Winning the new financial era

Chapter 262

"Mr. Bitney, Ahri is very sincere. If you hand over Zanda to us, we will not only keep the brand, but also make it the leading e-commerce company in Southeast Asia."

Pang Lei, who was entrusted by Jack Ma to develop overseas business, came to Singapore after the Chinese New Year, and the first company she approached was Lazada.

Because this platform has the best data and its business has entered many countries in Southeast Asia, it is the most suitable springboard for Ahri.

"But your acquisition price of US$20 billion is too low, seriously underestimating the potential of Lazada."

The CEO of Lazada, Bitney, shook his head and said, "We at Lazada are not short of development funds."

"But is your German parent company willing to continue burning money?" Pang Lei smiled confidently, "Ari has nearly 20 years of experience in e-commerce. We naturally know how much resources and money need to be invested from establishment to profitability. .”

"Southeast Asia is composed of 11 countries, the market is scattered, and the infrastructure is far inferior to that of China and the United States.

If the infrastructure problem is not solved, the cost of goods distribution will not be reduced.

Whether it is for Lazada's profitability or e-commerce business promotion, this is an urgent problem that needs to be solved.

It is difficult for e-commerce to make profits, and it is even more difficult for self-operated logistics e-commerce to make profits.These are all realistic problems before Lazada. "

Pang Lei said in a persuasive manner, "The person in charge of your German parent company "Rocket.com" is a very typical businessman, he imitates whatever makes money.

Whether it is copying the online shoe retailer Zappos or imitating Groupon, the originator of the group buying website, what they consider is to take other people's creative ideas, then invest in them, incubate them and make them bigger, and finally sell them at a good price.

They simply don't have the patience to run Lazada.But Ari is just the opposite. We have the patience and the strength. "

"Ms. Pang, I know that Ali is a great company, and I admire Ali very much.

However, Lazada is like my own child in my mind.

Are you Chinese willing to sell your children? "

Pang Lei smiled, "I will not sell children, but I will work hard to provide children with a better growth environment and living conditions."

"Lazanda is doing very well now, and it just received a huge amount of financing from Ruixiang Group, which is also a Chinese Internet giant like you."

Pang Lei shook her head and said with a smile: "Ruixiang is not an Internet giant, they still have a long way to go."

"But they're rich, they trust us, and they don't say they want to buy us."

Pang Lei was a little angry at Bitner's sarcasm, and she said seriously: "Since Mr. Bitner is unwilling to negotiate, let's talk to Rocket.com!

I believe that those German gentlemen would prefer green dollars to financial statements with disastrous losses. "

Naturally, Bitney knew the virtues of the people at Rocket.com, and he was a little annoyed, "Ms. Pang, you are threatening me."

"No, no, no! You misunderstood!" Although Pang Lei was a woman, she was not at all shy when facing Bitney, a tall and strong white man of Germanic descent.

She smiled at Bitner, "Mr. Bitner, everyone is a member of a civilized society, how can you use the word threat?

I'm just stating a fact! "

In this way, the first meeting between Pang Lei and Bitney broke up unhappy.

……

"Mr. Bitney, do you mean that Pang Lei has negotiated with you? Want to acquire Lazada?"

Zhang Yida received a cross-border call from Bitnei, and Bitnei began to talk to Zhang Yida about negotiating with Ari on the phone.

"Yes, Mr. Zhang, I know you are a helpful gentleman.

Now I have encountered such a big problem with the management, and I really need your help. "

Zhang Yida benefited from Bitnei's low posture, and the latter asked the former:
"Didn't you reject them on behalf of management? What's the problem?"

Bitney smiled bitterly: "You also know that we were incubated by Rocket.com, and the management and I only have a small amount of equity.

Rocket.com holds the vast majority of shares, and even has a veto right.

I am very worried that the short-sighted investors in Germany will be persuaded by Ali, and then I will watch my "children" be sold by them. "

After hearing this, Zhang Yida's face was quite solemn, he didn't care who Laizanda sold to.

When I first invested in Lazada, I wanted to make a quick buck, and I was waiting for Ari to take over the deal.

He was most worried about the PY deal reached between Ari and Rocket.com, which sold the company at a low price, causing Ruixiang's investment income to be damaged.

However, this worry is a little unnecessary. Ruixiang is currently the largest shareholder of Lazada, with a shareholding ratio of 24.72%.

Its shareholding ratio in Lazada is higher than that of Rocket.com, but because of the late investment, all the holdings are A shares, and the voting rights are far inferior to Rocket.com.

Voting rights are not comparable to Rocket.com, but they are also the largest shareholder by name. It is impossible for Rocket.com to secretly sell the company or its shares, and it must go through the resolution of the board of directors.

"Mr. Bitney, what do you need from me?" Zhang Yida asked on the phone.

"Ruixiang is our largest shareholder. I want to win your support and support Lazada to maintain independent operations."

Zhang Yida thought to himself, now you know you are afraid, but I am afraid I can't help you!
"Mr. Bitney, Ruixiang only has a little more than 2% of the voting rights, so I'm afraid I can't help you."

Bitne also regrets it now. At the beginning, he was worried that Ruixiang would affect the management's control over the company. He did not give one of the B shares with 10 voting rights to Ruixiang, and he did not even give a single veto to the A shares. .

Now it is lifting a rock and shooting itself in the foot. The parent company Rocket.com is the only one, and there is a serious lack of opponents to restrain it.

"Okay, Mr. Zhang. I think it's time for me to go back to Germany myself."

"Then, good luck to you!"

……

Just when Bitney was about to return to Germany, Pang Lei had already set foot on German soil.

Acting swiftly and resolutely, she negotiated with Bitner first, but out of respect for the management team.

But Bitney toasted and refused to eat fine wine, so she had to use the second plan.

She is going to meet the three legendary founders of Rocket.com today, Mark, Oliver and Alexander.

She is far away in China, and she has also heard about the reputation of these three. Of course, the reputation is not a good reputation, or "notorious" is more appropriate to describe it.

The three founders started out as business incubators, which are no different from other incubator platforms, that is, investing in small companies with qualified potential, giving advice during development, and getting a big share of the pie after listing.

This kind of model was unremarkable, until they encountered a case, changed their original thinking, and started the plagiarism road of crazily accumulating money.

In the investment case of Rocket.com, there is a German e-commerce platform named Alando, and this company has copied the well-known American e-commerce platform eBay from the front design to the business operation model, even the logo design is exactly the same.

When eBay entered Germany, it saw such a company with a large market share and a business model very similar to its own, and bought Alando directly with money, saving precious time for business development.

Rocket.com invested less than US$500 million in Alando, and sold it to eBay for US$3 million three months later.

Subsequently, Rocket.com invested in a company that copied the American group-buying website Groupon, incubated it for 5 months, and sold it for 1.7 million US dollars.

The three people who tasted the sweetness twice no longer did hard work, and directly started their careers as "cottage kings".

Not only do they copy the product, but even the team has to be completely copied.

In order to know the research and development team of the copycat object well, they suggested that the incubation object hire people with similar experience and aesthetics.

A doctoral team was also set up to carefully record the product changes of the plagiarized object, including fonts, colors, etc.

As an investor, Rocket Network will send emails to the corresponding incubation team every week, and the content of the emails is how to improve towards the target plagiarism target.

This kind of pixel-level replica was played by the three founders in various ways, and the market value of Rocket.com was once fired to 3 billion US dollars.

The three also introduced a set of theories for incubating e-commerce unicorns: the company must grow 3% every week for the first six months, and after the company’s revenue reaches $100 million, the monthly performance growth requirement is 100%.

A billion-dollar unicorn company can be copied in 36 months.

Lazada is copied from Amazon!
Pang Lei, who was sitting in the car heading to Rocket.com, carefully read the detailed information and achievements of the three founders, and she gained a little more confidence in this trip.

She smiled, Penguin is shameless enough, but compared with Rocket Net, it is a clean stream.

The three founders of Rocket.com very much welcome Pang Lei's arrival.

Chinese Ali!How could they who are in the German Internet circle have not heard of it?An Internet giant with a market value of hundreds of billions of dollars is a good buyer.

They have long been upset about the loss of Lazada.If you continue to lose so much, what should you do if you scare the buyer?
"Gentlemen, Ahri's $20 billion offer is very sincere.

Except for Ari, I don't think many Internet companies are so generous. "

Pang Lei has long seen through the behavior of the three of them. They are typical businessmen who plagiarize ideas, make some data, and finally sell them for a good price.

"Ms. Pang, we need to discuss with other shareholders. Especially China's Ruixiang Group, which is the largest shareholder of Lazada, we also need to seek their opinions."

Pang Lei frowned, since Ruixiang rejected Ari's shareholding, she has completely gone against Ari.

She was a little worried that Ruixiang would make trouble at this juncture, and nodded to the founders, "I will stay in Germany for a few days, so I look forward to hearing from you!"

After Pang Lei left, Mark called Zhang Yida.It was picked up by Song Caiwei, and then transferred to Zhang Yida.

"Mr. Mark, hello. What's the matter?"

Then Mark chatted with Zhang Yida about selling the company, and Zhang Yida smiled and said, "Mr. Mark, you don't understand Ali now. Two billion US dollars is too low."

"Mr. Zhang, what price do you think is appropriate?" Mark asked.

Zhang Yida explained to him: "Ari has always had the ambition to go overseas, and the most suitable acquisition target for them in Southeast Asia is Lazada.

With volume and data, they can start business directly after acquisition, which can save them a lot of time.

Therefore, I think US$25 billion to US$30 billion is more appropriate! "

Zhang Yida explained to Mark the peak of China's Internet dividends and the One Belt One Road policy.

Mark was completely convinced by Zhang Yida, he finally caught such a fat sheep, he had to squeeze it to death!

He felt that the $25 billion proposed by Zhang Yidat was too low, and he would not let go if it was less than $30 billion.

Zhang Yida also thinks that Mark is very good, he is a person who knows how to do business, and the two of them will not let go, and Ari will definitely not be able to take Zanda down.

The two continued to conspire for a while, and after reaching a consensus of "squeezing to death", they ended the call.

Pang Lei, who was resting in the hotel, was a little worried. She was very afraid that the acquisition plan would fail, and she was hesitating whether to give Zhang Yida a call.

But due to the pride and self-esteem of the giant, she was quite undecided.

(End of this chapter)