Winning the new financial era

Chapter 548
After being released on bail and returning to China, Ruoxi has not made any public appearances. Only Goudong issued a statement.

Said that during his business activities in the United States, Ruo Xige encountered false accusations and would take necessary legal action against false reports or rumors.

The incident continued to ferment, and Ruixiang’s Pinduoduo officially announced the launch of the “[-] billion subsidy” plan.

Taking the latest Apple X as an example, compared with the official price, it has dropped by [-] yuan, and other models of Apple also have their own reductions.

In addition to Apple, there are also popular models of mobile phone manufacturers such as Huawei, Rice, OPPO, ViVo, etc. to join the subsidy. Pinduoduo will provide subsidies ranging from 200 yuan to 500 yuan.

In addition, Pinduoduo is also increasing subsidies in the fields of home appliances, digital, and beauty, providing unlimited consumption subsidies for more than 200 products from nearly 1 brands.

As soon as the news came out, there were heated discussions on the Internet.

As we all know, what is Goudong's basic disk.

It is the hard-core user with more than 1 million of the highest quality in China and an annual consumption of more than 1 yuan.

With the rise of Pinduoduo, Ari was the most affected, and Goudong, because the basic disk is digital appliances, Pinduoduo has been selling agricultural products, daily necessities, clothing, shoes and bags, etc., and the two are still in peace.

But this "[-] billion subsidy" is undoubtedly a formal declaration of war on Goudong.

The timing of the choice is also very intriguing. It happened to be the time when the weak brother had an accident and the stock price of Goudong was in an avalanche.

Not to mention internal and external troubles, Goudong is also very flustered at this time.

During the rise of Goudong, Ruoxi deeply imprinted his mark on this enterprise.

Not only the name of Goudong, but also some practices of Ruoxige.

Give the low-level couriers a basic salary, buy five insurances and one housing fund, and spend one day every year delivering couriers with your brothers...

It is this strong personality charm that has led this small store in Zhongguancun to become the second largest e-commerce platform in China, with a market value of hundreds of billions and tens of thousands of employees.

……

"Pingduoduo's tens of billions of subsidies, everyone, let's talk about it!"

At the Goudong executive meeting, Liu Ruoxi glanced at the executives and asked indifferently.

The executives looked at the weak and vigorous Xi Ge, who looked like he was ten years older at this time, his face was haggard, and he didn't have the same old style.

Those who can be executives are all human beings, their eyes are well concealed, and they quickly look away from weak Xige.

"Pinduoduo's product categories before were all daily necessities with relatively low unit prices, and the customer base was also a sinking customer base below the third- and fourth-tier cities.

It can be said that we are not in conflict with us.

but……"

Xu Lei, CEO of Goudong Mall, glanced at everyone with a stern look, "But if Pinduoduo wants to gain a bigger living space, it must expand other groups of people and expand its product categories.

This time, it is an attempt by them, if they can reach high-end e-commerce users.

In the future, they will definitely invest more resources, and the flames of war will only intensify. "

Liu Ruoxi glanced at Xu Lei appreciatively. He did a good analysis and did not disappoint himself.

Xu Lei joined Goudong in 07. He is very good at marketing and left Goudong for a while.

Later, he returned to Goudong, and was promoted step by step from senior vice president to CEO, which was deeply valued by Liu Ruoxi.

The 618 Shopping Festival, cooperation with Penguin, Beijing X plan, unbounded retail, etc. all come from this man.

Liu Ruoxi felt a little uncomfortable when he recalled the conversation between the shareholder and himself.

He caused such a mess, the shareholders have torn his heart out.

However, considering that he also worked hard in Goudong, the shareholders gave a proposal: downplay the founder's personal color and cultivate successors.

This is to let yourself back down.Whenever thinking of this, Liu Qianxi felt both ashamed and reluctant.

The helm of the 10,000+ people's congress company, the country he built by himself, how can he just give up.

After resigning from the position of Goudong, what do you do?Go home and farm?

Liu Ruoxi dispelled the thoughts in his head, looked at Xu Lei, and asked, "What's the solution?"

Xu Lei looked confident, "Since Pinduoduo took the initiative to provoke the war, and wanted to invade our hinterland.

We should fight back, resolutely and fiercely.

And the best counterattack is to attack, and Pinduoduo's basic market is to sink the market.

In this case, Goudong is also making efforts in the sinking market, giving them a good game to see who wins who. "

"Mr. Xu's idea is good. Goudong's growth has been weak recently, and the sinking market is indeed a market that everyone ignores.

The reason why Pinduoduo was able to grow bigger is to capture a niche market between us and Ali, and this niche market is a sinking market. "

Chen Shengqiang, CEO of Goudong Finance, said eloquently, "When Goudong Finance was exploring rural finance, it realized how vast the market is.

In terms of urbanization rate, China is just over half.

Benefiting from the popularization rate of mobile Internet, middle-aged and elderly people aged 60 to [-] in rural areas are now using smart phones.

If you have a smart phone, you will definitely download WeChat, and then you can get in touch with "social e-commerce".

Pinduoduo has benefited from this aspect.However, since the relationship between Ruixiang and Penguin has deteriorated, except for one Zodiac, other WeChat traffic has basically been blocked by Penguin.

I think we can launch a social e-commerce app like Pinduoduo to take over the chance left after the relationship between Pinduoduo and Penguin deteriorated. "

Xu Lei nodded, "This is a good idea. We launched social e-commerce in 14, and we also entered the first-level shopping entrance of WeChat and Mobile QQ.

Later, I found that the effect was not very good, so I launched the content shopping guide product shopping circle.

However, these trials failed to find the right entry point.

Pinduoduo has set a good example for us, sinking is the correct way to open social e-commerce. "

Liu Ruoxi nodded, "Xu Lei, go talk to Penguin, and try to use unique resources such as WeChat's first-level entrance and WeChat market to create a brand new platform that is different from Goudong's existing scenarios and models.

In addition, the shopping business department was established.The group will provide various resources for support, and you must give me the pain and fear of Pinduoduo.

Let's see if Zhang Yida dares to covet high-end customers in the future! "

The domineering and weak Xige is back again, this is the mentality of all the executives.

They were worried that the weaker Mexico would be devastated, but they were deeply hit by the Minnesota incident.

It seems that I waited for others to think too much, the weak brother is still the weak brother.

Xu Lei said with a smile: "Pinduoduo is getting more and more drifting, first it offended Ari, then offended Penguin, and now it's here to tease our dog Dong.

In the final analysis, Zhang Yida still committed the common fault of young people, being overconfident.

Leave this matter to me, I will go to Pengcheng to visit Pony immediately, and try to bring back a satisfactory cooperation plan. "

Goudong quickly determined the countermeasures, not only to face Pinduoduo head-on, but also to go to Pinduoduo's hometown.

(End of this chapter)