Winning the new financial era
Chapter 295 AI Advertising Application
Chapter 295 AI Advertising Application
After Ruixiang completed the holding of Chizicheng Technology, it quickly convened the board of directors. Zhang Yida was elected as the company's new chairman, Liu Chunhe continued to serve as CEO, and the positions of the original company's management remained basically unchanged.
Except for the position of CFO!
The original CFO of Chizicheng was transferred to Ruixiang Group, and Ruixiang Group dispatched another CFO to Chizicheng.
Although Ruixiang has given the original management enough respect and management authority, it still has to control the financial power.
Liu Chunhe basically had no objection to this. After all, Ruixiang paid more than one billion yuan in real money, and it is not too much to ask for a CFO.
"Chunhe."
In the company office of Newborn City, Zhang Yida and Liu Chunhe chatted about the development strategy, "What is the next step for Newborn City?"
"In addition to the existing tools such as Solo Launcher and Solo Locker, we plan to launch more tool products to enrich our product matrix, and at the same time enter markets in more countries and acquire more users."
Liu Chunhe explained his development ideas to Zhang Yida, his face full of confidence and calmness.
Zhang Yida nodded. In the past three years since Chizicheng entered the overseas market, its foundation has basically been solidified, and it has its own unique insights into overseas markets and user analysis.
With 3 million registered users, although there are many dead fans, the number of monthly active users is only 8500 million.
However, being able to achieve this step can already be regarded as an excellent Internet company going overseas.
"You have been making products for several years. I basically have no doubts about whether the products you make are popular in the market."
Liu Chunhe was very happy to hear Zhang Yida's praise, but the latter changed his voice and said, "However, your development direction is still not clear enough."
Liu Chunhe was puzzled, "Why is it not clear enough? Is the advertisement realized?"
"Correct!"
Zhang Yida nodded, "Although Ruixiang and other companies under my umbrella will give you advertising orders, it's not enough."
"Aren't there still many mutual financial partners planning to go overseas in Ruixiang?"
Liu Chunhe was puzzled. It was these resources that attracted him the most at the beginning. Hearing Mr. Zhang's tone, could something have changed?
Zhang Yida chuckled and said, "Ruixiang has a great influence on them, but Chizi City also needs to show enough convincing capital to others?"
"Capital? User volume? Advertising effect?"
Zhang Yida nodded, "That's for sure, people's purchases also need to see ROI and real effects!"
"Where do you think China Mutual Finance will go overseas?" Zhang Yida compared Liu Chunhe.
Liu Chunhe has also worked in the Internet circle for so many years, and he still has basic judgment. He said: "It must be a region or country with underdeveloped mainstream finance such as banks and credit cards.
In a financially developed place, people will borrow money with high interest...interest? "
"That's right! Excluding these countries and regions, which ones are left?"
Liu Chunhe pondered for a moment and said, "Excluding North America and Western Europe, I judge it to be Southeast Asia, India, the Middle East, South America, Eastern Europe, and Africa."
"very true."
Zhang Yida began to point out, "The first stop to go overseas must be Southeast Asia, which is close to China, and our country is also very influential in these regions.
In addition, there are Chinese and overseas Chinese in the local area, and the communication in all aspects is smoother.
Therefore, the development focus of Newborn City should cover these areas and form a synergy with the development direction of the group. "
Liu Chunhe understood, and said, "That's okay, we will focus on these areas in the future."
"The traffic of my own product alone is not enough." Zhang Yida asked him again: "Do you know Papaya Mobile?"
"The big advertising agency of Google and Facebook?"
"Yes, that's it." Zhang Yida smiled, "You can also try to get a big agent from Google and Facebook."
"The profit margin is not high, is it?"
Liu Chunhe shook his head, "And this business has no technical content at all."
"Profit margins depend on the number of customers you have. If you have a large number of orders, you will naturally have a higher bargaining power with Google and Facebook."
Zhang Yida paused, "Let's talk about the technical content, you can make a set of advertising optimization and data analysis software yourself, which can be regarded as some value-added services for customers."
Liu Chunhe remained silent. These businesses are not so high-end. For Chizicheng, which aspires to become a great company that changes the world, it is a little ugly and a little bit of a loss.
"There is an AI company in Israel called Bidalgo, which claims to be an AI company that makes money without financing.
They apply AI to mobile Internet advertising marketing, and use artificial intelligence marketing automation technology to help advertisers improve the efficiency of advertising and increase the ROI of advertising. "
Zhang Yida said with a smile: "In fact, the application of this AI technology is not too difficult, so it is easy to implement.
Newborn City also has its own AI engine. I believe that if we change the direction of research a little bit, we will soon be able to make something famous.
AI research and development is very expensive, why Bidalgo can persist without financing?That is, the advertising industry is very profitable, and the money they earn is enough for them to spend on research and development. "
Liu Chunhe finally became interested, and asked, "Then Chizi City will be positioned as an AI advertising company in the future?"
"AI company is more appropriate," Zhang Yida said with a smile, "Whether you give speeches or give reports outside in the future, you must call yourself an AI company.
Advertising is just one application of AI technology.If you make money in the advertising industry, I have no objection if you want to engage in driverless driving in the future. "
"Unmanned driving?" Liu Chunhe still had some self-knowledge, and waved his hands again and again, "That is too expensive, and poor companies like us can't do it."
"It's a poor company now, but it won't be in the future." Zhang Yida patted him on the shoulder, "There are three and a half most profitable businesses on the Internet in China, games, e-commerce, advertising, and half of them are Internet finance.
If you can create a spark of love in advertising and Internet finance overseas, it will definitely make you cramp in counting money.
Only when you have money can you realize your dream of becoming a great company that changes the world!
If there is no money, it is useless to shout slogans loudly. "
Liu Chunhe's face was hot, didn't I just pretend to be aggressive when I was young, frivolous and ignorant?Why did you keep catching him.
However, he also thinks that Zhang Yida's words are very pragmatic. Only by starting some profitable businesses can he support the bottomless research and development of AI.
If in a few years, some black technology AI is developed and implemented, then Chizi City will really turn from a pheasant into a phoenix.
……
Huang Xiaofeng and his accompanying team came to Silicon Valley in the United States. He represented Zhang Yida to participate in Green's A round of financing.
Along with him are Shen Beipeng, Xu Xiaoming, and Lei Dongming, each of whom represents the three venture capital funds of Heishan, Zhenke, and Huayi.
After Green was spun off from Huimin Travel Group, in addition to holding shares in Huimin Travel Group, the three funds also established a new Cayman company to hold shares in Green.
In addition to the three of them, more than a dozen Huimin travel shareholders including Penguin, Gaoling Capital, and Jinshahe Venture Capital did the same thing, setting up a new Cayman company to hold shares in the US-based Green Company.
Sitting in the car sent by Green Company to pick them up to the Silicon Valley Hotel, Xu Xiaoming kept looking out the window.
Shen Beipeng, who was in the same car with him, was very curious and asked Xu Xiaoming: "Old Xu, what are you looking around for?"
"Look!"
Xu Xiaoming pointed to the green scooters passing by on the road outside the car window, "That should be the scooter launched by Green?"
Shen Beipeng also leaned over to take a look, and saw that young men and women in their 30s and [-]s were all using scooters, standing on top of the scooters, holding on to the faucet, and carrying a backpack on their backs. They were all office workers in Silicon Valley. .
Exclaimed: "Yo, this number is really quite a lot!"
"Looking at Green's operating report, it says that [-] vehicles have been launched in Silicon Valley alone."
Xu Xiaoming laughed so drunk that he couldn't close his eyes, "I don't know if there are so many in other cities in the United States?"
Shen Beipeng shook his head, "The United States has very strict control over the sharing of electric scooters in every city, and bidding is required, and they have to be won one city at a time.
It is completely impossible to replicate the launch speed of China's shared bicycles.
According to the report, until now, it has only won the distribution rights in 25 cities, and the total number of vehicles released is only 12. "
Xu Xiaoming was already very satisfied with this result, he said: "It's already amazing to be able to do this in less than a year in a foreign country."
"Have millions of Huimin bicycles been launched at this stage?" Shen Beipeng asked.
Xu Xiaoming laughed, "You just said that the two can't be compared, and now you're talking about Huimin bicycles."
Shen Beipeng waved his hand, "That's not what I mean, I just mean that Lao Mei talks about various rules and regulations in everything, and there are too many clauses, so it's slow to do things.
Our country is much more relaxed, which is why so many unicorn companies have the opportunity to be born. "
Xu Xiaoming has studied in the United States and Canada, and Shen Beipeng has also studied in Columbia and Yale University. Both of them have lived in the United States for seven or eight years, so they began to chat about their views on the United States.
Lei Dongming and Huang Xiaofeng were in the same car, and the former asked the latter: "Xiaofeng, the option pool of Huimin Travel has been shifted to Green, have you been granted some shares?"
"Some, but not much."
Huang Xiaofeng smiled, "After all, it can't be compared with you, you paid real money, of course the equity has to be implemented on Green.
Now that Green has been spun off, it is not appropriate for the employees of Huimin Travel Group to take Green's options.
Of course, for clearing these options, Mr. Zhang also gave compensation, and all of them were converted into options for Huimin travel.
I kept a part of Green's options, and they were not cleared. It's a special reward from Mr. Zhang!
Mr. Zhang said: When Green was founded, you contributed a lot in the United States, so you should be rewarded. "
Speaking of this, Huang Xiaofeng smiled ashamedly, "Actually, I didn't do anything, I was responsible for setting up a shelf and recruiting a few employees.
Green's current CEO, Howard, has really contributed a lot. He led the team to win the distribution rights in more than 20 cities in the United States. "
Lei Dongming nodded, thinking in his heart, which is better, Green's option or Huimin Travel's option?
Needless to say, it must be Green.The smaller and earlier the company, the greater the appreciation potential of the option.
Huimin travel has been valued at 60 billion US dollars, can it grow to 600 billion in the future?
Green is different, with a valuation of 10 billion U.S. dollars, there is more room for growth.
He understands Zhang Yida's approach. If Green wants to develop well, he must take back the options in the hands of Huimin Travel's employees. Otherwise, Green's employees will have opinions.
Thanks to book friends 20170208163722469 for the reward!Thank you to all the book friends who subscribed to the voting tickets!
(End of this chapter)
After Ruixiang completed the holding of Chizicheng Technology, it quickly convened the board of directors. Zhang Yida was elected as the company's new chairman, Liu Chunhe continued to serve as CEO, and the positions of the original company's management remained basically unchanged.
Except for the position of CFO!
The original CFO of Chizicheng was transferred to Ruixiang Group, and Ruixiang Group dispatched another CFO to Chizicheng.
Although Ruixiang has given the original management enough respect and management authority, it still has to control the financial power.
Liu Chunhe basically had no objection to this. After all, Ruixiang paid more than one billion yuan in real money, and it is not too much to ask for a CFO.
"Chunhe."
In the company office of Newborn City, Zhang Yida and Liu Chunhe chatted about the development strategy, "What is the next step for Newborn City?"
"In addition to the existing tools such as Solo Launcher and Solo Locker, we plan to launch more tool products to enrich our product matrix, and at the same time enter markets in more countries and acquire more users."
Liu Chunhe explained his development ideas to Zhang Yida, his face full of confidence and calmness.
Zhang Yida nodded. In the past three years since Chizicheng entered the overseas market, its foundation has basically been solidified, and it has its own unique insights into overseas markets and user analysis.
With 3 million registered users, although there are many dead fans, the number of monthly active users is only 8500 million.
However, being able to achieve this step can already be regarded as an excellent Internet company going overseas.
"You have been making products for several years. I basically have no doubts about whether the products you make are popular in the market."
Liu Chunhe was very happy to hear Zhang Yida's praise, but the latter changed his voice and said, "However, your development direction is still not clear enough."
Liu Chunhe was puzzled, "Why is it not clear enough? Is the advertisement realized?"
"Correct!"
Zhang Yida nodded, "Although Ruixiang and other companies under my umbrella will give you advertising orders, it's not enough."
"Aren't there still many mutual financial partners planning to go overseas in Ruixiang?"
Liu Chunhe was puzzled. It was these resources that attracted him the most at the beginning. Hearing Mr. Zhang's tone, could something have changed?
Zhang Yida chuckled and said, "Ruixiang has a great influence on them, but Chizi City also needs to show enough convincing capital to others?"
"Capital? User volume? Advertising effect?"
Zhang Yida nodded, "That's for sure, people's purchases also need to see ROI and real effects!"
"Where do you think China Mutual Finance will go overseas?" Zhang Yida compared Liu Chunhe.
Liu Chunhe has also worked in the Internet circle for so many years, and he still has basic judgment. He said: "It must be a region or country with underdeveloped mainstream finance such as banks and credit cards.
In a financially developed place, people will borrow money with high interest...interest? "
"That's right! Excluding these countries and regions, which ones are left?"
Liu Chunhe pondered for a moment and said, "Excluding North America and Western Europe, I judge it to be Southeast Asia, India, the Middle East, South America, Eastern Europe, and Africa."
"very true."
Zhang Yida began to point out, "The first stop to go overseas must be Southeast Asia, which is close to China, and our country is also very influential in these regions.
In addition, there are Chinese and overseas Chinese in the local area, and the communication in all aspects is smoother.
Therefore, the development focus of Newborn City should cover these areas and form a synergy with the development direction of the group. "
Liu Chunhe understood, and said, "That's okay, we will focus on these areas in the future."
"The traffic of my own product alone is not enough." Zhang Yida asked him again: "Do you know Papaya Mobile?"
"The big advertising agency of Google and Facebook?"
"Yes, that's it." Zhang Yida smiled, "You can also try to get a big agent from Google and Facebook."
"The profit margin is not high, is it?"
Liu Chunhe shook his head, "And this business has no technical content at all."
"Profit margins depend on the number of customers you have. If you have a large number of orders, you will naturally have a higher bargaining power with Google and Facebook."
Zhang Yida paused, "Let's talk about the technical content, you can make a set of advertising optimization and data analysis software yourself, which can be regarded as some value-added services for customers."
Liu Chunhe remained silent. These businesses are not so high-end. For Chizicheng, which aspires to become a great company that changes the world, it is a little ugly and a little bit of a loss.
"There is an AI company in Israel called Bidalgo, which claims to be an AI company that makes money without financing.
They apply AI to mobile Internet advertising marketing, and use artificial intelligence marketing automation technology to help advertisers improve the efficiency of advertising and increase the ROI of advertising. "
Zhang Yida said with a smile: "In fact, the application of this AI technology is not too difficult, so it is easy to implement.
Newborn City also has its own AI engine. I believe that if we change the direction of research a little bit, we will soon be able to make something famous.
AI research and development is very expensive, why Bidalgo can persist without financing?That is, the advertising industry is very profitable, and the money they earn is enough for them to spend on research and development. "
Liu Chunhe finally became interested, and asked, "Then Chizi City will be positioned as an AI advertising company in the future?"
"AI company is more appropriate," Zhang Yida said with a smile, "Whether you give speeches or give reports outside in the future, you must call yourself an AI company.
Advertising is just one application of AI technology.If you make money in the advertising industry, I have no objection if you want to engage in driverless driving in the future. "
"Unmanned driving?" Liu Chunhe still had some self-knowledge, and waved his hands again and again, "That is too expensive, and poor companies like us can't do it."
"It's a poor company now, but it won't be in the future." Zhang Yida patted him on the shoulder, "There are three and a half most profitable businesses on the Internet in China, games, e-commerce, advertising, and half of them are Internet finance.
If you can create a spark of love in advertising and Internet finance overseas, it will definitely make you cramp in counting money.
Only when you have money can you realize your dream of becoming a great company that changes the world!
If there is no money, it is useless to shout slogans loudly. "
Liu Chunhe's face was hot, didn't I just pretend to be aggressive when I was young, frivolous and ignorant?Why did you keep catching him.
However, he also thinks that Zhang Yida's words are very pragmatic. Only by starting some profitable businesses can he support the bottomless research and development of AI.
If in a few years, some black technology AI is developed and implemented, then Chizi City will really turn from a pheasant into a phoenix.
……
Huang Xiaofeng and his accompanying team came to Silicon Valley in the United States. He represented Zhang Yida to participate in Green's A round of financing.
Along with him are Shen Beipeng, Xu Xiaoming, and Lei Dongming, each of whom represents the three venture capital funds of Heishan, Zhenke, and Huayi.
After Green was spun off from Huimin Travel Group, in addition to holding shares in Huimin Travel Group, the three funds also established a new Cayman company to hold shares in Green.
In addition to the three of them, more than a dozen Huimin travel shareholders including Penguin, Gaoling Capital, and Jinshahe Venture Capital did the same thing, setting up a new Cayman company to hold shares in the US-based Green Company.
Sitting in the car sent by Green Company to pick them up to the Silicon Valley Hotel, Xu Xiaoming kept looking out the window.
Shen Beipeng, who was in the same car with him, was very curious and asked Xu Xiaoming: "Old Xu, what are you looking around for?"
"Look!"
Xu Xiaoming pointed to the green scooters passing by on the road outside the car window, "That should be the scooter launched by Green?"
Shen Beipeng also leaned over to take a look, and saw that young men and women in their 30s and [-]s were all using scooters, standing on top of the scooters, holding on to the faucet, and carrying a backpack on their backs. They were all office workers in Silicon Valley. .
Exclaimed: "Yo, this number is really quite a lot!"
"Looking at Green's operating report, it says that [-] vehicles have been launched in Silicon Valley alone."
Xu Xiaoming laughed so drunk that he couldn't close his eyes, "I don't know if there are so many in other cities in the United States?"
Shen Beipeng shook his head, "The United States has very strict control over the sharing of electric scooters in every city, and bidding is required, and they have to be won one city at a time.
It is completely impossible to replicate the launch speed of China's shared bicycles.
According to the report, until now, it has only won the distribution rights in 25 cities, and the total number of vehicles released is only 12. "
Xu Xiaoming was already very satisfied with this result, he said: "It's already amazing to be able to do this in less than a year in a foreign country."
"Have millions of Huimin bicycles been launched at this stage?" Shen Beipeng asked.
Xu Xiaoming laughed, "You just said that the two can't be compared, and now you're talking about Huimin bicycles."
Shen Beipeng waved his hand, "That's not what I mean, I just mean that Lao Mei talks about various rules and regulations in everything, and there are too many clauses, so it's slow to do things.
Our country is much more relaxed, which is why so many unicorn companies have the opportunity to be born. "
Xu Xiaoming has studied in the United States and Canada, and Shen Beipeng has also studied in Columbia and Yale University. Both of them have lived in the United States for seven or eight years, so they began to chat about their views on the United States.
Lei Dongming and Huang Xiaofeng were in the same car, and the former asked the latter: "Xiaofeng, the option pool of Huimin Travel has been shifted to Green, have you been granted some shares?"
"Some, but not much."
Huang Xiaofeng smiled, "After all, it can't be compared with you, you paid real money, of course the equity has to be implemented on Green.
Now that Green has been spun off, it is not appropriate for the employees of Huimin Travel Group to take Green's options.
Of course, for clearing these options, Mr. Zhang also gave compensation, and all of them were converted into options for Huimin travel.
I kept a part of Green's options, and they were not cleared. It's a special reward from Mr. Zhang!
Mr. Zhang said: When Green was founded, you contributed a lot in the United States, so you should be rewarded. "
Speaking of this, Huang Xiaofeng smiled ashamedly, "Actually, I didn't do anything, I was responsible for setting up a shelf and recruiting a few employees.
Green's current CEO, Howard, has really contributed a lot. He led the team to win the distribution rights in more than 20 cities in the United States. "
Lei Dongming nodded, thinking in his heart, which is better, Green's option or Huimin Travel's option?
Needless to say, it must be Green.The smaller and earlier the company, the greater the appreciation potential of the option.
Huimin travel has been valued at 60 billion US dollars, can it grow to 600 billion in the future?
Green is different, with a valuation of 10 billion U.S. dollars, there is more room for growth.
He understands Zhang Yida's approach. If Green wants to develop well, he must take back the options in the hands of Huimin Travel's employees. Otherwise, Green's employees will have opinions.
Thanks to book friends 20170208163722469 for the reward!Thank you to all the book friends who subscribed to the voting tickets!
(End of this chapter)
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