Winning the new financial era

Chapter 392 Carrying Video
In the end, Huang Xiaofeng agreed to continue to work under Zhang Yida for several years, and did not retire until Green was successfully listed.

Zhang Yida was overjoyed, as expected he saw the right person.

Because Green is far away in the United States, except for one or two key departments, all other management positions are foreigners.

If it goes on like this for a long time, it is hard to say whether it will become an independent small kingdom.

And Huang Xiaofeng has been operating Huimin Bicycle for many years. He has experience, ability, and has known him for two or three years.

As for the position, Zhang Yida is also considering it, and it is definitely not appropriate to give the position of CEO all at once.

Not to mention that the current CEO, Howard, is not doing badly, and changing the CEO rashly will also cause shocks to the company.

Moreover, Huang Xiaofeng is not familiar with the European and American markets, so he suddenly ascended to a high position, so it cannot be said that he is not as good as Howard.

It's not appropriate to give a low position. No matter how you say it, Huang Xiaofeng is the CEO of a multi-billion dollar unicorn company.

Moreover, the position is low, and it will not be able to restrain Howard.

After thinking about it, Zhang Yida decided to let Huang Xiaofeng be the president. This position is only lower than that of Howard, who is the CEO, and it will not seem too abrupt.

……

"Who told you to raise the user loan interest privately?"

A majestic middle-aged man in a suit came down from the Rolls-Royce, and behind him were two men in suits with black sunglasses behind their hands.

"President...there are too many people applying for Yimin Loan. We can only increase the interest rate and reduce the loan."

Holding the folder, the woman in OL attire stood on the side of the road, lowered her head and said timidly.

"Change it back to me immediately, and reduce the user loan interest rate to the minimum daily interest rate of two ten-thousandths."

A middle-aged man with a serious expression and a look of compassion.

"In addition, increase the amount to a maximum of 20 yuan..."

"Ah?" The female secretary was very surprised, looking very embarrassed, "But..."

"It's nothing to do, just do it now."

The middle-aged man waved his hand and said in a non-negotiable tone.

When Xiaogang saw this short video, he laughed happily.

The acting skills are very low, and it can be called amateur, mainly because the dialogue is too unreliable.

How can there be such a good president who also lowers the interest rate of users.

He can still figure out the increase in the amount, after all, more lending means more money.

But Xiaogang thought that this month's salary had already been spent, and the landlord had already pressed for the rent several times.

"Why don't you try..."

By accident, Xiaogang clicked on the loan application advertisement at the bottom left of the video, filled out the registration information, and the page loaded to the download page.

Following the prompt, Xiaogang downloaded the Yimindai APP.

ID card, credit card, mung bean credit authorization...all kinds of processes went through.

Then a female voice came out from the phone page, "Please blink and open your mouth..."

Xiaogang did it again, waiting for the approval result.

Within 2 minutes, the result came out.

8000 yuan was approved, and the loan was repaid at any time, and the interest was [-]/[-].

"Fuck, it's heartless, black shop!"

After cursing, Xiaogang thought about borrowing all the money, and reluctantly clicked on withdraw cash.

He comforted himself by borrowing for one month, with an interest of 6 yuan and 4 cents per day, which is only 192 yuan a month, which is not high.

The daily interest rate of Leech Borrowing is five ten-thousandths, and this Yimin Loan is only 1.6 times his.

At the same time, Zhang Yida also saw this video.

"Old Chen, why is Yimindai's advertisement so low!"

After getting through to Chen Shaojie, Zhang Yida started asking questions at the first sentence.

"Which advertisement? Yimindai is going public soon, and they are investing a lot of advertisements to boost their performance.

I don't know which platform's advertisement you are talking about Mr. Zhang? "

"Doushi, that president, where did you hire the actor? It's an amateur."

Chen Shaojie let out an "oh" and said with a smile: "Mr. Zhang, don't tell me, the effect of Doushi's advertising is too good.

500 million yuan was displayed for a week, in exchange for more than 80 registered users, and more than 30 users were granted loans.

Converted down, the cost of a borrower user is less than 20 yuan.This channel is so good, we decided to renew our contract with Douvision for one year. "

"Don't change the subject, I'm asking you about the advertising copy."

Chen Shaojie said with a smile: "It's mainly because it's cheap, the average film and television star's endorsement costs several million, tens of millions.

With this money, it would be great to spend it on advertising, in exchange for hundreds of thousands of users.

Moreover, ordinary celebrities don't like to be endorsed by financial companies. Last year, Donghongqiao Finance, which was endorsed by the leader Huang, was thunderous.

Many sufferers left messages on Huang Jiaozhu's Weibo, wanting to trouble him, saying that he is not worthy of being a celebrity because he endorses a fraudulent platform.

There are also some users who let the baby stay with them all night, and forget about it.

The lending platform endorsed by the Yuquan brothers stepped on the red line repeatedly, and various campus loan incidents broke out.

Now the word-of-mouth of Internet financial management and borrowing is not very good, and few celebrities dare to accept endorsements.

Mr. Zhang, do you know how much I paid for this group of actors?
It's less than 5 yuan, which is cheap as hell. "

Zhang Yida frowned, "It's fine if you can't invite celebrities, and it's not that they have to be endorsers.

However, the connotation of your advertisement should be refined!

For example, a young entrepreneur was forced into a desperate situation, and the company was facing bankruptcy.

I borrowed all my relatives and friends, but I didn't borrow a penny.

At this time, Yimindai appeared.

The entrepreneurial youth successfully obtained a loan, the company came back to life, the Nasdaq rang the bell to go public, married Bai Fumei, and reached the pinnacle of life..."

Chen Shaojie was speechless for a while, this pretense must be too big!
The loan made a listed company. This advertisement is false propaganda and violates the advertising law.

"I didn't say that I must copy my copywriting. What I mean is that loan advertisements should be warmer and kinder, so as to deepen the impression of users and build word of mouth."

Chen Shaojie nodded, "Boss Zhang, you are right, but the effect is too slow.

You can see how good the current advertisement is. The interest, amount, and lending speed are all described.

For users, this simple and crude way works best.

It is too delicate, but it has a sense of unreality, and the song is high and low. "

Zhang Yida didn't speak, Chen Shaojie thought Zhang Yida was dissatisfied, and quickly added:
"Of course, we will also do the kind of delicate and connotative advertisements you mentioned, Mr. Zhang.

The form of advertisement will be diversified, and many different short videos will be shot, and differentiated delivery will be made for different customer groups.

At present, Douvision's advertising platform is still very rough, and the big data portraits of customers in the background are not perfect.

We can only make a general version to test the waters first. "

Zhang Yida thought about it and thought so, how elegant can a user who borrows tens of millions of dollars from you be?
It is better to have a down-to-earth advertisement. The advertisement is simple and rude, and users can understand it at a glance.

"Okay, you can figure it out for yourself! But there is one thing, you can't make false propaganda."

Chen Shaojie swore, "Of course not, don't worry, Mr. Zhang, I understand."

……

"The black hole engine has been online for several weeks, how is the effect?"

Faced with Zhang Yida's question, Zhang Lanhui reported: "At present, it has attracted more than 100 large advertisers, and the single cooperation amount is above one million yuan..."

Zhang Yida nodded. As a short video platform with more than 1 million daily active users, it is not surprising that Doushi can attract so many companies to advertise.

"Large advertisers are limited after all, and the DouTV advertising sales team still has to focus on small and medium-sized enterprises."

Zhang Lan nodded, "Currently, we have established four sales branches in Beijing, Shanghai and Pengyang, which will cover all provincial capitals by the end of the year."

"How about customer feedback?"

Zhang Lan said: "At present, DouTV has just started commercialization, and there is a traffic bonus period. Most customers are very satisfied and are still increasing the advertising budget.

For small and medium-sized enterprises, the black hole engine is not perfect enough.

Currently, it supports targeting by region, age, gender, first activation time, Android version, ios version, network, operator, mobile phone brand, etc. For the time being, it does not support targeting by app behavior classification, interest classification, etc. "

"Hurry up, Douvision still has a revenue target of 100 billion yuan this year to be completed."

Zhang Lan nodded solemnly. She also understood the meaning behind the 100 billion revenue, which was related to the equity division of Zhonghe Group.

Pinduoduo merged with Doushi at the beginning, one with a GMV commitment and the other with a revenue commitment.

If anyone fails to complete it, the valuation will be cut off by a large amount.

If Douvision fails to fulfill its [-] billion revenue commitment, the original shareholders, including the management, will have a lower shareholding ratio in Zhonghe Group.

Whether it's for the group's resources or for her own benefit, she has to go all out.

"By the way, Mr. Zhang, there is something I need to report to you."

Zhang Yida asked, "What is it?"

Zhang Lan said: "We found that the headline video is carrying our popular video on Tiktok."

"Is this what you're doing? Zhang Ming didn't recruit either?"

Zhang Yida was startled at first, then smiled and said, "Then have you figured out a countermeasure?"

"Suing them is just nonsense. In our country, copyright awareness is weak.

In recent years, although efforts to combat piracy have been intensified.But legislation and implementation are always one step behind. "

Zhang Lan said with a smile: "The headlines are also very badass, and many short videos are only highly similar, not exactly the same.

That is to say, the creator of the Toutiao video stole the idea of ​​our Doushi popular video and re-processed it. "

"Well, it's even more difficult to find their handle. We can only condemn them from the moral high ground."

Zhang Lan continued, "Yeah, I can only condemn. I've got the public relations team in action, and all the top creators of the stolen ideas will speak out and cheer in the major media."

……

Within a few days, DouTV's internal Internet celebrities collectively posted on Weibo.

They said that the short videos they worked so hard to create were plagiarized.

It also appeals to users to come to DouTV to support the genuine version and resist "parasites".

Douvision’s public relations team has publicized a number of media, and these media have also conducted in-depth reports.

They directly named and pointed out that many creators of Toutiao videos are not enterprising and have no originality.

As things fermented, more material was exposed.

A headline video creator named "Rabbit Obedient" posted a confession.

"I'm very sorry for the fans who have supported me for a long time. I admit that most of my videos are plagiarized by the Douyin creator "Rabbit Tooth"...

But I want to say that this is all instructed and instructed by the headline video staff..."

　Thank you Yinhe & Baiyi for your reward!The first hall master in this book, Jia Geng owes it first, and will pay it back in a few days!
　　
　
(End of this chapter)