Winning the new financial era

Chapter 597 Controversial Points

Ake coolie monkey Asia monkey run
Dida Lu Gongga monkey fights black
Change sei to red and kill Europe
In bia, blackmail the sei monkey

……

Zhang Yida was sitting in the Indian office of Musical.ly, enjoying the short video made by the three buddies.

The Indian movies are played well, but from time to time there will be a song and dance drama that makes people laugh. It can be seen that Ah San loves dancing very much.

Musical.ly has been in India for more than a year, and the number of users has soared. Currently, the number of monthly active users in India is approaching the 5000 million mark.

Regardless of the domestic market, India must be the largest potential market for Musical.ly user growth, while the US is the main source of revenue.

This is because the U.S. economy is developed, and one user can top dozens of Indian users.

In terms of advertising, one charges US dollars and the other charges rupees, there is no comparison.

Nikhil Gandhi, Director of Musical.ly India, followed Ma Jun and Lan Lan into the office. This was the first time he met the big boss, and he greeted Zhang Yida excitedly.

Zhang Yida asked the three of them to sit down, and looked at Nikhil.

"Nikhil, are your family related to that of Mahatma Gandhi?"

Zhang Yida is more interested in this. You must know that the Gandhi family has produced several prime ministers and has a deep foundation in the Congress Party.

Nikhil waved his hands again and again, "No, Boss, you misunderstood. In India, there are many people with the surname Gandhi. I come from a merchant family and belong to the Vaishya caste in India."

Zhang Yida nodded, he thought that Nikhil was from a political family and that Vaisya belonged to the third caste.

The current Prime Minister of India, Modi, was born in this caste, which is not bad, at least he is still an ordinary citizen.

Zhang Yida exchanged pleasantries with him, and then asked about the recent development of Musical.ly in India.

Speaking of this, Nikhil was very excited, "Boss, I think the Musical.ly app is very suitable for us in India. There has never been such a software that has swept the whole of India at such a fast speed.

But this is also Boss, you have good leadership, localized content + localized team is also one of our magic weapons for success. "

Zhang Yida smiled, and in terms of flattery, Nikhil was still a little short of skill, and he was far away from moistening things silently, and the traces of acting were too obvious.

"All right!"

Zhang Yida waved his hand to stop Nikhil, and said, "You guys have contributed a lot, keep working hard, bonuses and stock options are not dreams."

When Nikhil heard this, the smile on his face became stronger by three points.

"Next, we intend to strengthen the recognition of social organizations in India through some corporate social responsibility strategies."

Zhang Yida nodded. This is a good idea. Douvision also does the same in China.

"What kind of work have you carried out so far?" Zhang Yida asked, "Have you encountered any problems and need help?"

Nikhil replied with a smile, "Fortunately, everything is going smoothly. We have reached a cooperation with the Haryana Police and will carry out a round of public education activities through Musical.ly to remind users to guard against online fraud.

The Indian National Skills Development Corporation has also reached a cooperation with us to provide career-related training to Indian users, hoping to realize the vision of "Technology India" with the help of Musical.ly.

In addition, Musical.ly also plans to conduct some challenges in conjunction with local festivals in India.

For example, during the "International Yoga Day", Musical.ly India plans to launch the #YogaDay2019 theme challenge, aiming to increase the awareness of yoga movement.

The travel themed challenge #YehMeraIndia plans to invite Musical.ly users to share their wonderful travel moments in India with the world and show the charm of India. All state tourism bureaus and other relevant agencies have expressed their hope to join our activities..."

Zhang Yida looked at Ma Jun, who smiled and said, "This is actually the domestic routine, we copied these routines to India, and at the same time made some adjustments to cater to the local culture.

So far, the effect is still very good. "

Zhang Yida nodded, "That's very good. Good and mature domestic solutions can be brought overseas to test the waters!

It not only saves marketing and advertising costs, but also brings some substantial benefits to some local social organizations. "

Ma Jun nodded slightly, turned to look at Nikhil, and said, "Please tell Mr. Zhang about the current short video competition in India."

Nikhil said "yes" and started introducing.

"At present, there are two main competitors, one is Likee short video under YY Huanju Times, and the other is Vmate incubated by Ahri UC.

Short video platforms such as Viva Video under Xiaoying, Clip and ShareChat invested by Shunwei Capital rank in the second echelon.

However, they are still far behind us. Likee and Vmate have tens of millions of active users, while the short videos of the second echelon are only a few million, or even hundreds of thousands of active users.

We and Likee belong to content media, and the main traffic is used to ensure the browsing experience of content consumers, and the content is mainly high-quality goods;

Vmate avoids some competition and chooses content community-driven. The main traffic is used to ensure the experience feedback of content producers. The quality of platform content is worse than that of us and Likee, but it pays more attention to the interaction of content publishers and basic traffic guarantee. . "

Zhang Yida scratched his head, inadvertently, Ari made a fast hand in India.

unwise!unwise!
As for the Era of Happy Gathering, Zhang Yida did not underestimate this one, and has been making a fortune overseas, especially live broadcasting, which can be called the Chinese company with the highest income overseas.

Zhang Yida looked at Ma Jun and asked, "What do you think of the Indian market? Will you launch another product like "Kuaishou" to cover different levels of people?"

Ma Jun shook his head, "Although Vmate has achieved certain results, it is still far behind us and Likee. Content media is destined to be the real road, and the rest is Xiaodaoer."

Nikhil couldn't understand Chinese, and he was secretly anxious, thinking: I must find a Chinese teacher later and learn Chinese well.

Since he chose the big ship Musical.ly, he naturally wants to achieve better development.

Communicating with the big boss without knowing Chinese is simply terrible.

His idol is Google CEO Pichai, an Indian-American who turned from an engineer to a working emperor.

If I want to be the CEO of Ruixiang Group one day, I think it's pretty beautiful.

In his opinion, Ruixiang Group definitely has the potential to grow into a market value of hundreds of billions of dollars.

As long as you win the short video global market and have more than 20 billion monthly active users, you can punch Facebook and kick YouTube.

To achieve this goal, China will contribute at most [-] to [-] million users, and the Indian region under its control is expected to win [-] to [-] million users.

He is quite sensible. Although the population of the two countries is similar, India's population is only 4 million more than China's, but the mobile Internet coverage is different. India currently has more than [-] million Internet users, and China is almost twice that number.

Therefore, the number of short video users in India can reach the order of 4-5 million, and the activity must be very high.

If I help Musical.ly win the entire Indian market, it shouldn’t be a problem to be promoted to the position of Musical.ly CEO or Ma Junna, right?

Then climb up step by step and become the emperor of migrant workers and the idol in the eyes of young Indians!
Zhang Yida was debating with Ma Jun whether to launch another short video app?Which user group is it aimed at?Does it focus on differentiated markets?

Ma Jun is stubborn and believes that investing money in promoting new products to Musical.ly will undoubtedly better consolidate the leading position in the Indian market.

But to re-launch a new product will consume a huge amount of resources and money, which is not cost-effective!

Zhang Yida wanted to use two or even three products to strangle other players on this track.

　Six hundred chapters, 180 million words, let me sigh, I didn't expect to write so many.

　　
　
(End of this chapter)