Winning the new financial era

Chapter 532

After arranging all the affairs of the Milan club, Zhang Yida embarked on a journey back home.

The 18-19 season of Serie A will not start until August 8, and there is still nearly a month before the start of the game.

Xian Duoduo's pre-opening preparations have been completed, and he needs to attend the ribbon-cutting ceremony in person.

On July 7th, four Xianduoduo stores in Beijing, Modu, Yangcheng, and Pengcheng opened at the same time.

Xianduoduo APP has also been officially launched. After several rounds of revisions and tests, the functions are very complete, including shopping for fresh products, ordering and delivery, etc., everything that one expects to find.

It's just that the promotion is very Buddhist, because there are only four offline stores, and all of them are located in first-tier cities.

There is no real effect of promoting more registered users in other regions. The best way is to be down-to-earth and focus on urban users that have already landed.

Several mainstream apps such as Touronghui, Pinduoduo, Doushi, and Kuaishou have pushed advertisements based on user location information.

"Download is a gift, register to get 888 yuan fresh shopping coupon..."

The users of Jinghu Pengyang received APP advertisements continuously one week before Xianduoduo opened.

Some users clicked on the advertisement and took a closer look. It turned out that it was another Hema Xiansheng, and they were not interested. They can buy vegetables anywhere, so why go so far?
Simply fork out the ad.

There are also some users who are relatively young, mainly those born in the 80s and 90s, and they are more receptive to new transactions.

I have heard of Hema Fresh online before, and some of them have tried it in the store.

Apart from being expensive, there is nothing wrong with it.

Vegetables and fruits are fresh and of good quality, suitable for the emerging middle class like them.

Besides, isn't there an 888 yuan fresh shopping coupon?It's not bad to enjoy the registration benefits.

There are also some people who are hesitant and have never bought anything on Pinduoduo, but they heard that the quality is not very good.

Now this Xian Duoduo, you don't need to think about it, you know that Pin Duoduo is a compatriot from the same mother.

This made them hesitate!
Zhang Yida attended the opening ceremony of Beijing's first outlet store, which was crowded with people.

As the largest shopping center in the western part of Beijing, the first outlets integrate fashion shopping, leisure and entertainment, children's experience, and catering, with an annual passenger flow of tens of millions.

The reason why Xianduoduo is willing to pay such an expensive rent to open here is because they want to catch the other side's traffic.

Accompanied by bodyguards and Xianduo CEO Xie Zheyuan, Zhang Yida walked into the shopping center with a group of 30 people.

At the door, the management of the outlets greeted them with a smile, exchanged a few pleasantries, and walked in with Zhang Yida and his party.

For the cooperation with Ruixiang, the top management of the Capital Group attaches great importance to it. In addition to giving a certain amount of rent reduction, they also provided the best rental space.

While Ruixiang is rubbing against the other party’s customer traffic, the other party also wants Ruixiang’s Doushi and Kuaishou to help expose and promote the shopping mall.

For this exchange of resources, Zhang Yida directly agreed.

Anyway, it is necessary to carry out relevant publicity for Xian Duoduo, and it is incidental to expose the location of the outlet, so it is not troublesome.

The shoppers who came to the shopping center heard that a big shot was coming, and stopped shopping one by one, forming a human wall, watching Zhang Yida and his party.

In addition to the crowds in the downstairs hall, there are also dense heads protruding from the railings on each floor...

The crowd chanted "Daddy Zhang", which elicited loud laughter and embarrassed Zhang Yida;
Some people shouted loudly, "Mr. Zhang, I haven't paid my salary this month. Can I pay it back a few days later"...

……

People picked up their phones and started taking pictures.

I met the richest man, so I had to post on Moments today.

Zhang Yida smiled and waved to the consumers upstairs and downstairs in all directions. Without stopping too much, he walked to the elevator and went down to the first floor.

Xianduoduo's logo is very interesting. On the left is a very abstract cartoon fish, on the right is a vegetable branch to build a sheep character, and the "two dots" on it are two apples.

The intention is very simple, it is to let users see what the store is selling when they see the Logo.

Walking into Xianduoduo, there are already many customers shopping inside.

It looks not much different from ordinary supermarkets, except for rows of shelves, there are also several regional sections such as fresh ingredients, semi-finished products, and robot restaurants.

The ground of the store is very clean and the lights are bright, which makes people feel comfortable.

Xie Zheyuan stood beside Zhang Yida and introduced the layout of the fresh food supermarket to the latter one by one.

"Xianduoduo has more than 6000 products in total, from more than 100 countries..."

"As for seafood, there are more than 200 kinds in the store, and all the common types in the market can be bought here..."

……

After walking to the restaurant area, Xie Zheyuan introduced: "Let's talk about the robot restaurant again. If customers want to eat in the restaurant, they only need to use the Xianduo app to remotely order seats online."

He pointed to the rows of display screens at the entrance of the restaurant, "Seat selection can also be made through this."

Zhang Yida and his party sat down in the restaurant, followed Xie Zheyuan's instructions, scanned the QR code on the desktop, and started ordering food on the app.

After ordering, you can also see the progress of cooking and delivery through the screen in front of the table.

Zhang Yida looked at it very seriously, a transparent glass room similar to a logistics warehouse, with an automatic robotic arm inside, controlling the delivery of fresh ingredients from the shelves to the kitchen window.

Xie Zheyuan explained, "In the processing process of catering, we have realized all the digital management, and also added unmanned design.

However, limited by the technology and the short time involved in the industry, the robots in the back kitchen can only do some simple processing...

As for more esoteric dishes and practices, it is not yet possible to achieve.

Things like cooking, including Fresh Hema, must be done by people. "

Xie Zheyuan was very interested in talking, and introduced to Zhang Yida a complete set of digital solutions from the table to the back kitchen.

"From ordering to rough processing, finishing to thermal processing, every node of the dish is recorded by the system.

Which customer orders each dish, and which chef processes it, it is completely transparent at what point and when it is processed.

On the one hand, it provides customers with a full traceability, on the other hand, the management of the kitchen can also be absolutely clear and digital, so that everyone's work efficiency is both transparent and controllable. "

Half an hour later, each dish was transported from the slide next to the table to the table of Zhang Yida and others through the box at a speed of racing.

The lid of the box opens automatically, the indicator light flashes, and there is a voice reminder to remind the customer to pick up the meal.

Because of the digital system, everything from customers to tables to dishes is coded, so there is no mistake.

Xie Zheyuan said with a smile: "This transmission system is not simple. It uses multiple mixed sensing technologies such as sound and image to realize obstacle recognition, avoidance, and dish detection.

And the delivery speed is about 40 seconds on average, which is more accurate, faster and more cost-effective than manual delivery by traditional waiters. "

Zhang Yida smiled and nodded, overall he was quite satisfied. Although he was not as good as Hema Niu, he was not worse than the other party.

A group of people took out dishes one by one, put them on the table and started eating.

"tasty!"

Zhang Yida gave a thumbs up, and the customers watching all around burst into laughter.

Zhang Yida really didn't boast about himself. The chefs hired by Xian Duoduo restaurant have been screened layer by layer, and their level is definitely above the qualified line.

Even he, who is used to delicacies from mountains and seas, can't fault him too much, and this is actually all right.

Payment Compared with Hema Xiansheng, Xianduoduo is more friendly, and you can use Xianduoduo or Touronghui APP to make payment.

What Hema Xiansheng has always been criticized by users is that it must use Hema Xiansheng to pay.

In the end, after downloading Hema Xiansheng, he still had to jump to the payment shell to make payment.

This is not taking off your pants and farting, this is to force users to download the Hema APP.

Xie Zheyuan led Zhang Yida and his party to several areas of the store, this is the takeaway section.

Several shop assistants holding POS guns are busy picking goods. After they pick up the goods in this area, put them in bags, hang them on the hanging chain, and the goods will be sent to the back field for collection.

After packing the box in the background, hand it over to the courier for delivery. The whole process should not exceed 10 minutes.

After receiving the package, the courier rode on the electric scooter and rushed to the user's home.

At present, the delivery is only within a radius of 3 kilometers, and it takes no more than 20 minutes.

That is to say, from the user's order to the door-to-door delivery, the total time does not exceed 30 minutes, which is the standard Hema.

The delivery staff is recruited by Xian Duoduo himself, and provides electric vehicles, raincoats, knee pads, helmets, jackets and other equipment.

In addition, a distribution system has been specially developed for this purpose.

For now, Xianduoduo’s overall hardware and software costs are frighteningly high, mainly with four stores, and the cost cannot be diluted.

"Mr. Zhang, I think we should speed up our pace?"

Xie Zheyuan frowned and said, "Hema Xiansheng has more than 60 stores, and opened 40 new stores in the first half of this year alone, and at the same time, it has also sunk into second- and third-tier cities."

Zhang Yida shook his head, "Sinking is not a panacea, the first-tier cities may not be sensitive to the price of fresh food e-commerce, after all, the quality lies there.

How did Pinduoduo succeed?I don't need to say more! "

Zhang Yida said earnestly, "Let's run through the current profit model of the four stores first. Before breakthroughs are made in technology, supply chain and various cost control, it is not suitable for sinking."

"Yes, I know."

Xie Zheyuan nodded. It is true that his mentality is a little out of balance. He pays too much attention to his opponent and ignores himself.

"Our opponent is not Ahri, but ourselves!"

Zhang Yida laughed, "Their current lead may not necessarily be the real lead."

Xie Zheyuan chewed on Zhang Yida's words, somewhat half-understood.

(End of this chapter)