Winning the new financial era

Chapter 75 Attack on Dogford

Zhang Yida's side progressed quite smoothly, but Lin Zhenyang's side encountered difficulties.

Didi's side went well, because Mobao paid a lower rate, so Chen Wei happily agreed.

Mobao Pay provides an enterprise version SDK toolkit to Didi, and Didi’s technicians integrated it into the taxi-hailing software. After the user pays for the taxi, there will be an additional choice of Mobao Pay.

And it has become the first default payment method for users by Didi.

The reason!very simple.Usually, the payment fees for taxi rides are paid by Didi in advance, but now those with lower rates must be the first!

Meituan is in trouble. Ari, as a shareholder, strongly opposes the launch of Mobao Pay on the Meituan platform.

So the progress of this matter has been stuck there.

Lin Zhenyang reported the matter to Zhang Yida, and Zhang Yida immediately called Huang Xin:
"Brother Xin, I heard that the cooperation between Mobao Pay and your Meituan has encountered some obstacles?"

"That's right! Ari is very opposed to it. And even encouraged Leech Financial Services to come over and threaten us, as long as the payment of magic treasure is online, payment will be taken off the shelves.

Let's do either!

At this stage, I dare not completely abandon Alipay and cooperate with you alone.After all, they have hundreds of millions of users in Paybe, and you only have 1 million in total.

If only Mobao Pay is used as the payment method for users, it will definitely affect the normal operation of our platform.

If you have the size of Paybe, I will choose you directly without saying a word. "

Huang Xin is also very helpless, Ari is too strong.

Zhang Yida licked his dry lips, not knowing what to say.

The giant's influence is too great!
As for the cooperation between Mei Tuan and Penguin, that is unrealistic.Penguin is currently a shareholder of Dianping and has no shares in Meituan.

After the merger of Meituan and Dianping next year, Huang Xin and Ari had a bad relationship, Ari sold his shares and quit Meituan, and Penguin continued to add nearly tens of billions of dollars to become the largest shareholder of Meituan.

At present, pulling the penguin into the arena is definitely not in line with Huang Xin's strategy, and it is too early to turn against Ahri.

After merging reviews, the strength of Meituan has grown stronger. At that time, Huang Xin had the confidence to turn against Ari. Now he dare not turn against Ahli, and has to develop insignificantly.

"That's all right, Brother Xin, I won't make things difficult for you!"

Zhang Yida had no choice but to hang up the phone. In the face of the absolute strength of the giant, it was useless to use all other schemes.

……

Within Patenet Corporation.

Lu Fenghai was reporting the work progress to Zhang Yida, he said:
"Currently, the company's pet e-commerce software Pate Mall has been developed, and various tests have passed, and it is preparing to launch and promote it in the application market.

Pate pet service platform, Pate forum and encyclopedia are also included in the software "Pate net".

Veterinarians, self-media operations and other content positions have also been recruited in place, and the content is being compiled, so don't worry too much.

What is most lacking now is traffic, both online and offline traffic.

There is a lack of online users who can accurately raise pets, and there is a lack of offline pet store merchants who have settled in Pete's services. "

Zhang Yida nodded to express his understanding, and then looked at the financial statements on the table.

When the company was founded, the two pooled 550 million yuan. After renting offices, buying desks and chairs, software development and other expenses, there are still more than 400 million yuan in working capital.

After thinking for a few seconds, Zhang Yida looked at Lu Fenghai and said:
"The remaining 400 million in the account leaves 100 million, and the other 300 million is used to build a local push and sales force.

To fully expand the offline pet store business, start with the development of customers in Beijing.

We are B2C on the e-commerce side, and we need to purchase goods from major manufacturers, and then we will sell them.

At present, with our scale and reputation, it is estimated that we cannot pay for goods first.

Anyway, contact a few more manufacturers!Cooperate with those who can pay on credit.The kind of cash and spot does not cooperate.

However, pay attention to reviewing the quality of the purchased goods, and never buy fake or crooked goods.

How many companies can cooperate is counted as a few companies. Pet food, medicine, toys, snacks, clothing and other categories should first cooperate with 1-2 companies, and first set up the shelves of the mall.

If it doesn't work, let's sell Dogford first!
It is estimated that my father is willing to give me credit.

When I have money later, I will slowly expand the categories and improve the mall.

In terms of online traffic, I asked Touronghui to open an advertising space for Patenet, which should be enough in the initial stage. "

His mouth was a little dry, Zhang Yida took a sip of water from the glass on the table, and continued:
"The product has also been made, the framework is in place, and the product content and services are being improved step by step.

The top priority is to get the e-commerce and O2O business up and running. Once we have the transaction data, we will start the A round of financing.

With the funds, proceed to the next step of strategy. "

Lu Fenghai laughed and said:
"Okay, I will start to build a sales and local promotion team next. Please take care of the user traffic, Mr. Zhang."

Zhang Yida is still very concerned about Pete.com, and his father, Zhang Qinghua, looks forward to the development and growth of his Dogfood dog food factory every day.

If Patenet is established, it can also help Dogford expand sales and help his father realize his dream.

……

Zhang Yida called his father and asked:
"Dad, how is your family doing?"

Zhang Qinghua smiled and said:
"Guess how much dog food our dog food factory has sold this year?"

Zhang Yida was a little surprised, how much did he sell?Dad is so happy.So he tentatively said:
"7500 tons?"

"Less, guess again." Zhang Qinghua felt that his son would never be able to guess, and he himself did not expect that the business would be so good this year.

"7500 tons is still too little. Could it be 1 tons?" Zhang Yida was a little uneasy now. The Dogford online store just sent him the financial data for this year, and it sold 5 tons in less than 4000 months. Ton.

Zhang Yida asked, "Dad, how much did you sell offline?"

Zhang Qinghua stopped teasing his son, and said directly:
"This year our factory sold 5 tons in 15000 months!"

Zhang Yida was so shocked that he asked in disbelief:

"Only 4000 tons were sold online, did you sell 1.1 tons offline?"

"That's right, in the first two months of the new year, we sold less than 1000 tons per month.

In March, I tentatively sent a few sales teams to other surrounding provinces and cities in Yunnan, Guizhou and Chongqing. I didn’t expect our dog food to be quite popular there.

In those three provinces and cities alone, we sold 3 tons in March, April, and May.

In Sichuan Province, we sold 5 tons in 5000 months, and the total offline is 11000 tons.

Plus you sold 4000 tons online, a total of 15000 tons. "

Zhang Qinghua is a little proud. He has calculated that according to the current momentum, it is estimated that 4 tons of dog food will be sold this year, and the net profit is estimated to be 8000 million.

"Dad, do you think our Dogford is very popular in the surrounding provinces?" Zhang Yida immediately grasped the reason for the sharp increase in sales.

"Yeah, you don't know how popular our dog food is, and the dealers from those provinces come to the company every day to block me, and they take all the cash, just to take away a few tons of spot goods!
During that time, the sales surged, our production line couldn't keep up, and neither could the procurement of raw materials. The monthly output of more than 1000 tons was simply not enough.

No way, I mortgaged our family's Xingnong Feed Factory for 3000 million yuan, and got another 2000 million yuan by patchwork.A total of 5000 million yuan was invested to expand the factory by 5 times.

Three more production lines were added, and 3 new workers were recruited.

Production is now at full capacity, and the annual output can reach 5 tons. "

Speaking of this, Zhang Qinghua looked excited.During that period of time, I was busy with myself. From running loans, to introducing production lines, to recruiting workers, and training, it took a full one or two months. I was tired and lost a few pounds.

But looking at the factory that has expanded five times in size and the workforce that has tripled in size, he is really happy from the bottom of his heart.

Zhang Yida felt weird when he heard his father say that Dogford was selling so well.

I made a special phone call to consult with Gu Bin, the current general manager of Dogford, and Lu Fenghai, the former general manager.

Gu Bin's answer was: "Dogford has already gained a certain reputation online, and this part of the reputation may have been transmitted to the offline market."

Lu Fenghai's reply was: "Dogford invested in thousands of search engine advertisements this year, and participated in the ranking of keywords related to dog food.

Because Dogford Dog Food Factory has the same name as Dogford Online Store, part of the advertising effect spilled over to the factory. "

Of the two answers, Zhang Yida preferred Lu Fenghai's.

A user wanted to buy dog ​​food, and after a thousand degrees, he saw Dogford's dog food advertisement.

In the end, this user did not purchase online for various reasons, but he has remembered the very recognizable name Dogford.

Later, when I was shopping at the dog food store, I saw Dogford brand dog food, because I had searched for this brand, and the name was high-end and elegant, so I bought it.

So offline dealers see that Dogford is so popular, can they not buy more?

Moreover, if there is nothing wrong with the dealer, you can also see Dogford's advertisements and various hype soft articles.I feel that this is a well-known brand, so I feel more at ease to purchase.

Thinking of this, Zhang Yida was full of thoughts.

At the beginning, the name of Dogford's online store, the name of the dog food brand, and the name of the dog food factory were all the same, which was deliberately made by him.

In fact, the main reason is to concentrate resources to make Dogford famous.This fame then feeds back to the online store and the factory.

It was an idle move, but I didn't expect it to be the right one.

In order to increase the sales of the online store, I have been doing promotion on Qiandu, and hired people to post soft articles on various forums.

The online effect is not particularly obvious, but it also has a certain sales promotion effect.

Looking at it now, the bigger effect is still offline.

With such a large exposure of the advertisement, maybe 10 out of 1 users who see the advertisement will make a purchase in the online store.

But some of the other 9 people also had an impression of this brand, and the transformation was finally reflected in the offline market!
(End of this chapter)