Winning the new financial era

Chapter 425 Bole
Is Xiaomeng going to sell to Zhonghe Group?

Xun Mi was also shocked by this sudden news. He asked Zhang Yida: "Mr. Zhang, why is this? Isn't it good to stay under Ruixiang's banner?"

Zhang Yida shook his head, "Ruixiang will focus on cutting-edge technology in the future, and Xiaomeng will stay in the Ruixiang system. The parent company can neither provide the resources you need for development, nor can the two sides form a synergistic effect."

As soon as the conversation changed, he looked at Xun Mi and said with relief: "Zhonghe Group is different. Their main business direction is social entertainment and social e-commerce."

Xun Mi was also very transparent, and he quickly realized it.

From the perspective of long-term development, joining the Zhonghe Group system will undoubtedly be more beneficial to Xiaomeng.

Thinking of this, he felt relieved, nodded and said, "I support your decision!"

Xiaomeng under the leadership of Xun Mi did pretty well, so Zhang Yida also valued this talent very much.

So he smiled and said: "After joining Zhonghe Group, you will not only be the CEO of Xiaomeng, but also the vice president of the group.

Work hard, as big as your heart is, as big as your stage is! "

Hearing this, Xun Mi was all excited, that is the Zhonghe Group with a valuation of 400 billion US dollars!
Xiaomeng's ceiling is still too low. If he can use this as a springboard to climb to a higher stage, he will certainly be willing!

"Thank you, President Zhang!"

Zhang Yida waved his hand, and said, "You get what you pay for every effort, and you deserve it."

"How about the older version of Xiaomeng?"

Xun Mi was stunned for a moment before realizing it, and said with a smile, "Mr. Zhang, you mean the workplace version of Xiao Meng?"

"That's right, didn't the netizens tease that this is the old school cutie?"

Zhang Yida smiled, from the moment he graduated, his school cutie will also be upgraded to an older version.

Now I can still be on the "campus version" Xiaomeng, but I will be forcibly expelled on August 8st.

Because the graduation date of each school and each region is not fixed, it is probably from June to early July.

Xiaomeng simply set it on August 8st, and kicked this year's graduates to the workplace.

On August 8st, Xiaomeng's background system will send text messages and APP upgrade pop-up windows to each graduate based on the information read from Xuexin.com.

Not to upgrade?Sorry, you cannot use the APP function normally.

Xun Mi put away his smile, and reported in a serious manner: "In fact, it is very correct for us to split Xiaomeng into two.

College students and professionals who have graduated from college are two types of people after all, with completely different life attitudes, values, and concerns.

The campus version pays more attention to entertainment and campus life services; while professional elites prefer workplace social networking and acquisition of valuable information.

The workplace version is currently able to meet the latter two needs.

In the past six months, the number of registrations of the workplace version has increased by more than 1300 million, and the growth rate is faster than that of the campus version.

In addition, as time goes by, the number of registered users of the workplace version will account for an increasing proportion of the total users of Xiaomeng. "

Zhang Yida nodded, the workplace version accounted for an increasing proportion of Xiaomeng, which is a natural phenomenon.

The campus version is like a reservoir that fills and releases water at the same time. Every year, new students enter and graduate, so the water level can only be maintained in balance.

To reach the limit is just to win the 2700 million college students in China. Perhaps as the number of university admissions increases every year, this number may exceed 3000 million in the future.

The ceiling of this market is very low, and the market is very fixed, it is that big.

The workplace version is different. Last year, the target market was 8800 million college graduates.

By this year, including Zhang Yida and his class of 795 million college graduates, the target market population has reached 9600 million, approaching [-] million.

This market is constantly expanding!
Xiaomeng is just a product launched by Zhang Yida on a whim, cutting into the campus market and intercepting young users in advance.

After all, being young is hope, and if you start first, you can also grab a little bit of an opportunity in the fierce Internet war in the future.

But until now, Zhang Yida found that the seedling had grown crookedly, and continued to move in an unpredictable direction.

The current Xiaomeng, whether it is the previous life or this life, cannot find a product that is highly benchmarked.

Zhang Yida had a rough idea in mind, using the campus version as the entrance of the funnel, and filtering it to the workplace version four years later.

Use the products and services provided by the workplace version to allow users to settle down for a long time and stay in this software.

It’s okay to talk about the campus version. It can be seen that college students are still very satisfied with the functions and services currently provided by Xiaomeng.

The workplace version will be a lot more troublesome, because workplace social networking has never developed in China.

There are many reasons, and it boils down to products and services.

Zhang Yida asked Xun Mi again: "I heard that Shen Boyang resigned?"

Xun Mi nodded, "The person who officially announced his resignation a few days ago will no longer serve as the president of LinkedIn China, but he will continue to serve as the chairman of Danke Apartment."

This is also a veteran entrepreneur. He has worked in Yahoo and Google, and later founded Nuomi.com, and joined LinkedIn China after selling to Qiandu.

Zhang Yida said with emotion: "Such a fierce person did not bring LinkedIn China up. The social water in the workplace is too muddy."

Xun Mi shook his head, "I don't think so, in the final analysis, the LinkedIn headquarters is too restrictive, and the decision-making power of the Chinese team is too small.

Last year, Shen Boyang also mentioned in his speech "How to Break the Curse of Multinational Corporations' Failure in China" that if a multinational Internet company wants to succeed in China, it must do three things well: people, structure, and products.

What an irony, this year I will stop cooking.

But the main reason is not him, but LinkedIn headquarters.

I heard that although Shen Boyang has the privilege of reporting directly to the headquarters, he can only make an hour-long overseas phone call once a week to communicate about product and strategy issues.

If there are differences between the two parties, it will take longer to implement them.

Kai-fu Lee also complained when he was the president of Google Greater China: the trivial matter of finding an assistant was rejected by the headquarters four times.This kind of decision-making speed can never keep up with Chinese Internet companies that "run in small steps and iterate quickly" and believe in the law of the jungle. "

"hold head high!"

Zhang Yida nodded in response, the lessons learned from these foreign companies gave him a lot of inspiration.

Douvision’s globalization will also face these problems, such as rigid decision-making mechanism, insufficient respect for localization, and so on.

But the slightly better thing is that Douvision products do not particularly need localization transformation, mainly because of the content.

There is no problem with the same set of UI interfaces for all countries in the world, and the key is attractive content.

"LinkedIn China's technology platform architecture all uses foreign models, and is compatible with versions in more than 200 countries and dozens of languages. It has not made any changes or adjustments for such a huge market in China."

Xun Mi sneered, "It's fine now, I have paid the price for my arrogance.

In addition to the unsatisfactory development, their internal team also had problems, and executives in both the operations and marketing departments left.

The activity of users is also declining, and many active users have become zombie users and no longer update information. "

The UI interface of LinkedIn China is notoriously ugly, and the user experience is worse than that.

Moreover, some product logic makes it difficult for users who have adapted to Chinese APPs, which Zhang Yida also deeply experienced in his previous life.

There is really an illusion of using software several years ago. After using it once, I really don’t want to log in for the second time unless it is absolutely necessary.

“LinkedIn has been labeled as “useful but not fun” by the outside world.

"Too much English, too many foreigners", such a high-level tonality was not recognized by the outside world at first, and it would also give non-foreign company users a sense of distance.

The user experience is average, the stay time is short, the page lacks design, is too serious, and the interaction is not strong. More users like to use LinkedIn as a query tool, which also makes the frequency of LinkedIn users unable to reach a higher level..."

Xun Mi recounted the failures of LinkedIn China in the past few years, and his analysis was straightforward.

"Then how can we avoid these pitfalls that LinkedIn has stepped on? At the same time, we will strengthen our workplace social platform."

Xun Mi straightened his body, this was an opportunity to impress the boss.

"First of all, social networking in the workplace ~ social networking in the workplace, the workplace is only a specific scene that triggers social needs, and the essence is still social after all.

A more practical tool positioning will make the product less sticky than those "interesting" social products.

LinkedIn once made an attempt, launched "LinkedIn Insights", and invited Shen Beipeng, Li Kaifu, Yang Zhiyuan and other bigwigs to stand on the platform.

However, how can these bigwigs have time to play LinkedIn every day.

After the users have been boiling for a period of time, they haven't opened the LinkedIn APP for a long time.

Because after these fans landed on LinkedIn, they could not pay attention to the latest information of opinion leaders, nor could they get direct or indirect communication. "

Xun Mi's voice changed, "Of course, things that LinkedIn can't do, we have difficulty doing.

I think what we need to bring to users most is the social value in the workplace.

To put it vulgarly, it is nothing more than having a good job, getting promoted and raising salary, and reaching the pinnacle of life.

Although we cannot directly provide users with a job, we can provide users with job opportunities, such as a recruitment platform;

Although it can't directly give users a promotion and salary increase and reach the pinnacle of life, it can help users broaden their network.

The core is to build a bridge of communication around the connection between people and better people!

The functions of interest groups and second-degree personal network recommendation need to be strengthened and further explored.

The news information function should gradually become industry news, and be recommended to users for information flow presentation according to the algorithm.

In addition, when the time is right, you can also launch workplace UGC content and pay for knowledge.

In the field of recruitment, we can strengthen the application of AI technology to solve pain points, accurately carry out job recommendation, job matching, and recruitment feedback to improve efficiency, and can also form a development strategy differentiated from other recruitment platforms..."

Xun Mi put forward many practical suggestions, and Zhang Yida listened carefully.

Listening and thinking.

Xun Mi suddenly paused, and then said: "Maimai has two good functions, should we learn from them?"

"Anonymous gossip and red envelope system?"

Xun Mi laughed, "Mr. Zhang, you know all this?"

Zhang Yida smiled and said nothing, the function of the red envelope is in line with Chinese characteristics, and anonymous gossip can complain about the unspoken rules of the company and the workplace, which is very eye-catching.

It can also be regarded as a kind of content operation!

"Anonymous gossip is a double-edged sword. It can attract users if it's done well, but if it's not done well, it's synonymous with malicious slander and vulgarity."

Xun Mi nodded yes, and said with a smile: "After reviewing the market, the development strategy is already very clear.

Workplace social networking, job search and recruitment, and industry dynamic headlines are the main functions, and then based on data and user feedback, the product will be continuously iterated and improved. "

"In this case, isn't it inappropriate to call Xiaomeng again?" Xun Mi asked again.

"Well, let's call it Bole. I hope every user can become a Maxima and meet their own Bole on the platform!"

(End of this chapter)