Winning the new financial era

Chapter 32
Ding Siyao felt that this period of time was exhausting, but also very fulfilling.

First, I visited many P2P platforms with the colleagues from the Commerce Department of Ruixiang Technology, and talked with many middle and high-level managers of the major platforms, and asked some questions, some simple and some complicated.

For the sake of Ruixiang's face, the major platforms didn't know that Ding Siyao was a colleague, and while keeping the core secrets, he basically knew everything about other operational issues.

Although I was a little curious about Ding Siyao who raised these questions, I just thought it was an employee of Ruixiang, who wanted to exchange ideas with each other.

After asking all the way, Ding Siyao learned a lot, and he had a rough idea of ​​some operation ideas on the asset side.

Then, he followed the action of the marketing department of Ruixiang, which developed the loan supermarket business, and visited a number of loan companies.

Ding Siyao looked for a loan company to cooperate with him in order to develop cooperation with customers.

The specific point is to provide loan funds for some loan companies.

The cooperation adopts the combination mode of online and offline.

Yimin Investment has developed an online wealth management platform, Yimin Wealth, and offline cooperative loan companies recommend borrowers.After the risk control review by Yimin Wealth, the information of borrowers who have passed the review will be unified into bulk bids or packaged into asset packages, uploaded to Yimin Wealth’s online investment platform, and recommended to online investors to raise funds and lend.

Loose bids correspond to a single borrower.

The asset package corresponds to multiple borrowers.

Scattered bids or asset packages are made into investment objects, which are called loose bids and collective bids respectively.

Contains the details of the borrower, all of which are coded and watermarked to cover up some private information, but some information that is convenient for investors to make decisions, such as the borrower's purpose of borrowing, the general nature of the work unit, salary level, repayment ability, etc. visible.

Investors will be screened and reviewed by themselves, and they can freely choose to invest.

According to the loan amount and term of the borrower, the investment amount and term of the bulk bid also correspond one by one.

Collective bidding generally involves multiple borrowers, and the loan amount and term are different.Therefore, a group of borrowers with the same loan term will be selected to form a collection target with the same term, but the loan amount of each borrower may be different.

The on-time repayment of principal and interest of all borrowers recommended by the small loan company is guaranteed by the small loan company with 100% joint liability.

In this model, the small loan company not only promotes small loan projects for Yimin Wealth Platform, but also provides joint liability guarantee for Yimin Wealth Platform.

And microfinance companies can also benefit from Yimin Wealth Platform: on the one hand, they can push their own lenders to more investors through Yimindai to complete a large amount of sales; The advanced risk control level of Yimin Wealth Platform reduces the bad debt rate.

Ding Siyao took the tiger skins of Ruixiang Technology and Yimin Wealth, ran around, and easily signed more than a dozen cooperative small loan companies.

In the early stage, Zhang Yida planned to cooperate with small loan companies and ask them to recommend borrowers.

In the later stage, it will gradually turn into self-operated, and Ruixiang Technology or Yimin Investment's own loan brand will recommend customers, and then Yimin Wealth will raise funds to complete the loan.Complete an internal ecosystem closed loop.

In the early stage, due to various reasons such as risk control level and experience, we can only cooperate with external small loan companies for the time being.

Zhang Yida's instructions to Ding Siyao were also to find some small loan companies to cooperate with in the early stage.Ding Siyao successfully completed these tasks.

On Fan Hongyang's side, he has successively recruited and supplemented the company's finance, legal affairs, administration, personnel, marketing and other positions.

A mature risk control team of more than ten people has also been recruited from other P2P platforms.The entire Yimin Investment has finally gathered people from all walks of life, and it is just waiting for Yimin Wealth to start raising funds.

After Zhang Yida inspected the recent work results of Ding Siyao and Fan Hongyang, he gave the following instructions:

"First, the company left 100 million working capital, and the remaining 360 million was handed over to Ruixiang Technology, ready to start promotion and drainage.

Second, Fan Hongyang will lead the operation department to complete the transformation of the incoming customers, and through various activities and copywriting to promote customers to increase investment.

Third, Ding Siyao is responsible for follow-up and connection with the cooperative small loan company, and controls the loan work after fund raising. "

After the work arrangement at Yimin Wealth was properly arranged, Zhang Yida went to Ruixiang Technology again, found Lin Zhenyang, and talked:
"Old Lin, I set up a P2P company outside, and it will be launched soon.

In the early stage, I plan to make an advertisement on Ruixiang, and the estimated cost is 360 million.

So I have a discussion with you, the company was only established, and the funds are not very abundant, so I can see if I can get a discount. "

After finishing speaking, Zhang Yida laughed, feeling a little embarrassed.

Yimin Investment does not have Lin Zhenyang's shares, but Ruixiang Technology has 8% of Lin Zhenyang's shares.

If it is discounted, it will actually harm Lin Zhenyang's interests.

Lin Zhenyang laughed and said indifferently:
"Is that the company that was on the 36th floor before? I think it moved out after staying with us for a week.

How is the situation now?If the funds are tight, it is better to continue to work in Ruixiang. Anyway, there are some vacant offices, and it is a waste to leave them alone. "

Zhang Yida shook his head and said:

"Yimin Wealth cannot be too close to Ruixiang Technology, even though it is a brother company, I am the major shareholder.

However, Ruixiang's current customers are mainly P2P and some loan companies, especially P2P, and they cannot be allowed to know the relationship between Ruixiang and Yimin.So as not to affect Ruixiang's advertising revenue.

For Yimin, I have hired two professional managers to take care of them, and they also hold the shares of the main domestic operating company on my behalf.

My Cayman company Yizhou Overseas holds Yimin Investment Hong Kong through the VIE structure, and Yimin Investment Hong Kong controls the domestic operating entity Jingcheng Yimin Investment.

Usually I seldom show up there, and I leave it to the two professional managers to be responsible for the daily management.

In Ruixiang, I am the chairman. If I enter the P2P field again, it will definitely cause panic and exclusion in the industry.

Other P2P companies may reduce or even give up advertising in Ruixiang in order to reduce the behavior of the enemy.

Therefore, we must pay attention to this point, at least not to expose the relationship between us now.

When the two companies are full-fledged, even if they are exposed, they are not afraid.

In the face of absolute strength, they should know how to choose.

Now, it's time to keep a low profile and talk about wretched development. "

Lin Zhenyang nodded and said:
"Okay, no matter how you arrange it, I will support you.

As for the advertising fee, Ruixiang will charge a cost, which is [-]% off. "

Zhang Yida laughed, Lao Lin is really an honest person.In fact, with a [-]% discount, Ruixiang will not lose money.Even make a little money.

After all, the more customers who participate in advertising, the greater the advertising revenue, and the cost can be reduced through large-scale operations.

Zhang Yida said generously:

"The [-]% discount is too low, and the cost on Rui Xiangming's face has already been touched.

How about this![-]% off!

In the later period, Yimin Wealth developed smoothly, and venture capital entered, and then the price was raised back, and it was treated equally with other customers.

In addition, you have to keep an eye on this matter, and don't let the outside world know about the relationship between the two companies. "

Lin Zhenyang patted his chest and said:

"Don't worry, I will handle this matter beautifully!"

Zhang Yida nodded and asked Lin Zhenyang to arrange to make a plan.

The phone beeped, and when I picked it up, it was Fan Hongyang, who answered the channel:

"Old Fan, what's the matter?"

Fan Hongyang on the other end of the phone cried and complained:
"Mr. Zhang, I think we have overlooked a big problem. The loan companies signed by Mr. Ding all recommend borrowers who borrow for 6 months, 1 year, 2 years, 3 years, and 3 months. few.

Originally, it was submitted to Yimin Wealth according to the bid. I am afraid that the deadline is too long, and we are a new platform without trust and good reputation. No one invests! "

Zhang Yida thought for a while, and felt that he had overlooked a big problem.In fact, there are many solutions, but doing so is a bit of a tightrope walk.

exclaimed:
"There are several ways, but the difficulty of operation has to be increased, and the risk will also increase, which is difficult to control."

Fan Hongyang asked doubtfully:

"What can I do? Mr. Zhang, please give me pointers."

Zhang Yida took a deep breath and replied:

"Bid dismantling, capital pool, and term mismatch."

Fan Hongyang's eyes widened when he heard this, he understood, no wonder there are so many short bids for new activities on other peer websites.

After licking his dry lips, Fan Hongyang said nervously:
"Mr. Zhang, do you mean that we also learn from other peers to do the same? Then the operational difficulty and operational risk will increase exponentially."

Zhang Yida sighed and said:
"This is also impossible!
If you issue bids for one year or two years, the funds need to be locked for such a long time after the customer invests, which is not an easy task.It can even be said that it is not realistic at this stage.

How long has Internet finance developed?It is the first time for many users to come into contact with this thing. If you ask him to come up and invest for so long, it is basically driving customers to competitors.

We issue bids for one or two years, and others issue bids for one month or half a month.When the rate of return is the same, I don't need to say more about where to choose to invest.Even if our yield is higher, users will hardly choose us.

Yield rate, flexibility of funds, and security are basically the points that investment users pay most attention to when choosing an investment platform online.

We have no financing, no venture capital endorsement, and the security is basically the worst type of platform for users.

Other platforms include venture capital, listed companies, and state-owned assets. Although many of them are packaged, users just believe it.

If the rate of return is too high, it will actually increase the cost of capital, which will eventually be passed on to the borrower.When it comes to borrowers, the loan interest rate may be frighteningly high, which will lower the asset grade, and overdue and bad debts will also rise.

The only thing that can play tricks is financial flexibility.

Let’s talk about dismantling bids first. For example, split the target project with a loan period of 12 months into two projects with a 6-month period and issue them separately, and then use the funds raised from the second target to pay for the second project. The due principal and interest of one target; one year later, when the borrower is due to repay, the platform will pay the due principal and interest of the second target.

A 12-month loan bid, as far as I know, some platforms split it into 12 one-month bids, which are successively transferred. "

(End of this chapter)