Winning the new financial era

Chapter 363 Balance Weights
"Mr. Zhang, just a week after the Xiaomeng APP was launched, the number of registered users has exceeded 1000 million, and the growth momentum is still continuing!"

In Xiaomeng Company, Xun Mi said with a smile on his face.

"They're all college students?"

Zhang Yida was also a little surprised. You must know that there are less than 3000 million college students in China, and you have won one-third of the market so quickly?
Xun Mi shook his head, "According to the background data analysis, 80% of them are college students who have graduated, and there are only 200 million college students in school."

Zhang Yida was stunned, "What's going on? Shouldn't college students make up the majority?"

Xun Mi let out a long breath, "We didn't expect that either! We thought college students should be the mainstream, but the result is just the opposite."

"Don't college students like our product?"

Xun Mi waved his hand, "I don't think this is the reason. I analyzed the situation carefully and guessed that it should be that the traffic of several software such as Doushi, Touronghui, and Huimin Travel is too heavy.

The speed of the campus push was a little slower, and the network promotion went to the front.

Most of the network promotion faces are college students who have graduated.Therefore, it has led to the distribution of users today, and there are more college students who have graduated than college students. "

"How's the activity?"

"The daily activity is very high, and more than 300 million people open the Xiaomeng software once a day."

Xun Mi added: "Of course, it's only been online for a week now, maybe the popularity hasn't passed yet, so we have to keep tracking the situation."

"Instant messaging, alumni network, short video, which of these three sections is more popular?"

Xun Mi sighed, "Short video, alumni network, and instant messaging in sequence. Penguin's status is unshakable!"

"Short videos are more popular than alumni networks?"

Zhang Yida is mentally prepared for the fact that instant messaging is at the bottom of the list.But he was a little surprised that short videos were more popular than alumni networks.

"Because short videos are videos, the content can be more exciting and richer, and the amount of information displayed far exceeds that of graphics.

Therefore, I speculate that this is an important reason why short videos are more popular than alumni networks. "

Zhang Yida fantasized about it in his mind. On the one hand, there were pictures of all kinds of beauties in Moments, and on the other side, there were beauties bouncing around and dancing in all kinds of enchanting poses.

Tell yourself to choose, and you should prefer the latter!

"By the way, there is another problem that I think we need to pay attention to."

Xun Mi looked at Zhang Yida, "That's the problem of product tonality! Some of our users are college students, and some are college students who have graduated.

For college students who have graduated, Xiaomeng APP currently functions for them to find classmates, find alumni, and socialize.

Finding classmates is very simple, and WeChat can replace it; it is a little more troublesome to find alumni, but you can find them through some middlemen.

The most important thing is this social!
I think it will be very attractive if users can expand their network through Xiaomeng and find like-minded partners who are also highly educated, have the same three views, and share the same goals.

Everyone can form a peer group to share industry information, resources, exchanges and cooperation. "

"Imitate LinkedIn?"

"That's right," Xun Mi nodded, "We have to add professional social functions, so as to improve the retention rate.

Otherwise, once the 3-minute heat is over, these graduated college students probably won't be able to stay much. "

Zhang Yida is also thinking, it really takes a lot of thought to impress users and keep them.

The target group of Xiaomeng is 8800 million graduates and 2700 million current college students. These people have either entered the workplace or will enter the workplace in the next few years.

Xun Mi continued: "For college students, they can make friends on campus through Xiaomeng, and they can also meet outstanding students from other universities.

In addition, there is another function that you can meet some seniors and sisters, so as to lay a solid foundation for entering the workplace in advance.

After these people graduate and enter the workplace, because our school has social functions in the workplace, they can still continue to use our software.

If you just do social networking on campus, users will naturally be lost after graduation.

Although there are new freshmen coming in to supplement, our user base is still limited, and the limit is 3000 million.

And if we can effectively coordinate the two functions of "campus social" + "workplace social", our market will be huge.

Users start using Xiaomoe software when they enter university, and continue to use Xiaomoe after graduation.

Our user stock has been growing, rather than shrinking. "

"Easier said than done!"

Zhang Yida shook his head, "Campus social interaction should be more entertaining and simple; while workplace social interaction should be more rigorous and utilitarian.

Tell me, how to make them both coexist in one APP? "

"I haven't thought about it yet!"

Zhang Yida thought to himself: Then you say a hammer!
However, Xun Mi's idea is still very good. According to his vision, on the surface it looks like "campus social + workplace social", but in fact the core point is workplace social.

It's just that the college students began to cut off their beards as soon as they entered the campus, which can be called early deployment.

If this step is taken, other workplace social platforms will be caught blind, which is equivalent to cutting off the living water.

"Your suggestion is very good! But we are still in the early stage of promotion, and the market has not yet been fully won.

Including the specific direction of Xiaomeng's future, there is no particularly clear goal and plan for the time being.

It can only be said that it adapts according to the development situation. "

Zhang Yida sighed, and said again: "Keep watching! If the situation is not ideal, we will focus on promoting short videos or alumni networks, and give up instant messaging."

……

Alipay has launched a circle function, which contains two more products, one is called "Campus Diary" and the other is called "White-collar Diary".

In Campus Diary, only female college students can post updates. Female college students and users with Zhima Credit scores greater than or equal to 750 can comment, while other users can only like and give rewards.

The rules of the white-collar diary are similar. Only white-collar women can post updates, chat about workplace experiences and record life moments. Users with a sesame score of less than 750 and non-white-collar women can only watch from the sidelines.

Among the dynamics in the above two circles, the most content are all kinds of selfies and life photos.

A lot of people who eat melons are very curious, and Ruixiang launched the "school cute software", aiming at the campus social track;

Leech Financial Services has also launched a white-collar diary and a campus diary, which also tend to socialize.

Is the Internet social industry going to change?
Bonima summoned all the high-level members of Penguin and held an emergency high-level meeting.

"Let's talk about it. Both Ruixiang and Leech Financial Services have made it clear that they want to socialize. How should we deal with it?"

Sitting at the top of the ten-meter-long conference table, Bonima spoke.

"This is overreaching. Is it so easy to break the user relationship chain accumulated by our Penguin QQ and WeChat products?
watch it!I guess within three months, they themselves collapsed! "

Many Penguin executives nodded in agreement. After so many years of turmoil, Penguin is afraid of this challenge?
"Leech Financial Services does social networking, I can figure it out, they have always been passionate about social networking. This is the same as we have always been obsessed with the e-commerce industry.

But what happened to Rui Xiang?In Zhang Yida's eyes, does Penguin, the second largest shareholder, still exist? "

Some Penguin executives scolded loudly.

Some people cast their eyes on Ren Yu, who is Rui Xiang, who led the investment by you. I heard that you and Zhang Yida are from the same hometown. Can you give me an explanation?

Ren Yu felt several malicious eyes, and felt very helpless.

The Penguin family has a big business, and has long suffered from big company disease, so it is impossible that there is no internal fighting.

After all, there are only so many high-level positions, and everyone wants to improve.

Ren Yu stood up and said, "I have already called Zhang Yida to ask him.

He said that when he promoted Mobao Pay, he made a Gaomeng APP, which has accumulated millions of college students.

Now that the promotion of Mobao payment is stopped, he feels that it is a pity to give up this APP, so he launched Xiaomeng, a campus social product. "

"This is just an excuse. Has he respected Penguin? If Penguin doesn't intervene in Ruixiang's operation, he will start to do things wrong, right?" Some executives asked.

Bonima's expression changed, and he motioned for Ren Yu to sit down first.

"According to data feedback, the number of users of the Xiaomeng APP exceeded 1000 million within one week of its launch; and the two diary products of Leech Financial Services also show that tens of millions of users have watched it."

Ponima sighed, "Ten million is not a small number!"

"I've already seen two products, and the diary product of Leech Financial Services should just test the waters, and maybe I want to try to see if it can be a Chinese Instagram.

Ruixiang's cuteness, to be honest, I feel a little bad!
This is a four-different product that integrates WeChat, Doushi, Renren or Weibo.

The functions are too complicated!Users should just look fresh, and after the fresh period passes, the number of active users is bound to decline. "

Zhang Dalong's speech reassured Ponima a lot.

Zhang Dalong is a top product manager. He said that the products are mixed, so there is absolutely no way to escape.

And Zhang Dalong is a very down-to-earth person, he never belittles his peers and elevates himself.

"I think so! Zhang Yida created this Xiaomeng app to provide content for Doushi.

Or seize the subdivision track of short videos!Weaken the market of other short video peers.

In addition, the launch of the alumni network is probably to try to see if Renren.com can be revived.

In terms of instant messaging, he probably couldn't make up his mind.

Three products are launched at one time, and some of them will definitely be cut off later. "

Liu Zhiping smiled again: "Of course, it is not ruled out that he wants to try instant messaging, is there any chance!

I dealt with that little guy.He came from a liberal arts background and has a lot of thoughts. He is far less easy to deal with entrepreneurs with an engineering background. "

"He asked Xiaomeng to continue making short videos, maybe there is still life. If you want to do instant messaging, you will die!"

"I think he should want to strengthen the share of social e-commerce, and is preparing for Pinduoduo!"

……

Bonima waved his hand to stop the discussion among the senior executives, and said, "Let's wait and see for now! Monitor the data of the two companies and report any new situation at any time."

"Rui Xiang didn't even say hello to us, so he just made such a big move, so forget it?" Some executives were not convinced.

Ponymar asked, "Then what do you think it should be?"

The executive said: "I think at least we have to teach them a lesson so that they can improve their memory!"

"How to teach him a lesson? We all hold shares in Ruixiang, Zhonghe Group, and Huimin Travel. Can you still limit his flow?"

Bonima waved his hand, "Forget it, let's continue to look at the situation first! Several companies under Zhang Yida are getting bigger and bigger, and they are our vanguard to check and balance Ahri.

We are now almost in balance with Ahri, and the balance will tilt to whichever side Zhang Yida falls.

Have you forgotten how Jack Ma forced Huang Xin to come to our side?

The size of the school is only 1000 million, it depends on the subsequent development! "

The executives are speechless, you just said that 1000 million is not a small amount.

Ponima stared blankly at the distance outside the window, wondering what he was thinking.

(End of this chapter)