Winning the new financial era

Chapter 482 Let the bullets fly faster

"Honestly speaking, fresh food is not a good track. Seeing that other companies are making profits and going public, we still have to persevere."

Although Zhang Yida didn't explain the specific purpose of coming, Liu Chuanjun also speculated that it was almost the same.

Ahri has Hema Xiansheng, and Goudong launched 7FRESH at the beginning of the year. The third largest shareholder of Super Species is Penguin.

Mr. Zhang in front of him is probably not to be outdone, and he is going to do something on this track.

Zhang Yida said with a smile: "Consumers just need to go out. Jack Ma used to shout every day to eliminate offline shopping malls, but now he is not advocating the so-called new retail everywhere.

Incidental shopping on the way out will cut off a large part of the market share of e-commerce, because no matter how fast the courier brother runs, it is not as fast as you bend into a small store to buy things when you pass the bus stop.

So there must be some products that are more effective to buy offline, and some products that are more reasonable to buy online. "

Liu Chuanjun nodded, "That's the reason. Most people will buy clothes, shoes and bags online, but vegetables and fruits will definitely be bought offline."

Liu Chuanjun looked at Zhang Yida, smiled and said, "If Mr. Zhang intends to enter the fresh food industry, I have some immature suggestions."

"May all ears be heard!"

Zhang Yida smiled kindly, his attitude was very sincere, and he didn't look down on others because of the size of the company.

The reason why he came to Meicai was to communicate with this fresh food industry veteran.

Doing business is the most taboo to pat your head and work behind closed doors. Listening to different viewpoints may bring you more inspiration.

And before he made this request, Liu Chuanjun was the first to speak, which is really a wonderful person.

Although Meicai itself is in the fresh food industry, it currently focuses on B-end business and has become the largest catering supply chain service provider in China.

What Zhang Yida wants to do is to serve C-end users and sporadic fresh food transactions. His biggest enemies should be Hema and 7FRESH.

For these situations, Liu Chuanjun is also well aware, otherwise he would not have confided dry things to Zhang Yida just because of Ruixiang's shareholder status.

"Compared to Ahri and Goudong, Ruixiang and Zhonghe's technical advantages and traffic advantages are not weaker than them at all."

Speaking of this, Liu Chuanjun is also very envious. The software with hundreds of millions of users may not be taken seriously by the person in front of him. What he is looking at is the big business with 10 billion or 20 billion users.

Zhang Yida smiled and nodded. Liu Chuanjun's words were not exaggerated. In terms of traffic, Zhonghe is probably second only to Penguin in China.

In terms of technology, besides cloud computing, Ahri is relatively leading, and other cutting-edge technologies are equally divided.

Liu Chuanjun went on to say: "These advantages can be used to do a lot of things in the fresh food industry.

For example, the informatization of the whole process has made the originally scattered fresh food transactions at the C-end more intelligent, transparent and efficient.

For another example, using big data to make portraits of scattered users at the consumer end, based on which to purchase replenishment, can greatly guarantee the "freshness" of fresh products.

Take Hema Xiansheng’s direct harvesting mode of fruit and vegetable bases as an example, which is also very instructive.

Replenish according to the order to ensure the quality of fresh products from the source.

The original chaotic C-end fresh retail market can also be greatly improved and become standardized and standardized.

However, innovation in the logistics link is a difficult thing to do, but it has to be done.

Hema Xiansheng has established a standardized and efficient distribution logistics system through high-cost investment, which can provide half-hour delivery services within a range of 3 kilometers.

Behind this is the integration and improvement of each link, which is a test of supply chain capabilities and logistics team building capabilities.

For some entrepreneurial enterprises, this path is difficult to replicate.But for Ruixiang and Zhonghe, it should not be a problem. "

Zhang Yida said with a smile: "Hema Xiansheng's model is called home delivery in the industry, right?"

"That's right, besides this, there is also a pre-positioning mode and a recently emerging community grouping mode.

The three models have their own advantages and disadvantages, and are suitable for enterprises of different sizes and resources.

Daily Youxian is the first to eat crabs in the front warehouse. They rely on the city center warehouse, and then build front warehouses in business districts and communities according to the order density, covering the surrounding area with a radius of 3 kilometers.

The selected products directly picked from the place of origin will be sent to the city sorting center first, and after quality inspection, they will be put into storage in different temperature zones, and then sorted and processed into small packages. Warehouse replenishment.

When users place orders online, they will be picked, packed and delivered by the front warehouse closest to them.

This has indeed improved the delivery speed, optimized and reduced the high cost of cold chain logistics and loss in the past.

However, the high construction cost of the front warehouse, the high labor management cost after the warehouse is built, and the profit model of the front warehouse have not been opened up to now. These have always restricted the continuous expansion and profitability of Daily Fresh.

Community group joining is a recent trend. It is said that it is still inspired by Pinduoduo. It is positioned as a C2B social e-commerce platform based on the community.

Through the joint purchase and joint delivery of community mothers, they can enjoy better quality and lower price products.

The model of community group joining has solved three very difficult problems in the e-commerce and retail industries to a certain extent: high traffic costs, difficult-to-compress logistics costs, and difficult-to-cut inventory costs.

In terms of traffic, community group buying is based on acquaintance relationships, and the cost is almost zero.

In terms of logistics, it is delivered to the site in a centralized manner, and the team leader completes the last mile delivery to reduce the delivery cost.

In terms of sales, pre-sale can achieve zero inventory.

As for the flaws, it has yet to be verified, after all, this model has just emerged. "

Zhang Yida nodded with a smile, and Liu Chuanjun analyzed each of the three mainstream operating models of the fresh food industry.

The other party will definitely not directly suggest which mode to choose, but make the final decision by yourself based on your own resources.

There are many outlets this year, including unmanned shelves, unmanned supermarkets, and social e-commerce.

Speaking of social e-commerce, Zhang Yida remembers that Meicai launched its own community group buying brand “Mejia Youxiang” in his previous life.

Thinking of this, Zhang Yida asked: "Meicai has such a big advantage in the fresh food supply chain, can it have a foothold in the community group buying market?"

Liu Chuanjun said with a smile: "The investigation is already underway, and if there are no accidents, the project will be approved immediately."

Zhang Yida added: "Whenever there is a storm, it will be accompanied by a bloodbath. Only the fastest one can survive."

Liu Chuanjun thought that Zhang Yida was reminding himself to hurry up, nodded and said, "That's right, Huimin Bicycle's style of playing in the field of shared bicycles is very classic, and it can be selected as a business school case."

Seeing that he misunderstood his meaning, Zhang Yida didn't explain too much, but asked, "How about another round of E+ fusion? Let the bullets fly faster!"

Liu Chuanjun was a little entangled. He only raised 1 million US dollars in January. It's not that he is short of money.

Zhang Yida saw his hesitation, and added fire: "Ruixiang and Zhonghe have been building an open platform that can provide traffic support."

Upon hearing this, Liu Chuanjun immediately changed his attitude and asked, "How much do you want to vote?"

"How about 4 billion?"

"CNY?"

Zhang Yida laughed dumbfounded, "4 million dollars!"

(End of this chapter)