Go back to the Ming Dynasty to be a thousand households

Chapter 274 Chen Yubi's Feelings
On September 24, the [-]th year of Wanli, the "Fuwanjia" supermarket opened on Qingnan Street outside Daming Gate. Qingnan Street is close to the Imperial City. It has always been a bustling area in the capital, and it is noisy every day. The dignitaries of the imperial city and the common people of the capital all gather here. The flow of people is intertwined and it is extremely lively. Naturally, it is an ideal place to open a store.

On the opening day, "Fuwanjia" was full of grand occasions inside and outside, and the square in front was flooded with crowds.In the past few months, the people in the capital have already been whetted by the "Fu Wanjia" propaganda bombardment. Everyone's curiosity is irresistible, and they just want to see what this big supermarket is.Watching the excitement is one thing, and shopping with you is naturally the second.

Before "Fuwanjia" opened, it hired countless children to distribute leaflets along the streets and alleys of the capital.Over the past few months, the promotional slogan of "Fuwanjia" is "good quality and low price, high-quality service." It has been deeply rooted in the hearts of the people in Beijing. "Fuwanjia" boasts that there is nothing you can't buy as long as you want the goods in their store.Never use two pennies to buy something that can be bought with one penny.

"Buy the best goods at the lowest price." This is the guarantee of "Fuwanjia".

Due to the large number of people in front of "Fu Wanjia", Shuntian Mansion has been alarmed, and government servants have been sent to maintain order.But to be honest, a few yamen servants in the district, of course, can't maintain much order. "Fu Wanjia" relies on the supermarket guards recruited by itself. They are tall and powerful, maintain order, and guide the flow of people. At the same time, they also attracted many people. human gaze.

Amid the crowds, of course, apart from ordinary people, there were also many high-ranking officials and dignitaries who also came to watch the excitement, making all kinds of cars and horses parked in front of the square full.Don't say that those ordinary people like to go to the supermarket, those high-ranking officials are also human beings, and they also have this curiosity.

Everyone was full of enthusiasm, and they all crowded into the supermarket. Everyone had heard that the things in "Fu Wanjia" were all good and cheap, but they just didn't bargain. If you don’t buy things without haggling, it doesn’t matter if you don’t want to, let’s talk about the excitement first.Besides, "Fu Wan Jia" has spread rumors that three days before the opening, the merchandise will be discounted by [-]%. This is a rare opportunity, so don't miss it.

In the crowd, Chen Yubi, the great scholar of Wenyuan Pavilion and the prince Taibao, was also among them. He brought his old wife and his younger brother Chen Yujie, and the two old family members stood by their side, diverting the flow of people from the side from time to time. open.Seeing the grand occasion in front of him, the old wife looked excited, but Chen Yubi looked dignified, thinking: "Huang Laifu is not a simple person! Every time he is clever, it is amazing. But if he is talented but not virtuous, his talent will be more outstanding. , the greater the harm to the country, I have to pay attention to this person in the future."

Because of Emperor Wanli's mining, Chen Yubi traced back to the source and believed that it was all because of Huang Laifu.After Yang Junmin, Minister of the Ministry of Household Affairs, failed to ask Emperor Wanli to strike down the mine tax, Chen Yubi became silent a lot. He often didn't know what he was thinking, and he paid a lot of attention to Huang Laifu.Regarding Huang Laifu's opening of the "Fuwanjia" supermarket, the old wife was curious and thought it was a convenience for the people, but Chen Yubi thought that Huang Laifu was competing with the people for profit.It just so happened that he was on vacation today, so he brought his old wife and younger brother to see what happened.

The closer Chen Yubi and others got to the gate of the supermarket, the denser the crowd became. Black heads, faces full of excitement, and all kinds of noisy words were heading towards the gate for only one goal.Finally, Chen Yubi and the others came to the huge gate of the supermarket. This is a gate building with the characteristics of the Ming Dynasty. ".

On the steps on both sides of the gate, there stood two rows of tall and sturdy supermarket guards, dressed in uniform and well-fitting uniforms, with sticks pinned to their waists, they looked so majestic that foolish thieves did not dare to act rashly.These guards all had the words "Fu Wan Jia" embroidered on their chests, and each of them had a look of pride on their faces. When they recruited supermarket guards at that time, they went through a fierce competition. The salary of two silver is the envy of many people in the capital.

After entering the magnificent gate, on the walls of the spacious corridors on both sides, one side is decorated with gorgeous screen walls, all of which are made of carved bricks, with transparent pictures such as "two dragons playing with a pearl" and "eight immortals crossing the sea" embedded on them.In the middle, there is also a huge portrait of Guan Yu.Since the Song Dynasty, the worship of Emperor Guan has rapidly intensified among the people. In the early years of Wanli in the Ming Dynasty, Guan Yu was named "the emperor of the three realms who subdue the demons, Weiyuan Town, Tianzun Guanshengdijun", and his wife and son were given generous titles, supplemented by Two prime ministers.This is even more unbelievable. Clothing shops, clothing estimates shops, silk and satin shops, leather shops, coal shops, pork shops, foot shops and other industries all over the Ming Dynasty regard Guan Gong as the god of industry, and many merchants even regard Guan Gong as the god of wealth. Worship is no exception. The "Fu Wanjia" presided over by Qu Yuanrui also built a huge statue of Guan Yu here.

On the other side of the corridor, there is a long piece of cabinet with countless small compartments. This is a place for customers to store their personal packages for free. Like later generations, "Fuwanjia" does not allow guests Come in with your luggage.Similarly, there are a few young and smart guys standing beside the cabinets, dressed in uniform "Fuwanjia" costumes, guiding customers how to use these cabinets.Like the supermarket guards, these young men were recruited after fierce competition. They needed to register in the capital, and each of them was paid one, two or five dollars a month.Jingshi Migui, the salary is naturally higher than other places.

Like many curious housewives of the Ming Dynasty, Chen Yubi's old wife stepped forward curiously for a while, and asked a more energetic-looking Fording. The young man answered with a smile, and his attitude was very good. Chen Yubi's old wife was quite appreciative, and she even said that the young man was self-cultivated, and she reluctantly left until Chen Yubi got impatient, saying that Fu Wanjia was really considerate while walking.

After passing through the long corridor, suddenly everyone's eyes lit up. There was a huge main hall in front of them. There were countless shelves inside. Supplies, bedding, furniture, and even the latest vegetables and fruits, fresh fish and meat, etc., are everything.

Moreover, these goods are all placed on shelves with clearly marked prices, and customers can choose at will.Literate people can also see a guise erected high next to some shelves, marking what area and what area is on it, so that everyone can shop conveniently.

Suddenly seeing such a large amount of commercial goods, with black heads inside, many people who are used to buying things in small shops, the first reaction of many people is to be at a loss. He said: "Masters, uncles, aunts, girls, please go inside. We have shopping baskets here, which is convenient for everyone to shop... Please go inside, thank you for your cooperation."

At this time, everyone woke up like a dream, and saw that there were indeed a lot of exquisite bamboo baskets beside them. At that moment, everyone grabbed one and went inside one after another. Chen Yubi was still looking around with his hands behind his back, secretly shocked in his heart. His old wife hastily grabbed a bamboo basket and went in with the flow of people.The two family members rushed to help her carry the basket, but Mrs. Chen blocked her. No one can take away the pleasure of shopping from her today.

Entering the shopping area, everyone is like entering a new world, breathing and exclaiming from time to time. First, they are amazed at the large number and variety of goods inside, and second, they are amazed at the cheapness and quality of the goods inside.The third is to marvel at the flow of people inside.Especially those who take the family as the unit, they are in small groups, screaming excitedly.This one shouted: "Master, come quickly, this iron pot is really cheap." The other said: "Lady, come and see, this candle is so good, but it is [-]% cheaper than outside." The other shouted: "Sister, come quickly!" , this gouache is really good."

The variety of products on each shelf is dizzying.Not to mention the large quantities of varieties, it seems that they are available here, and they are cheap.From women's sundries such as needlework scissors, daily necessities such as soap, paper, and incense sticks, to food such as rice, flour, cooking oil, and dried fish, as well as salt, tea, ironware, etc., and even fresh pork, mutton, beef, and big carp. The meat here is all [-] or [-]% cheaper than outside.Although it is cheap, in terms of Wumart, it is even better than the commercial products outside.

Not to mention the [-]% discount on all the products of "Fu Wanjia" today, which is really a bargain. If you don't buy it today, when will you wait?Moreover, the clear price tag also makes everyone feel more secure and safe, and will not feel like being slaughtered.For a while, the housewives, after a brief hesitation on the sidelines, have launched a panic buying war. Even Mrs. Chen is also carrying a bamboo basket, shopping everywhere with great interest. Nei are reluctant to take it out.

Chen Yubi followed his old wife up and down with his hands behind his back. While carefully studying the various commodities on the shelves, he looked at the price list and quickly calculated in his heart. The more he counted, the more he became suspicious. "The general gross profit rate of the commercial goods inside is astonishingly low, at least about [-]% lower than that of the general stores outside. With such a low gross profit, how can "Fu Wanjia" make a profit?One must know that the scale of "Fu Wan Jia" is so large that the salaries of the employees alone are probably not a small amount every month.

Apart from Huang Laifu, few people know the reason behind this, even Qu Yuanrui, he only half-understands it, but strictly follows Huang Laifu's philosophy.

In fact, it is simple to say, the strategy of "Fuwanjia" is the same as that of later generations. Because of the local purchase of raw materials and commodities, it saves a huge amount of travel expenses and freight.Moreover, the purchase volume is large, and the purchase price can be lowered in large quantities. The larger the scale, the lower the cost.In addition, the products in the supermarket are complete and easy to choose. People can buy most of the products they need in their daily life here without a lot of trouble. This naturally cultivates many loyal customers.There are many customers, and the huge sales volume comes out every day. Even if the gross profit is low, it can also make a lot of profit.

Naturally, Huang Laifu would not say this truth, maybe the smart merchants of the Ming Dynasty could understand the truth in the future, but of course Chen Yubi didn't understand the trick at this time.He just ran up and down with his old wife with doubts. At first, he was full of energy, but gradually he became tired and panicked. "Fuwanjia" is too big inside, there are too many goods, and there are first floor, second floor, and third floor.Most of the first floor sells all kinds of food, daily necessities, etc., and the second floor mostly sells clothing and cloth, as well as various porcelain, brocade, gold, silver and jade, as well as various furniture, and... ...and the third floor...

After visiting the first floor and the second floor, the two bamboo baskets in Mrs. Chen's hands were full. In addition, Chen Yubi, his younger brother Chen Yujie, and the two old family members also carried two bamboo baskets in their hands. Full of merchandise.Everyone was half dead from exhaustion, but Mrs. Chen was still in high spirits and full of energy.After finally reaching the third floor, everyone breathed a sigh of relief. It turned out that this building is dedicated to catering, and there are all kinds of snacks and special dishes. It was almost noon when I looked at it, and the smell of food kept coming. almost hungry...

……

Finally, in the afternoon, Chen Yubi's family finally came out. The exit was in another place. There were several settlement counters here, and a few calm account rooms were making noise. In front of several counters, The long queues were all customers waiting for settlement, and almost everyone had a tired and satisfied expression on their faces, while some housewives of Ming Dynasty felt that they had something to say, and they were still discussing with each other excitedly, saying I said that the things here are really affordable and cheap, and I will definitely come here when I buy things in the future.

When he came out of "Fu Wanjia", Chen Yubi breathed a sigh of relief and felt a sense of relief. He looked back and saw that the tide of people was still coming in from the gate... Looking again, the people who left Not far from him, Yang Junmin, Minister of the Household Department, was standing there, beside him was his old wife, and several family members. Similarly, everyone had big and small bags in their hands, all from "Fu Wanjia" Things bought from within.

The two were startled, then shook their heads and smiled wryly at each other.

※※※

"The flow of people today is probably more than [-] people. Once Fuwanjiapu opened for business, it became so prosperous. This is all thanks to the military."

"Fuwanjia" has a total of four floors, and the top floor is a grand building with double eaves.This is the headquarters of Fuwanjia, and when the window facing the street is opened from here, a burst of noise comes oncoming.In the backyard downstairs, there are several huge warehouses and the residences of the employees.

Huang Laifu, Qu Yuanrui, Eunuch Chen Ju, Eunuch Bingbi, Supervisor of Rituals, Chen Yangzhi, Prime Minister of Yuma Supervisor, Wang Chongyi, the head of the Shanxi Merchants Association, and others were present here at this time.Of course, although Qu Yuanrui and Wang Chongyi are in the business world of the capital, they are still not qualified to sit in front of Huang Laifu, Chen Ju, and Chen Yangzhi. The status is already satisfied.

At this time, after hearing Qu Yuanrui's compliment, Huang Laifu smiled slightly, and Chen Yangzhi, the supervisor of the imperial horse, said: "Our family saw that the prices of the goods in the store were so low, and we were worried that there would be no money to make after opening. Our family has worried too much, Huang Junmen is known as the God of Wealth in Jindi, it seems that this title is well deserved."

Huang Laifu said: "Eunuch Chen has won the award. Fuwanjia is just the beginning. Our goal is to open stores all over the thirteen provinces, and even go overseas to open supermarkets in North Korea, Japan and other places. And besides In addition to these grocery supermarkets, we can also develop restaurant chains in the future, like Fuwanjia, and open chain restaurants all over the country and overseas."

Hearing Huang Laifu's words, Chen Yangzhi, the Prime Minister of the Imperial Horse Supervisor, was even more delighted. Even Qu Yuanrui and Wang Chongyi were overwhelmed by hearing Huang Laifu's grandeur and boldness.

The eunuch Chen Ju, the supervisor of ceremonies, is relatively calm and doesn't talk much, but now his face is also flushed, and he said repeatedly: "It's good, it's good. After hearing Huang Junmen's words, the Holy Majesty must be sure. very happy."

Finally, he added: "Huang Junmen is really the emperor's God of Wealth, the pillar of the country."

As the eunuch of Bingbi, the supervisor of ceremonies, Chen Ju was relatively calm and low-key, and he was quite trusted by Emperor Wanli, so he was appointed as the supervisor of the Daming Mining Bureau, which showed his status in the emperor's heart.Two years later in history, he was in charge of Dongchang as the eunuch of Bingbi, the supervisor of rites, and combined the powers of rectification and supervision in one person, which was rare among eunuchs in the Ming Dynasty.However, Chen Ju did not abuse his power, and he was able to take care of the overall situation. He often said: "I only guard the eight characters, which are the laws of the ancestors and the principles of sages." good impression.

"Fuwanjia" opened today. Chen Ju, Chen Yangzhi, and Wang Chongyi, as important shareholders of "Fuwanjia", also attended the ribbon-cutting event as invited guests. This novel approach made everyone very happy. It's curiosity, but what makes everyone more concerned is the business situation of Fuwanjia, and today's grand occasion has made everyone feel relieved and full of expectations for the bright future.

……

Afterwards, everyone talked about the future business of Fu Wanjia, and a series of things such as the Huangzhuang Huangdian opened by Huang Laifu in Gyeonggi.But outside Fuwanjia, the uproarious situation continued.For several days in a row, Fuwanjia was full of people, causing a sensation in the capital, and the turnover was rising in a straight line every day, which made people speechless.

The Fuwanjia model has become a hot topic of discussion among common people and merchants in the capital.And those officials who are dissatisfied with Huang Laifu, although they talk about Huang Laifu, but in their hearts, they cannot but admire Huang Laifu's ability to make money and start a business.

After receiving Chen Ju's report, Emperor Wanli was also very happy from ear to ear.

(End of this chapter)