Open the era of black technology

Chapter 379 You Don’t Even Have One Percent Of Him [Second Update]

It took about two hours for the meal to be over. Everyone shook hands and parted. Xu Pingan and Ma Bo drove back to the hotel and made a pot of tea and chatted in the living room.

"Are you really planning to authorize the product of the translator?" Ma Bo asked Xu Ping'an, looking into his eyes, and Xu Ping'an nodded seriously.

"Why, you must maximize the profit by producing it yourself, why should you authorize it?" Ma Bo didn't understand this question very much.

"I don't want to authorize it, but there is no way. The current products of Tianqi Group are eye-catching enough, especially the development of the hydrogen industry, so many people around the world are vigilant about Tianqi Group."

"I have to keep a low profile and authorize it. These companies can advertise and produce, which can divert some attention. At the same time, it can be regarded as a signal for me to send caring people around the world."

"This signal is that everyone who has money can earn money together, and Tianqi Group is not a threat." Xu Pingan rubbed his head after finishing speaking, with a helpless expression on his face.

"Someone is going to attack you," Ma Bo said in shock.

"Not yet, but there are already bad omens. Why does the United States ban domestic people from participating in exchange games? This is a very obvious warning. The development of Tianqi Group has touched the sensitive nerves of the United States."

"You can only understand this kind of warning, but it cannot be said in words. The president of the United States will visit our country next month. The intention of making such a decision at this critical point is already obvious." Xu Pingan said helplessly. The days of international giants are not So messy.

"As for the single-person aircraft project, do you want to authorize this one?" Marbo continued to ask.

"How is it possible? I have invested heavily in this project, and I will only authorize it if I am brain-dead."

"Boss, don't look at the fact that everyone here today has expressed interest in the one-man aircraft project. Their goal is not on the one-man aircraft at all, but on the translator."

"Look, in the end, none of these people will participate in the single-person aircraft project, especially Boss Ma, who is an enterprise in Hangzhou. It is very clear that I have this project within the Tianqi Group." Xu Pingan looked at Ma Bo Explained a bit.

Ma Bo frowned and thought for a while after listening, and then sighed a long time, "Compared with you old foxes, I'm still young."

"Okay, don't be emotional, you have done well in the tea business, and your achievements are no less than any of us." Xu Pingan said directly, while Ma Bo shook his head.

"Why do I feel that I have come to an end in the field of tea?" Ma Bo frowned.

"You are proud that the scale of the tea company is stronger than that of Lipton," Xu Ping'an asked.

"How is it possible? Lipton is an international company, and I'm far behind," Ma Bo said directly.

"You haven't even caught up with Lipton, why do you think you've come to an end?" Xu Ping'an was very curious about this.

Ma Bo raised his hand and drank the tea in the cup, "I have been fighting with those old guys for the past few years. After fighting, I found that my production value has not increased much. The only achievement is to make those old killers earn less. a lot"

"I originally thought that after my strong suppression, they would not be able to withstand it and give up part of the market, completely consolidating my market position, so that I could free up my hands and start to enter foreign markets."

"In the end, I still got entangled with this group of people. This is not the result I wanted," Ma Bo said helplessly.

"The fact that you feel this way just means that you don't put enough pressure on them," Xu Pingan looked at Ma Bo and said seriously.

"You mean" Marbo seemed to catch something.

"It's very simple. Your brand building is not good enough. Although you have your own planting bases in every tea production area, those people also have their own bases."

"The next step is to strengthen your brand building. Just like Lao Ganma, when you go to the spicy chili sauce, you can't help but take a bottle. At this point, it's time for you to enter the country," Xu Pingan said. I didn't mean to be joking at all.

Ma Bo nodded, thinking that Xu Ping'an's words were reasonable, and his own brand building was still not good, but he still had no idea what to do next.

"Recently, I found that many tea companies have raised their prices. Has your price increased?" Xu Ping'an asked.

"It's increased a little, but it won't work if it doesn't increase. The labor cost is too high," Ma Bo said truthfully.

"You shouldn't raise prices. You are in trouble. Your competitors are in trouble. It's the best way to drag them to death. I don't know what to say about you for giving up such a great opportunity." Xu Ping'an Covering his face and saying, he picked up the teacup and took a sip.

"It's easy to say, if I don't increase the price, my net profit will decrease by more than 800 million in a year, so give it to me," Ma Bo said with a displeased face.

"How much is your net profit for a year now?" Xu Ping'an asked.

Ma Bo looked at Xu Ping'an and said, "More than 4 million."

"So few." Xu Ping'an said in surprise, Ma Bo's face turned dark, he just glanced at Xu Ping'an because he was worried that Xu Ping'an would say this, but it still came.

"You think that other companies are your Apocalypse Group. It's not easy to make money. It's a world away from you." Seizing the opportunity, Ma Bo began to vent his inner grievances.

"Stop" Xu Pingan immediately stopped Ma Bo's complaints.

"Lipton's annual profit is tens of billions of dollars, and you don't even have one percent of his profit. How is this possible?" Xu Ping'an asked wonderingly, the difference is too big.

"I know that the combined profits of tea companies across the country cannot reach [-]% of Lipton's profits. This problem is very unsolvable," Ma Bo said helplessly.

"Which aspect of the problem have you studied?" Xu Pingan took out a cigarette and handed it to Ma Bo, and the two began to talk about it. This problem needs to be studied carefully.

"Brand issue, another one, Lipton belongs to that kind of industry dominant brand in many countries. They have strong capital. After more than ten years of development after coming to Tianchao, the brand has also been established and the sales volume is stable. What can we do to follow? Competing with other people," Ma Bo said helplessly, this problem is very unsolvable.

"How is your [Zi De] brand building?" Xu Ping'an asked.

"Some loyal customers have limited influence. For Ping An, the brand influence of the tea industry takes a long time to build, and it is difficult to gain more consumer recognition in a short period of time," Ma Bo said honestly.

"This sentence is wrong, you can look at the current civil paint market. My Tianqi civil paint has the highest price, but the market share is the highest. Not only in China, but also in many countries, it is the first choice of consumers."

"There is a problem with your brand building, how much is your annual advertising fee?" Xu Ping'an asked.

"More than 400 million," Ma Bo said directly.

"So few." Xu Ping'an's voice suddenly rose when he said this.

"It's quite a lot. In the ranking of tea companies' advertising investment, I'm in the top three, which is only more than 1 million less than No. 100," Ma Bo said directly.

Xu Pingan took a serious look at Ma Bo, and now he fully understands that Ma Bo is bound by the entire industry, the industry is stagnant, and Ma Bo has become less passionate
If you want to achieve great development, you must break this industry practice. To put it bluntly, it is to introduce capital power to smash the market, just like the popsicles we ate when we were young.

This is the power of capital. It smashes the market and reshape the market rules unreasonably, directly raising the entry threshold several times. It is very difficult for you to enter this industry. Even if you enter, it will be even more difficult to develop.

"Do you still remember the popsicles you ate when you were young?" Xu Pingan looked at Ma Bo and said, Ma Bo nodded in confusion.

"Remember carefully, how did the popsicle market change?" Xu Pingan picked up his teacup and began to drink tea. Ma Bo had a serious expression on his face, obviously recalling the changes in the popsicle market in his mind.

After a while, Ma Bo came back to his senses. Xu Pingan picked up the teapot and filled Ma Bo's cup. Ma Bo took it up and drank it directly.

"I understand what you mean, you want me to completely break the industry rules and reshape the industry rules." Ma Bo looked at Xu Pingan and said directly, Xu Pingan nodded.

"Yes, only in this way can you find a new path, otherwise, you will be bound to death by the current industry situation." Xu Ping'an said this seriously.

"This requires a lot of money. Even with your financial support, I am worried that I will not be able to pay back the money in the end." Ma Bo said with a frown. This does not require a small amount of money.

"Take your time, first, double your current tea base, and further squeeze the living space of your competitors"

"The second step is to advertise, which requires long-term continuous investment, not to mention every month, at least once every other month is necessary, so that everyone can remember Zide tea."

"The third step is that you need to introduce more stringent corporate specifications than the current industry, and publicize them. When consumers are not satisfied with tea from other manufacturers, they will naturally think of self-made tea."

"The fourth step is to launch the same bagged tea industry as Lipton. The price cannot be lowered, and the minimum price must be kept at the same level. The advertising shooting is more elegant and attractive, and it attracts people's attention. It does not need to be widely spread, and only go to supermarkets. channel"

"The bagged tea industry does not need to produce a large amount for the time being, but stores in some major cities across the country must exist so that consumers can buy it. Existence is victory. We can launch a small event to stimulate it."

"When consumers get used to your tea taste, they will not be used to drinking other brands of tea. If you earn less now, you will earn a lot in the future." Xu Pingan confided his thoughts completely.

"It won't last a few years with my funds alone. I sold you [-]% of the shares, and you supported me with [-] million funds. I will change my strength to redeem these shares at the original price." Ma Bo looked at Xu Ping'an. Said seriously.

(End of this chapter)