Happy Shennong
Chapter 350 Marketing Promotion
Chapter 350 Marketing Promotion
At a quarter past two, Manager Luo came to call Zhong Ling and said that the tasting dishes were ready.
Linley and Ma Changle also followed Zhong Ling and came to a private room.As soon as you enter the room, you can smell the tangy aroma, and the dishes are already placed on the table.
Manager Luo said that all the dishes are prepared by the head chef himself.Although there are only two black chickens, eight dishes have been made. I heard that there are still chickens left!The dishes include Kung Pao Chicken, Spicy Chicken, Dapan Chicken, Potato Chicken Nuggets, Pumpkin Steamed Mushroom Chicken, Taro Steamed Chicken, Steamed Chicken, Braised Chicken Nuggets, and two soups, Fungus Chicken Soup and Ginkgo Chicken Soup.These dishes have different tastes, styles, grades, etc., and can almost meet the consumption needs of various groups of people.
Linley has lived for more than 20 years, and this is the first time he has seen so many dishes made from the same main ingredient.There are several dishes that he has not eaten yet.
The chubby head chef briefly introduced the dishes to everyone, and Manager Luo placed the tableware in front of everyone.
Zhong Ling held the chopsticks, with an expression eager to try: "It looks delicious, and smelling it is even more enjoyable. I can't wait, let's use the chopsticks! By the way, Linley, are we the first batch of Someone who tried a new type of black chicken?"
"That's right." Linley nodded, "For me, this is not only the first time to eat a new type of black chicken, but also the first time to eat black chicken."
"It turns out that we are the lucky ones who are early adopters, and the significance is even more extraordinary." Zhong Ling said, happily picking up a piece of steamed chicken.
As the head of the catering department of Bandung Group, she often tries various newly launched dishes, and she has also summed up some experience.If you are trying a variety of dishes at the same time, you should start with the lightest one, which is conducive to making a relatively accurate evaluation of various dishes.If you eat spicy or mellow dishes at the beginning, it will affect the taste, which will affect the feeling of trying other dishes.
The head chef and Manager Luo also understand this truth, and they both start with light food.
In fact, in the occasion of formal tasting dishes, it is necessary to prepare clear water.After trying a dish, rinse your mouth to let the taste buds return to the original position, and then try the next dish.Zhong Ling is just a businessman, not a gourmet, so he doesn't pay that much attention.But her approach is still between being particular and not particular.
Relatively speaking, Linley and Ma Changle seemed more casual.They didn't care about the taste of the dishes, they all started from the one closest to them...
The five people present each chose the first dish to try and chewed carefully.In a few seconds, almost everyone's expressions changed.
As a big man who has seen the big world, Zhong Ling was a little uneasy.His eyes were shining brightly, as if he couldn't suppress his inner emotions, he said excitedly, "Chef, did you make a mistake? Are you sure what we're trying to eat is chicken?"
The head chef swallowed a mouthful of chicken, and said excitedly: "It must be wrong. But I also think that the chicken I ate today is too abnormal! I have lived most of my life and been a chef for decades. Such delicious chicken!"
"The taste of this new type of black chicken is indeed a bit against the sky. Sorry for my ignorance, I can't find a suitable adjective for a while. I can only say that this is the best meat I have ever eaten!" Manager Luo also said Not to be outdone, he expressed his feelings.
It was the first time that Ma Changle sat at the same table with a big man of Zhong Ling's level, and he seemed a little restrained.Although his face was flushed and he looked excited, he still only said two simple words: "Delicious!"
Linley was also shocked by the taste of the new black chicken, but as a supplier, he was inconvenient to sell and boast.What he wants to know is how others feel about tasting it.He was very satisfied with the statements of the other four people.The black chickens raised in pond water did not disappoint him, and exceeded his expectations.
Before that, he had only eaten grouper raised in pond water.Moreover, those grouper fish did not mix into the water until they grew up.In other words, they were not raised in pond water.Under such circumstances, the pond water still greatly improves the taste of the grouper.
And the new type of black chicken he ate today has used pond water since the beginning of breeding.Compared with ordinary black chicken, the black chicken that drank Yuetan water for two consecutive years has a qualitative leap in taste.Otherwise, Zhong Ling and the others wouldn't have such a high opinion.
Personally, he is 100% satisfied with the taste of black chicken.The chicken is very delicate, and the mouth and teeth will be fragrant after eating, with endless aftertaste.
In the end, the five of them, Linley, even finished eight dishes of food and drank up two pots of soup!In the words of Manager Luo, under the influence of the high-quality new black chicken, even the accompanying vegetarian dishes become very delicious, and the soup is even more fragrant and delicious, which makes people want to stop.
Zhong Ling, who has always paid attention to healthy eating, rubbed her belly and said awkwardly: "I'm too full, I'm a little full... Such a good food can't be tasted by just a few of us, it should be promoted as soon as possible. The problem is How to promote it, do you have any suggestions?"
"I think, at the very least, there should be a display board for the new black chicken at the entrance of all restaurants." Manager Luo suggested, "In this way, people who enter the restaurant and pass by can see it. I I believe that as long as there are diners who have tried it, they will spontaneously help to promote it.”
"I think so too." Zhong Ling nodded and looked at Linley, "I thought of taking a few photos of your chicken farm and putting them on the promotional posters. Is it convenient?"
Linley smiled and said, "Of course it's no problem. Just take pictures! You should cook a few more dishes and take a few photos. On the promotional poster, you can roughly show the process of black chicken from production to serving. That's right. , it is best to let the Food and Drug Inspection Institute test the new black chicken, and show the professional inspection results to the diners. Let them feel that the new black chicken is not only delicious, but also safe to eat.”
"Okay, I'll do as you said! When a new dish is first launched, word of mouth should be established first. Just like what Manager Luo just said, with a good word of mouth, diners will spontaneously help us promote it. From a certain In a sense, diners’ advertisements are more convincing than merchants’ advertisements, and the key is that it’s free.”
Linley agreed deeply, nodded and said, "It's not too late, why don't you... take pictures now? In fact, I'm also in a hurry here. There are a total of [-] black chickens, all of which are ready to be slaughtered."
"Okay." Zhong Ling got up, and suddenly asked again, "By the way, Linley, at what price do you plan to sell the new black chicken?"
"I did some research and found that black chickens currently on the market are generally priced at 80 to 160 yuan a catty. The new type of black chicken I raised is different from ordinary black chickens. My initial idea was to pay 120 yuan a catty. But I thought about it later, and the high price might affect sales. So I decided to set the retail price at [-] yuan."
"This price...although it sounds a bit high, but I think it's worth the money. Just according to the price you said, I will order one thousand first... No, I will order two thousand first!"
"no problem."
"Linley, wait for me first. I'll go find the photographer and take pictures in a while."
Linley nodded, and after watching Zhong Ling leave, he called Hong Ying and told him about the new black chicken he had launched.
When Hong Ying heard this, he immediately became interested, and said that he would send someone over to discuss the cooperation in detail...
Soon, Zhong Ling was ready, brought the photographer, and came to Yangliu Village with Linley.While she was taking pictures, Linley caught a few black chickens and gave one to Ma Fugui, Liu Jianguo, Du Dajun, He Kun, and the village chief's family one by one, letting them try something new.
Ma Kui found Lin Lei and said that he had already sent an invitation to Yang Xiaoxiao, but Yang Xiaoxiao said that he would consider it.The good news is that Du Wen has been persuaded by him and Liu Yuxuan, and she will go to Qingyang in the afternoon, so she can join Guo Xiaozhong and the other six tomorrow.
Linley thought, in this case, he should bring Du Wen there himself.But he still had things to do, so he could only tell Ma Kui about it, and they agreed to meet in the city in the afternoon, and then go back to the company together.
On the other side, after Zhong Ling took the photos, he found Lin Lei immediately: "If it's convenient, send us a few black chickens today. About two will be sent to the inspection center. Three to four chickens will be needed for promotional dishes." .Including the two we tried just now, I will put it on the account and pay for it together."
"The ones to try are mine." Linley smiled heartily, and asked Ma Changle to help He Kun catch eleven black chickens and put them on the truck, and then said to Zhong Ling, "Just as you said, two for inspection, four for inspection." It’s only for promotional dishes. In addition, I will give two to your family as a personal gift, and I will trouble you to bring one to Aunt Fang. There are two more, I have other uses.”
"One is more than 1000, and you just gave it away?"
"Send, must send, you can't even if you don't want it, haha. Ling'er, I know you are busy, so I won't let you play today, let's go."
Zhong Ling didn't show any more politeness, and got into her own car.
Linley went back to the village and walked around. He didn't have time to stay for dinner, so he drove away again.When he arrived at Qingyun International Hotel, he gave Zhong Ling all the black chickens that should be delivered, and then gave Zhao Yongan and Chen Weimin one each.They are all big black chickens weighing about [-] catties, and the market price of a single chicken exceeds [-] yuan!
Besides giving gifts, Linley also wanted to let Ma Changle get to know some important people.After all, the current Pagoda Company is managed by Ma Changle, the more important people he knows, the better for his work...
Chen Weimin stared at the black chicken for a while, touched his chin and said, "Xiao Lei, this chicken should be worth a lot, right?"
"It's just a black chicken, and I didn't compete for gold in the belly of the black chicken, so how expensive is it?" Linley laughed, and then said, "By the way, Uncle Chen, Linger should give two black chickens Go to the inspection station for inspection."
"Well. Although we all know that there is no problem with black chickens, when new varieties are introduced to the market, written inspection documents are still required. Not only to deal with inspections by relevant departments, but also to reassure consumers."
"Ling'er and I also mean the same thing."
Chen Weimin nodded, and suddenly looked at Lin Lei again: "Suddenly I remembered something, the grouper you gave me last time, was it also your large-scale breeding?"
(End of this chapter)
At a quarter past two, Manager Luo came to call Zhong Ling and said that the tasting dishes were ready.
Linley and Ma Changle also followed Zhong Ling and came to a private room.As soon as you enter the room, you can smell the tangy aroma, and the dishes are already placed on the table.
Manager Luo said that all the dishes are prepared by the head chef himself.Although there are only two black chickens, eight dishes have been made. I heard that there are still chickens left!The dishes include Kung Pao Chicken, Spicy Chicken, Dapan Chicken, Potato Chicken Nuggets, Pumpkin Steamed Mushroom Chicken, Taro Steamed Chicken, Steamed Chicken, Braised Chicken Nuggets, and two soups, Fungus Chicken Soup and Ginkgo Chicken Soup.These dishes have different tastes, styles, grades, etc., and can almost meet the consumption needs of various groups of people.
Linley has lived for more than 20 years, and this is the first time he has seen so many dishes made from the same main ingredient.There are several dishes that he has not eaten yet.
The chubby head chef briefly introduced the dishes to everyone, and Manager Luo placed the tableware in front of everyone.
Zhong Ling held the chopsticks, with an expression eager to try: "It looks delicious, and smelling it is even more enjoyable. I can't wait, let's use the chopsticks! By the way, Linley, are we the first batch of Someone who tried a new type of black chicken?"
"That's right." Linley nodded, "For me, this is not only the first time to eat a new type of black chicken, but also the first time to eat black chicken."
"It turns out that we are the lucky ones who are early adopters, and the significance is even more extraordinary." Zhong Ling said, happily picking up a piece of steamed chicken.
As the head of the catering department of Bandung Group, she often tries various newly launched dishes, and she has also summed up some experience.If you are trying a variety of dishes at the same time, you should start with the lightest one, which is conducive to making a relatively accurate evaluation of various dishes.If you eat spicy or mellow dishes at the beginning, it will affect the taste, which will affect the feeling of trying other dishes.
The head chef and Manager Luo also understand this truth, and they both start with light food.
In fact, in the occasion of formal tasting dishes, it is necessary to prepare clear water.After trying a dish, rinse your mouth to let the taste buds return to the original position, and then try the next dish.Zhong Ling is just a businessman, not a gourmet, so he doesn't pay that much attention.But her approach is still between being particular and not particular.
Relatively speaking, Linley and Ma Changle seemed more casual.They didn't care about the taste of the dishes, they all started from the one closest to them...
The five people present each chose the first dish to try and chewed carefully.In a few seconds, almost everyone's expressions changed.
As a big man who has seen the big world, Zhong Ling was a little uneasy.His eyes were shining brightly, as if he couldn't suppress his inner emotions, he said excitedly, "Chef, did you make a mistake? Are you sure what we're trying to eat is chicken?"
The head chef swallowed a mouthful of chicken, and said excitedly: "It must be wrong. But I also think that the chicken I ate today is too abnormal! I have lived most of my life and been a chef for decades. Such delicious chicken!"
"The taste of this new type of black chicken is indeed a bit against the sky. Sorry for my ignorance, I can't find a suitable adjective for a while. I can only say that this is the best meat I have ever eaten!" Manager Luo also said Not to be outdone, he expressed his feelings.
It was the first time that Ma Changle sat at the same table with a big man of Zhong Ling's level, and he seemed a little restrained.Although his face was flushed and he looked excited, he still only said two simple words: "Delicious!"
Linley was also shocked by the taste of the new black chicken, but as a supplier, he was inconvenient to sell and boast.What he wants to know is how others feel about tasting it.He was very satisfied with the statements of the other four people.The black chickens raised in pond water did not disappoint him, and exceeded his expectations.
Before that, he had only eaten grouper raised in pond water.Moreover, those grouper fish did not mix into the water until they grew up.In other words, they were not raised in pond water.Under such circumstances, the pond water still greatly improves the taste of the grouper.
And the new type of black chicken he ate today has used pond water since the beginning of breeding.Compared with ordinary black chicken, the black chicken that drank Yuetan water for two consecutive years has a qualitative leap in taste.Otherwise, Zhong Ling and the others wouldn't have such a high opinion.
Personally, he is 100% satisfied with the taste of black chicken.The chicken is very delicate, and the mouth and teeth will be fragrant after eating, with endless aftertaste.
In the end, the five of them, Linley, even finished eight dishes of food and drank up two pots of soup!In the words of Manager Luo, under the influence of the high-quality new black chicken, even the accompanying vegetarian dishes become very delicious, and the soup is even more fragrant and delicious, which makes people want to stop.
Zhong Ling, who has always paid attention to healthy eating, rubbed her belly and said awkwardly: "I'm too full, I'm a little full... Such a good food can't be tasted by just a few of us, it should be promoted as soon as possible. The problem is How to promote it, do you have any suggestions?"
"I think, at the very least, there should be a display board for the new black chicken at the entrance of all restaurants." Manager Luo suggested, "In this way, people who enter the restaurant and pass by can see it. I I believe that as long as there are diners who have tried it, they will spontaneously help to promote it.”
"I think so too." Zhong Ling nodded and looked at Linley, "I thought of taking a few photos of your chicken farm and putting them on the promotional posters. Is it convenient?"
Linley smiled and said, "Of course it's no problem. Just take pictures! You should cook a few more dishes and take a few photos. On the promotional poster, you can roughly show the process of black chicken from production to serving. That's right. , it is best to let the Food and Drug Inspection Institute test the new black chicken, and show the professional inspection results to the diners. Let them feel that the new black chicken is not only delicious, but also safe to eat.”
"Okay, I'll do as you said! When a new dish is first launched, word of mouth should be established first. Just like what Manager Luo just said, with a good word of mouth, diners will spontaneously help us promote it. From a certain In a sense, diners’ advertisements are more convincing than merchants’ advertisements, and the key is that it’s free.”
Linley agreed deeply, nodded and said, "It's not too late, why don't you... take pictures now? In fact, I'm also in a hurry here. There are a total of [-] black chickens, all of which are ready to be slaughtered."
"Okay." Zhong Ling got up, and suddenly asked again, "By the way, Linley, at what price do you plan to sell the new black chicken?"
"I did some research and found that black chickens currently on the market are generally priced at 80 to 160 yuan a catty. The new type of black chicken I raised is different from ordinary black chickens. My initial idea was to pay 120 yuan a catty. But I thought about it later, and the high price might affect sales. So I decided to set the retail price at [-] yuan."
"This price...although it sounds a bit high, but I think it's worth the money. Just according to the price you said, I will order one thousand first... No, I will order two thousand first!"
"no problem."
"Linley, wait for me first. I'll go find the photographer and take pictures in a while."
Linley nodded, and after watching Zhong Ling leave, he called Hong Ying and told him about the new black chicken he had launched.
When Hong Ying heard this, he immediately became interested, and said that he would send someone over to discuss the cooperation in detail...
Soon, Zhong Ling was ready, brought the photographer, and came to Yangliu Village with Linley.While she was taking pictures, Linley caught a few black chickens and gave one to Ma Fugui, Liu Jianguo, Du Dajun, He Kun, and the village chief's family one by one, letting them try something new.
Ma Kui found Lin Lei and said that he had already sent an invitation to Yang Xiaoxiao, but Yang Xiaoxiao said that he would consider it.The good news is that Du Wen has been persuaded by him and Liu Yuxuan, and she will go to Qingyang in the afternoon, so she can join Guo Xiaozhong and the other six tomorrow.
Linley thought, in this case, he should bring Du Wen there himself.But he still had things to do, so he could only tell Ma Kui about it, and they agreed to meet in the city in the afternoon, and then go back to the company together.
On the other side, after Zhong Ling took the photos, he found Lin Lei immediately: "If it's convenient, send us a few black chickens today. About two will be sent to the inspection center. Three to four chickens will be needed for promotional dishes." .Including the two we tried just now, I will put it on the account and pay for it together."
"The ones to try are mine." Linley smiled heartily, and asked Ma Changle to help He Kun catch eleven black chickens and put them on the truck, and then said to Zhong Ling, "Just as you said, two for inspection, four for inspection." It’s only for promotional dishes. In addition, I will give two to your family as a personal gift, and I will trouble you to bring one to Aunt Fang. There are two more, I have other uses.”
"One is more than 1000, and you just gave it away?"
"Send, must send, you can't even if you don't want it, haha. Ling'er, I know you are busy, so I won't let you play today, let's go."
Zhong Ling didn't show any more politeness, and got into her own car.
Linley went back to the village and walked around. He didn't have time to stay for dinner, so he drove away again.When he arrived at Qingyun International Hotel, he gave Zhong Ling all the black chickens that should be delivered, and then gave Zhao Yongan and Chen Weimin one each.They are all big black chickens weighing about [-] catties, and the market price of a single chicken exceeds [-] yuan!
Besides giving gifts, Linley also wanted to let Ma Changle get to know some important people.After all, the current Pagoda Company is managed by Ma Changle, the more important people he knows, the better for his work...
Chen Weimin stared at the black chicken for a while, touched his chin and said, "Xiao Lei, this chicken should be worth a lot, right?"
"It's just a black chicken, and I didn't compete for gold in the belly of the black chicken, so how expensive is it?" Linley laughed, and then said, "By the way, Uncle Chen, Linger should give two black chickens Go to the inspection station for inspection."
"Well. Although we all know that there is no problem with black chickens, when new varieties are introduced to the market, written inspection documents are still required. Not only to deal with inspections by relevant departments, but also to reassure consumers."
"Ling'er and I also mean the same thing."
Chen Weimin nodded, and suddenly looked at Lin Lei again: "Suddenly I remembered something, the grouper you gave me last time, was it also your large-scale breeding?"
(End of this chapter)
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