Winning the new financial era

Chapter 564 Defects (Leader Plus 410)

This year’s Double Eleven was extremely lively. After years of hard work, the lipstick brother finally got his head around it. He sold lipsticks with Jack Ma at the same venue, which became a hit with Jack Ma and attracted countless fans.

As for whether Li Jiaqi and Mr. Ma should sell lipstick on the same stage, Ah Li also discussed it for a while.

The predecessor of Daya Media was Dogford Technology, which is a shop selling dog food on Taobao.

The relationship was picked up many years ago. Later, Zhang Yida withdrew from the company, and the shareholder was changed to Zhao Erya. The company was also renamed Daya Media, specializing in MCN organizations.

This company is similar to Goudong, and it is easy for people to figure out the relationship.

However, Daya Media is very responsible. The creators and Internet celebrities who have signed contracts span multiple platforms such as Taobao Live, Weibo, Station B, DouTV, Kuaishou, Douyu, and Huya.

Even online celebrities from foreign platforms such as Musical.ly, Facebook, YouTube, and Ins have signed contracts.

As an MCN organization, the attitude is very correct, and I will not offend any platform.

Li Jiaqi has been selling goods on Taobao, and has not cross-platform to bring goods to Doushi live broadcast.

And Zhang Yida never intervened in this company, only when Zhao Erya asked him for advice, he would occasionally give a suggestion or two.

Whether the company can do well or not, and what kind of development it will be, is up to Zhao Erya himself.

It has to be said that Daya Media's impartial approach of surviving in the cracks still has some effect, at least it did not receive special "care".

Regardless of the Facebook department, Ahri and Penguin did not play tricks, either because they maintained their identities, or because they thought it was irrelevant.

Ari's insiders feel that if Hefeng Qingyang sells lipstick once, this little brother from a counter will definitely be able to blow it for a lifetime, his reputation will soar, and his wealth will flow in.

Why should this kind of opportunity be given to Daya Media, which has something to do with Zhang Yida?

Now Daya Media is neutral, but what should I do if I bring the lipstick brother to DouTV to sell?
Wouldn't that use their own resources to cultivate future enemies?
The executives on the other side hold another attitude.

Ari is a big platform, the number one e-commerce company in China, and it is well-known all over the world. How can it not have a little capacity for people?Wouldn't it be a joke to spread the word?
Ari can cultivate the first lipstick brother, and then he can cultivate the second and third, which is called confidence.

The two sides quarreled, and finally handed it over to Feng Qingyang who volunteered to participate in the Double Eleven live broadcast.

The reason why Jack Ma participated in the Double Eleven live broadcast was to give the latter a platform, attract some traffic, and let Taobao live broadcast out of the circle.

It has been two years since Taobao Live was launched in 16, and the growth rate is gratifying. It is expected that the scale of goods brought this year will exceed 400 billion, a year-on-year increase of [-]%.

Compared with the tens of trillions of GMV of the entire Ali Group, Taobao Live is still very weak, but it is growing rapidly and is expected to become a new growth engine.

After Jack Ma heard about this, he made a decision on the spot and chose Li Jiaqi.

He said earnestly: "Ari's corporate vision is to continue to develop for at least 102 years, spanning three centuries.

Not to mention that Li Jiaqi is not an employee of Ruixiang, even if he is, I dare to use it.

This is a kind of self-confidence of the strong, in the duel of Pinduoduo, we will have the last laugh. "

After listening to Jack Ma's earnest instruction, one of the executives bowed his head in shame.

Facing the competition from Pinduoduo, the tragic subsidy of tens of billions, and the frightening growth figures, they lost their sense of proportion, or it can be said that they were afraid.

Instead of thinking about defeating Pinduoduo from the frontal battlefield, he went to deal with Li Jiaqi who had a slight relationship with Zhang Yida.

In fact, this is the performance of the weak, incompetent behavior.

Jack Ma's words made them deafened, and at the same time they were reflecting on themselves.

Jack Ma glanced at the executives and shouted: "We are the leader in the e-commerce field, and Pinduoduo is just a catcher.

Looking at you one by one, it seems that we have switched roles with Pinduoduo.

If Pinduoduo wants to fight us, then hit them hard and wake them up! "

After being scolded by Jack Ma, a group of executives were like a masochistic physique. They were all beaten up and resurrected in place.

Sweeping away the haze brought by Pinduoduo's tens of billions of subsidies, everyone has become sunny and confident.

Jack Ma smiled slightly, the military spirit is available.

He is actually very vigilant about Pinduoduo in his heart, but he can't show it, and he has to give the team confidence.

Jiang Fan was a little disappointed. He originally thought that if Li Jiaqi lost the election, he would be a favor and support her.

Hearing that her company is going to be listed, she told herself last time how many shares she owns, she is really a naive girl.

Hey, but Feng Qingyang has already decided on something, so he can only find a chance to help her next time.

After all, Bai Nahan is not a good habit, you have to pay to read novels!

……

After Double Eleven ended, Daya Media was a big winner.

Li Jiaqi, a contracted Internet celebrity under his contract, has become popular in the sky. He is known as the first brother of lipstick, and even Jack Ma has a thumbs up.

The Qianxun e-commerce company invested in, that is, the company of the Weiya couple, as of November this year, the sales of the live broadcast room exceeded 11 billion yuan.

Cooperated with more than 5000 brands, has 419 million Taobao fans, and the highest number of viewers in a single live broadcast exceeds 800 million.

Xin Youzhi, who invested in Yanxuan, went online on the Taobao platform in September, and the sales volume of the store ranked first in this category, and the monthly turnover ranked first in the entire network.

Sanda Brother, who invested in Kuaishou, became the king of Kuaishou sellers with a daily sales volume of 11 million at the Kuaishou official sales festival on November 6.

In contrast, the number of Li Ziqi's YouTube fans has just exceeded 100 million, and it is a little bit bleak.

In addition to these five top internet celebrities, Daya Media also signed dozens of waist internet celebrities, distributed on various platforms, with fans ranging from millions to tens of millions.

Xu Xiaoming frowned slightly as he looked at these documents.It’s not that it’s not good, I always feel that these MCN organizations are not stable, and the business model is too dependent on people.

Signed Internet celebrities are like employees. It is very normal for employees of other companies to leave, and the company cannot collapse.

But the MCN organization is hard to say, no organization dares to say that it has a top Internet celebrity production line.

Wang Qiong, managing director of SIG Haina Asia, is not as merciful as Xu Xiaoming, and directly pointed out the current shortcomings of Daya Media.

"Mr. Zhao, Daya Media currently has only two top creators, a man and a woman, Li Jiaqi and Li Ziqi.

The other three companies are only invested by Daya Media.

Strictly speaking, it also has a certain competitive relationship with Daya Media.

If Daya Media wants to obtain a high valuation, we must let us see a richer business realization model, as well as the incubation of its creators...or even copying and mass production. "

Zhao Erya knew that the other party was a well-known investor and had participated in Toutiao's A round of financing. It was not easy to take other people's money.

In fact, Daya Media has developed very well in the past two years. It is not an asset-heavy industry and has a lot of money in its account.

However, she was still a little dissatisfied. After repeated questioning, Zhang Yida pointed out a clear path for her.

After listening to it, she felt like she had discovered a new world, which was much more interesting than the average MCN organization.

But to realize this business plan, a lot of money was needed, and she had to seek financing.

(End of this chapter)