Winning the new financial era

Chapter 579 Xiaorui classmate
"A huge sum of money is lying in the account, but you don't know how to use it?"

Tang Xianzhi tilted her head to look at Zhao Erya, "Do you think this is a kind of sadness?"

"Sad what?"

Zhao Erya smiled and said, "Didn't you talk about building an IP?"

Tang Xianzhi sighed, "I know that, the key is to have a direction? Our thoughts are in confusion now."

Tang Xianzhi was also very excited when he first heard that the company had received 6 million investment and its valuation reached 36 billion yuan.

Although her shareholding is not high, only 1%, and only 0.83% is left after the venture capital comes in and diluted, it is still a huge sum of money.

But after a period of time, after calming down, she found that this IP was really difficult to build, and it was much more difficult to operate than an Internet celebrity brokerage.

Zhao Erya and Tang Xianzhi discussed for a long time and put forward countless ideas, which were quickly overturned.

Zhao Erya, exhausted both physically and mentally, returned home and found Zhang Yida sitting in the living room with a white cylindrical...

cup?Not like it?
"Is this a smart speaker?"

Zhao Erya immediately realized that Xiao Ai and Tmall elves appeared on the market last year.

In the middle of this year, Xiaodu also released it.

She also asked Zhang Yida many times if Ruixiang had any idea in this regard to develop its own artificial intelligence speaker.

Zhang Yida smiled, "That's right, after tossing and tossing for so long, I finally made it out."

From the bottom of his heart, Zhang Yida is dissatisfied with the progress of this research and development.

But who let Ruixiang have a weak foundation?More time should be given to the loT department.

Looking at the fluorescent white cylindrical speaker, there is also a cartoon elephant logo printed on the front, so you know it is a sharp product.

Zhao Erya tried to wake up the device, "Student Xiaorui~"

"I'm here~"

Zhao Erya was a little excited when she heard that the speaker actually responded to her.

She just called it casually, but she didn't expect it to be called by this name.

Zhang Yida was a little curious, "How do you know it's called Xiaorui?"

Zhao Erya rolled her eyes, feeling that this question was not nutritious at all.

"If it's not called Ruixiang Elf, then it must be Xiaorui or Xiaoxiang. I'll just call it whatever."

Zhang Yida smiled "hehe", friends and merchants all bundled their own brand names, and Rui Xiang naturally had to learn something.

"How do you play this?"

Zhang Yida handed the mobile phone to Zhao Erya and said, "There is an app, you can play it by yourself, listen to music, listen to news, tell stories, take online classes, control smart home...

You can also go to Pinduoduo to buy things, collect energy from Ruixiang Forest, credit card repayment reminders, and asset inventory. In short, there are various functions, which are similar to several other friends. "

"Play me "Confession Balloon" by Jay Chou."

Zhao Erya shouted to classmate Xiaorui.

"Sorry, no copyright for now."

Zhao Erya was dumbfounded, and asked Zhang Yida: "Why is there no copyright? You can't even listen to Jay Chou's songs. Your speaker has lost at least 1000 million people in the market."

Zhang Yida spread his hands, "There is no way, Penguin Music doesn't authorize us, so we can only cooperate with Zhuchang Cloud Music."

Speaking of this, Zhang Yida is also full of anger, music copyright has always been a big scar in his heart.

As a result, now Ruixiang can only spend time overseas, and the domestic copyrights have been authorized to Penguin by the three major record companies, and it will take a year or two until it expires.

"oh, I see!"

Zhao Erya didn't say anything more, she also knew what was going on between Ruixiang and the giants.

After experiencing the speakers, Zhao Erya suddenly remembered that she still had important questions to ask.

So he put down his phone and asked, "We have encountered some difficulties in IP creation..."

She explained all the problems she encountered to Zhang Yida again, looking at him eagerly: "What should we do now?"

Zhang Yida said with a smile, "I heard from Mr. Xu that you were in front of him and Wang Qiong, but you didn't change your face, and you talked about IP incubation strategy."

Zhao Erya blushed, "Isn't this how entrepreneurs raise money? If you have money, there will be a solution."

"Wow, have you figured this out?"

Zhang Yida joked, "That's right, it's a step up from PPT financing."

Zhao Erya chuckled, "That's right, you taught me well, I was not like this before."

Zhang Yida realized that he had indeed taught her some tips before the financing, so he quickly stopped the topic.

"I have two suggestions!"

Zhang Yida lay back on the sofa, twisted his neck and waist, and sighed, "Hey, too much work, my neck is sore and my shoulders are sore."

Zhao Erya understood, took off her shoes and climbed onto the sofa, and hurriedly massaged her back.

While enjoying the service, Zhang Yida said, "You guys have to make statistics first, and look at the trend of animation content in recent years.

Then push a bunch of virtual 3D images in a targeted manner. Anyway, you also have an account matrix, and recommend it to a wave of traffic.

Whichever is hotter, slowly tilt the resources.

When the IP gradually matures, start to derive stories for it, and gradually expand the audience..."

Zhao Erya smiled and said, "I have discussed this with Fairy, but it's not as mature and detailed as your plan."

Zhang Yida also reminded, "You are a small company now, don't rush to start filming, start with short videos first."

Zhao Erya didn't think it was wrong. Although the valuation was 36 billion, in front of him, it was indeed just a small company.

"Is there another plan?" Zhao Erya asked again.

"You know the Marvel Universe, right?"

Zhao Erya nodded.

Zhang Yida said: "Ruixiang has invested in an animation studio called "Jiaokeli", and they are producing an animated film called "Nezha: The Devil Boy Comes into the World".

You can check them out, they should be almost finished. "

"But what does this have to do with the Marvel Universe?" Zhao Erya was puzzled.

"Can we build a Conferred God Universe? Nezha, Yang Jian, Lei Zhenzi, Jiang Ziya... there are many characters."

Zhao Erya understood a little bit, and asked: "You mean to list the gods in the Romance of the Gods one by one in a film, and finally start the battle of the gods?"

Zhang Yida nodded, "It's almost like that, but on the timeline, it may take ten years to plan, and a strong screenwriter is needed to connect the story and the characters."

Zhao Erya thinks this idea is really good, but is there so much money to support this big project?
She asked, "Such a big project must require a lot of money, right?"

Zhang Yida nodded and sighed again, "Money is a trivial matter, but the copyright of Fengshenyanyi is free, which brings a lot of uncertainty to our plan."

Zhao Erya thought for a while and asked, "You mean the movie has become popular, and someone will follow suit?"

Zhang Yida smiled wryly, "Yeah, you shoot Nezha, he shoots Lei Zhenzi.

The shooting team is different, and the level of the film is different. It is very likely that this project will be ruined. "

Zhao Erya also wanted to understand the problem, and said quite agreeingly: "That's true, a bad film ruins the entire series, and the copyright is the kingly way."

Zhang Yida laughed when he heard that, "I also want the original copyright, but these classics and myths and romances have been passed down for thousands of years before they are famous today.

There are no such great writers and screenwriters in the contemporary era. "

Zhao Erya blinked, "That's true. The Marvel Universe has achieved today's brilliance through decades of publicity through comics."

Zhang Yida waved his hand, "Let's not talk about that, what I mean is that you should cooperate with them to complete the animation filming of the supporting characters Taiyi Zhenren or Ao Bing.

Regardless of whether someone will come out to disrupt the situation in the future, let's work hard first. "

(End of this chapter)