Winning the new financial era

Chapter 583 Mini Shop

Zhang Yida looked at the email sent by Ma Jun, and the Overseas Business Group bid $500 million for the 2019 Super Bowl ad.

The two hottest leagues in American sports, one is the NBA, and the other is the NFL.

The annual NFL championship game is called the Super Bowl, and there will be a wonderful variety show. Every year, popular singers and movie stars will appear on the stage. Therefore, the annual Super Bowl has become the biggest carnival after Christmas in the United States.

Musical.ly gets 30 seconds of advertising time, at which time it can show the app to live audiences and watching audiences to attract users to download.

The Super Bowl is also known as the American Spring Festival Gala. Zhang Yida thinks the price is much cheaper than the domestic Spring Festival Gala.

Speaking of the domestic Spring Festival Gala, Ruixiang did not squeeze into the car this year, and was robbed of this year's Spring Festival Gala sponsorship by Qianduhua at a high price.

Zhang Yida was not discouraged either. Speaking of which, the Spring Festival Gala has been covered by his products several times, so what if it is given to Qiandu.

He can understand Robin Lee's anxiety at this time, the performance is declining, and the stock price is plummeting. Seeing that Ruixiang and Alipay have tasted the sweetness through the red envelope interaction of the Spring Festival Gala, he also wants to copy a set.

Zhang Yida felt that Qiandu was a little overwhelmed. Maybe the users had finished collecting the red envelopes, and those who should abandon the software had to abandon it. If there were no users to keep it, the money would really be used for charity.

Xie Zheyuan, the CEO of Xianduoduo, knocked on the door and walked into Zhang Yida's office, and brought with him the operating reports of Xianduoduo's four stores last year.

Zhang Yida looked at it and found that the sales were still good. The average daily sales of a single store exceeded 50 yuan, but the loss figure was a bit eye-catching, but it was still within the acceptable range.

"That's right, you've worked hard!" Zhang Yida boasted.

Xie Zheyuan waved his hand, "It's not hard, it's not hard. It's just Mr. Zhang, shouldn't our expansion be on the agenda?
Just last month, Hema Xiansheng opened their 100th store in DSM Jiangcheng.

Goudong 7 Fresh even shouted the slogan of opening 3 stores within 5-1000 years.

There are also super species, which have opened 73 stores so far.

If the delay continues, the good locations will be taken up. "

Zhang Yida was not in a hurry, Xian Duoduo started slowly, so why should he follow in his footsteps?You have to find your own way out.

"Expansion can expand, but it must be a first- and second-tier city."

Zhang Yida thought for a while, and felt that it was not appropriate to disperse his energy at the moment, and it would be better to cut off one finger than to hurt his ten fingers.

So he added, "In this way, I can open 50 stores this year, 10 of which can be located in top-ranked second-tier cities, and I can open all the other 40 stores in Beijing, Shanghai and Pengyang."

"Huh? Then just watch Hema Xiansheng expand their territory in second-tier cities?" Xie Zheyuan was puzzled.

Zhang Yida explained, "The consumption power of the four first-tier cities is still different from other cities, and we must ensure our market and influence in these four cities.

Think about it, what is the difference between 1 store and 10 stores in a city?This is called preempting the user's mind.

If it wasn't for the fear of being late in the second-tier cities and being turned into an iron bucket by Hema Xiansheng, I wouldn't even want to open a store to gain a sense of presence.

In addition, the density of store openings has increased, the cost of the supply chain can also be reduced by one or two, and online drainage is more convenient and accurate. "

Zhang Yida believes that the current large store model of more than 5000 square meters is only suitable for development in first- and second-tier cities, and it must be the center of the first- and second-tier cities. Taking Beijing as an example, it should be opened within the fifth ring road, and individual new districts can be popular.

As for the suburbs and county towns of third- and fourth-tier cities and first- and second-tier cities, this kind of 5000-square-meter store is not suitable at all, because the cost is too high, and users are sensitive to prices, and there are not many customers.

Zhang Yida remembered something, and asked, "How is your plan for the Xianduo mini I mentioned last time?"

Xie Zheyuan frowned, "Can this kind of small store of 500 square meters to 1000 square meters work? The SKU has been cut in half, and the delivery distance has also been reduced from 3 kilometers to 1.5 kilometers."

Zhang Yida doesn't know if it will work, anyway, Mr. Hema is exploring four types of business: mini, F2, vegetable market, and small station.

Everyone is groping, it depends on who is more skilled.

However, Zhang Yida also has some ideas of his own. He shared it with Xie Zheyuan, "Assuming that there are 10 stores in a city, do you think there is no coverage at all?"

Xie Zheyuan shook his head, "Pengcheng, the least of the four first-tier cities, has a population of more than 1000 million. How can 10 stores be enough? At least 20."

Zhang Yida nodded, "Okay, then 20 companies, the coverage rate can only be said that way.

In remote places, such as a few communities that lack shopping malls, is this kind of market not covered? "

Xie Zheyuan rolled his eyes, then nodded and said, "This kind of thing can only make the user travel a long way, and there is no large shopping center within 3 kilometers of his home."

"Yes, do you think people are willing to travel far away? These customers cannot shop frequently because of the distance.

But we can't open big stores in these areas, it's just right to open mini stores. "

Zhang Yida gave an example, "There are gaps between big stores, and the mini store is here to fill the gaps. Only in this way can a city be truly covered."

Xie Zheyuan thought about it carefully, and it did make some sense.

If the store covers a city, advertising for this city can also maximize digestion.

The stores are sparsely opened, and it is troublesome to place advertisements, and the efficiency is not high.

Especially fresh food stores like them need online orders very much, and it is said that Hema Xiansheng accounts for up to 70%.

"You can't open a mini store in a hurry. You need to check the location. There are no large shopping centers nearby. At the same time, the population must reach a certain base."

Hearing Zhang Yida's advice, Xie Zheyuan smiled, "Don't worry, Mr. Zhang, you won't make such low-level mistakes."

"Then how many mini stores will we open?" Xie Zheyuan asked back.

Zhang Yida said casually, "First, we will open 10 stores, all of which will be in the capital. We will first understand the profit model before replicating it across the country."

Xie Zheyuan thought for a while and said, "Can we differentiate these 10 stores? After all, it's an experiment, and it's better to have more samples."

Zhang Yida nodded, "It's totally possible, including the area, you can make a family of 500 square meters, a family of 750 square meters, and a family of 1000 square meters.

SKU, catering, and delivery distance can also have their own emphasis, see how to achieve the highest operating efficiency, and run the model out. "

Xie Zheyuan said again: "Then we can cancel the hardware equipment such as hanging chains?"

Zhang Yida glanced at him, "Why not? The passenger flow is not that big, and the hardware is not needed, and it takes up space.

If we want to go down to third- and fourth-tier cities in the future, including decoration costs will also be reduced, and the signature seafood, such as king crabs and Australian lobsters, will all be replaced by Minsheng River Fresh, selling crayfish and small crabs..."

Xie Zheyuan smiled secretly, is this trying to follow the elder brother Pinduoduo?

No, Pinduoduo wants to enter the city now, but Xianduoduo mini wants to come up with five rings, which can be called a besieged city.

(End of this chapter)