Winning the new financial era

Chapter 535 Upward Resistance

"Well, Mr. Zhang, everything has been clarified. It is true that our review work is not in place."

Ma Jun, who was in Indonesia, had just finished communicating with the communications department, and immediately reported the communication results to Zhang Yida in China.

He sighed, "At that time, the Indonesian side showed me those "prohibited" videos, and any refutation was feeble.

A teenager is dancing when the camera cuts to a dead body...

Therefore, our products have been criticized for being negative and spreading negative energy.

The video then went viral and prompted subsequent complaints and online petitions.

For this matter, I have to take the primary responsibility. I am busy with the development of international emerging markets, thus ignoring the operation and review aspects. "

Zhang Yida interrupted, "Punishment and accountability will be discussed later. What is the attitude of the Indonesian regulatory authorities? Can the ban be lifted? When will the ban be lifted?"

Ma Jun communicated with this question, and the Indonesian side also gave a clear answer.

He said categorically, "Indonesia said that as long as the non-compliant content on the platform is cleared, the ban can still be lifted.

BIGO LIVE, a live broadcast platform operated by YY in Southeast Asia, was also blocked from its website the year before last because its content violated the strict regulations on Indonesian nude display.

But after clearing the contents, they were released. "

Zhang Yida was relieved a lot, the matter was not as serious as expected.

It seems that there is no need to use some connections. After all, it is best not to owe favors if you can.

Just settle within normal business rules.

……

Musical.ly suffered a setback in Indonesia, and there are endless voices in the market that are negative.

Su Hua reported to Zhang Yida that the employees in the short video business group were a little depressed and were greatly affected by this incident.

Zhang Yida understands his employees very well. After all, apart from money, he also loves his current job with the ideal of changing the world.

Although Musical.ly is far from changing the world, it is the first international application launched in China, and every employee involved in R&D and operation is proud of it.

Now seeing Heartbleed being banned in Indonesia, it is normal to feel lost and less motivated to work.

In order to correctly guide the employees' emotions, Zhang Yida also personally wrote a letter to all employees and sent it to each employee's mailbox.

"Hello, everyone!
Everyone should have heard about the recent setbacks in the development of the group in Indonesia...

Ruixiang has always been a company determined to become the world's top technology company. From the moment the company was established in October 13, it has sowed the seeds of dreams.

We have embarked on a path that Chinese technology companies have never embarked on. The road ahead is always full of unknowns and thorns...

A little setback will not stop Ruixiang, we will only continue to stride forward with more steady steps..."

The entire staff letter is full of thousands of words, all of which contain Zhang Yida's truest emotions.

At this point, even if Musical.ly fails overseas, it can continue to secure its position as the third pole of the domestic Internet.

But Zhang Yida is dissatisfied with the status quo. Musical.ly can help Ruixiang become one of the top Internet technology companies in the world, instead of making a fortune at home like a local rich man.

At this time, a good news came from the short video business group.

A large number of government agencies such as "Safe Lin'an", "Observation of Shu Province", State-owned Assets Supervision and Administration Commission, Beijing City Special Police Corps, and National Museum have chosen to settle in Doushi and Kuaishou.

The emergence of "official shaking" is not only to break the old stereotyped official impression, but also to create a new cute and trendy media image.

What is more important is to let the public feel the sincerity of the government departments to be eclectic and down-to-earth, and to "get together" with the general public.

The presence of official media on a large scale at this time shows that government departments have also noticed the influence of short videos.

At the same time, this is also an affirmation of Ruixiang's development achievements.

Sure enough, there were many doubts on the Internet that Rui Xiang had encountered Waterloo, and the voices that were about to go downhill were much less.

Ruixiang also reciprocated, adjusted the algorithm mechanism, and gave major official media a very large amount of traffic exposure.

After spending a week removing the bad content, Musical.ly was also unblocked by the Indonesian government, and Indonesian users can use the Musical.ly app normally again.

However, a sharp drop in the number of active users is inevitable.

After such a toss, Musical.ly will take at least several months to recover the number of active users before, not to mention its vitality.

Having encountered such a serious setback, Ruixiang has also learned from experience, established new offices in Asian countries, recruited local teams, and realized localized audits.

……

After half a year of research and development and publicity warm-up, Facebook finally launched its short video brand Lasso.

Holding a "specially processed" mobile phone, Zhang Yida experienced this short video application that Zuckerberg placed high hopes on.

A blond foreign girl, who looks to be about 20 years old, may actually be only [-] or [-] years old, twisting her body to the beat of the music in the video.

Zhang Yida swiped the screen, and the next video appeared.

A young black man lip-syncing, black rapping kind of thing, the words don't make sense.

After continuing to play for a while, Zhang Yida put down his phone.

I still look up to Zugerberg. Compared with Musical.ly, this Lasso has no innovation.

Even the UI interface of liking and reposting, as well as categorizing content through tags, following creator accounts, etc., are exactly the same as Musical.ly.

Zhang Yida looked at Ma Jun, who had just returned from the United States. As the president of the international business group, he was also very busy. He had just finished his work in Indonesia and went to the United States to spy on the military situation.

"After Lasso was launched in North America, what was the response?" Zhang Yida asked.

Ma Jun swept away the haze of the previous period, with a faint smile on his face.

When he heard that Facebook had launched a short video app, he was still a little uneasy.

As a result, when I arrived in Silicon Valley, I asked a consulting company to help me investigate. After reading the report, I put my heart back into my stomach.

"Zuckerberg's calculations are good, and Facebook is serious about product and promotion.

Lasso can log in directly through Facebook or Instagram account, and the content also supports sharing to Facebook Stories, and will add functions such as sharing to Instagram in the future.

But these selling points obviously cannot make young people buy it.

It is an indisputable fact that Facebook does not like young people. "

Ma Jun looked at Zhang Yida and added: "Compared with Facebook, I'm actually more worried about YouTube joining the short video app competition."

Zhang Yida nodded. There are many original video bloggers on Youtube, and there is no shortage of content genes.

If the company launches a short-form video app, it could indeed become a formidable competitor to Musical.ly.

In addition, YouTube’s parent company, Google, also has an application download market called Google Play. If it gets stuck, it will kill Musical.ly.

The outside world only sees that Musical.ly is in full swing, but they don't know that it is really walking on thin ice.

"It seems that the plan to launch long videos overseas has to be delayed."

Ma Jun pondered for a moment, then said, "Musical.ly is still on the rise, and this segment alone is enough for us to develop for another two or three years.

Before the basic market is stable, it is not recommended to provoke the giant Google.

Google is not Facebook, so it's not easy to deal with. "

Zhang Yida naturally understands these principles. Although Chinese technology companies have achieved certain results in going overseas in recent years.

But most of them are in emerging markets such as Southeast Asia, India, and Africa, and they are all small subdivision tracks, and have not yet attracted any major conflicts with Silicon Valley giants.

For emerging markets, the infrastructure is poor, and although there are many users, it is difficult to monetize. These are all accepted views, and Silicon Valley companies don’t think much of these tasteless.

"Okay, I got it, I will focus on short videos first, and wait until the product data is comparable to Facebook's four major products."

　Thank you moonmouse for your tip yesterday!
　　
　
(End of this chapter)