Winning the new financial era

Chapter 273 Overseas Advertising Traffic
Liu Chunhe followed Zhang Yida and his bodyguards and took the elevator to the chairman suite where Zhang Yida lived.

On the way Zhang Yida didn't say a word, Liu Chunhe was very confused, wondering if he was persuaded by him or not?

But Zhang Yida didn't mention this, so it was hard for him to ask.

After entering the hotel room, seeing the resplendent decoration and spacious space, Liu Chunhe guessed that this is the only or fourth presidential suite in the Marina Bay Sands Hotel.

That's right, the chairman suite is more advanced than the presidential suite!
Liu Chunhe also heard it from hearsay, and he doesn't know what the British owner of the hotel thinks?Is this yearning for socialism?
Through the huge and bright floor-to-ceiling windows in the living room, you can see the tree-lined Marina Bay Park not far from downstairs, and look farther away, you will go out of the country...the endless blue sea.

Liu Chunhe withdrew his gaze and secretly sighed, he really enjoyed it!I heard that Beckham and Victoria also rolled the sheets in the presidential suite. I wonder if it is this one?
Beside the sofa in the living room, Zhang Yida made a gesture of invitation, "Mr. Liu, please sit down!"

Then he called Song Caiwei to make two cups of tea.

Liu Chunhe smiled at Song Caiwei who served him tea, "Thank you!".Guess this pretty and elegant woman should be Zhang Yida's personal secretary.

Thinking of this, I felt a little sour for a while. I started my own business in 09, several years earlier than Ruixiang.

But in the current development situation, one is in the sky and the other is underground.Chizichengkong has hundreds of millions of users, but its liquidity is very poor, and it has been relying on financing for blood transfusions.

If you are on a business trip by yourself, let alone a glamorous secretary who warms the bed, you can't even afford to stay in a luxury hotel.

If Newborn City wants to get rid of this predicament, it has to work harder on advertising revenue.

In recent years, he has discovered that Chinese companies have formed a wave of going overseas, especially in the three sub-sectors of "finance, games, and live broadcast" that are most keen to develop overseas.

Among them, the financial companies with the highest unit price and the richest money are undoubtedly financial companies, especially Leech Financial Services and Ruixiang Financial Services, which frequently acquire and invest overseas and make various big moves.

These two companies, as long as they can cooperate with the next one, can help Chizi City get rid of its financial difficulties and embark on a broad road.

Zhang Yida opened a beautiful gift box, took out a cigar, cut off the cap of the cigar, lit it and took a few puffs, and said slowly:
"Mr. Liu, you said that you want to cooperate with my company in advertising. Give me a reason to abandon Google and Facebook and choose you."

Liu Chunhe adjusted his glasses, "Google and Facebook do occupy most of the overseas mobile advertising market. But Mr. Zhang, have you considered the cost issue?
Our Newborn City absorbs traffic through its Solo desktop and product matrix, and monetizes traffic through its own advertising platform.

Advertising in our Chizi City is definitely much cheaper than on Google and Facebook, and it can save you tens of millions of advertising fees every year. "

"But they have 20 billion users, and you only have 3 million users. And their user viscosity is higher than yours."

Zhang Yida smiled slightly, "Besides, we don't care about the tens of millions of advertising costs. What we care about is time and efficiency."

A trace of gloom flashed across Liu Chunhe's face. Before he came, he had thought of this possible outcome.

After all, there are still fewer users in Chizicheng, and all of them are tool-type products. The user's usage time and stickiness are not high, and most of the advertisers it attracts are small overseas companies.

Companies like Leech Financial Services, which are keen to this size, naturally prefer Facebook and Google, an advertising platform with huge traffic.

For the giants, saving some advertising costs is useful. Their pursuit is to open up the market and complete product launches in the shortest possible time.

"All right!"

Liu Chunhe stood up, nodded slightly to Zhang Yida, "That's bothering Mr. Zhang!"

"and many more!"

Zhang Yida stopped Liu Chunhe who was about to leave.Liu Chunhe was also taken aback, could there be a turning point?
"Does your company accept investment? Or mergers and acquisitions."

"Investment? M&A?"

A trace of hesitation flashed across Liu Chunhe's face, but he finally shook his head, "This is my painstaking effort for seven or eight years, and I won't sell it."

Then he smiled at Zhang Yida again, "If Mr. Zhang is willing to make financial investment, we welcome it."

"You're so beautiful!" Zhang Yida thought to himself.

"You can listen to me a few words, and it's not too late for you to make a decision after listening."

Liu Chunhe nodded, it doesn't hurt to listen, he also wanted to know what Zhang Yida wanted to say.

"What is the revenue of Chizicheng in 15 years? Is it 1 million?"

Liu Chunhe shook his head in embarrassment. The performance of Chizi City is indeed a bit unsatisfactory. It has 3 million users and does not even have a small target for annual revenue.

For this result, Zhang Yida is not surprised at all. This is a small and beautiful company. It was only a small-cap stock when it was listed on the Hong Kong stock market in 19 years ago, with a market value of 20 billion, or Hong Kong dollars.

However, this company also has something that Zhang Yida is interested in, and that is its future 8 million overseas users and advertising platform.

In the hands of Liu Chunhe, this company can only be small and beautiful.But it’s different in Zhang Yida’s hands. Backed by many large overseas companies, once an ecology is formed, the volume can definitely increase by 10 times.

"Ruixiang has five joint venture mobile payment companies overseas, and has also invested in dozens of overseas Internet companies...

Yimin bank is about to go out of Indonesia and expand its consumer finance business to Southeast Asian countries.

Musical.ly has already opened up North America, and is currently developing the market in Europe, and will enter Southeast Asia next.

Green is currently still in the United States, but will expand to other regions and countries in the future. "

Zhang Yida paused, and said with a smile: "These are all "potential advertisers" that are visible and tangible."

Liu Chunhe was very moved when he heard it. With so many companies, one contributes 100 million in advertising revenue, which is tens of millions.It was enough to double the revenue of Chizicheng.

Zhang Yida continued: "The regulation of Internet finance in China has become stricter, and I judge that sooner or later these companies will go overseas to seek survival.

Tiance Technology and Mung Bean Credit under Ruixiang have cooperated with thousands of domestic Internet finance companies.

Including Ruixiang's financial supermarket, we provide domestic mutual financial institutions with one-stop services from customer acquisition to risk control, and then to the establishment of a big data credit reporting system. "

Liu Chunhe was a little confused, what does this have to do with Chizicheng?

But he quickly realized that his company has users and traffic, which can help Internet finance companies going overseas to acquire customers.

"Mr. Zhang...I..."

Zhang Yida stopped and said, "Listen to me first. Ruixiang's B-side service is well-known in the domestic mutual gold circle.

If these companies want to go overseas in the future, Ruixiang's mobile payment platforms in various countries can provide them with payment interfaces, and we are also planning to implement a big data risk control system.

In terms of customer acquisition, perhaps Musical.ly will take over part of the advertisements in the future. "

Speaking of this, Zhang Yida's intentions are also obvious.He told Liu Chunhe clearly: Ruixiang can exert influence on domestic mutual financial institutions and let them choose Chizicheng as an advertiser.

"1000 companies..."

Liu Chunhe took a deep breath and ate it all. The unit price per customer is 100 million, which is also 10 billion in revenue!
Although no one is shouting at domestic mutual fund institutions, various negative aspects often come out.

Liu Chunhe felt that what Zhang Yida said was reasonable, and it was not impossible for mutual financial companies with technology and capital to come to Southeast Asia to start business.

Isn't Yimin bank off to a good start?Many people in China are staring at the development of Yimin Bank. Once there is improvement, they will all go abroad to make a fortune.

Among other things, as far as the 300% annualized interest allowed by the Indonesian law is concerned, even Liu Chunhe is a little moved by seeing it.

But he also guessed what Zhang Yida meant. I provide you with so many resources and so many customers. Is it possible to be a financial investment shareholder?
"Mr. Zhang, tell me about your plan!" Liu Chunhe was a little moved, he wanted to hear Zhang Yida's plan before making a decision.

"Option [-], wholly-owned acquisition of Newborn City, your management can keep it, and you can also get options."

Zhang Yida paused for a moment, and didn't directly mention the second option, but asked Liu Chunhe: "How many shares does your management still hold?"

Liu Chunhe did not hide anything, and introduced: "We have completed a total of four rounds of financing from the angel round to the C round, and the total shareholding of the management is less than 40%."

"Let all the venture capitalists withdraw, Ruixiang will take all their shares, and your management can keep all the shares held by them."

Liu Chunhe's eyes lit up, this plan is good, the interests of himself and the management will not be damaged, and the company will develop well in the future, and the value-added bonus can also be enjoyed.

That is, the venture capital institutions that invested in themselves in the early stage suffered a bit.

"Mr. Zhang, I'm worried that the venture capital company won't accept your plan!" Liu Chunhe said with a embarrassed face.

"Just give a premium."

Zhang Yida was a little impatient, if it wasn't for the 3 million users in Chizicheng.Ruixiang can completely set up a company on its own, specializing in overseas advertising agencies.

Anyway, with customers in hand and advertising orders in hand, the only thing that needs to be considered is the problem of insufficient traffic on the advertising platform.

In fact, if the traffic is insufficient, you can also be a big agent of Facebook and Google.

In fact, it is an advertising intermediary that takes orders from various overseas companies.Then go to Google with a large number of orders, and Facebook to negotiate a group purchase price.

The advertising price difference in the middle is the profit.

Zhang Yida knew that a company called "Papaya Mobile" did just that.

However, Zhang Yida would not do this kind of thing like acting as an agent for a giant, where life and death are in the hands of others.

How embarrassing to say it!Being Xiao Mazi's younger brother and selling advertisements for others, he is a head shorter than others for nothing.

Papaya Mobile positions itself as "a company that relies on independent research and development technology for big data processing and analysis, mainly using global big data resources and big data processing and analysis technology to provide overseas marketing services for domestic companies."

The name sounds domineering, but a senior investment banker bluntly said: Papaya Mobile is simply an advertising company with little technical content.

Then it was questioned that it lacked technology genes, and this company didn't even make it to the Science and Technology Innovation Board.

"Mr. Zhang, in that case, I'll go back to the capital and discuss it with my partners."

"Okay, I hope to have the opportunity to work together!"

Zhang Yida shook hands with Liu Chunhe and sent him out of the room himself.

Zhang Yida didn't care too much about whether he could control or acquire Chizi City.It can be the best, but it can't be achieved by Musical.ly's self-built advertising platform.

　Thanks to: The little P boy who makes soy sauce, book friend 20191215183825931, A'Afan for the reward!
　　
　
(End of this chapter)