me and a divorced housewife

Chapter 122

As soon as I returned to the company on Monday, Lao Liu smiled and said to me with a grateful expression, as if seeing his own father, "You old man is back! I'm about to die of anxiety!"

"What's wrong?" I said pretending to be ignorant.

"Of course there is a big problem in King's Landing. Let's take over the case. It's been more than two weeks. It's almost a joke to sell a set. You should think of a way. Sales performance, I think this project is yellow!" Mr. Liu said.

"Isn't this case the marketing idea finalized by Mr. Zhang and his son? Can you blame us now?" I said.

"You're not talking nonsense. He is the leader of Party A. Even if he made a mistake, can he admit his mistake? That's impossible. He will only blame our advertising company for its incompetence. Besides, even if Mr. Zhang's decision is wrong Yes, the strategy was reported by our company after all, in the final analysis it is still our problem." Mr. Liu said.

"Then I don't care whoever is responsible for this case and who you turn to." I said angrily, "When they made up their strategy, no one listened to my opinion, and no one informed me that I would wipe my ass. They The leaders themselves are not up to standard, so they catch up blindly. If this kind of project is yellow, it will be yellow. I don’t like to do this kind of project.”

"At this time, don't be angry." Mr. Liu said, "Now it's not just a matter of performance, nor is it a matter of losing a project. This is related to the reputation of our company. Think about it, If this goes viral, the Binhai real estate circle will spread the word, and our company will definitely be labeled as incompetent, and who will dare to approach our company then? They will lose their jobs!"

"Old Liu, you are telling me this now. You didn't say that at the beginning. Let me tell you, I expected this to be the case. I don't understand. You have been in the real estate industry for so many years. Can't you see the problem with that plan?" I said.

"I also noticed this...problem at the time, but I didn't expect it to be so serious. I thought that the performance might be slightly affected. I didn't expect...Forget it, forget it, I will hold a meeting in a while. It's a meeting, let's hurry up and decide on a new marketing idea." He said and started to prepare.

It was originally our internal meeting, but I didn't expect that when the meeting was about to start, Party A said that they would also come to participate. This is understandable, and the dog jumped the wall.

Sure enough, after a while, Mr. Zhang came with the marketing team from Party A.

At the beginning of the meeting, Mr. Liu analyzed the seriousness of the current project problems straight to the point, but when it came to the reason, due to Mr. Zhang's face, he said very tactfully, "It may be that our marketing ideas are a little bit off."

Meng Tingyun's face was very embarrassed.

I was not polite at all, and took over the conversation, "Let me correct one sentence, Mr. Liu, Mr. Zhang, I think the reason for the current project's predicament is not that there is a little deviation in our marketing thinking, but that our marketing ideas are not good at all. Outrageous. The marketing ideas we set up at the beginning were very problematic.”

Party A probably didn't expect me to say it so bluntly, they were all stunned and looked at me.

Guo Xiaoting sat next to me, drew a thumbs up on the paper and passed it over calmly. It can be seen that Guo Xiaoting and the others are completely holding back the mentality of watching a joke.

Mr. Liu kept winking at me, meaning to save Mr. Zhang some face, but I pretended to turn a blind eye.

Mr. Zhang coughed slightly, looked at me with some dissatisfaction, and said, "What's wrong with the marketing idea?"

Before I could speak, Meng Tingyun said first, "I don't think it's a matter of marketing ideas at all. There is nothing wrong with our marketing ideas."

"Oh? Then tell me, what is the reason for a project like King's Landing to sell like this?" I also said calmly.

"I think the problem has the following points. First, our real estate consultants have a problematic attitude. This is what I saw in the marketing field. They are not enthusiastic enough to treat customers. This is very important, and it directly affects customers' enthusiasm for buying .Secondly, our discount structure is not in place. The current price is still a bit high for our customers. If we can release a little more discount and lower the price, sales will definitely go up. The performance of the week is not satisfactory, but this does not directly indicate that there is a problem with our marketing ideas. We have to consider the problem of the propagation time of the advertising effect. Our brand-new marketing advertisement has only been published for more than two weeks, and the time is still short. It's not long enough. If you wait a little longer, it may have an effect." Meng Tingyun said.

Mr. Zhang seemed a little satisfied with Meng Tingyun's statement. After all, it was a step down for his own mistakes, so it wouldn't be so ugly.

I thought to myself, this is really a stick. As the marketing director, the projects are sold like this, and I still care about my own face. If I still care about this now, I will listen to Meng Tingyun and wait a few more days. For a week, what he cared about was probably not his face but his black hat.

"Then let me say a few words." I said, "For the points you mentioned, first, the attitude of your so-called real estate consultants is a matter of marketing. Before we took over the project, they had always been In this way, even if their attitude is problematic, why the previous sales performance is still impressive?"

As soon as I finished speaking, a young man from Party A immediately agreed. He is probably in charge of the real estate consultant. I noticed that when Meng Tingyun attributed the sales problem to the attitude of the real estate consultant, his expression was very ugly. , because Mr. Zhang is there after all, so it’s not easy to say it directly. Now I take the lead in rebutting, and he just took advantage of the situation to stand up.

"I don't think there is any problem with the attitude of our real estate consultants. We train professional consultants every week, especially the enthusiasm for customers, which is the focus of every regular meeting I emphasize." He said.

I nodded to him, "I went on to say, if you think there is a problem with their attitude, have you done any customer surveys? Is their resistance to buying from the attitude of the real estate consultant?"

Meng Tingyun was stopped by me, but he still insisted on reasoning, saying, "This... even if I went to investigate, they wouldn't tell me right away that it was the attitude of the real estate consultant."

"Okay, even if that's the case, then let's move on to your second point, the price issue. Let me tell you that the price of King's Landing in the Beihai area is already considered mid-range. If you lower the price again, it will directly fall to The low-end market has gone. You have already cut prices before, and now you are cutting prices again. The first instinct of customers is that there is something wrong with your project, because only the products with problems will repeatedly reduce prices, such as slow-moving or products that are about to expire. So, if you lower the price again, I can tell you responsibly that the next set will not be sold, because customers will just wait and see, thinking that you will lower the price again." I said.

After I finished speaking, everyone present, including Meng Tingyun, was speechless. Only Mr. Zhang said with a smile, "Mr. Yu, what you said may be a little too exaggerated."

Without being polite at all, I said, "Mr. Zhang, if you don't believe me, we can try it."

Mr. Zhang didn't expect that I would lose face so badly that my face would immediately turn ugly.

Mr. Liu kept winking at me, secretly worried, while Guo Xiaoting wrote me a big handsome word, followed by a big exclamation mark.

"I'll go on to say, thirdly, as for the advertising effects you mentioned, that's just nonsense. It's understandable if the advertisements on street signs and outdoor brands haven't reached the advertising effect in two weeks, but I remember the key points of our advertisements this time. In radio, television and WeChat, these are highly time-sensitive advertising media, if they are not effective now, they will be even less likely to be effective in the future," I said.

Everyone stopped talking, and the people from Party A also whispered to each other.

Mr. Zhang lost his face and said, "Then Mr. Yu, I would like to hear your thoughts. In this situation, what do you think is the problem?"

"I've said it a long time ago, the problem is that our initial marketing idea is wrong, and the project positioning is wrong. Our projects, except for the case of King's Landing, sound like high-end real estate, but the actual value cannot support high-end real estate at all. If you play high-end games, you can only be nondescript, and customers will not buy it." I said.

"Then what do you think should be done?" Meng Tingyun said.

"Does it need to be said? Find the root cause of the disease, adjust marketing ideas as soon as possible, replace outdoor and other advertisements, reposition and re-launch advertisements, this is the key." I said.

"Why do you always naively think that a few advertisements can sell the house?" Meng Tingyun said unconvinced.

"You're not naive, didn't you sell the same thing?" I retorted.

"Mr. Yu, I agree with some of the points you said, but now is not the time to vent your anger. Now is the time to find a way to solve the problem." Mr. Zhang said.

"Mr. Zhang, I'm not angry." I said, "What I'm talking about is the solution to the problem. There is no other way."

"Okay, then have you ever thought that we have invested nearly 100 million in these advertisements in the early stage, and if we change them again, it will cost 200 million inside and out. How do you ask me to explain to the above?" Mr. Zhang said.

"If you make a mistake, you have to correct it in time, otherwise it will be a waste of time to make up for it." I said.

As soon as I finished speaking, Mr. Liu completely collapsed.

But I didn't care, and continued, "To put it bluntly, Mr. Zhang, 200 million yuan in advertising fees is a lot, but for a real estate project, I don't think it's a problem. Sometimes a kick-off event is more than that." Count, are you right?"

"You open your mouth for 200 million. What if you change the advertisement and you still can't sell it? I don't believe it's because of the advertisement. It's ridiculous to expect a single advertisement to sell the house." Meng Tingyun said.

I really can't be bothered with her.

Of course, the final decision rests with Mr. Zhang. He smoked a cigarette, thought for a while, and said, "I think so. The 100 million advertising fee is not a small amount after all. Let's listen to Ms. Meng for the time being. Make corrections based on Ms. Meng's suggestions, and let's see the effect in another week."

With a triumphant smile, Meng Tingyun glanced at me very proudly.

(End of this chapter)