Yida's "grand blueprint". He asked, "Mr. Zhang, do you want to spread mobile payment all over the world?"

"Of course." Zhang Yida said lightly, "However, it depends on the policies and laws and regulations of each country. If conditions permit, Ruixiang is willing to enter more countries and regions."

"Okay, since you are so honest, Mr. Zhang, then I should be more straightforward."

Zhu Zhaojiang asked again: "Mr. Zhang, how much do you value our Transsion Holdings? Also, how many shares do we need to release?"

"Well, I need you, Mr. Zhu, to introduce your company's operating and financial data in detail."

Zhu Zhaojiang ordered his secretary to get the 14 and 15 financial reports, handed them to Zhang Yida, and introduced:
"Our shipments in 2014 were 4600 million units, and in 2015 we shipped 5000 million units.

We occupy about 30% of the African mobile phone market, and the unit price of products sold in the African market is around 500 yuan, of which feature phones account for about 60%..."

Zhang Yida looked at the financial report carefully, and it said:

In 14, the revenue was 55.2 billion yuan, and the net profit was 3660 million yuan;

In 15, the operating income was 74.57 billion yuan, and the net profit was 5796 million yuan;

The total assets are 47.4 billion yuan and the net assets are 14.38 billion yuan.

张益达开口说道：“电子行业估值普遍在30－40倍PE，给传音取40倍估值吧，40乘以5796万，23.18亿的投前估值如何？”

Zhu Zhaojiang was silent for a while, shook his head and said:

"Transsion has maintained a revenue compound growth rate of more than 40%. We expect that in 16, the shipment will reach more than 8000 million units, the revenue will exceed 100 billion yuan, and the net profit will exceed 8000 million yuan.

According to 40 times PE, I can accept the valuation of 32 billion yuan. "

Zhang Yida frowned, and the valuation suddenly increased by nearly 9 million yuan.

Considering that Transsion had a market value of more than 400 billion yuan when it was listed in the previous life, and its leading position in the African market, Zhang Yida decided to agree.

However, you have to make a condition with him.Zhang Yida added: "I can agree with this valuation, but I want 30% of the shares."

"No." Zhu Zhaojiang shook his head again and again, "At most 20% of the shares, we don't need too much money."

Zhang Yida frowned and said, "Although Transsion is currently playing a big role in the African market, when manufacturers such as Huawei, Rice, and OV come to their senses and start to pay attention to the African low-end mobile phone market, it will be hard to say who will win the battle."

Zhu Zhaojiang was not angry either. Compared with the mobile phone manufacturers mentioned by Zhang Yida, Transsion was indeed like a motley crew, but Transsion also had its own advantages.

He said: "They are all making mid-to-high-end mobile phones, who wants to go to Africa to earn this hard money?
Even if they enter the African market, I am not afraid.

Transsion was established in 2006. Since its inception, we have targeted the African market.

Now it has been deeply cultivated in the African market for 9 years, from product research and development, publicity, channels to after-sales, all are carried out locally in Africa.

Even, we have our own mobile phone production factory in Africa.

In terms of cost, we are not afraid of any mobile phone manufacturer at all.Africa's economic level and people's income level determine that this is the world of low-end smart phones and functional phones. "

Zhu Zhaojiang is very confident. He has formed an indissoluble bond with mobile phones since he entered the sales of Bird mobile phone dry BP machines in the 90s.

Bird mobile phones used to be the number one brand in China and the leader in the industry, just like the slogan in the past - Bird mobile phones, fighters among mobile phones.

Later, the fighter plane crashed, and he was unwilling to be the executive vice-prime minister of Bird Mobile, so he founded the current Transsion Mobile with a few colleagues.

Over the years, he has been suffocating in his heart, wanting to revive the glory of the Bird mobile phone.

Speaking of which, he used to be the executive vice president of Bird Mobile, and he is still a big shot in the industry.

But now, in China, Huawei, Dami, and OV, which are overwhelmingly advertised in advertisements, have already overshadowed his limelight. Who still remembers who Zhu Zhaojiang is?

Although the Transsion mobile phone is known as the "King of Africa", to put it bluntly, it is a "wild land" that Apple, Samsung and the four major domestic manufacturers look down upon.

In other words, Transsion mobile phones are selling feature phones, low-end smart phones.In terms of making money, the domestic market, European and American markets, that is the real golden land.

"At present, domestic manufacturers, Samsung, and Apple are all trying to seize the incremental market.

Once the incremental market is divided up and enters the stock market stage, they will definitely think about the African market.

I suggest that Transsion should pay more attention to technology research and development to improve its own moat.

I think Transsion’s annual R&D investment accounts for only 3% of its revenue, or even less than 2 o’clock, and it invests one or two billion yuan in R&D every year. In the mobile phone market, it’s really... a bit small. ! "

Zhang Yida originally wanted to say "a bit shabby", but changed his words again.

Transsion is so powerful, it is really too sarcastic to say that they are shabby.

Zhu Zhaojiang knows that "R&D" has always been a link that Transsion has neglected. Without him, the profits of feature phones and low-end smart phones cannot support the huge investment in mobile phone research and development.

Tens of millions of net profits per year, increase research and development, do you still want to eat?
"Mr. Zhang, I admit that we have neglected technology research and development too much. If we get investment from Ruixiang, we will definitely pay more attention to this area.

In fact, our Transsion's marketing and user experience are still doing very well. "

Seeing Zhang Yida's eagerness to listen, Zhu Zhaojiang prepared to show off and continued:

"In Africa, our "painting the wall" model has a remarkable effect. It is a bit low, but the effect is better than that of advertising on TV.

In addition, Transsion has been working hard to win word of mouth from users by establishing a complete after-sales system.

We are the first foreign mobile phone company to establish an after-sales service network in Africa, and mobile phone maintenance personnel can be on call...

In addition, in terms of products, we have also put in a lot of effort.

Africans like to listen to music and listen to the phone loudly, so we launched the "Music Phone", which is very loud and has a radio function, meeting their requirements for singing and dancing outdoors;
In Africa, charging is inconvenient due to backward infrastructure, and the standby time of our mobile phones can reach one month;

There are many operators in Africa, and the cost of cross-operator calls is expensive, so we have launched dual-card dual-standby or even four-card-four-standby;
The most interesting thing is that the skin color of Africans is too dark, and they often "can't find themselves" when taking pictures at night. In response to this situation, we have improved the camera function of mobile phones in dark light environments.

We even launched an African version of beauty and filters, positioning through eyes and teeth, and enhancing exposure on this basis to help users take "chocolate skin".

……

It is precisely because of the above-mentioned many functional improvements and product advantages that we are widely loved by African users. "

After hearing this, Zhang Yida nodded slightly, and he really answered the old saying: No success is a fluke.

"Okay!" Zhang Yida was persuaded, and replied: "Just do as you asked, invest 8 million yuan, accounting for 20% of the shares."

　Thanks: Z, being handsome is a kind of trouble, the rewards of the two brothers!
　　
　
(End of this chapter)