Winning the new financial era

Chapter 322 Convince Dad
Zhang Yida was first called by his father and scolded directly, and then he heard that he would raise [-] million yuan for himself, and if it was not enough, he would also mortgage the factory loan.

This made Zhang Yida's eyes turn red. After all, only parents care about their children the most!

"Where did you hear that investors are going to withdraw their capital?" Zhang Yida said with a bitter face, "You should read less information on the Internet, many of them are fake."

"Netizens said that Ari might block all your Internet products. The interests of investors may be seriously damaged, so they want to sell their shares..."

On the phone, Zhang Qinghua began to tell a series of opinions from netizens that he saw on the Internet.

"Hey, don't read those useless news."

Zhang Yida said in a very positive tone: "Investors will not withdraw their capital, so they called me one by one.

Besides, the company is not listed, so it is not so easy to sell shares.

All right, don't worry about it!Take good care of your dog food factory! "

"You child is really worrying. Dad is concerned about you, do you understand?"

"Hey, I know."

Zhang Yida asked softly again: "Does my mother know about this?"

"How could she not know about such a big matter? Those young workers in the factory also want to go online, okay? There has been a lot of discussion about you during this time."

Zhang Yida smiled and said, "How did the employees react? Are they very proud, very proud?"

"Pride and pride! They are very worried about whether the factory will be bankrupted by you, and then they will lose their jobs."

"I don't believe it. How many companies in China dare to challenge Jack Ma and Ali? Are they proud to work in such companies?"

"Your mother, what I'm talking about is that you and Jack Ma are working together to promote the launch of our new dog food... Don't you let it slip?"

Zhang Yida was speechless, my mother is so easy to lie?

"You are too fake!"

Zhang Qinghua chuckled, "Your mother doesn't like surfing the Internet. All the information comes from hearsay. Isn't it easy to lie to her like an old woman?"

"Well, that's fine too!"

Zhang Yida didn't want his mother to worry about him, so he decided to help his father realize the lie.

"By the way, I have something to discuss with you!"

"What's the matter?" Zhang Qinghua asked.

"I want to upgrade Patenet to Pate Holdings Group, and incorporate our family's Dogford into the group system and become a subsidiary of the group."

Zhang Qinghua frowned after hearing this, and asked, "Your Patenet has other shareholders? Then don't they also become shareholders of our company?"

"Yes, by integrating Dogford into the system of Pate Holding Group, Dogford can also enjoy the online and offline resources of the entire group."

"Isn't it good now?" Zhang Qinghua persuaded, "You have to know, with the introduction of other shareholders, Dogford is no longer our family.

If you are not careful, other shareholders will jump out and restrain you. "

"You are right," Zhang Yida said, "How about my plan?

I personally directly hold 41.99% of the shares of Petnet, and Ruixiang Industrial Investment Fund holds 12% of the shares.

The investment income of these 12% shares belongs to the fund investors, and the real share of Ruixiang Group is only one-fifth of it, and I personally only hold 38.18% of this one-fifth.

The final figure is 0.916%, which is less than 1%, so small that it is almost negligible.

But the control and management rights of the fund are in my hands, so I don't need to pay too much attention to the share of equity.

In addition, Patenet has an AB share structure, and I have always held more than 80% of the company's voting rights.

These are also my confidence to control Petnet.

I want Dogford to take out 51% of the shares and do an equity swap with Petnet's parent company, cross-shareholding.

In this way, Dogford has become a holding subsidiary of Pate Holding Group, and Patenet can also provide some resources to Dogford as a matter of course. "

"You mean, let me exchange 51% of the company's shares for the shares of the Pet Holding Group?

Then Dogford became a subsidiary of Pet Holding Group, and I also became a shareholder of Pet Holding Group?Then I still indirectly hold shares in Patenet? "

"Yes, Dad, you react quickly!"

Zhang Qinghua groaned and said nothing. With this operation, he became a minority shareholder of Dogford Company.

"Are you sure you can control the Pet Holdings Group well?" Out of caution, Zhang Qinghua emphasized again.

"Okay, I'm sure I can control it."

Zhang Yida also reminded: "You still have 49% of the shares in Dogford, plus your indirect shareholding of Pet Holding Group, in fact, you are the real major shareholder of Dogford.

I asked Petro Holding Group to hold Dogford, first to make the financial report look good; second, to improve the upstream and downstream layout of the enterprise and integrate and utilize resources;

Third, there are more and more competitors in this industry. We must increase our size and strive to become the industry leader. "

"How about returning to the hegemony of the industry? This is an industry, and it must be done step by step." Zhang Qinghua reminded based on the experience of those who have experienced it.

"I can't wait that long, Xinwang Group has started to engage in this business, and even bought a dog food factory in Australia...

Gaoling Capital will invest 10 billion US dollars in this industry within three years and acquire 1000 pet hospitals..."

Zhang Yida told his father about the recent big moves of these two big companies.

"Xinwang Group also started to make pet food?" Zhang Qinghua was a little surprised, because Xinwang Group kept a low profile and the acquisition happened abroad, so he really didn't know about it.

"That's right," Zhang Yida said with a smile, "it's the same as our family. From pig feed to pet food, the industry is relatively close, and the span is not too big.

Another one, people also saw the huge opportunities and wealth hidden in it. "

"According to your thinking, do you want to build a comprehensive group covering pet food, e-commerce, and medical care?"

Zhang Yida replied: "Yes, if the development is good in the future, I will also consider entering the field of pet drug research and development."

"You..."

Zhang Qinghua originally wanted to criticize his son for coming, but considering the miracles his son had created in the past few years, he swallowed the words again.

Finally, after holding back for a long time, I finally said: "Don't be too ambitious, first get a leading position in the three industries you have delineated, and then talk about it!"

"That's for sure!" Zhang Yida is not a blind and arrogant person, and said with a smile: "These three industries alone are enough for three to five years.

I am referring to the direction of expansion in the future, three to five years later. "

"Okay! Anyway, this factory will be yours in the future, so let's hand it over to you in advance!

But I can agree, you have to let me manage this factory for another 10 years!Oh, no, 14 years is just right, my body can last until at least 60 years old. "

Zhang Yida said with a smile: "Okay, let you be the general manager, that's fine!"

For his father's small request, Zhang Yida can still meet it.As long as Pate Holdings is in his own hands, wouldn't it be easy to appoint the general manager of a subsidiary?

"By the way, how much do you value Dogford? I don't agree with a low valuation.

Now our branch factories have basically covered most provinces and cities in the south, with an annual output of [-] to [-] tons of dog food, an annual revenue of more than one billion yuan, and an annual net profit of two to three hundred million yuan. "

Zhang Yida was taken aback when he heard this, he hadn't asked about his father's career for a long time, did he expect to make such a big progress?
"Didn't you only sell more than 4 tons the year before last? How many times did you double this year?"

Zhang Qinghua said with a smile: "Thanks to the 5 million you provided, I took the money to establish branch factories in other provinces and cities, purchased production equipment, and established sales branches..."

After listening to Zhang Qinghua's explanation, Zhang Yida understood the reason why the performance of Dogford Dog Food Factory took off.

Dogford achieved a sales volume of more than 14 tons in 4, and caught up with Pete.com, and sold tens of thousands of tons a year through e-commerce channels.

Coupled with the offline sales system in various provinces and cities in the south, it is not difficult to understand that the performance of the company has nearly quadrupled last year.

"After this year, we should be able to recover the cost of building factories and purchasing production equipment."

Zhang Qinghua said with full of expectation that his son asked him to make pet food at the beginning, but looking at it now, this step was too right.

If you still stay in the pig feed industry where the giants gather, you will only make a profit of more than 1000 million in a year. How can you have the current glory.

Now he has traveled to the southern provinces where the factory was built, and the local governments are extremely enthusiastic, and they all worship him as the God of Wealth.

After all, the dog food factory can generate tax revenue and provide jobs, so it can be regarded as a very good project to attract investment.

"Great! Great! Most of my companies are still losing money, learn from my dad!"

After flattering, Zhang Yida said again: "By the way, Pater Pet Hospital will expand massively in the future.

After internal analysis, we think that Dogford can also establish its own offline experience store, and it is best to locate the store next to Pet Hospital.

In this way, they can also drain each other. "

"Hey, you have more ideas than one."

Zhang Qinghua asked again: "Then what should we do with the dealer system we have built with great difficulty? Don't think about it every time! If you engage in direct sales, can the dealers protest?"

"Northern market, haven't we entered yet? Let's do direct sales from the northern market first!

Dad, think about it, we wholesale dog food to dealers, and the price will not exceed 5 yuan per catty.We do direct sales, and we can sell them for 10 or even 15 yuan.

The profit can be increased several times at once, even if the sales volume is less, it doesn't matter. "

Zhang Qinghua smiled, "Then do you need rent to open an offline store? Do you need labor? Do you need to maintain the store to slowly gather popularity?"

"Rent and labor are definitely required, but the latter one allows Paternet and Pater Hospital to help.

A membership system can be created, a membership system common to hospitals, e-commerce, and stores..."

Seeing his son's insistence, Zhang Qinghua had no choice but to say: "Then open a few stores and try your method! If the effect is not good, don't promote it on a large scale."

"Good~ Good~"

Zhang Yida said hello a few times, discussed several things with Lu Fenghai, and finally persuaded his father to agree.

(End of this chapter)