Winning the new financial era

Chapter 37 Yimin Wealth Raises $2500 Million in Series A Financing

Blackshirt Capital led the investment of 2000 million US dollars, Zhenke Fund followed up with 500 million US dollars, and a total of 2500 million US dollars A round of investment in Yimin Investment (Yimin Wealth) financing conference was successfully held.

The press conference was held in a luxurious five-star hotel in Wudaokou, which cost a lot of money.In addition to dozens of financial and financial media, the participants also invited hundreds of local users in Beijing who registered and invested in Yimin Wealth APP.

Of course, Fan Hongyang and Ding Siyao who attended the meeting attracted the most attention.

Especially Ding Siyao, the "22-year-old beautiful CEO" is still very gimmick, attracting various media to chase after him for interviews.

As the COO, Fan Hongyang, an old uncle, also served as the middle-level operation director of Ahri, and his popularity is far less than that of Ding Siyao.

Zhang Yida sat in the first row off the stage, and today his role is that of an angel investor.

With Ding, Fan, and Heishan Capital, Zhenke Fund's four parties discussed a unified external caliber, "He, Zhang Yida, invested 600 million in Yimin Wealth in an angel round more than a month ago."

The black shirts have a little bit of a complaint, but they signed the contract after thinking about the bet. No matter what the consequences are, they are invincible, so they don't want to delve into it.

As for Ding Siyao's title of "CEO of Mutual Gold Beauty", it was the result of their many discussions.

Zhang Yida decided to arrange Ding Siyao or Fan Hongyang as CEO because it was inconvenient for Zhang Yida to show up.

As a 22-year-old college graduate majoring in finance, Ding Siyao is also a beautiful woman. As a CEO, she is naturally topical.

It is necessary to take advantage of this wave of press conferences to stir up the popularity of the topic and increase the popularity of Yimin Wealth.

Now is the era of personal marketing. Chen Ou led this wave of trends, and Jumei has also achieved good exposure and publicity.

"Mr. Ding, hello, may I ask what prompted you to start a business as soon as you graduated from university? And you chose the field of Internet finance?"

Entering the reporter's question-and-answer session, a reporter raised the microphone in his hand and asked.

Ding Siyao smiled sweetly, and replied with high spirits:

"As soon as I graduated from university, I joined a credit company as a credit salesman, and within four months I became the company's sales champion.

During the period of working in a credit company, I learned about the current situation of the domestic credit industry and thought it was a golden industry full of opportunities.

The common people have a strong demand for credit, and the next few years will be a period of rapid development of consumer finance.

And I happened to be a graduate of the University of Finance and Economics, and my major was the right one, so I devoted myself to the field of Internet finance without hesitation and became one of the thousands of entrepreneurs. "

Another reporter asked:
"Mr. Ding, you mentioned earlier that you have just graduated for half a year, and your salary income will not be too much. Then where did you start your business with the first pot of money? Was it supported by your family?"

The question was a little bit sharper, and it also expressed the aspirations of many people present. Everyone thought that this was another rich daughter.

Ding Siyao brushed his hair, glanced at Zhang Yida who was sitting under the stage, bit his lower lip lightly with his white teeth, and replied after two seconds of thinking:
"Yes, I have only worked for half a year, so naturally I don't have any savings to support my business.

Later, I met our angel investor, Mr. Zhang Yida, chairman of Ruixiang Financial Technology Group. It was he who invested 600 million yuan in angel investment to us, which made our entrepreneurial idea come to fruition.

Here, I would like to thank Mr. Zhang again for his trust and support!
Words of family support?That's almost impossible.

My family is from a rural area in Sichuan Province, and I have a younger brother who is studying in junior high school.The family burden of my parents is also very heavy, I will not increase the financial burden on them just because I want to start a business! "

……

Then it was Fan Hongyang's turn to answer questions.

The reporter asked: "May I ask Mr. Fan, now that P2P running incidents are frequent, how does Yimin Wealth treat such incidents? And how to improve the security of users' funds?"

Fan Hongyang said solemnly:
"Here, I would like to give an explanation and appeal first.

P2P investment is risky, and user investment platforms must do a good job in risk control.

At the same time, I appeal to everyone not to be greedy for high interest rates, but to choose a large platform that has obtained venture capital investment.

Because venture capital institutions will do due diligence before investing, and only after confirming that there are no problems in the company will they formally invest in the company.

It is equivalent to venture capital institutions giving users a pass in advance, and companies that can obtain venture capital can stand the investigation.

In addition, we will implement many measures to improve the security of user funds.

First of all, an agreement will be signed with the insurance company to insure each user with a fund security insurance, and compensation can be obtained if the funds are stolen.Escort for the safety of users' funds.

In addition, Yimin Wealth will also strictly follow the principle of funds entering and exiting with the same card to avoid the risk of users accidentally leaking account passwords.

The money that the user recharges into the platform can only be withdrawn back to the recharged bank card.

Finally, Yimin Wealth will disclose real-time operational information and data on the official website.

That is, the number of registered users, the number of investment users, the number of user investments, the total transaction amount of users, the balance of loans and other operational information will be disclosed in real time.For users to consult and supervise. "

Many investors present were very interested. Yimin Wealth launched capital security insurance and disclosed operational information, which is the first in the industry.

Now many P2P operations are opaque, and transaction data will not be made public.

Yimin Wealth dared to make it public like this, which shows that the company's operations are still very transparent and open, and we can try to increase investment in the future.Many users think so.

Then the reporter asked some more questions, and Fan Hongyang answered them one by one.

Finally, with the thunderous applause of the audience, the press conference ended successfully.

When Zhang Yida walked out of the venue, he was surrounded by several reporters.

A reporter enthusiastically interviewed:

"Zhang Dong, have you started to be an angel investor now? Will you invest in more projects in the future? Are you only investing in Internet financial projects?"

Zhang Yida thought for a while, since the reporters asked this question, it would be good to advertise.So he replied:

"Yes, I have started angel investment now. I was mainly inspired by Teacher Xu Xiaoming. I hope to help more entrepreneurs realize their dreams.

In the future, we will increase investment and invest in more projects.Entrepreneurs with financing needs are also welcome to contact me.

At present, we mainly invest in the financial industry, and we will expand to other industries in the future! "

Several other reporters also asked questions such as "When will the B-round financing of Ruixiang Technology be?" "When will the number of users of Ruixiang Technology exceed 5000 million?"Zhang Yida also responded one by one.

For media reporters, Zhang Yida is still very patient.I can't afford to offend these people!Especially those who are engaged in finance, they are most afraid of black mouth!

When will I send you an article like "Ruixiang is about to run away, Yimin Wealth is about to go bankrupt due to a large loss".Users scramble to withdraw their funds first, causing a run on you, which is terrible.Many P2Ps in later generations have suffered.

The financing of 2500 million U.S. dollars arrived very quickly, and it arrived on the second day of the press conference. Converted into RMB, it was 250 million.

With this money, the company first filled in the more than 400 million holes that were embezzled by the company's previous promotion.

Then began to expand personnel, recruited risk control talents from major banks, built Yimin Wealth's own risk control team, and developed a credit risk control system.

In addition, we are still making efforts on the capital side, preparing to further expand the user scale and transaction scale. The set goal is to increase the transaction volume by 1 million every month on the basis of the previous month.

According to Zhang Yida's previous calculations, in fact, it is enough to increase by 5000 million every month, but the goal must be set higher!Don't force yourself how to tap your potential.In addition, Zhang Yida also wanted to overfulfill the bet and get another 2500 million US dollars.

As for the cooperation promotion with Ruixiang Technology, the cooperation plan has also been changed.

In the past, it was cooperative promotion. A user invested 100 yuan a month, and the cost was 50 yuan.

Now changed to:

Invest 1000 yuan monthly bid, cost 100 yuan.

Invest 1000 yuan in March, and the cost is 200 yuan.

Invest 1 yuan monthly bid, cost 300 yuan.

Invest 1 yuan in March, and the cost is 500 yuan.

This cooperation model has basically changed from CPA headcount to CPS sales payment.

For Yimin Wealth, this cooperation model will further reduce the cost of user acquisition, and can also quickly expand the transaction volume and scale of the platform.

It is also a new attempt and innovation for Ruixiang Technology.

At present, many advertisers have already complained about CPA. They spend a lot of money, and the transaction volume and scale of the platform have not improved. Just to get a number of users, the P2P platform needs to continue to track customers to complete further conversions.

In addition, many users have been cultivating for a period of time, and they are no longer unfamiliar with P2P. Many people chose to increase their investment for the second time after the first investment expired.

Therefore, on the basis of retaining the original CPA promotion, Ruixiang Technology launched the CPS large-amount promotion business.

After it develops smoothly, it will also bring greater revenue to Ruixiang Technology.

Yimin Wealth is also further improving the operation department while Ruixiang Technology is increasing its advertising.

For the existing 10 users, the potential can be further tapped.

two directions:

First, let those 80% of users who have only invested 100 yuan continue to increase their investment.

Second, on the Yimin Wealth APP, launch various friend invitation activities, let these 10 users get rewards, and invite friends to register and invest.

Therefore, after improving the operation department, Zhang Yida asked Fan Hongyang to increase the revitalization and redevelopment of existing users.

Fan Hongyang is also worthy of being a middle-level manager from a big factory, leading the operation department to design many attractive copywriting and activities, and the customer conversion rate has increased significantly.

For Yimin Wealth, the transaction volume of the platform is also rising steadily, and the growth rate is gratifying.

The results before the A round of financing were 10 million transaction volume on the 8998th day of launch.

Now it has been online for one month, and the transaction volume has reached 5 million.

Although most of them are still in January and March, the company's capital flow is already increasing positively.

Therefore, after reserving the remaining 1 million funds as the user's cash withdrawal reserve, the remaining 4 million were used as cooperative lending funds to call more than a dozen cooperative small loan companies.

The user funds due next month are estimated to be 3.5 million, and the conversion rate is estimated to be half. Half of the users, 1.75 million, will not withdraw and will choose to continue reinvesting. Then Yimin Wealth does not need to worry about this part of the funds.

But if the other half of 1.75 million chooses to withdraw cash, it will need to use the 1 million that has not been loaned out.There are still 7500 million users who will recharge in the next month to pay the previous batch of withdrawals.

This kind of behavior is actually like walking a tightrope. It will be terrible if the capital chain is broken by a little carelessness.

However, it is generally okay. Professional finance has done accurate calculations of capital inflows and outflows, and will keep sufficient reserve funds at any time according to the actual situation.

Don't leave too much reserve fund, otherwise it will cause too little lending funds and reduce income.For the enterprise, the profit is not maximized.

If you leave less, and the user does not have enough cash to pay, it will be a thunderstorm, and the consequences will be fatal.

In the early stage, the platform did not have enough data support, and it was crossing the river by feeling the stones. It would rather keep more reserve funds than lend more.

After the platform has developed for a period of time, the monthly inflow and outflow of funds will have a regular and data grasp, and then a mathematical model will be established to basically take into account the balance between reserve funds and lending funds.Benefits can also be maximized.

Because he still holds about 1.5 million venture capital funds, Zhang Yida dared to let them lend out 4 million in the first month, leaving only 1 million in reserve.

2.5 million is enough, unless all the 3.5 million due next month is withdrawn.

Even if they all withdraw cash, as long as they can raise [-] million new funds next month, they can handle it.

(End of this chapter)