Winning the new financial era

Chapter 446 Little Red Book

Zhang Yida asked the directors present again, but in the end, only Heishan Capital and Zhenke Fund were willing to respond to his call for capital increase.

Zhang Yida kept a cold face, and didn't bother to persuade these short-sighted directors anymore.

It has to be said that after the relationship with Penguin deteriorated, it did bring some troubles to Zhonghe Group.

Not to mention the self-media that is bad-mouthing the public, and now even the shareholders are starting to retreat.

Zhang Yida was wondering if they would all cash out and leave when they encountered the right opportunity.

On the other side, Masayoshi Son also has a face that is determined by you, and he will not let go of the valuation of 500 billion U.S. dollars.

"That's how it is, I add Blackshirt Capital, Zhenke Fund, a total capital increase of 15 billion US dollars.

If there is no problem, let's adjourn the meeting! "

"Wait!"

Shen Beipeng adjusted his glasses and said with a smile, "How much is 3 million US dollars?"

"That's right, 3 million US dollars is too little!" Xu Xiaoming also said with a smile.

Zhang Yida was stunned for a moment, thinking about it, the two companies should invest 3 million US dollars together, which should be almost the same!
Shen Beipeng looked at Zhang Yida, gave him an encouraging look, and said, "Heishan Capital invested 6 million US dollars, if it's not enough, we can add more!"

"Zhenke Fund also invested 2 million US dollars. It is rare to encounter such a good opportunity for capital increase. How can we miss it! Haha!" Xu Xiaoming laughed.

Zhang Yida was somewhat moved, no matter what their motives were, but this time they really gave him great support and confidence.

Of course Bao Zheyu and Zhang Liping would not object!

Although they are unwilling to increase capital, it does not mean that they have given up on Zhonghe Group.It's just that I feel the investment risk and I don't want to take the risk.

Blackshirt Capital and Zhenke Fund are willing to be taken advantage of, they can't wait for it!

Anyway, instead of taking risks with your own money, if you raise more funds, Zhonghe Group will have a better chance of winning.

Liu Zhiping's face is normal, it's only 20 billion US dollars, how long can it burn?

After the meeting, Zhang Yida called Shen Beipeng and Xu Xiaoming to his office for a chat.

"Don't put too much pressure on yourself, don't be too impatient, just maintain the current rhythm.

What's wrong with penguins?What was it in front of Shanda back then?The younger brother of younger brothers.

Now that the turned serfs are singing, their tails are flying up into the sky..."

Xu Xiaoming began to comfort Zhang Yida.

Knowing Zhang Yida for so many years, it was the first time he saw Zhang Yida so haggard.

It can be seen that the psychological pressure must be great.After all, Penguin is so big, there are not many companies that dare to fight against Penguin.

Zhang Yida smiled and shook his head, "No, I recently found my passion for starting a business again.

After all, the bell has been rung three times, and sometimes I can't help but slack off.

I still want to thank Penguin for making entrepreneurship no longer so simple. "

Seeing that Zhang Yida was joking with him, Xu Xiaoming felt relieved.

He was most afraid that Zhang Yida would collapse before the war started, and that would be a rough fight.

Looking at it now, the mental state is very good, it is worthy of encouragement!

Shen Beipeng began to make suggestions, "Games are the core segment of Penguin. The cake in the domestic market is so big, if you share a piece, it will lose a piece.

How is the mobile game development of PlayerUnknown's Battlegrounds going?This product should be launched as soon as possible, using short videos and live broadcasts to start the promotional warm-up, and give Penguin a hard time. "

Zhang Yida nodded, "They are all under deployment. Bluehole has transferred a technical team from South Korea to join the R&D team in China."

Shen Beipeng asked again: "How is the operation of the live broadcast e-commerce sector? Can it make up for the loss caused by the ban on Penguin's traffic?"

Zhang Yida shook his head, "Not yet, the e-commerce of live streaming has just started, and it needs to be cultivated for a while."

"That's all it takes!"

Then, Shen Beipeng asked about Tiantian Toutiao and other sections of Dawenyu, and Zhang Yida also explained in detail one by one.

"Long videos must be taken as the focus!" Shen Beipeng said very solemnly, "Suddenly one day short videos will not be popular, but long videos must still be there, this is just needed!

Now many young people don't watch TV, but they will definitely watch long videos. "

Shen Beipeng's words made sense, which is why Zhang Yida tried to turn his back on Penguin and made a long video.

Without long videos, the company feels very insecure!
For Zhang Yida's various business layouts, Shen Beipeng wholeheartedly agrees.

At present, the prototype of Zhonghe Group's business matrix has been formed.In the long run, for Penguin, the threat of the Zhonghe entertainment sector is even greater than that of Ali.

"Yida, how about letting Zhonghe Group acquire Xiaohongshu?"

Xu Xiaoming had just heard Zhang Yida say that Pinduoduo's e-commerce business had been hit hard, and he had been thinking about remedial measures.

"Xiaohongshu is a lifestyle sharing community, mostly young users, who share their life of food, clothing, entertainment and shopping in the form of text, pictures, and video notes.

It has a community e-commerce platform "Xiaohongshu Mall"..."

Xu Xiaoming began to introduce various situations of Xiaohongshu.

He is an angel investor of Xiaohongshu and is very familiar with this company.

Ruixiang also led Xiaohongshu's A+ round of financing of US$300 million, and Zhang Yida is no stranger to this company.

The two founders, Qu Fang, Mao Wenchao, and Zhang Yida used to like to interact with the executive group of the invested companies they established in Zhenke Fund.

Later, their work became more and more busy, and the contact gradually decreased.

"Are they willing to sell?"

Zhang Yida asked.If the two founders are willing to sell Xiaohongshu, Zhang Yida is definitely willing to take over.

Not only as a supplement to the e-commerce sector, the content produced by Xiaohongshu is also required by major platforms such as Doushi, Station B, and Toutiao.

Xu Xiaoming said with a smile: "You have fooled Kuaishou into your hands, so a little red book should be nothing to worry about, right?"

Zhang Yida waved his hand, "Su Huana has great ambitions and is willing to join in and make the cake bigger.

As for Qu Fang and Mao Wenchao, I wonder if they have such ambitions? "

"Let me ask them to chat with you!" Xu Xiaoming said with a smile, "Whether it can be done or not depends on your ability!"

……

"Yida, we really have no intention of selling the company, so stop trying to persuade us."

Mao Wenchao smiled wryly. He thought Zhang Yida was investing on behalf of Zhonghe Group, and he thought he was here to buy Xiaohongshu.

He glanced at Qu Fang, who shook his head slightly, obviously unwilling to sell the company.

Xu Xiaoping didn't speak, just drinking tea quietly at the side.It is not easy for him to intervene too much in this matter, the key is Zhang Yida himself to impress the two founders.

Zhang Yida said with a smile: "Little Red Book is still too niche, if it goes to the extreme, it is a unicorn company."

Mao Wenchao shook his head lightly, and said with a smile: "We don't have such lofty ambitions as Zhonghe Group, we just want to be a small and beautiful company."

I don't know if this is true or not.

Because Xiaohongshu is actually a product of interest of the two founders.

Mao Wenchao likes to travel, and Qu Fang likes overseas shopping, so they jointly made a PDF file called "Little Red Book Outbound Shopping Guide" to share their experience.

Unexpectedly, it became a big hit and was downloaded 50 times a month.

This allowed the two to see business opportunities, and soon launched a special overseas shopping guide app — Xiaohongshu Shopping Notes, and started a UGC (user-generated) community.

With the expansion of the user scale, Xiaohongshu began to do e-commerce again. After the direct e-commerce was not ideal, it transformed into a platform e-commerce.

Content community + e-commerce are currently the two most important sections of Xiaohongshu. One end is planting grass and the other end is weeding.

However, the e-commerce business of Xiaohongshu has not been launched, and the advertising slogan has changed from "good things in the world" in the first half of the year to "good life in the world".

It is equivalent to returning to the community from e-commerce. Even Qu Fang publicly stated in an interview: Xiaohongshu is not an e-commerce.

Zhang Yida said: "With the diversion of Doushi and the supply chain of Pinduoduo, I believe that Xiaohongshu's e-commerce sector will definitely change a lot."

"Pin duo duo, maybe it doesn't match the tonality of our platform?"

Qu Fang added with a smile, "I don't mean to look down on Pinduoduo, I'm just discussing the facts. Yida, don't be offended!"

Zhang Yida smiled bitterly, Pinduoduo's position in everyone's minds became more and more ingrained.

This was also a problem that troubled Huang Xing for a long time in his previous life.

For this reason, various large subsidies have been carried out, the purpose is to wash away the mark of Low on his body.

Zhang Yida explained: "Pinduoduo is currently grabbing the sinking user market, and we will make corresponding adjustments later.

You see, Taobao was sprayed as Xiang in the past, but who still talks about it now?Most people don't say it is Low! "

Qu Fang smiled, "That's true! It doesn't matter whether the cat is black or white, as long as it catches mice, it is a good cat."

"Believe me, when Xiaohongshu joins the Zhonghe family, the resources he can get will be more than ten times what it is now.

When there is a chance, let Xiaohongshu also go to sea, and go overseas to wrestle with Ins.

I heard that Xiaohongshu has always had a lofty goal of becoming China's Instagram, and this goal has almost been achieved.

After the realization is over, how can we not go to the overseas market for a break? "

Zhang Yida likes to talk about his dreams with entrepreneurs, and then he talked about the development process of overseas Musical.ly.

Hearing that Musical.ly captured cities, continents, and hundreds of millions of overseas active users, Mao Wenchao was also fascinated.

"Zhonghe Group is very sincere. Whether you two or even the shareholders of Xiaohongshu choose to withdraw in cash or transfer shares to Zhonghe Group, it is fine."

Zhang Yida added another sentence: "In addition, our quotation for Xiaohongshu is US$10 billion. Is this valuation enough?"

(End of this chapter)