Cultivation of true medicine and saints in the city

Chapter 171 Liars
From an OEM factory on the verge of bankruptcy to now relying on consumer word-of-mouth publicity in Qingzhou City, he has gained some fame and gained a place in the cosmetics market. This series of changes made Sun Zhiguo see the dawn.

He is not satisfied with the current achievements. If a product wants to become bigger, stronger, and become a well-known brand, it is too slow to rely solely on word-of-mouth publicity from consumers!

What's more, cosmetics often cause consumers to have "consumption inertia". Once consumers get used to using a certain brand of cosmetics, they will not easily replace them. These are also international brands that have entered the Huaxia market. , The reason for spending money and advertising like crazy.

And once you start advertising, it means a lot of real money investment, and this is a protracted investment. Once you withdraw, the money you invested before will be wasted in vain. In this era of rapid development In the future, it will not be long before it will be completely forgotten by consumers.

That's why Sun Zhiguo wanted to discuss with Zhao Yifan. He didn't dare to make decisions on such matters alone, and Zhao Yifan had to nod his head in agreement.

"Advertising, do you have any plans?"

Zhao Yifan asked casually.

"Mr. Zhao, the usual practice in our cosmetics industry is to find famous female stars to endorse products."

Sun Zhiguo said: "There is no exception for our whitening mask."

Hearing about female celebrities, Zhao Yifan suddenly thought of Zhao Wenwen, who has a lively personality. I haven't heard from her for a long time, and I don't know how her filming is doing. If she is really popular, it would be good to ask her to speak for her.However, Zhao Yifan just thought about it.

He also knew that the idea was not practical.

"Then look for it."

Zhao Yifan smiled, "How much is the endorsement fee?"

"That depends on whether the first-tier or second-tier stars are invited, and it also depends on how famous they are."

Sun Zhiguo thought for a while and said, "If we invite a first-line famous female star to endorse and sign a two-year contract, I'm afraid the endorsement fee will be tens of millions a year."

"how much is it?"

Zhao Yifan was stunned, "Tens of millions a year? So high?"

"Yes."

Sun Zhiguo smiled wryly and said, "Like the milk commercial endorsed by the queen Faye Wong, it is said that the endorsement fee is about 3000 million!"

"This is faster than stealing money!"

Zhao Yifan shook his head, "It's too expensive, Zhiguo. Assuming the new factory goes into production and sells at full capacity, how much is our annual profit?"

"I estimated it before. After throwing away all kinds of expenses, the two factories add up to a profit of nearly [-] million a year."

Speaking of this number, Sun Zhiguo felt a little proud.

"That is to say, if we invite a famous first-line star to endorse, just shoot an advertisement, and we will share one-tenth of our profits in a year?"

Zhao Yifan frowned and said, "It's too easy to make money." No wonder there are countless people who have broken their heads and want to get into the entertainment industry. Once they become famous, the speed of making money is faster than stealing money.

Sun Zhiguo smiled wryly and said: "Yes, there is no way. Many cosmetics brands have died in the end because of endorsements, but if they don't look for well-known first-tier stars, but find some second-tier and third-tier stars, consumers will think in their hearts that Your product is in the middle and lower grades, and endorsement stars determine the grade of your product."

"Well, I see."

Zhao Yifan nodded: "Then, which star do you prefer to endorse?"

"Wang Mi, what do you think?"

Sun Zhiguo said the candidate in his heart: "I just heard that she is filming near Jiangnan Province during this period, so it is very convenient to get in touch."

"I rarely watch TV. Don't know this guy."

Zhao Yifan smiled, waved his hands and said, "As long as you think it's suitable. By the way, what's the situation with this Wang Mi? Is he famous?"

"It can be regarded as a popular first-line star at the moment."

Sun Zhiguo said: "She made her debut a few years ago and made several movies with good reputation. The box office is also very high. She looks young and beautiful. I think it fits the image of our whitening mask products. I estimate it is about 800 million to 1000 million. She should be able to agree to the endorsement fee."

"Okay, then you go talk to her."

Zhao Yifan nodded and said, "I leave it to you."

"Mr. Zhao."

Sun Zhiguo smiled bitterly, and said cautiously: "Let's go together? After all, you are the major shareholder, so you should show your face on this occasion. Besides, if you spend so much money in one go, you should at least take a look at our spokesperson." You are not satisfied, are you?"

Zhao Yifan thought for a while, and Sun Zhiguo was right, nodded and said, "Okay, let me know when you make an appointment."

"Good Mr. Zhao."

Sun Zhiguo breathed a sigh of relief.

Back in the house near the College of Traditional Chinese Medicine, Zhao Yifan took out the jade tablet and began to meditate.

Since the condensed aura seed, Zhao Yifan has achieved twice the result with half the effort every time he practices. This aura seed seems to be like a filter, which can automatically help him refine the mottled and impure aura, so Zhao Yifan does not need to spend time and thought at all now , to condense the mottled and impure aura, you only need to practice and meditate with one mind.

In this way, Zhao Yifan's practice speed became much faster.

The jade tablet engraved with the Taihuana Spirit Formation was placed beside Zhao Yifan in a certain orientation. When the moonlight fell, the jade tablet flickered faintly, transforming the essence of the moon into the aura of heaven and earth that practitioners could inhale.

Suddenly, there were two faint sounds of clicking.

Zhao Yifan's heart moved, he opened his eyes, and saw that two of the three jade plaques placed on the ground were broken, and cracks appeared on the jade plaques.

"I lost two more jade tokens."

Zhao Yifan sighed, picked up the remaining jade tablet, examined it carefully, and found that there were also faint cracks on the jade tablet, and it seemed that it would not last long, at most it would be used two or three times.

"Fa Cai Luandi, in practice, the word wealth ranks second, it is really not wrong."

Zhao Yifan smiled wryly and put away the jade plaque engraved with the Taiwana Spirit Formation. These four jade plaques cost him a total of 100 million yuan. This is because Li Yunfei deliberately gave him a cheap price, and he only bought 200 yuan of rough jade. .

It took less than three months, and there was only one piece left.

After careful calculation, the daily loss is about 3 yuan, but this is not considered a high-level magic circle. If one day, one day, you can practice to the Yin-Yang state, you must supplement it with the jade plaque described by the high-level magic circle. , and the more advanced the magic circle, the higher the quality requirements for the materials, and the lower the success rate at the same time.

At that time, the consumption of 3 yuan a day will not be enough. Zhao Yifan estimates that it may be hundreds of thousands, or even millions!
"Studying poorly, practicing martial arts richly, this is really true. Cultivation is really the most money-consuming thing."

Zhao Yifan put away his thoughts, closed his eyes and sat cross-legged on the ground, trying to figure out the spiritual energy seed in his body.

Zhao Yifan didn't know whether it was a good thing or a bad thing to condense this aura seed by accident. Judging from its effect, it shouldn't be a bad thing. However, the previous seniors of the Dan Fu Sect Ladies and gentlemen, in the cultivation experience left over, it has never been mentioned that such a spiritual energy seed can be condensed in the sea of ​​​​qi!
That is to say, in the future practice, it is completely unfeasible to try to figure out how to refer to the experience and methods of the previous Dan Fu Sect seniors.

I can only rely on Zhao Yifan to explore and comprehend by himself.

When he came to the consulting room of the Department of Internal Medicine of the affiliated hospital, Zhu Zhigang had already started to clean the inside.

"Morning teacher."

Seeing Zhao Yifan enter the door, Zhu Zhigang quickly put the mop aside, wiped the sweat from his forehead, and greeted Zhao Yifan respectfully.

Zhao Yifan nodded and sat down.

As doctors came to work one after another, the number of patients began to increase.

There were several patients waiting in front of the other consultation rooms of the Department of Internal Medicine, but Zhao Yifan's tenth consultation room was still not registered.

"teacher."

Zhu Zhigang stood at the door, looked around several times, and finally couldn't help but said to Zhao Yifan: "Shall I go to the guidance desk and ask, what's going on? Why don't any patients call your number?"

Chinese medicine is a profession that requires a lot of experience accumulation, which cannot be accumulated by sitting in the hospital every day.It is necessary to diagnose a large number of patients before gaining experience.

Zhu Zhigang also knew that this time he only had a one-month internship in the affiliated hospital, so he especially cherished the time now, but no patient came, Zhao Yifan could hold his breath, but he couldn't.

"Well, if you want to ask, just ask."

Zhao Yifan thought for a while and nodded.

With his consent, Zhu Zhigang went out to ask the little nurse at the guidance desk, and after a few minutes, Zhu Zhigang came back with an angry expression on his face.

"teacher."

After closing the door of the consulting room, Zhu Zhigang said angrily, "Guess what happened? It was Director Liu who told the nurses at the guidance desk not to call patients on your number. Fortunately, I have been with you these few days. They have a good relationship, so they told me about it secretly. No wonder there are so many patients queuing up outside, but there is no patient in our clinic. I am so mad! Teacher, let’s go to Director Liu for an explanation. !"

"Oh?"

Zhao Yifan raised his brows and said in a low voice, "What explanation do you want? The nurse at the front desk told you about this, so that you can go to Director Liu for an explanation? Isn't it equivalent to betraying the nurse if you go to Director Liu like this?"

Zhu Zhigang was stunned for a moment, heaved a long sigh, sat down dejectedly, and muttered: "Then what should I do? This Director Liu is really disgusting! Last time I pretended to invite you to dinner, but I did it in private." Such a nasty thing!"

After hesitating for a while, Zhu Zhigang said to Zhao Yifan cautiously: "Teacher, don't you have a good relationship with Director Hao? Or, why don't you talk to him?"

Zhao Yifan shook his head, and said softly, "What are you talking about? You mean, let me go to Director Hao to file a complaint?"

Zhu Zhi just said such words in a fit of anger and without thinking through his brain. When Zhao Yifan asked back, he suddenly realized how stupid what he just said was. According to Zhao Yifan's temperament, how could he bother to do it? Such a thing?
"I'm sorry teacher, I said something wrong."

Zhu Zhigang said nervously, "I was too impulsive just now."

"It's okay, I can understand your mood."

Zhao Yifan smiled faintly, "You are my student, unless you make a principled mistake, I won't be angry with you."

Zhu Zhigang was moved in his heart, "Teacher..." Just as he opened his mouth, he suddenly heard a familiar voice outside, yelling angrily: "Liar, liar! The doctors in the internal medicine department of your affiliated hospital are all liars, what nonsense experts Professor, you are all liars trying to gain fame!"

(End of this chapter)