Winning the new financial era

Chapter 496 Late Apology

Winning "The Twelve Hours of Chang'an" is just a small move for Rocket Group, and there are still many mountains to be climbed and conquered in the future.

Zhang Yida didn't expect a TV series to completely ignite the rocket video, and he was still laying the foundation.

iQiyi should be regarded as the industry's top brother at present. According to the prospectus some time ago, it has 6010 million paid members. This is also because it has long recognized the important role of high-quality content in expanding the scale of paid members.

From the release of the self-made IP adaptation "Tomb Notes" in 2015 to test the waters of the charging model for the first time, to the exclusive broadcast of "Descendants of the Sun" in 2016, the platform has attracted nearly 500 million members.

In the past three years, iQiyi has developed better and better. Although it is still suffering serious losses, the market is still optimistic about it and believes that it has the hope of becoming China's "Netflix".

With the help of various resources of the group, Penguin Video also announced in February this year that it has 2 million paying members.

Among Youaiteng, only Ari's Youku video membership is a mystery, and it only appeared in Ari's financial report with the euphemistic expression of "year-on-year growth in daily paying users".

Youku announced in 2016 that it had reached 3000 million paid members, and then at the end of last year, an employee who was the head of Youku’s membership team said that he missed the point: the internal target of 2000 million members was being sprinted.

I don't know if Youku deliberately used fake news to paralyze the enemy, or if Youku has developed for nearly two years, but the number of members has dropped by 1000 million.

However, according to the report of the research department of the securities company, Youku’s TV drama broadcast data is less than 50% of that of iQiyi and Penguin Video, and the number of variety shows is only 20% of that of Penguin.

Basically, it can be inferred that Youku has gradually become cold, and has slipped from the first place in the industry to the third place.

Behind Youku, Mango TV, Sohu Video, and PPTV under Suning are catching up.

However, most people think that a lean camel is bigger than a horse, and the second echelon should not be able to threaten Youku for the time being.

But since the launch of Rocket Video, it has bought copyrights with a lot of money, and bought shares in content production companies to produce variety shows and online dramas. Many people feel that Youku has been suspended, and it might not even be able to keep its third place in the industry.

There are many reasons for the decline of Youku. It is said that Ali has too high expectations for Youku.

Youku is the most important content carrier of Ahri’s big entertainment sector, more important than other Ahri’s literature, sports, games, film industry, music, and UC.

However, Ari’s position on Youku has never been clear. Is it a content platform or an e-commerce diversion platform?
In addition, both Qiandu and Penguin can provide traffic portals for their respective video websites, which happens to be a major weakness of Ari.

Last year, Yu Yongfu, who was then the head of Ahli Entertainment, put down his bold words: "How did Youku get pulled from the number one position, and you must return to the number one position in the same way."

However, two months after he set the flag, he was transferred from Ahri Entertainment.

Before him, Ari Entertainment had changed generals several times.

Therefore, some people attribute the reason why Youku and even Ali Entertainment have not been able to play to the instability of the management.

After Yu Yongfu, Yang Weidong, the monitor on duty, launched a bold and radical content strategy and unlimited content investment, and achieved good results in series of variety shows such as "This is Street Dance".

But Youku's rising momentum came to an abrupt end here, and Yang Weidong was taken away by the police.

What happened in February was dragged on for two months, and it was not exposed until now.

The matter quickly appeared on the Weibo hot search, but was quickly taken down again.

Ari can control his mouthpiece, but he cannot control Doushi, Kuaishou, Tiantian Toutiao, WeChat official account and other self-media platforms.

These platforms are all disseminating the incident and have carried out in-depth follow-up reports.

"What crime did Yang Weidong commit?"

"Why does Ari want to wrong Zhonghe Group?"

"The ass is not clean, and it can be called a modern version of the farmer and the snake."

……

Coming out and mixing, sooner or later I have to pay it back.

Ari has always been used to being domineering, and every now and then a lawyer sends a warning letter.

There are many people in the industry who can't understand them, and some people have revealed what happened on New Year's Eve.

Ahri employees posted a report on the professional social section of Bole.com, a subsidiary of Zhonghe Group. Ari’s lawyer wrote to warn him, and Zhonghe Group called the police to prove his innocence...

Someone made a comprehensive presentation of all kinds of news two months ago, including the grievances between Ari and Zhonghe, in the form of pictures, texts and videos.

Zhonghe Group did not end directly, and gave these witty creators traffic support.

The short videos with millions of likes all tell the grievances of Zhonghe Group and Ari's dominance.

Most netizens expressed sympathy for Zhonghe Group's experience of taking the blame. On the night of the New Year's Eve, a scapegoat came over, and they even sent a letter of warning from their lawyers. Who can I ask for reasoning?
Someone suggested: Ari should apologize to Zhonghe, and help you find Shuoshu, and you were framed.

The background music configured on DouTV is also completely popular on the Internet: You create something out of nothing, keep it in the dark, imagine it out of thin air, fabricate it out of thin air...

The Divine Comedy spread very fast, and at the same time, it was accompanied by the stalk of "Ari framed the Zhonghe Group", basically hundreds of millions of netizens knew about it.

At the request of Zhang Yida, Zhonghe Group kept silent on this incident.

After all, for a victim who is crying out for grievances everywhere, how can hundreds of millions of netizens cry out for you so shockingly!
Ari's public relations department also kept silent very rarely. After all, they did not dare to speak out rashly because they were wronged this time, for fear of causing a bigger public opinion storm.

You know, Huang Xin and Zhang Yida are often dissed by Ahri's PR department.

Some netizens ran to the official Weibo account of Ahri's public relations department to ridicule, isn't it usually very talkative?Why are you dumb this time?

Ari was silent for two days, and finally the firefighter Fan Luyuan spoke out through Weibo.

First, he admitted that Ari Entertainment made mistakes and handled things improperly, which caused a lot of reputation loss to the friends and businessmen.

Then he expressed his apology for what happened to the Zhonghe Group, and he also expressed his gratitude to all netizens for their concern.

An eloquent article, with a sincere tone, makes people hard to fault.

Zhonghe Group also responded: Thank all netizens for their righteous voice in this incident, and also accept Ari Entertainment's apology.

Zhang Yida almost accepted it as soon as he saw it, and let Ari lose face once, and let Zhonghe gain the upper hand in public opinion once, which is almost the limit.

It is simply unrealistic to want to defeat Ahri through such a small matter, or to cause any major impact.

However, it also left a deep impression on the people who eat melons: Ali Entertainment is seriously corrupt.

In the future, when people who eat melons become members, think about it in their minds, if it is so expensive, will it be corrupted?Is it worth it?Even if the effect is achieved.

Penguin and Qiandu also played a role in fueling this incident. Once there is any opportunity to suppress Ahri, they will never let it go.

For Ahri, the reasoning is the same. Only when one goes up and down, can the advantage be gradually expanded until the opponent is completely defeated.

(End of this chapter)