Entertainment upstart

Chapter 1114 Possible Competitive Situation

After Yang Tianzhen left, Zhou Xia took a closer look at the arrangements for the release of movies during the Lunar New Year and Spring Festival.

For the two popular schedules of Lunar New Year and Spring Festival, Xiahua Film and Television naturally attaches great importance to them.

According to the original plan, "Zhu Xian", which was filmed in June last year, would have been completed and released during the Spring Festival.

But now there are only three months left, and some details of post-production of this movie still can't satisfy Zhou Xia, so naturally there is no arrangement for the movie's release now.

But now Xiahua Film and Television's special effects department, including Industrial Light and Magic, are working overtime on production.

If some things that Zhou Xia requested can be re-improved in the next month, there is still time to arrange them for the Spring Festival.

As the director of the film, Lao Mouzi has been in charge of the production of this film. It stands to reason that Zhou Xia should not intervene.

But when he was reviewing the finished film, he found that the details of some special effects scenes were not in place, and some details in the film's story skills were even ignored, so Zhou Xia had no choice but to make his request.

Maybe some things seem to be nothing, and most movie fans and audiences may not be able to see it.

But Zhou Xia, who is a fan of the original book, knows very well that the exercises practiced by the protagonist Zhang Xiaofan imply clues to many subsequent plots, and there are many foreshadowings.

There are text descriptions in the novel, which can help readers understand this matter.

However, in order to disdain to reveal the following plot, the movie cannot reveal it through character dialogue, so it can only use these special effects to show it implicitly and pave the way for the subsequent plot.

In addition to this point, some of the post-production special effects of the several holy places of cultivation in "Zhu Xian" did not meet his requirements, and did not show the characteristics and differences of the several holy places.

Zhou Xia still hopes that everyone will not only pay attention to Qingyunmen, but also let the audience pay attention to the other holy places and feel their extraordinary features.

In this way, every character in the movie will be more attractive, and people from different camps will get more support from fans, laying a more solid foundation for the follow-up series of movies.

Except for "Zhu Xian", which is not currently in the plan, there are not many heavyweight works participating in the Lunar New Year and Spring Festival files from this report.

In particular, other film and television companies did not arrange for their key films to participate.

Zhou Xia was a little puzzled, maybe these companies are still waiting and watching, and they will make adjustments when Xiahua Film and Television finalizes the schedule.

After all, there are too many choices for major productions that may be released in the Lunar New Year and Spring Festival files this year.

The filming has already been completed, and there are several popular movies that may be released, including "Zhu Xian", "The Mermaid", "Lost in Hong Kong", and "BJ Meets Seattle 2", which are still in post-production.

In addition, not to mention Yufei's pure love movie "Get Out, Mr. Tumor", as well as the movie versions of two popular fairy tale TV series "Three Lives III" and "A Thousand Bone Flowers".

Each of these films may cause a huge blow to other film and television companies if they are released on the same schedule and if they are not handled well.

This is not counting "Kung Fu Panda 3" by DreamWorks Animation under Xiahua North America, and "Qin Shimingyue 2" produced by Xiahua Film and Television's local department.

Now everyone knows that the Spring Festival is the most popular schedule, and they also know that Xiahua Film and Television will try its best to compete for this schedule.

Last year, Xiahua Film and Television's six blockbuster films were released successively in the Lunar New Year file and the Spring Festival file. The time gap between each other was only about ten days. Now other film and television companies naturally dare not rush to try to enter this schedule.

Instead of fighting to the death in this schedule, it is better to arrange some small productions and sub-schedules of literary and artistic films in Xiahua Film and Television to compete, and maybe you can win a big victory.

Otherwise, once there is a collision, even if Xiahua Film and Television reduces its box office revenue, and they are big, they won't care, but if they lose all their money and lose the self to continue playing games, then it will be a joke.

Zhou Xia is very clear about the psychology of these film companies.

Since last year, or not now, it should be called this year, that is, after the 2015 Spring Festival, most other film companies have made up for the loss of their own films not participating in popular schedules by occupying a large number of films in other schedules this year, so as to ensure their own income.

Now that the Lunar New Year and Spring Festival files are here again, it seems that these film and television companies have not arranged any works yet.

But there must still be people who have the mentality of taking small risks and taking big risks.

Especially some comedy family movies are very suitable for screening during the Spring Festival, and now the domestic market is so big.

Even if Xiahua Film and Television has several hit movies, some works with a fixed audience, or appealing stars and directors may not fail to stand out.

Many of them are looking forward to the fantasy productions "Legend of the Gods" and "Asura" that Berna Films and Zhenjian Films have invested hundreds of millions of dollars in. In the Spring Festival market, let's compete head-on with Xiahua Film and Television, so as to break through the current dominance of Xiahua Film and Television.

Some people even hold the expectation of watching a good show, hoping that the best three-party collision will be bloody, and all losses will be heavy.

After all, since Zhou Xia's "Legend of Sword" was released and achieved great success at home and abroad, in the past two years, several major film and television companies have invested heavily in large-scale productions to shoot the same type of film.

It has been a year and a half or two years now. Even though the post-production cycle of these films is long, they are basically completed now, and it is time to test their quality in the market.

Otherwise, if it continues like this and the upsurge of fairy tale/magical blockbusters passes, it will be a heavy loss.

Zhou Xia looked at the report and not only mentioned these two fairy-tale movies, but also fairy-tale movies such as "Zhong Kui Fumo" and "The Legend of the Emperor of Heaven" from other film and television companies, as well as "Tai Chi Man 2", "Wudang 3", " Action movies such as "Dragon Tiger Gate 3", I was also curious about the quality of these movies.

If it was Yuan Shikong, he would definitely have an indifferent attitude towards these films.

But it's different now!

Originally almost monopolized by those few film and television companies, some shoddy movies that can make a lot of money can be opened to the mainland movie market. Xiahua Film and Television appeared, no, it should be a prehistoric giant shark. These low-quality movies have no What a lot of living space.

Xiahua Film and Television produces about [-] large and small films every year, and movies are released every month. Even small-cost literary and artistic films, under the promotion of Xiahua Film and Television's various channels, can let more audiences know, through word of mouth Diffusion to suppress those more entertaining films.

Therefore, domestic film and television companies are now producing movies on the premise of improving the standard of the film to ensure that the brand of the film and television company will not be damaged.

Now films like "Legend of the Gods", "Asura", "Man of Tai Chi 2", "Wudang 3" and other films have invested a lot in production. With such a long production cycle, the quality should be improved. Compared with Xiahua Film and Television's movies at the time, if the standard is too low, the audience will not buy it, and the cost will be difficult to recover. Then the company's future survival may be a problem.

A big production of [-] million US dollars may be exaggerated for publicity, but there are always [-] million soft sister coins. If the special effects of this production are put on the cutting edge, the effect will be good.

Of course, the storyline, character creation, etc. must be justified, otherwise, no matter how good the special effects are, it will make people complain.

Special effects are the prerequisite for attracting many audiences who love blockbuster movies and special effects, but good stories and characters are the basis for gaining a good reputation and attracting more people to watch movies.

Zhou Xia will not doubt that these film companies are now willing to invest in special effects, but what they are afraid of is that because they are following the trend, they rush to start the project, the script is not good, the plot, narrative logic, characters, etc. cannot stand, so the investment No amount of special effects can be in vain.

As a competitor, this situation is of course a good thing for Xia Hua Film and Television.

But Zhou Xia wanted to see another situation.

Under the influence of his butterfly flapping its wings, domestic films have become more competitive and of a higher standard.

Otherwise, we won’t even be able to win the recognition of the audience in the domestic market, so how can we compete in the Asian market, European market, etc.?

And only the prosperity and strength of the entire Chinese film market can make Chinese films go further, so that Xiahua Films, as its leader, will naturally gain more.

This is the difference between having more cake and making it bigger.

Otherwise, even if Xiahua Film and Television's total box office revenue in the domestic market continues to increase, without other competitive film and television companies, Xiahua Film and Television will gradually lose its vitality and competitiveness due to the loss of competitors.

Zhou Xia thought so in his heart, and after reading the whole report, he gave Xiao Bai another order to ask about the progress of the production of "Zhu Xian" on his behalf every day, and notify him in time if there is any good news.

Except for the small flaws in the perfect production of this movie, he is very satisfied with the other pictures, special effects, plots, etc.

He also hopes to meet the audience at the Spring Festival market as soon as possible to see everyone's reaction.

Of course, if the major productions of other companies also participate in the competition for the Spring Festival stalls, the situation will be lively, and this competition situation is really exciting.

(End of this chapter)