me and a divorced housewife

Chapter 304 It's Him Again

When the meeting was about to start, the door opened suddenly, and Mr. Meng walked in.

The others all stood up, Mr. Meng gestured for them to sit down, and said with a smile, "Didn't bother you?"

"No, we haven't started yet and thought you wouldn't come," I said.

"I didn't plan to come, but I just have nothing to do at the moment, so I came to listen. You can come as you like, and I just came to listen." Mr. Meng said.

Just as the proposal was about to start, several other project directors suddenly came in one after another, all in the name of learning.

This is rare. In the past, when we proposed as an advertising company, only the marketing personnel of the project, and other directors did not participate. I guess it might be Mr. Meng who came, so they all came to pretend to be humble learning attitude.

At the beginning of the proposal, each advertising company was fully prepared. Compared with Sanyou, the proposals of the other advertising companies were relatively mature, both in the system of the proposal and the people who spoke the case.

So there is nothing new, but I always feel that because they are too cautious, they seem to lack some sharpness in strategy, and the deduced positioning and promotional words are not always so accurate and lethal.

That's right, the lethality of the slogan is very important. It is to communicate directly with the target customer group of the product. If you say a word, you can immediately and accurately network the customers of the product in the vast crowd, so as to impress them.

For example, the advertisement of Melatonin and the advertisement of Huiren Shenbao, although these two advertisements are almost vulgar and everyone is scolding them, their sales have skyrocketed, this is the magic of advertisements, it quickly found Customers who give gifts to middle-aged and elderly people, and men who are weakening under the pressure of the city, although everyone is scolding, but when it’s time to give gifts to the boss, or when you feel kidney deficiency, the first thing in your mind is to think of it. What is melatonin.

This is the precise advertising lethality.Although what is presented is a simple and common sentence, the work behind it is not simple at all. It includes market research of health care products, product analysis and positioning, customer group pattern description, customer group psychological analysis, etc. A lot of behind-the-scenes work, if there is any error in any part of it, the final effect will be greatly reduced.

Therefore, don’t be afraid of vulgar advertisements, but be afraid of non-lethal advertisements. Non-lethal advertisements mean conservative and gentle, which will eventually lead to ambiguity and weakness, so you will not be able to impress your target audience.

And these other companies, I don’t know if they are too afraid of the importance of Changhai’s project, so they seem to be a little bit reluctant, so they appear to be very moderate. Although the copywriting and pictures are very beautiful, they always feel that they are not powerful enough. The same can be said for other apartments.

Mr. Meng listened very carefully, and sometimes he was still taking notes. After finishing the notes, he continued to listen attentively. After they finished speaking, he would take the initiative to ask some questions. Although the questions were not many, they hit the point directly. Total skill.

I can't help but feel admiration. In fact, a boss of his level doesn't need to do these things by himself, just leave it to his subordinates.

I have seen some big bosses of real estate companies before. They seldom show up. Sometimes they show up because they are full of food. Questions for laymen, but they don't realize it, thinking that they are very professional, and they speak clearly and logically, which makes the people in the advertising company miserable.

The proposal of Sanyou turned out to be the little girl Sa Qianying, which really surprised me.Ordinarily, from Liu Litong’s invitation to dinner, it can be seen that they attach great importance to the case, but the speaker of the case is very important. An excellent speaker can make a mediocre case shine. On the contrary, a mediocre case Those who talk about the case can talk about an excellent plan without brilliance.

Judging from my contact with her, Sa Qianying is still very immature, so I think she can't talk about this case well at least at this stage.

Liu Litong smiled at Meng Tingyun and me, it was flattering.

Meng Tingyun whispered in my ear, "Just laughing at this, we can't use Sanyou, it's too disgusting."

I snickered.

Sa Qianying was indeed a little nervous, she said, "Mr. Yu, then I will start the report on today's proposal."

Khan, she actually forgot that the biggest one sitting here is Mr. Meng.I guess she was too nervous, otherwise how could she miss it.

When she started speaking, her voice was a little trembling, which reminded me of how nervous I was when I spoke about the case for the first time, and I couldn't help feeling a little sympathetic to her. Catch the ducks on the shelves.

But soon, she subverted my intuition, because she quickly entered the state, and she spoke with circumstantial evidence, vivid and vivid, and even in the second half, she seemed to be full of passion, compared with the previous few who talked about the case. Veterans are contagious.

Even some of the cases she talked about were projects in Binhai ten years ago. Given her age, it is impossible to know the status of those projects, which shows that she has worked hard.

This reminds me of Guo Xiaoting. She was so good when she first proposed, but Guo Xiaoting is relatively average and stable before and after, but Sa Qianying is different. She was a mess in the front, but she shines in the back.

However, after listening to all the advertising companies, Sanyou is still not my first choice in comparison, because their pictures and copywriting are really hard to compliment, Tianma is still relatively stable, no matter in terms of strategy or performance Can be picky.

On the other hand, I really don't want Liu Litong to succeed. Originally, this was the main factor, but after listening to Sa Qianying's plan, it has become the second factor.

After all the project proposals were completed, the advertising agency withdrew, leaving us to discuss internally.

"Tell me," Mr. Meng said, "Which one do you prefer? Yu Hao, you are the marketing director of Upstart, you should express your opinion first."

I expressed my attitude of wanting to choose Tianma, and explained my reasons in the direction of marketing.

Then everyone began to express their opinions. Everyone had different opinions. Meng Tingyun followed my opinion. What surprised me was that Li Hai chose Sanyou, and others chose another family, but in the end, the opinions were unsurprisingly concentrated on Three friends and Tianma.

"Yu Hao, Li Hai, the two of you are in charge of this project. Our reference is just a suggestion, and the final decision is in your hands, so it's up to you to make up your own mind." Mr. Meng said.

"I choose Pegasus," I said.

As soon as my words came out, Li Hai immediately said, "No! I don't agree! Tianma's case is too cautious, and they have too many projects in Binhai, so they don't have the energy to do our projects well. I still think Sanyou is more suitable." , although it is a newly established company, but their strategy is very bold and accurate, I choose Sanyou."

It's him again.

This old boy is completely against me, and as long as Mr. Meng is around, he will definitely play against me.

(End of this chapter)