Winning the new financial era

Chapter 413 Public Welfare Chain

Having received $45 billion in financing does not mean that you can sit back and relax.

Zhang Yida convened a group of Doushi executives for three consecutive days of closed-door meetings.

The meeting revolved around the theme of "how to successfully complete the 200 billion revenue and win the bet", and a group of executives actively offered their opinions and suggestions.

"200 billion in revenue may seem like an astronomical figure, but it is not out of reach."

DouTV CEO Zhang Lan stood up and opened the prepared PPT.

Pointing to the bar chart played on the PPT, she introduced: "To complete this seemingly impossible task, first of all, we have to decompose the goal.

4月我们的广告营收是3.88亿元，5月我们在这基础上增长25%，达到4.85亿元；

In June, it continued to grow by 6%, reaching 25 million yuan;

……

It reached 10 billion yuan in October.

In the first 6 months, we maintained a compound growth rate of 25% per month; in the next 6 months, we maintained a compound growth rate of 20% per month.

In November, revenue reached 11 billion yuan.

……

In April 2018, the revenue reached 4 billion yuan.

In 12 months, the total revenue was 230.97 billion.

Not only can the bet be completed, but it can also win a valuation increase of US$30 billion for the company. "

Zhang Lan spoke in detail, and many executives in the audience listened carefully.

Because this is related to vital interests, Mr. Zhang has already announced that after the successful completion of the bet, a round of option incentives will be given to all executives.

And if the bet is lost, Mr. Zhang will lose a large amount of equity, and these executives will lose nothing.

Looking at the beautiful growth curve on the big screen in the meeting room, Zhang Yida knew that it would be unrealistic to grow completely according to this curve.

It can only be used as a reference!
It may be that the growth rate doubled in the first few months and grew at a rate of a few percent in the next few months.

Zhang Lan can also take this situation into consideration, and specially made several different growth models.

It doesn't make much sense to talk about it on paper, but it is also an indispensable part before actual implementation.

According to the growth model, the headquarters will assign different sales tasks to the advertising sales branches in various places.

"Next, I will call the general managers and agents of the sales branches from all over the country to hold a pre-war mobilization meeting."

Zhang Lan said with a smile on his face: "For the sales branch, we will increase the performance commission next to mobilize the enthusiasm and motivation of employees;

For agents, we will take the way of sharing profits to give agents more profit margins. "

He looked at other executives again, "As for the advertising platform and customer delivery experience, please leave it to other colleagues."

The other executives applauded one after another, all of them were full of confidence in winning this battle.

When it was the turn of other executives to speak, someone suggested: "Internet finance has been a popular track in recent years, and many companies have obtained a large amount of financing.

And they are also keen to place advertisements on the Internet to acquire customers. Can Internet finance be listed as a key breakthrough industry? "

"Licensed financial institutions can place advertisements on DouTV, and other Internet financial institutions must pay attention, especially P2P wealth management and online lending platforms, which are listed as prohibited industries."

Zhang Yida's words can be regarded as blocking a group of colleagues.

In fact, he didn't want to either.But these things are too dangerous, which is the same as Ruixiang's closing of the Internet financial management supermarket.

"I think we can strengthen cooperation with Pinduoduo in the live broadcast business of Digua Video, relying on live broadcasts to generate a certain amount of revenue and relieve certain pressure on gambling."

Hearing other executives mention Sweet Potato Video, Zhang Yida remembered this down-to-earth video software.

This is his trump card to check and balance Kuaishou, and he hasn't cared about it for a long time.

"How is the data of Sweet Potato Video now?"

Faced with Zhang Yida's question, Zhang Lan's smile diminished, and he shook his head slightly, "It's not very good, the current daily active users are only 500 million, and most of them are channeled by Pinduoduo.

We started a bit late, and many sinking users were snatched away by Kuaishou.

The most important thing is the content. Without good content, it is naturally impossible to attract and retain users. "

"If you don't have a good creator, then go digging, or you can dig a corner of Kuaishou."

Zhang Yida whispered "Kuaishou~", which should be the biggest domestic competitor.

Can you let Penguin match up and merge Kuaishou?

In this way, the country, as private land, can basically focus on international expansion.

Kuaishou is not a hard bone to gnaw, the foundation has been deep enough.

In the previous life, Douyin and Kuaishou fell in love and killed each other for many years in China, and finally burned the war abroad.

If you can win Kuaishou and then complement Pinduoduo, it will not be too cool for Zhonghe Group.

"How is the cooperation with Diandianchou going?" Zhang Yida asked again.

Zhang Lan shook her head, "It's not that good, although Diandianchou mainly focuses on sinking the market, it's a fundraising platform after all, and it's serious.

Digua Video focuses on entertainment, and it is impossible to place advertisements directly on Diandianchou. "

The sinking of the four kings, Zhang Yida has already held two, the other two, one is Kuaishou, and the other is Qutoutiao.

"I let you get in touch with Qutoutiao, how is it going?"

Zhang Lan replied: "Tan Siliang is not short of money. The Huzhong advertising company he started last time sold 13.5 billion yuan, and he has long been free of wealth.

The 1 million price tag we offered was not attractive to him. "

"Hehe, then he is going to ring the bell?"

Zhang Lan giggled and said, "Maybe so! He didn't succeed in starting a business last time, who doesn't have a dream of ringing the bell?"

After thinking about it, she still asked, "Mr. Zhang, I don't understand why you insist on buying this Qutoutiao?"

"Complementary flow with Pinduoduo and Diandianchou to complete the full coverage of sinking traffic."

Zhang Yida sighed and covered his forehead, "It's fine if he doesn't sell it, we merged Xiaomeng.

Let Xiaomeng's news information team make a certain headline! "

"This is simple, it is the tricks of "earning online", "distributing", and "accepting apprentices".

Pinduoduo has many operational masters who are proficient in this way. As long as you are willing to spend money, I believe it will be easy to crush Qutoutiao. "

Zhang Yida said "hmm", he naturally knew how Qutoutiao became popular.

However, the operating strategy that Qutoutiao is proud of has also been criticized miserably. The wool party is rampant, the vulgar content is rampant, the reading value is not high, and some content is even transferred from other information platforms...

It is quite cool for users below the third- and fourth-tier cities to make money while reading, but this model has always been criticized by the elite.

Subsidizing users is a small problem, what really makes Zhang Yida a little bit unsure is the content.

"Why is the sow screaming in the middle of the night..."

Some users just like to read these things. If you make some content such as a certain company’s A-round financing of US$45 billion, they are afraid to be interested, and they may not even want to click on it.

……

"Diandianchou has now formed five major business matrices: Diandian Charity, Diandian Mutual Aid, Diandianchou, Diandianbao, and DiandianHealth.

It has raised more than 200 billion yuan in total, served more than 150 million patients with financial difficulties, and registered more than 3 million users. "

Chen Sheng, CEO of Diandianchou, came to Zhang Yida's office and reported to the latter.

Zhang Yida was very satisfied with this report card.

"I heard that the water drop chip has been gaining momentum recently?"

"Yes," Chen Cheng replied, "Currently there are four mainstream players in the market, besides our two, there are Easy Chip and Love Chip."

"As a serious illness fundraising platform, you must be strict with yourself, don't raise money for the sake of fundraising, and let every bit of love fall into practice and give to those who really need help.

do you understand me? "

Chen Sheng nodded, "Mr. Zhang, I understand. Diandianchou will never pull patients who do not meet the fundraising conditions to the platform to raise funds for the sake of performance.

For the review conditions, we have been stuck very hard.

In addition, we also have a monitoring mechanism.Once violations are found, no tolerance will be given! "

"That way I'm relieved!"

Zhang Yida knew how muddy the water was in this industry, and what was supposed to be a good public welfare undertaking was abruptly turned into a stink.

In the final analysis, people's hearts are still unpredictable, and everything is so frighteningly focused on money.

"However, I found that other friends and businessmen, in addition to going to the hospital to push for customers, deliberately made some provocative and deviating copywriting for the sake of performance.

The purpose is to let everyone donate money and increase the success rate of fundraising.

If our platform is too upright, it will be a bit of a disadvantage.The users all ran to other people's homes. "

Zhang Yida sighed, honest people suffer a lot these days!

"Forget it, we can't control other people's affairs, we just need to be ourselves."

Zhang Yida asked again: "How is the Sunshine Public Welfare Alliance Chain doing?"

As soon as this was mentioned, Chen Sheng immediately started talking non-stop.

"Our blockchain research institute of Ruixiang Digital Technology Group is awesome, this public chain should be the first application in the industry.

Relying on the Sunshine Chain, the user's entire donation cycle is automatically recorded on the alliance chain to form a charity ledger.

Compared with the previous open process of Internet public welfare, Sunshine Chain has refined every link of donation flow, and the information left is also permanent and effective.

The public welfare blockchain solves two major problems in the field of public welfare: one is the "sunshine and transparent" donation, every love support fund, from the donor to the recipient, every step is clearly visible, and accepts the supervision of all sectors of society;

The second is that after accessing the "smart agreement", every action supported by love will be controlled by the agreement, getting rid of human intervention and ensuring the fairness of the action. "

Zhang Yida nodded and smiled, the application of public blockchain technology in the public welfare industry could not be more suitable.

Utilizing the feature of "complete decentralization", no organization or individual can tamper with or control the reading and writing of data in the public chain.

Moreover, the data can be traced, and the flow of donations is also open and transparent.

The biggest pain point of public welfare is openness and transparency. If a user can see where the money he donates ends up through the blockchain.

Did you buy a Maserati or build a Hope Primary School?

Whether to continue to donate money in the future, every user should have a steelyard in their hearts.

　Thanks to Frozen Cold Heart, Tired Like a Dog, two book friends for their rewards!
　　
　
(End of this chapter)