Winning the new financial era

Chapter 58 An irresistible temptation

Inside the office of the chairman of Jingrui Fortune Company.

He Shenghua warmly greeted Liang Weimin and Director Liu who came with him.

Liang Weimin smiled brightly, showing a mouthful of neat and white teeth. Apart from being a little softer, he still looked pretty good.

He took out a document and put it in front of He Shenghua, and said:

"Uncle He, this is an advertising and marketing plan carefully tailored for Jingrui after careful market research by several planning directors under Huasi, combined with the current Internet advertising environment.

Please take a look! "

He Shenghua picked up the proposal book and read it. The content was very rich, with more than ten pages.

After looking through it briefly, He Shenghua put the plan aside. There were too many words to read them carefully.

Later, he will naturally arrange for the company's legal affairs and operations to be carefully checked.

For now, I will mainly chat with Xiao Liang in front of me about the general framework of the plan, and I will not go into the details for the time being.

He Shenghua smiled and said:
"Little Liang! Your Uncle He is getting old, and there are too many contents in this plan to make sense of it. Just give me a rough idea.

You are Senior Brother Qingxuan, I can trust you. "

Liang Weimin looked at He Shenghua's eyes, and said with a sincere expression:

"Uncle He, don't worry, as a listed company, Huasi has been established for 20 years. The secret of longevity is nothing more than two points, one is customer reputation, and the other is brand reputation.

Serving every customer well is the purpose of our Huasi people.

You are Qingxuan's father again, we will definitely provide you with the best service and the best price this time. "

He Shenghua nodded. The last time he had dinner, he could see that this kid was interested in his girl.Just for this, he didn't dare to cheat himself.

Thinking of this, I couldn't help but let go of my defensive mentality.

Laughing and saying:

"That's fine, then tell uncle the specific plan!"

Liang Weimin began to introduce:

"Jingrui Wealth Management is an Internet wealth management platform that has just started up. What we need most is nothing more than investment users and investment funds.

The investment funds are also gradually increased by the number of users.

The most urgent task is to attract users to register on the platform, and then slowly convert and increase the amount of investment.

Where do users come from?It can be divided into two channels of online and offline drainage.

Because it is an Internet financial management platform, the most effective way is to do Internet advertising and marketing promotion.

There are many channels for advertising, such as portal websites, search engines, small and medium-sized website advertising alliances, elevator building advertisements, and community marketing and promotion.

……

The most economical and the fastest effective, I suggest choosing community marketing promotion. "

Liang Weimin talked a lot, and He Shenghua had a headache, and he couldn't understand many technical terms.

So he called Wang Qihang, the company's operations director, to listen to the plan together.

Professional things are left to professional people, and by the way, let Wang Qihang ask some questions to verify it.He thinks so.

Wang Qihang looks like he is in his early thirties, and previously worked as the operation director of a small and medium Internet company.

He was recruited by He Shenghua with an annual salary of 50 yuan. He thought that he would definitely make a lot of money and have broad development prospects by engaging in Internet finance.

After coming over, he realized that it was not as easy as he imagined.

First of all, the boss, He Shenghua, has been engaged in loans before and knows nothing about the Internet.The operation and promotion are all on him alone.

As the director of operations, it's nothing to do with his job.But it's hard for a clever woman to cook without rice!He Shenghua asked him every day how much money he wanted to raise and how many new users he wanted to attract.

But how to achieve the goal without paying the promotion fee?
He has no choice but to lead the operation team to post soft articles and advertisements in community forums everywhere every day, relying on this inefficient way of playing to attract a little bit of traffic.

grades!There are still some.

The platform has been online for half a month, with 1000 registered users, 200 investment users, and a total turnover of 120 million yuan.

Wang Qihang was very dissatisfied with this achievement. He jumped to Hujin Company because he wanted to become a large-scale company and make a lot of money.

However, after persuading the boss several times to increase advertising investment, the boss said to look again, and look again.

Seeing that He Shenghua had hired Huasi Chuangxing, a listed advertising company, Wang Qihang thought the sun was coming out from the west.

So excitedly discussed with Liang Weimin and Director Liu about the specific advertising plan.

Liang Weimin said: "Mr. Wang, Jingrui has just started up, and the safest and cheapest method is community marketing."

Wang Qihang nodded again and again to express his approval. He finally waited for the boss to invest heavily in advertising, which is also beneficial to his performance, so of course he would not refuse.

Wang Qihang raised some questions again, and asked some things about the specific promotion of community marketing.

Liang Weimin and Director Liu also answered one by one.

He Shenghua was drinking tea on the sidelines, and he couldn't get anything to say.

After the preliminary intention was reached, He Shenghua signed the first advertising cooperation agreement with Huasi Chuangxing on behalf of Jingrui Company.

The amount of advertising cooperation in the first phase is not large, only 100 million.

He Shenghua has also been in business for many years, so of course he won't just buy the whole position, he must wait and see the effect!

Liang Weimin and Director Liu didn't say much, everything was according to plan.

At noon, a group of people went to a high-end restaurant.

He Shenghua served as the host and ordered a table full of delicacies to celebrate the successful cooperation between the two parties.

Liang Weimin drank and chatted with He Shenghua, and Director Liu went to make a close relationship with Wang Qihang.

In the evening, Wang Qihang returned to the rental room with two bedrooms and one living room.

The time when I got home after get off work was the same as usual, it was already past eleven o'clock in the evening. When I opened the door, I saw my wife was sitting on the sofa in the living room watching TV.

Wang Qihang smiled and said, "Honey, haven't you rested yet?"

Wang Qihang's wife smiled gently and said, "Wait for you! There is still hot food in the pot, eat it while it's hot!"

After Wang Qihang changed his shoes, he went to the room to check on his sleeping daughter.

Then he sat on the sofa and hugged his wife, with a sore nose and said: "I have wronged you for following me all these years."

Wang Qihang's wife shook her head and comforted him: "It's okay. I know you are busy with work, and you are also for this family. I understand."

Wang Qihang let out a long sigh. His wife had to go to work, pick up and drop off the children, cook and do various housework.

My daughter is also in elementary school, and my wife usually has to help her with her homework.

It's almost late at night, and I'm still waiting for myself to go home.

Thinking of this, Wang Qihang's eyes turned red.With a wife like this, what more can a husband ask for!
Both my wife and I belong to the North Drifter family, both from rural families, and stayed in the capital to work after graduating from university.

Living in Beijing is not easy!The husband and wife have graduated for many years, and until now they have not been able to afford a house of their own in the capital.I have been renting a house.

When I first graduated, housing prices were not as high as they are now, and wages were certainly not as high as they are now.Both families are from rural areas, and the parents cannot give much support.

Later, I had children, and the cost of living became higher and higher.The matter of buying a house was put on hold for the time being.

Looking at the high housing prices now, I am overwhelmed.

The biggest luxury of the couple is to have a house of their own in the capital.

In fact, the two of them have already saved 60 to [-] yuan, which is enough to pay a down payment of [-] to [-] square meters for the second house.

But after paying the down payment, the money in hand is basically spent.

If you need money for something urgent, you will be dumbfounded!
But seeing the house price getting higher and higher, the couple are also afraid that if they procrastinate, their plan to buy a house will be ruined.

After all, wages are not rising as fast as house prices are rising.

Thinking of this, Wang Qihang gritted his teeth and said firmly, "Honey, why don't we buy the house quickly!"

After Wang's wife heard this, longing, entanglement, reluctance, and worry flashed in her eyes.Finally shook his head, looked at his daughter's room in the house, and said:

"Slow down! Dodo will enroll in cram schools and art classes next time. There are too many places to spend money on."

Wang Qihang felt that he had been poured with cold water from head to toe, and his daughter's education problem lay in front of him.

After thinking about it, I felt that children's education was more important than buying real estate, and my enthusiasm for buying a house turned into a lament.

"Ding" the phone's WeChat message rang.

Wang Qihang picked it up and saw that it was sent by Director Huasi Liu whom he met during the day.The specific content is:

"Mr. Wang, please provide me with a convenient card number. Thanks to you for the advertising cooperation we talked about during the day. Huasi must show something to our friends.

5% of the advertising fee is not a respect, please accept it! "

After reading the content, I was a little short of breath.

After Wang Qihang thought about it, he felt that this was normal in the advertising and promotion industry.

Let's make money together!
And I have always wanted to buy a suite for my wife and daughter, and now I have a golden opportunity.

He needs money!

Need a house!
So I stopped struggling and sent my wife's bank card number.After a while, the wife said that she had received a text message of RMB 5.

I explained to my wife that this is his reward for helping others make a business plan outside.

It is equivalent to extra money.

Wang's wife didn't doubt it either, she trusted her husband very much and didn't ask any more questions.

Wang Qihang thought that this is the first phase of the advertising cooperation, and if there are more phases of promotion, the total amount will reach 800 million, and the rebate of this money alone will be 50 million.

If there is another 50 million, then I can buy a house with confidence and boldness, because after paying the down payment, I have to reserve hundreds of thousands of savings to prepare for emergencies.

……

Director Liu was very proud, he directly took down Wang Qihang with this move.

Having money is such a tricky trick.

Thinking of relying on Wang Qihang to cooperate internally and externally in the future, he replied on WeChat:
"Mr. Wang, it's up to you to speak kindly to Mr. He later.

With a promotion fee of 2000 million, the performance can also improve rapidly.

In this case, Mr. Wang, you have both face and face. "

Wang Qihang replied: "Okay, I will try my best to persuade Mr. He to increase his investment in advertising."

In this way, the two parties formed a bonded relationship of interests.

They have a common goal, which is to let Jingrui Fortune Company pay more for advertising.

More is better!

(End of this chapter)