Winning the new financial era

Chapter 449
"Wild Action" developed by NetEase was launched at the end of October, becoming the first chicken-eating mobile game in China.

Ding Sanshi looked at the feedback from the game department. He was very happy that the situation was going well. With a wave of his hand, he arranged a celebration banquet for the development team.

Since PlayerUnknown's Battlegrounds was launched on Steam, it has been No. 1 for dozens of weeks in a row, and counting money is almost cramp.

Under such circumstances, Ding Sanshi naturally noticed Blue Hole Studio, the development company behind the scenes of PlayerUnknown's Battlegrounds.

After understanding the background of the blue hole, Ding Sanshi secretly regretted it.

Why don't I have such a good tone?

It doesn't matter that Zhang Yida has two super unicorns in China, he can buy a game company in Korea and develop a popular game all over the world.

Is there any reason for this?

While complaining, Ding Sanshi sent someone to contact Zhang Yida, wanting to talk about acting as a game agent.

He doesn't have much confidence in acting as the agent of PlayerUnknown's Battlegrounds.

Because Zhang Yida has already surpassed the Big Qiangzi and became the leader of Little Ma.

Obviously, the relationship between Zhang Yida and Penguin is closer.

Sure enough, NetEase's proxy request was rejected.

But what Ding Sanshi couldn't figure out was that Penguin didn't get the agency right either.

Then, news broke that Zhang Yida and Penguin were at odds.

Ding Sanshi didn't watch the excitement too much, but seized the opportunity and asked the game research and development department to quickly develop a chicken-eating mobile game.

The King of Glory has made him envious for a long time. If NetEase can make a national-level mobile game comparable to the King, it would be really cool.

The reason why Zhang Yida and Penguin fell out, he also gradually figured out.

Zhonghe wants to enter the entertainment industry, no wonder Penguin didn't get such a big reaction.

This is a great opportunity!

Ding Sanshi lamented his good luck while urging the team to expedite research and development.

This time, he will be the first to launch a domestic mobile game that eats chicken, ahead of Penguin and Zhonghe.

With the first-mover advantage in hand, by the time Penguin and Zhonghe react, the user stickiness of Wilderness Action may have already formed.

It has to be said that Ding Sanshi's strategy was very successful.

The secrecy work of Operation Wilderness was done very well. Penguin and Zhang Yida only got the news when it was about to go online.

The PC version of PlayerUnknown's Battlegrounds is very popular, and many gamers in China are playing it.

As soon as Wilderness Action was launched, a large number of players with an early adopter mentality entered the pit.

For a while, the live broadcast platform and short video platform were all filled with the content of this game.

For gun shooting games, especially male players, there are not many who don't love it.

With the sound of "da da da", the enemies turned into boxes one by one.

This kind of pleasant spiritual enjoyment cannot be experienced in real life.

Crossfire has proved the market for gunfight shooting games nine years ago, and there is no shortage of fans in China.

Netease, as the first mobile game to launch the chicken eating game, has indeed eaten crabs, and the number of users of Wilderness Action has been rising steadily.

Players called friends one after another and began to form teams to play games; anchors and short video content creators also shifted their positions one after another, hoping to reap a new wave of traffic dividends.

While Ding Sanshi and his team were celebrating the success of Operation Wilderness, Zhang Yida was also having a meeting with the Zhonghe game team.

"Have you all experienced Wilderness Action? Let's talk about your views on this game."

Zhang Yida admired Ding Sanshi's behavior of "sneaking into the village".

The penguin and himself were still fighting each other, and without thinking, Ding Sanshi started to play the game first.

The mobile game development team of Zhonghe Games includes not only people sent by Bluehole, but also professional game developers hired in China.

These people have one thing in common, that is, they have been immersed in game development for many years.

Commenting on Operation Wilderness at this time is endless.

"The game Wilderness Action is still too rough. First of all, let's talk about game optimization. Its lagging problem is very serious. I tried to get stuck in the wall, but it was so stuck that I couldn't shoot..."

"Also, there are so many bugs, so many that people can't complain."

"The picture quality is not good either. It's not even a star and a half away from the PlayerUnknown's Battlegrounds we strive for perfection."

……

Hearing so many complaints, Zhang Yida chuckled, it seems that Operation Wilderness is really not that good.

These game developers speak straightforwardly, good is good, bad is bad, and they don't modify their words too much at all.

"Don't underestimate the enemy! It is said that after the launch of Operation Wilderness, the response has been quite good, and the number of users has skyrocketed."

Several programmers pursed their mouths, "That's because it was lucky. It was the first to launch a mobile game, and users were surprised."

Another programmer said: "I think it should be because it's free, but our PC version costs 98 yuan. And the computer is definitely not as convenient as the mobile phone.

As for mobile games, you can play them at work, at home, even when you go to the bathroom..."

Zhang Yida also agrees with this point of view, free mobile games are definitely a sharp weapon for harvesting users.

Compared with the PC version, the operation difficulty of mobile games is much lower, which can attract a large number of female users.

With the addition of sister paper, it will in turn promote the popularity of the game.

After all, men and women are matched, so it’s not tiring to eat chicken!

"How is our mobile game testing going? When will it be launched?" Zhang Yida asked again.

"In fact, the test is almost done, and it can be launched at any time. However, Wilderness Action has already been launched first, and we can't grab the first place.

I suggest that we make a summary of the problems exposed by Operation Wilderness, and then test our game.

The online time may be delayed by a week to two weeks later. "

Zhang Yida nodded, "I agree, to make high-quality games, you have to have such an attitude, be responsible for the players, and be responsible for the players' RMB."

Several programmers laughed lightly. They all knew that Mr. Zhang couldn't get sand in his eyes.

The PC version of PlayerUnknown's Battlegrounds has been so successful, but he still urges Blue Hole not to relax and try to extend the life of the game as much as possible.

How to extend it?
A considerable part of the money earned is invested in research and development, upgrading the game screen, and exploring more game modes.

In addition, there is zero tolerance for bugs and cheats.When a bug is discovered, it is quickly arranged to be fixed.

For plug-ins, see one and seal one!
Although Mr. Zhang doesn't understand game development, he seems to understand players very well.

There is also a reason for being able to create such a large foundation from scratch.Several programmers nodded secretly.

"The game ranking level I asked to add, and one-click video sharing... These small functions have been added!"

Several programmers nodded, "Mr. Zhang, don't worry, we have added all of them. Our game can definitely make a difference from Wilderness Action."

Zhang Yida nodded in satisfaction, and after some encouragement, he prepared to end the meeting.

At this time, a Korean employee suddenly said: "President, I think this wilderness operation is too similar to our PlayerUnknown's Battlegrounds.

The gameplay, mode, and even props and chicken-eating slogans are very similar.Should we sue him for copyright infringement?

What qualifications does this kind of pirated game have to compete with our PlayerUnknown's Battlegrounds?All players must know that Wilderness Action is a liar and a thief. "

Several other Chinese employees glanced at the Korean, and they were full of slander.

This Korean just loves to show off, so he just pretends to be aggressive at work.Now in front of Mr. Zhang, he still has to show off.

"It's difficult. The gameplay and modes are not protected by copyright. If you really want to get to the bottom of it, our PlayerUnknown's Battlegrounds is also suspected of plagiarizing H1Z1."

Zhang Yida sighed, trying to restrict NetEase with this trick is basically impossible.

In the previous life, Blue Hole sued NetEase for copyright infringement in the United States, but the result was nothing.

In addition, he has also consulted with the legal affairs. This kind of thing is a mess in China.

Both Netease and Zhonghe are big companies, and there may be a lot of lawsuits, and finally an out-of-court settlement.

"That's right, if they could sue, CS wouldn't let CF play for so many years." Chinese employees who are well aware of the national conditions also spoke one after another.

The Korean employees were a little disappointed. They thought they would get a compliment from the president for such a good suggestion, but there was nothing.

Zhang Yida looked at the Korean staff and said with a smile: "Although your suggestion cannot be adopted, your active speech is still worthy of praise.

Everyone should learn more from Jin Xiaozhong! "

Jin Xiaozhong's face flushed with excitement, unexpectedly, the chairman still remembered my name, what a wife honor.

Zhang Yida usually can't remember the names of a few employees, but he can't help it. The name of Jin Xiaozhong is impressive.

Although a few Chinese employees were a little unconvinced, they all nodded and answered "yes".

Jin Xiaozhong's suggestion gave Zhang Yida a sudden inspiration. It is inconvenient to tell these game developers the specifics.

……

Two weeks later, the mobile game PlayerUnknown's Battlegrounds was officially launched.

Douvision, Kuaishou, Bilibili, Rocket Video, Panda Live and other major platforms are overwhelmingly filled with advertisements.

A large number of hardcore fans of the PC version of PlayerUnknown's Battlegrounds have been waiting for a long time, and they downloaded the APP immediately to experience the game.

These people obviously know the relationship between Blue Hole and Zhonghe.In their view, this is a pure-blooded eating chicken, not the copycat version outside.

Thanks to Zhang Yida, the PC version of PlayerUnknown's Battlegrounds does not have as many bugs and cheats as in the previous life, and the reputation of users is much better.

So for the brand of Blue Hole, countless users came here especially.

Due to the blocking of QQ and WeChat, users can only choose several major platforms such as Touronghui, Doushi, and Kuaishou to authorize and register their accounts.

Once entering the game, the clear picture texture and smooth game page will immediately conquer the users.

This horse is a boutique game company, and NetEase is doing nothing.

Users who have experienced Wilderness Action can immediately feel the gap between the two games.

Some users found a button with a "camera" symbol in the upper right corner, and when they clicked it, it turned out to be a video.

After recording, you can actually share the video file to a video editing software called "Jianying".

After carefully trimming the video in Jianying, you can share it to multiple platforms such as Doushi, Kuaishou, and Bilibili with one click.

It worked so well that many users started sharing great videos of themselves playing the game.

Landing gunshots, blocking bridges, speeding car chases, ambush sniping... Various game clips appeared in the short videos and live broadcast products of Zhonghe Group.

Many users, including women, began to ask the video publisher what is the game called?Where can I download it?
Platforms such as Douvision, Kuaishou, and Bilibili also thoughtfully put up a large game advertisement on the homepage, including a link to download the game.

Zhonghe Group has mobilized all resources to help PUBG with promotion and diversion.

The effect is of course very good.

Now, both Penguin and Netease couldn't sit still.

(End of this chapter)