Small experience, big wealth

Chapter 18 (1)
38. Cooperate with good people
Zheng Haitao is in the aluminum alloy processing business and is a customer of our company. He is a small but frequent customer.Because of a lot of contact, he didn't shy away from him for anything. After a long time, he was optimistic about our business.His home is in the Liangjia store in the suburbs of Dalian, more than 30 kilometers away from our home, so he wants to clone such a store in his home according to our business model, because his capital is small, and it is impossible to purchase directly from Guangzhou. , want to cooperate with us and purchase from us, after all, it can increase our sales, which is a good thing.So we drafted a simple cooperation agreement, in brief two terms: we first paid Zheng Haitao a deposit of 2 yuan, and every time Zheng Haitao purchases goods in the future, he must pay off the payment, and after two years, the deposit of 2 yuan will be settled.

After intensive preparations, Zheng Haitao opened his business within a few days. He called and asked us to cut the ribbon for him.My wife and I said, "This kid is really good at making troubles. What kind of ribbon-cutting ceremony is he doing for a small business worth 3 to 6 yuan? Can you ask him to inform CCTV?" Since such a ceremony was held, he kindly invited us , then go for it.The scene was so big that it was beyond my expectation. Like the foundation stone laying ceremony of CCTV, Zheng Haitao actually prepared 1 tables of banquets in the hotel, each table cost more than 2 yuan, and the banquet alone cost more than [-] yuan that day.On the way back from the car, I said, "This kid is too extravagant. The [-] yuan we invested seems to be in vain, so we need to be more careful with him." My wife said, "Did you see, and I don’t think the girl he dances is normal, his wife is still there, they are not too shy, I have never seen Zheng Haitao like this in the past.” I said, “It’s like admiring the scenery, you hear people say it’s beautiful there, it’s so beautiful , When you come to the scene to see it in person, it’s not like that at all. It’s the same with people. Appreciating it from a distance is an advantage, but when you get closer, you will find that it is all disadvantages. The face is either pockmarked or freckles.

In the past, he was a small customer of ours, and he left after buying something. What do we know about him? "Unexpectedly, the troublesome thing was really hit by my misfortune, it was a prophecy.

The girl we talked about on the way back was about 3 months after Zheng Haitao’s small shop opened. Zheng Haitao sent her to our company, saying that she came to learn how to run a business.This stay lasted for more than a month. Zheng Haitao used the excuse of buying goods, and came to see it every two days. After buying the goods, he took the girl out for dinner.

My wife and I said: "It's okay to study here. We also have a place, and she is not alone in board and lodging, but Zheng Haitao regards us as a safe haven for their tryst. This is not good. We will not be able to explain to his wife in the future." , Besides, where is our place? I want to know that Zheng Haitao is this kind of person, and I can’t cooperate with him. If he does this, his family and business will be ruined in the future.” Unexpectedly, Once again, my words came true.

Zheng Haitao's business didn't last long at all. It closed half a year after the ribbon-cutting. He was not a business man at all, so he had to continue to do his aluminum alloy processing.

However, it has been 3 years since the company closed down, and he still owes us 5000 yuan in payment.In July this year, I went to Liangjiadian to ask Zheng Haitao for the bill. Guess what Western scenery I saw in Zheng Haitao's house?That was horrible:

Zheng Haitao broke up with his original wife completely. The three big tile-roofed houses and everything in the house belonged to his ex-wife. Zheng Haitao left the house without leaving the house.When I went, he and the little girl mentioned above were already living together, rented a small thatched house, and took care of two children born to his first wife. There was no decent furniture in the house. Besides, it was just a small house. Even if there is something, there is no place to put it!All the machinery and tools used to process aluminum alloys were taken away by the creditors. Although I still ate the bowl of aluminum alloys, I saw a cutting saw on the workbench in front of the door, and then there were pliers, hammers, and boards. Those worthless things like rulers are gone. The suave and suave Zheng Haitao in suits and leather shoes back then has become the scruffy, unkempt and ragged Zheng Haitao of today.

I want to pay some money for his two poorly dressed children, do you think I can still open my mouth to ask for payment?The 5000 yuan payment is considered a lesson.Let me tell you the truth, this 5000 yuan payment is the only payment that has rotted since we started business.

How far I have gone, Zheng Haitao is still shouting behind me: "Manager Du, the money I owe you will definitely not be blind, and I will pay you back when I send it..." Business Classic:

Doing business is the same as being a human being. If you can’t do well as a human being, you can’t do well in business either.

If the partners are not selected well, the cost of cooperation will inevitably rise.On the one hand, the cost of supervision is high, and on the other hand, the possibility of cooperation failure is high. Once the cooperation fails, the loss will be even greater.

39. To help others is to help yourself. I was transferred from a county town in the eastern mountainous area of ​​Liaoning to Dalian Development Zone in 1991. As soon as I set my foot down, friends came from afar. It was such a joy!A friend wanted to do business in Dalian, and asked me to help him find a way out, apply for a license, rent a store room, and contact customers. At that time, it was not as difficult as it is now. Applying for a license and renting a house were not easy things.And these are all my weaknesses. In my 30s, I have never been involved in business, and I don't even know how to use a check.My friend came from afar again, and my eyes were darkened, so I had no choice but to bite the bullet and drag my friend, running around like a headless chicken.Nothing is unachievable.After more than a month of hard work, we managed to get things done. Those days, I was happier than the friends who entrusted me to do things.

In this way, my relationship with this friend became deeper and deeper, and I became more and more familiar with the business he ran, and gradually became interested in doing business. In 1992, my younger brother also came to Dalian from his hometown to do business.My younger brother used to be the factory director of an enterprise, and it was the first time he did it by himself, and it was still a question of what to do.I said, "Just do aluminum alloys. How good is Lao Cui's aluminum alloys?" In this way, under the influence of friends, my younger brother also started a business in aluminum alloys. assets.

All the friends around me came to us, and they became rich one by one, but we still lived a life of poverty and nothingness. My wife couldn't sit still and wanted to go into business.

I said: "We have 5 yuan in our hands, what can we do?" My wife said: "Just do aluminum alloy." 50 yuan, where do we go to fix the money, rob the bank?" Later my brother heard about this, and he said: "You just fix the aluminum parts. That’s enough, if you don’t have enough money, I can also give you credit from the manufacturers of accessories in Nanhai, and pay them after you sell the goods.” In this way, my wife started her business without any business experience. career.Unexpectedly, "My wife is really a piece of material for doing business. It took me a few months to make the business clear. Later, she said with emotion: "I would have known that the outside world is so wonderful. I went to sea and did it myself. I spent 10,000 or [-] years in the laboratory of the factory, and I stayed in the car inspection line for such a long time. Don’t you think it’s a waste of youth?
These years are simply fools..." Many people have such a misunderstanding: If someone you don't know clones a business like yours in your neighborhood, you don't feel much, but when your relatives, friends, When your classmates do this, you will get angry and angry. You feel that your relatives, friends, and classmates are robbing you of your business. In fact, you are not good enough! The market is infinite, and everyone wants to do profitable business. How can you put the whole What about market monopoly? Even if Zhang San does not do it, Li Si may do it. Even if Zhang San and Li Si do not do it, Wang Wu and Mu Liu will do it. You have to compete better. Therefore, people should be more broad-minded, and friends should be helped more. Helping friends is actually helping yourself.

Any one of us should not be too greedy at any time, and we must learn to make money if we have money.

People's happiness needs someone to appreciate it, and it needs someone to admit it. When the individual's happiness is connected with the happiness of a certain group, his happiness is real.

It is a very wonderful realm for everyone to earn money together.Just like trickles converging into the sea, like trees forming a forest, like fine sand gathering into a giant tower, people work hard for a common goal.Success is the common success of everyone, and the joy will be infinitely magnified; failure is shared by everyone, and the pain will be resolved as if it disappeared.

Business experience:
Helping people is a joy.You make money and everyone makes money. This kind of team is a dynamic team, a happy team, and a team with vitality.You make money and everyone makes money. Such a person is a humane person, a happy person, and a friendly person.

The mall is a battlefield, and life is a struggle.In the struggle, in the journey, if we have someone to follow, someone to accompany, and someone to applaud and appreciate your success, what a wonderful thing it is!Isn't helping others the same as helping yourself?
40. Don’t take the village chief as an improper cadre. The summer before last year, a few of us were playing poker in the store (a game of poker in Dalian). Three southerners came in from the outside. The leading one looked to be in his 3s. He has a dark oval face and speaks mandarin with a big tongue: "Excuse me, who is in the well?" We knew that they were salesmen when we saw the clothes of these three people. I imitated the accent of the southerners while playing and asked: " What is it, tell me." Actually, this is very impolite, but we are just playing, if I come down to receive them, won't I lose one of the three.

The leader said: "We are from Foshan, Guangzhou, and we are a professional manufacturer of glass glue." He said, and took out a few tubes of glue from his backpack: "How about it, are you interested, have a look?" I threw three 6s, shouted: "Roller 6", and then shouted at the three southerners: "Okay, put it there, right now, right now." The leader obviously felt our contempt for them, Said: "Okay, I will give you a business card, and I will contact you if you need it." They put down three tubes of glass glue and a business card, and left.

Just this business card really gave me a lot of insight.

More than 3 months later, a friend of mine wanted to order a batch of dark red weather-resistant adhesive, and he searched the entire Dalian market, but there was none.So with the mentality of giving it a try, I called the owner of this business card, which said He Longguang, the head of a certain village in Foshan City.I still think, can a small village head produce this kind of weather-resistant glue?
Unexpectedly, the other party replied very confidently and straightforwardly: "We can produce any kind of weather-resistant rubber, you can take the sample here." So, my wife and I flew to Foshan on the same day.As soon as I got off the plane, the phone rang: "Manager Du, are you here? I'll be waiting for you in the parking lot at the exit of the airport, in a dark green Honda car." Chatting all the way in the car made me feel very fond of this southern village chief. I immediately looked at it differently, and felt that I was a little neglected and rude when I was in our store.Regardless of a small village head, his Honda car is allocated by the village. The village reimburses 1 yuan a year for oil money, 12 yuan in salary, and reimburses mobile phone communication fees throughout the year.Moreover, the village head does not sit on duty. He holds a regular meeting once a week. He does his own things when he is free, and is busy with the affairs of the village when he is busy.This glass glue factory was run by Mr. He's own family.

When the car entered the territory under the jurisdiction of village head He, we felt the majesty of a village head in his own "three-acre land".When the car passes through the toll gate of the expressway, the car of the village head He does not need to pay the toll at all, and the toll collector in the logo uniform has to smile: "Leader He, here is business again, make a fortune!" s difference.

In the evening, Village Chief He took us to dinner in the most luxurious hotel in Foshan City. We were accompanied by the director of the tax office and financial office of the village, and they all respected the village chief.

The head of the tax office said: "He village head has the final say in our area. If you want to buy land or set up a factory, you can go to the village head to make sure everything will be fine." Village Chief He has the most land in the village, so Village Chief He is also the most wealthy and powerful. The village chief has his own factory and is also rich and powerful. Don’t look at us being corrupt here today. It doesn’t cost the village money. It’s all in He Village The chief paid the bill himself." The financial director was not talking big, when we were together in the next few days, the behavior of the village chief fully proved what the financial director said, and the village chief never paid invoices wherever he went. , which is even more awe-inspiring.

For three or four days, our business cooperation was very good, and we made a lot of money from that cooperation.

A few days of contact with the village head also let me fully understand this sentence: don't use bean buns as dry food, and don't use the village head as a cadre.

Business experience:
A businessman cannot neglect anyone at any time.Everyone is your potential collaborator, potential customer.

Don't dispose of the business cards that others give you at will. As the saying goes: "When the books are used, you will hate less."

41．Reinhard Mohn, chairman of Bertelsmann's supervisory board, said: "No matter who you are, no matter what industry you are in, you are playing chess against time. You have to move your own pieces at any time. If you stand still, time will remove you from the chessboard." On October 2009, 10, people all over the country were immersed in the festive atmosphere, but my company was still open, because many shopping malls were closed for rest Yes, business is even better at this time.

(End of this chapter)