Winning the new financial era

Chapter 30
"Son, our pet food factory's equipment, employees, and raw materials are all in place, and production will start soon. I haven't picked up the name of the factory or the product yet. You are a college student, what would you call Xun Sisi?"

Zhang Qinghua asked cheerfully on the phone.In the second spring of his career, he is full of energy every day. In more than a month, he has found the factory building, the employees, and the equipment has been bought, installed and debugged.Distributors have also contacted more than a dozen, and raw materials have also entered the factory warehouse one after another.Now everything is ready, only the east wind is owed!

Zhang Yida thought for a while, and began to analyze to his father:
"In the past, our feed factory was called Xingnong Feed Factory, and the main customers were rural pig farmers. The company was named Xingnong, which means to revitalize the countryside and make farmers' lives prosperous. This is very suitable for pig feed, but not suitable for pet food such as dog food. factory.

Most of the people who raise dogs and buy dog ​​food are urban residents and some young people. The name of our factory and the brand name of dog food must be avant-garde and fashionable.

The name of the factory is "Love Lifetime Pet Food Factory"!Referred to as pet life.

The brand name of dog food is dogfood, and the English translation is dogfood.

The name sounds more foreign, and urbanites like to import it.Our name sounds more like an imported one, with a high-end atmosphere.

In the future, when the company grows bigger, it will go abroad to register a company to hold a domestic company, package it, and pretend to be foreign capital.Or merge and acquire foreign dog food brands to improve the quality.

There is still a market in the country for exporting to domestic sales. "

Zhang Qinghua was overjoyed, what his son said was very reasonable, and he agreed:
"That's all right, this name is up to you.

In the offline market, I have already found more than a dozen dealers, each of which can sell one hundred to several hundred tons.Together, it is expected to digest [-] tons.

But the 2000 million working capital in our hands will be used to buy raw materials for production costs, and the maximum output can reach 1 tons.

Now I'm confused!Don't dare to take a big step at once, or try to produce 3000 tons in the first phase. "

Zhang Yida pondered for a while, his father's style of acting was still conservative.In fact, based on the thinking of the older generation of businessmen, it means that every meal is eaten one bite at a time, and the business has to be operated step by step.

The times are different. The previous production, processing and sales enterprises were limited to various reasons such as transportation capacity, roads, information, etc., and most of the layout was limited to a corner.

For example, Dad’s pig feed factory has been in business for 20 years, and most of its markets and customers are limited to Chengdu and its surrounding areas.

Dog food is different, people in the city raise dogs and feed them dog food!People in the city basically use the Internet, and e-commerce online shopping must be successful.

So Zhang Yida put forward his own point of view and analyzed them one by one:
"Dad, the 3000 tons you mentioned mainly refers to the offline market. But you ignore the online market. For example, let's open a store on Taobao Tmall, advertise online, and find Internet celebrities to help us advertise. Increase your visibility. This can lead to orders.

First, take the Taobao Tmall store as an example. The cost of opening a store is not high, and the biggest expenditure lies in advertising and marketing, finding people to get good reviews and sales, and buying direct trains for advertising.

Second, in Qiandu, 360 searched for keywords related to pet food and built a yellow pages website to display business information.For the searched consumers to place orders and purchase, and for dealers and partners to join.

Third, find Weibo, forums, post bars, Zhihu and other new media influencers and industry celebrities to advertise for us.For example, take a video to show our dog food and increase brand exposure.Write soft articles, starting from the nutritional value of dog food, production standards, safety and hygiene of materials, etc., to improve the popularity and reputation of some brands.

For the time being, let’s focus on these three aspects!After completing these three directions, we will talk about refined operations.

I can set up a network marketing company in Beijing to do these things.After receiving the order, it will be forwarded to Rongcheng Dog Food Factory, and you will pack and ship it.

Anyway, on the offline dealer side, not all the goods are taken away at one time.You still produce 3000 tons first, and we sell both online and offline.If the sales volume is very hot, it will be fine to add production orders in time.

In this way, there will be no backlog of inventory goods, and the risk will not be very high. "

Zhang Qinghua deliberated for a while, and felt that there was really no major problem with this operation.Opened the mouth and said:

"Your method looks good. But how much does it cost to run a network marketing company?
To open an online store, you need to find search engines to advertise, and you need to find Internet celebrities and industry experts to advertise.

After calculating this stall, have you considered the cost?What is the required input cost?How many tons of dog food can be driven to cover the cost?Are there any success stories?

The most important thing is, you are still a student, do you have enough time to manage this company?
Also, do you have experience with network marketing companies?

If the investment is not large, I can let you try the water with 80 yuan.If there are too many, it will not work. You must prove that you can control the company well, and the business model is correct and sustainable.I will continue to invest more in you. "

Although Zhang Qinghua was very moved by what he heard, he also felt that this matter was not nonsense.The son still worked hard, and what he said was a set of words.

He is also willing to give some money to train his son, but there are conditions.You must make some achievements first, otherwise you will be given a few million when you come up, and if it is not good, it will all be in vain.

Zhang Yida laughed, and his father played tricks on him.So he said:
"Can't find an answer to your question.

Guess what happened to Ruixiang Technology, which you invested in Beijing two months ago? "

Zhang Qinghua heard Zhang Yida speak with joy, which is probably a good thing.Is the company profitable so quickly?Earn a little money, it's great to have hundreds of thousands, and success is like this.

But I also thought that it was not easy for my son to start a business. If he really made hundreds of thousands of dollars, he should be encouraged.So he laughed and said:
"The company is profitable, right?
Earned 50 or 100 million?It is not easy, so we must guard against arrogance and impetuosity, and continue to work hard.Don't be complacent and lazy. "

Zhang Yida grinned, forget it, don't play tricks, dad.directly said:
"Ruixiang Technology has raised 5000 million in Series A financing, with a valuation of 2.5 million.

The unit is USD, not RMB. "

Zhang Qinghua froze for a moment, and it took him a long time to react and said:
"Son, didn't you make fun of your father!
You college students rented an office in the school, fiddled with it for two months, and made a piece of software. This will raise 5000 million yuan, or US dollars? "

Zhang Yida didn't want to laugh at his father, so he patiently told Zhang Qinghua about the development of the APP Investment Finance, the promotion of mutual fund companies to place advertisements, and the development of 365 Accounting Manager, Card King Credit Card Manager, etc. What happened in the past two months series of things.

Seeing that Zhang Qinghua was still skeptical, Zhang Yida said again:

"You go to Qiandu to search for Ruixiang Technology, and the news of financing comes out. Blackshirt Capital and Zhenke Fund invested 5000 million U.S. dollars and so on."

Zhang Qinghua turned on his mobile phone, searched, and looked at the news information on the screen. The headlines were all eye-catching, "Ruixiang Technology raised $5000 million in Series A financing", "18-year-old startup upstart" and so on.Click to read the details, go in and see a series of reports that are related to Ruixiang Technology and Zhang Yida.

This news should be close to ten.Good guy, this kid's 2 months of tossing is bigger than the battle he made in 20 years of tossing.

For a moment, Zhang Qinghua felt both frustrated and relieved.

The setback is because the son has achieved such good results in only two months since he started his business.I used to think that if my son didn't want to work for others after graduation, he would take care of the feed factory.It can be regarded as a little support from a father to his son!

In other words, fathers always want to create better conditions for their children.Looking at it now, it is estimated that even after graduation, they will look down on the family's industry.

On the other hand, I feel gratified that my child has grown up and started to cut through the waves in the business world and build his own career.In terms of material life in the future, parents don't have to worry too much.

If you have the ability to make a company with a valuation of more than one billion in two months, even if the company goes bankrupt in the future, you can live anywhere with this ability.

Zhang Qinghua considered his language, and said to Zhang Yida on the phone:

"You have grown up now and have the ability to make the business the size it is now.

I don’t have the ability to teach and guide, but I just hope that you will keep the word “integrity” in mind in the future.

For employees, partners, and society, we must take honesty as the foundation of our business.Don't covet one or two small gains and damage your reputation. "

Zhang Yida also answered seriously:
"Okay, Dad, I will definitely keep it in my heart."

After thinking about it, Zhang Yida confessed again:
"In fact, I am the major shareholder of Ruixiang Technology, and I am also the chairman of the board now.

At the beginning, I was afraid that you would not invest, so I falsely claimed that Lin Zhenyang started a business and needed investment.

Now let me confess to you, I own 63% of the shares in Ruixiang Technology. "

Zhang Qinghua wasn't overly surprised, he had already seen some signs when they gave him alcohol in the capital.

I just didn't expect Zhang Yida to be the largest shareholder. At that time, it was estimated that he should be the second shareholder, and it is not bad to have [-] or [-] points of shares.

Zhang Qinghua said with a smile:
"At that time, I saw that you guys had ghosts, but I didn't expect you to participate so deeply. You initiated the entrepreneurial project, right? Lin Zhenyang and the others just helped you.

In the future, I can't cheat my father like this.But you did the right thing. If you said you started your own business, I would definitely not have given you the 100 million.

The first is that you feel that you can't do well and are too young.

The second is that you are afraid of delaying your study. At this stage, you still focus on learning. "

Zhang Yida chuckled and said:

"If you didn't pay the 100 million at that time, I actually have a way.

Hehe, I mortgaged the two houses in Rongcheng for 140 million.

Don't worry, just listen to me.I have not used the money, and I paid it back when I came back from the Chinese New Year, and the house was released from the mortgage. "

　Ladies and gentlemen!Please recommend!Ask for collection!Ask for investment!Continue to code!

　　


(End of this chapter)