Winning the new financial era

Chapter 401 Penguin's attention

"In fact, developed countries have basically entered. Only the four Asian tigers are left, and South Korea has almost gained a firm foothold.

Japan is also entering as planned. The markets of Hong Kong, Taiwan and Singapore are small and can be landed at one time. "

Speaking of this, Zhang Yida paused, and continued: "India is very important, this country is Facebook's largest overseas market.

The two markets of the United States and Brazil must also be kept. Musical.ly currently generates the largest revenue and downloads from these two countries. "

Lu Qi added: "All countries with a population of more than 1 million should pay attention. In addition to China, there are India, Indonesia, Japan, Bangladesh, Pakistan, the Philippines, the United States, Brazil, Mexico, Russia, Nigeria, Ethiopia, Egypt, etc. 13 countries.

In some countries, although the economy is backward, the ARPU value (average revenue per user) is not high.

But the population base is large, and the income generated is also considerable.

In addition, the ARPU value should also be taken into consideration in dividing the strategic market.

The Group's resources are limited, so we must invest the most talents and funds in more important markets. "

"Okay, you guys do an assessment, internally divide the market into three levels of SAB, each level corresponds to different resource support."

"Oh, right."

Lu Qi looked at Zhang Yida, "Yida, if we want to cooperate with the group's next strategic deployment, then the funds in our account are somewhat insufficient."

Zhang Yida nodded, Pinduoduo and Doushi are both big spenders.

Last year, the two companies raised a combined US$19 billion. After deducting Penguin’s US$3 million traffic entry, the actual cash financing was US$16 billion.

In one year, only $6 million was left in the account.

Where did it all go?
Acquisition of Station B, user subsidies for Pinduoduo, Douvision creator subsidies, overseas purchases of Musical.ly...

Lu Qi also said: "This year is a very critical year for Pinduoduo, which is related to Pinduoduo's carp jumping over the dragon's gate and becoming a [-] billion GMV platform in one fell swoop.

Therefore, our user subsidies not only cannot be stopped, on the contrary, we must intensify them.

In addition, TV advertisements should also be launched to complement Penguin's WeChat traffic.

We have found Malaysian singer Zhu Zhuai for the song you wrote, and obtained her authorization to adapt it. It is very catchy. "

"Which song?" Zhang Yida I didn't think about it.

"Hey, that's the one!"

After speaking, Lu Qi began to hum.

"Pin Duo Duo, Pin Duo Duo, me and you, Pin Duo Duo.

Come and fight duo duo all the way, whether you have something or nothing to fight duo duo.

Fight duo duo, fight duo duo, fight more, avoid too much.

If you want to fight, you have to fight duo duo, fight duo duo anytime, anywhere every day, fight duo duo..."

Uncle Lu Qi hummed such a sweet song at this moment.

That style of painting is simply...

Zhang Yida stopped quickly, and then Lu Qi stopped with a lot of meaning.

The tune of this song is the original song "I Miss You" sung by Zhu Zhuai, but the lyrics have been changed a little.

Zhang Yida came up with this brainwashing divine comedy half a month ago on a whim, and planned to use it.

The success of Pinduoduo's previous life is inseparable from the contribution of this magical song.

Basically, once a user hears it, he will never forget it in his life.

Just those few key words, "Pin Duo Duo~Pin Duo Duo~".

Once you are in the pit, you will never even think about climbing out in this life.

The young Internet users were almost crushed, so Zhang Yida focused on middle-aged and elderly women.

These people are price sensitive, and an online shopping software that is cheaper than Taobao is very suitable for them.

Moreover, it is convenient to purchase, and it can be completed in WeChat, basically becoming the number one online shopping brand for middle-aged and elderly people.

"Okay, let's arrange a new round of financing soon!"

Although there are still 6 million US dollars, which can last for half a year, Zhang Yida doesn't want to wait any longer.

The market and opportunities will not wait for others, and it is impossible to wait for the funds to run out before running for financing.

If something goes wrong, it will be a big trouble.

Therefore, generally start-up companies will start the next round of financing when they still have 3-6 months of operating funds.

"Oh, and one more thing."

Lu Qi smiled again and said: "The bet between Pinduoduo and Penguin is completed, and the performance target of 16 billion GMV has been completed in 709.

According to the agreement, Penguin will transfer 1.43% of the shares to the management for free. "

Zhang Yida gestured "OK", got up and called Ponima.

"I, Zhang Yida, send money!"

……

"Tsk tsk tsk, amazing!"

Liu Zhiping looked at Pinduoduo's 16 financial report, and couldn't help but praise it out loud.

"709 billion GMV, operating income 17.44 billion, loss 5.25 million."

Ren Yu scratched his hair, "The loss has narrowed compared to the previous fiscal year!"

Zhang Yida nodded, "The last fiscal year was 130 billion GMV, and the loss was 2.92 million.

At present, the monthly GMV has exceeded 100 billion, the monthly active users have also exceeded 1 million, and the total registered users are close to 3 million. "

Ren Yu was a little embarrassed. At first, he felt that Zhang Yida was bragging when he said that "breaking 2 billion GMV in [-] years".

Now that this goal is about to be achieved, fortunately Zhang Yida didn't bring up the past again, otherwise it would be a slap in the face.

"It should be this quarter when GMV breaks through 1000 billion, and Pinduoduo has just been launched for two years."

Zhang Yida brought up this matter again in a very shameless manner, but he was not targeting Ren Yu, but was explaining the potential of Pinduoduo to attract Penguin's attention.

"The unit price of this order is relatively low, more than 30 yuan per order, do users only buy paper towels?"

Liu Zhiping couldn't tolerate any sand in his eyes, and he could see something wrong at a glance.

"Yes, the unit price per customer is low, we have to admit this. Because we are currently focusing on low-priced products that are popular.

There are relatively few digital electronic products with a relatively high unit price. "

Liu Zhiping hesitated to speak, he really wanted Zhang Yida to quickly start a full-category e-commerce business.

But you have to consider the dog, this is planing food in the dog bowl.

The palms and backs of the hands are full of flesh, so they can't be allowed to fight.The muzzles of the guns had to be aimed at Ahri in unison.At least, for now.

"What are your plans for the next step?"

Facing Liu Zhiping’s question, Zhang Yida truthfully replied: “Financing, Musical.ly has launched several overseas battles, and we still need to burn some money.

However, the burning of money is also temporary. The domestic DouTV has launched live broadcast services and commercialized advertising.

Musical.ly abroad is also the first to open the live broadcast function in the United States, and will gradually launch this function in other markets. "

Mentioning the short video, Liu Zhiping felt a burst of enthusiasm.

They also didn't expect that the short video has such great energy, and it is even popular overseas.

If I had known earlier, I would not have turned off Weishi.Now there are also internal disputes, that is, whether to restart Weishi.

The average user usage time of the main short video is too tempting, it is a treasure!
However, the launch of Weishi would be a bit of an embarrassment to Zhang Yida.

Moreover, there are many Kuaishou and Toutiao video players in China, and Penguin dare not guarantee that it will win in the end.

"How much did you raise? Penguin will continue to lead the investment."

Liu Zhiping stared at Zhang Yida. This was also a method they discussed internally, to continue to hold Zhonghe Group heavily.

However, it still depends on Zhang Yida's attitude.

If you disagree with Penguin’s continued increase in shareholding, you have to launch a short video yourself.

"Let's raise $20 billion!"

Liu Zhiping frowned, and asked again: "Will it be a little less? After all, there are still so many markets abroad that need to be developed and maintained."

Zhang Yida smiled and said, "We've done the calculations, and this number is more appropriate.

No matter how much the amount is, it is not only suspected of wasting funds, but also dilutes the existing shareholders' shares in vain. "

Liu Zhiping quickly calculated that after the failure of the bet, Penguin held 20% of Pinduoduo's shares.

After merging into Zhonghe Group, this shareholding ratio dropped to below 10%.

For Zhonghe Group, Penguin values ​​it at US$200 billion to US$250 billion.

Even if the $20 billion in financing is invested by Penguin alone, the shareholding ratio will not reach more than 20%.

The potential shown by Pinduoduo and Doushi makes Penguins love it.

"Yida, have you thought about selling Zhonghe Group?"

Liu Zhiping's words made Zhang Yida a little confused.

What's the matter, does Penguin want to buy it?
Zhang Yida shook his head without hesitation, Zhonghe Group travels differently from Huimin.

The latter is that the road is getting narrower and narrower, and there are certain defects in the business model.Zhonghe Group is different, so where is it? The goal is a market value of [-] billion US dollars.

Moreover, it carries Zhang Yida's dream of globalization, which is absolutely impossible to give up.

Liu Zhiping was a little disappointed. If Penguin could acquire Zhonghe Group, it would definitely be a great thing for Penguin.

Taking advantage of Musical.ly's overseas user base, WeChat may compete with WhatsApp.

Penguin is not the kind of Internet giant who eats and waits to die. In fact, he has always had the ambition to go global.

But Facebook's user base and foundation are there, and they cannot be easily shaken by Penguin.

In addition, political factors also play a role.The data of social software is too important, and Americans will definitely not let Penguin grow bigger.

The two chatted with Zhang Yida about other topics, and when the conversation was almost finished, Liu Zhiping said calmly: "That's all right, let's implement the VAM agreement first!"

Then, the legal affairs and accounting teams of the two companies were arranged to start the work handover.

Penguin lost 1.43% of Pinduoduo’s shares, which is worth US$90 million based on the valuation of US$1.287 billion when Pinduoduo was merged into Zhonghe Group.

Converted into Zhonghe Group with a valuation of US$190 billion, the shareholding ratio is 0.68%.

Penguin's shareholding in Zhonghe Group will drop from 10.15% to 9.47%, less than 10%.

As for the 0.68% equity obtained by the gambling, Zhang Yida personally took half, and the other half was distributed to the original Pinduoduo middle and senior executives.

Zhang Yida's shareholding in Zhonghe Group will increase from 71.05% to 71.39%, and he will also indirectly hold 0.29% through Ruixiang Industrial Investment Fund.

After finishing these things, before leaving, Liu Zhiping took Zhang Yida to chat for a while.

"You calculate the valuation of Zhonghe Group, and notify Penguin when the financing is opened.

Penguin is willing to reach a long-term cooperation with Zhonghe Group, but we also have one condition.

The condition is that Penguin's shareholding in Zhonghe Group must remain above 20%. "

(End of this chapter)