Winning the new financial era

Chapter 387
The annual meeting of Zhonghe Group this year is very lively.

For Douvision, many top account creators were invited.

There is Daigula K, who became popular in "hip swing dance".

In fact, there is nothing special about dancing, it's just that people have seen too many "plastic face", and then they see such a pure and unaffected girl, and it is easy to become fans.

Her "hip swinging dance" video has received tens of millions of likes and over [-] million views. She is currently one of the most popular female creators on DouTV.

In addition, Liu Yuning, the modern brother, was also invited.

Because she sang better, she was sent to participate in "The Voice of China" by DouTV, and also achieved a good result of No.3.It is also a very popular Doushi celebrity.

In addition, there are Brother M who became popular with "My General", Da Zhuang who became popular in "We Are Different", the creator principal of "Take You to Travel", Ren Ran in "Empty and Nothing", "Ten Years of Love in Guangdong". "The creator of Guangdong Rain God...

People have been wandering in Guangdong for ten years
Sometimes I also miss that we have changed together

Let the sky connect you and me to miss you
The sky with the clouds gone is still capricious

……

As soon as Guangdong Yushen spoke on stage, the atmosphere of the annual meeting was brought to a climax.

This unremarkable guy has become popular all over the Internet this year with this song.

His real name is Lu Dayu, born in Guangdong in 1987, he is an authentic Cantonese.It is not the wage earners who came to Guangdong from other places as described in his songs.

Someone has analyzed the reasons for the popularity of this song.

The most important thing is that the lyrics are easy to understand, and they hit the pain points of young people today, especially the "Guangpiao" and "Shenpiao" who are going south to work.

Moreover, this Guangdong Rain God is very devoted to singing, and his emotions are very sincere, which easily aroused the emotional resonance of many wanderers abroad.

Most of the employees of Zhonghe Group are also "Jingpiao", and "Jingcheng Jingcheng" was also quite popular back then, expressing countless sadness and tears of Jingpiao.

Hearing similar songs at the annual meeting today, many employees also thought of their own sad history and shouted "Rain God ~", and the scene was close to the concert.

In fact, the specifications of this annual meeting are not much worse than the concert.

Wugensong Sports Center was selected as the venue for the annual meeting. Nearly 7000 employees of Zhonghe Group filled most of the [-]-seat sports center.

The audio equipment, stage effects, and lighting arrangements are all top-notch.

The lenses of multiple high-definition cameras are aimed at the center of the stage and broadcast live through the DouTV platform.

After many considerations, DouTV has decided to officially enter the live broadcast industry starting this year.

And the first shot is the "live broadcast of the annual meeting".

For this reason, Douvision has been warming up its activities as early as half a month ago.

Therefore, at [-] o'clock in the evening, countless users clicked on the live broadcast portal pushed by DouTV's homepage and watched this rare audio-visual feast.

Dozens of TikTV celebrities gathered together and performed their famous songs or dances.

Zhang Yida also thinks that the song "Guangdong Love Story" is pretty good, and there are various spoof versions in his previous life.

"I have lost contact with whoring in Guangdong, and sometimes I miss how classic the pose was, let this hotel connect you and me, miss you...

The young lady who gave me the money was still capricious and insisted on stripping me off. She didn't give up until I had nothing left. "

After the Rain God's song was sung, there was warm applause from the audience.

Then, the host announced the entry into the "lottery draw".

This lottery is not only for the employees of Zhonghe Group, but also for the guests of the performance and the audience in front of the mobile phone.

For example, Yushen won a free monthly card for Huimin Bicycle.

Zhonghe Group purchased 3 million free monthly cycling cards for Huimin Bicycles at a low price of 200 yuan each.

The official price of Huimin bicycles is 10 yuan a piece, which is equivalent to a 3% discount on the wholesale price for Zhonghe Group.

In addition, there are hundreds of thousands of free riding season cards, half-year cards, and annual cards.

Because the number is rarer, the probability of winning is much lower than that of the monthly card.

Zhonghe Group paid a total of more than 1200 million yuan to Huimin Travel for this large gift purchase.

Pinduoduo also took out 1000 million discount coupons, such as "no limit to new and old users, 19 yuan off immediately for purchases of 9 yuan and 10 yuan".

In addition to attracting new users, it also has the meaning of increasing the repurchase rate of old customers.

Ruixiang Super Brain and Investment Financial Huiyitong provided technical support for anti-fraud and anti-spoofing wool for this event.

All users who watch the live broadcast for at least 5 minutes will be randomly issued a free riding coupon or Pinduoduo shopping coupon.

But only one account is issued, and IP and equipment will be monitored.

Users who get the gift, use the registered mobile phone number of Doushi as the proof, register Huimin Travel or Pinduoduo APP, and the gift coupon will be automatically issued.

If you are an old user, it is even easier.

Touronghui Yizhangtong has opened up the account data of all companies under Zhang Yida, making it the most handy for cross-company and cross-platform cooperation.

DouTV’s live broadcast of this annual meeting attracted more than 2000 million users to watch.

Among them, more than 5% of users watched for more than 90 minutes, that is to say, there are more than 1800 million people.

This led to a shortage of event prizes, so Lu Qi asked Zhang Yida for instructions.

Zhang Yida didn't think about it for too long, and asked to add another 500 million Huimin bicycle free riding monthly cards as event prizes.

It is equivalent to the annual meeting of Zhonghe Group, which distributed 1.27 million yuan in prizes to ordinary users.

This does not include employee prizes, as well as the cost of stage construction and annual conference site layout.

The words of dozens of Doushi celebrities are all "voluntary" performances, and there is no charge.

As soon as DouTV sent a message, they came all the way, and didn't ask about the performance fee at all.

Most of these people have good minds. Seeing the successful case of Liu Yuning, everyone has a little bit of thought.

Douvision can transform Liu Yuning from an Internet celebrity into a singer, so I'll be more "behaved", will Douvision make me the next one?
DouTV is not the kind of company that doesn’t take anything away. Although it didn’t say that it will pay performance fees, in the end, it paid out “carriage fees” to every DouTV celebrity who participated in the performance at the annual meeting.

Not much money, 5 yuan per person.The main thing is to express an attitude, the platform is not superior, and we still respect everyone.

The Doushi celebrities who participated in the Zhonghe Group's annual meeting are actually not at a loss, and everyone's popularity has been more or less improved.

A few rose hundreds of thousands of fans overnight, and some rose millions.

Since the performances of Doushi celebrities occupy most of the time of the annual meeting, the time for employee performances this year has been greatly compressed.

But no one complained, anyway, the rewards that the group should give are not short at all, and the options and cash are all enough.

For Zhonghe Group, this wave is certainly not a loss.

On the surface, 1.27 million yuan was distributed in gifts alone, but in fact, the 2700 million yuan for Huimin travel was actually spent.

Pinduoduo’s 1000 million 10 yuan discount coupons can be used to earn part of the sales.

In addition, Pinduoduo itself is also doing various activities to subsidize and attract new players.

It can only be said that this time they gathered together to do activities, and the numbers were more conspicuous.Extending the time to one month, one quarter, an activity subsidy of 1 million yuan is not a problem at all.

In addition, DouTV's live broadcast has also been fully announced through this successful annual meeting marketing.

The outside world has mixed opinions on the annual meeting of Zhonghe Group. Some people say that it is trendy, avant-garde, and down-to-earth, and it is fun to share with all users;
Some people also say that Zhonghe Group is sensationalizing and entertaining to death.

Zhonghe Group didn't pay too much attention to the rumors from the outside world, the real thing is to get benefits, and everything else is false.

After Zhonghe Group, Ruixiang, Pet Holding Group, Huimin Travel Group and other companies also held their own annual conferences.

It's just that it's far less high-profile than the Zhonghe Group. They perform shows for their employees and draw prizes, and it's over.

……

Zhang Yida did not go home to celebrate the New Year this year, but came to the airport with Zhao Erya to wait for his parents on New Year's Eve.

Zhang Qinghua and Xia Xiaorong walked out of the airport and saw Zhao Erya waving to them from a distance.

"Hello Uncle, Hello Auntie!"

After Zhao Erya approached, she greeted obediently first.Then he sensiblely took the suitcase from Xia Xiaorong's hand.

"Yaya, no need, I'll just do it myself."

Even though Xia Xiaorong said that, her heart blossomed.

What she likes most about Zhao Erya is that she is not spoiled as a child of a high official.

This made her look forward to the in-laws who trained such a daughter even more.

Zhao Erya dragged the suitcase with one hand and Xia Xiaorong with the other, whispering kindly.

Xia Xiaorong smiled from time to time, which made Zhang Qinghua and his son, who were walking behind, look at each other in dismay.

"This girl is getting more and more mature. Look at your mother, how successful she is."

Zhang Yida smiled. The "mature" in his father's mouth should refer to the way of dealing with people.

In the past, Zhao Erya was innocent and innocent, but since she took charge of Daya Media, she has changed so much that Zhang Yida can't understand it.

A career can make a man mature, and so can a woman.

Daya Media, Zhang Yida didn't ask much.

But he knew that the company was developing smoothly. Although there were many professional managers to help, Zhao Erya's personal efforts could not be denied.

When the company was first established, Zhao Erya often asked this and that.

Now I basically don't ask Zhang Yida for advice, and I can judge and solve many things independently.

It was often late at night, and Zhao Erya was still answering emails in the study.

This made Zhang Yida wonder for a while, did he start to be lazy?

"You've met her parents. What kind of people are they?"

Zhang Qinghua is also an entrepreneur, and has dealt with officials a lot.

But these officials are not high-level, mostly at the bureau level.Those at the ministerial level can be considered to have dealt with each other twice, but only when they were in a meeting, they watched from afar in the audience.

In the final analysis, China is an official-based society, with four levels of scholars, farmers, industry and commerce. Although the last three have changed positions, "scholar" has always been at the forefront.

Zhang Qinghua, who has been in business since the 90s, still has a little awe of "scholars".

This kind of awe is beyond the comprehension and experience of Zhang Yida, the boss of an Internet company rising in the new century.

The couple came to the capital to celebrate the New Year, but they were actually invited to meet Zhao Erya's parents.

But he has various concerns, so he wants to get more clues from his son to carefully analyze the in-laws who are about to meet.

"It's okay, they're all more friendly."

Zhang Yida thought about it carefully, and found that the father-in-law and his wife were pretty good, and they didn't find any irregularities.

He guessed that his father's "small peasant thinking" was causing trouble, so he said in relief: "Don't worry! Zhao Erya married into our family, it is definitely a high climber!"

　Thanks to Pku333, Yinhe & Baiyi, two book friends for their rewards!
　　I lost my car keys in a restaurant last night, and I only found them after a day of searching today. I thought I lost them in a taxi, and went to the traffic control center to adjust the monitoring...

　　I wasted time, now I will write the second update, I will try to work overtime tonight to make up for what I owed yesterday.

　　
　
(End of this chapter)