Small experience, big wealth

Chapter 6 (2)
Murphy's theorem says: "It's not about money, it's about principles. It's not, it's about money." This is often the case.

It is better to use the system to manage people. The system is dead, and corrupt officials have no way to give it red envelopes.

10. Bringing the whole world to your doorstep Around the 20s, the aluminum alloy business was always popular in Dalian, not just in Dalian, but also in the whole country.At that time, my wife and my younger brother were doing aluminum alloy business in Dalian, and the profits were very good. Since 90, Dalian began to promote plastic-steel windows with better airtightness, so several large-scale plastic-steel factories popped up in Dalian in a short period of time.To do business, you have to follow the trend. The external environment has changed, and the operators have to change accordingly. So we started to turn to plastic steel accessories.

But something unexpected happened, and sales fell sharply in a short period of time.When I was dealing in aluminum alloys and aluminum alloy accessories in Guangdong, it was very inconvenient. It took more than half a month to order a batch of goods to arrive in Dalian. Usually, orders can only be communicated by phone or fax, and I can’t meet with the seller for two or three years. , transportation costs and communication costs are very high, and my wife complained: "Whenever we can produce these things in Dalian! It will save you from dealing with these southerners, and you can't understand what they say." Now Dalian has its own A plastic steel factory with its own plastic steel accessories, why did sales drop significantly?

Indeed, there are many advantages to operating local products, such as low transportation costs, fast response, convenient communication, no large inventory, and less capital occupation. What a great thing!However, you have to know that while you are convenient, your competitors are also convenient, and your users are also convenient. This will inevitably lead to increasingly fierce competition, which will inevitably reduce profits.

For example, at the beginning of the business of aluminum and accessories in Guangdong, it cost more than 3000 yuan for a round-trip air ticket, more than 300 yuan for one night stay, and more than 5000 yuan for travel expenses for three to five days. Many people were blocked from the threshold, and the operators had to look at the threshold and sigh.Also, it takes more than a week to remit a sum of money from Dalian to Guangzhou, and the delivery cycle from Guangzhou to Dalian is more than half a month. The cost of car transportation is too high, so it can only be transported by train, and the minimum delivery volume of train transport is one Wagons, one wagon costs more than 50 yuan, and the variety of goods in stock must also be guaranteed. If the variety is not complete, the user's construction period will be delayed, so the inventory is relatively large, which requires more than 100 million yuan, otherwise the specifications of the aluminum materials will not match. operate.That is to say, the business cannot operate without 300 million working capital, which keeps some competitors out of the threshold, and the two thresholds lead to fewer operators.Now these manufacturers of plastic steel have moved to their doorsteps, and they can get to the factory with a fare of ten or eight yuan. It is so close, and there is no need to have any inventory. For a while, plastic-steel doors and windows have sprung up in the streets and alleys of Dalian like mushrooms, and there are more shops than small shops.

In the past, when I was dealing in Guangzhou products, I basically purchased them in bulk and then wholesaled them to other retailers. In good times, the sales could reach 10,000+ or ​​hundreds of thousands a day. In the best days, your car just arrived at Dalian Railway Station. The large trucks of the users over there are already impatiently waiting to be loaded on the platform.Now, there are three or five calls a day to deliver goods by car, and there are no agents or distributors to say, what the hell is wholesale?They are all reduced to retailers, and even the big customers in the past are gone. When people purchase a lot, they go directly to the manufacturer. Who will let you peel off the skin?In the past, crescent locks, sealing strips, and sealants were sold in hundreds of boxes, but now they are sold in threes and fives. Users want to buy 10 crescent locks and want to find manufacturers to buy them. How do you make money?

In addition, in the past, there was a certain information asymmetry between operators and consumers when dealing in products in Guangzhou. That is to say, consumers did not necessarily know the product information that operators knew, such as purchase price, quality level, and the address of the manufacturer. , phone calls, etc., which is conducive to product pricing; now products are produced locally, and product information tends to be more transparent. A phone call used to ask everything clearly, so what is the price?You just buy as much as you want and sell as much as you want, people think you are cheating him!Had to call to check.

So, I've come to this conclusion: don't deal in locally produced goods.

This point, in fact, can be well proved by those who do import and export business.Why can those merchants who deal in mechanical and electrical products in Germany and the United States double their prices before selling them?Because you can't go abroad to buy goods by yourself, because it is difficult for you to understand the basic information of these goods.

So don't be afraid of difficulties in doing business, the harder it is to do business, the more profitable it is.No matter how difficult things are, once you get on top of them, it won't be difficult once the channel is opened.So don't worry about your suppliers being too far away from you, you must know that distance produces beauty and distance produces profit!In the same way, what you think is not easy is even more difficult for consumers, and most of the ultimate consumers are sporadic users, and there is no need to contact foreign purchases by yourself. This kind of business will be much easier for you to do.

Now every family has the Internet, and everything with the mouse, plus telephone, fax, E-mail, electronic remittance, express delivery... It's the same as all the manufacturers have moved to your doorstep.

Once, a foreign-funded enterprise asked for 10 Taiwan-made turning tools, saying that they would use them tomorrow.

When I checked the time, it was already 3 o'clock in the afternoon, so I hurriedly hung up the phone and contacted all the local dealers after being busy for an hour, but there was nothing.I searched on the Internet and found a dealer in Dongguan who had stock.Immediately I remitted the payment online, and within 10 minutes the other party received a text message from the bank: The Dalian remittance of 3600 yuan has arrived at the home.Immediately, the other party sent me a text message: "The goods have been sent out, pay attention to check." At two o'clock in the afternoon the next day, the Taiwan turning tool sent from Dongguan via the flight from Guangzhou to Dalian, and the express company's special car have been delivered to me. hand.At 3 o'clock in the afternoon, the turning tool was already spinning rapidly on the lathe.You see, it took 24 hours from remittance, ordering to receiving the goods. Things from Dongguan flew to Dalian, and the dealer seemed to be at my doorstep.

Therefore, under the current situation, there is no profit to be made from operating local and domestic products, and information is as transparent as glass. What should we do?The only way out is to go out as soon as possible and deal in foreign products, the sooner the better.In the future, when the post-80s and post-90s will be born, everyone will know foreign languages, many of them have overseas study experience, and they can directly chat with foreigners on the Internet. At that time, the real globalization will come. Maybe at that time our Foreign exchange controls were also abolished, and the whole world seemed to have moved to our doorsteps at once. At that time, business was hard to do anywhere.

Business experience:
It is said to be famous as soon as possible, but in fact, it is also necessary to get rich as soon as possible. After passing this village, there will be no such shop.In fact, everything has to be done early.The early bird catches the worm, the earlier you start you can buy a discounted ticket, the earlier you fall in love the sooner you can find a beautiful girl...

Start early to take advantage of business opportunities.

11.Liu Xiaobin, the author of the mysterious trolley case "Cash is King", wrote in the book: "If a company's cash flow is fast, it means that the short-term funds at the disposal of the company increase and the company's operation is strong; if the cash flow is short or tense, it means There was a problem with the decision-making of the company.” A friend of mine fell in love with a billionaire, and within a few days the two became so good that they couldn’t tell each other apart.

Because the rich man was so rich, he couldn't trust anyone around him. In his opinion, others approached him just to cheat him of the money in his hand.We don't know how my friend won his favor. Now this rich man trusts him alone, and he likes to let him accompany him when he goes to the bathroom, telling jokes while peeing.

All the affairs of Regal are handed over to my friend.He is afraid that others will abduct the money when he goes to the bank, he is afraid that others will take his kickback when buying a suit, and he is worried about being plotted by others when he treats guests to book a room... All these things are left to my friend to arrange.

That day, the wealthy man called my friend: "Just received it, go to the Bank of China under the overpass and withdraw 200 million yuan in cash. I have agreed that my wife will wait for you there. After withdrawing the money, I will go to Dalian immediately." Come from Haitian Shipyard." When did my friend see so much money? From the moment the rich man's wife put the trolley case containing 200 million yuan in his trunk, his calf began to tremble, and he stepped on it. The gas pedal doesn't even work.While driving, I looked around, for fear that someone would hijack the car. The road from the development zone to Dalian was less than [-] kilometers away. My friend threw up as soon as he got there, and he was nervous.

After finally arriving at Haitian Shipyard, Fu Hao’s call came: “Here we are, I saw your car, please bring the trolley case, we will go on a business trip to Beijing immediately after the meeting.” My friend He dragged the heavy trolley case upstairs ignorantly, and the guy presiding over the meeting asked: "Why did you drag all these things up?" The rich man said: "This case is good, I will use this case after the meeting later. "Fu Hao is in the steel business. Today's meeting at Haitian Shipyard is a bidding meeting. Haitian Shipyard wants to sell scrap steel. The people who participated in the meeting are all in the steel business and came to bid.

The meeting lasted less than half an hour, and the rich man won 1000 tons of scrap steel, at 2000 yuan per ton, exactly 200 million yuan.

The companies that won the bid were very happy, and cheerfully handed over the check, and after receiving the money, they could come to pull the steel.

They were almost gone, and the guy who presided over the meeting asked the rich man: "Don't you say you will go to Beijing in a while? Why don't you leave? Where is the check?" How can I go to Beijing without finishing such an important matter?" The rich man opened the trolley case in a hurry: "I didn't take a check, I took cash, 200 million." The guy who presided over the meeting was shocked The matter was stunned: "How do you get so much cash?" "Cash is so good, you can send someone to count the money as soon as possible. You'd better take a few money counters, or your hands will be tired and cramp." No. After counting the money, I can get the goods, and my truck is already lined up outside.” The money counter is brought, and it’s not fast to use the money counter for only 200 million yuan?The five banknote counters worked together, and it took half an hour to no avail. After the 200 million yuan was counted, the rich man waved to everyone: "Goodbye." He took the bill of lading and picked up the goods.

My friend was fooled by the rich man: "Uncle, you are so dangerous and troublesome, how easy is it to write a check?" The rich man narrowed his smiling eyes and said, "You know what! It takes 3 days to pick up the goods. In case the check slips again, it will take five or six days to pick up the goods. At that time, the good things and the large steel plates are all taken away by others. The things we bring back are basically waste. It’s really scrap steel. What I pay is cash, the money and the goods, and I have the priority. I can choose the best goods, all in large pieces, and sell them at the same price as the good steel when I go back.” If my friend Nodding thoughtfully...how are you doing, friend?Does his uncle understand the law that cash is king well enough?Don't look at people who have never taken a plane. It's because they are afraid of death, not because they can't afford to sit, but their efficiency is higher than those who have taken a plane.

Business experience:
The cash of an enterprise is like a Pandora's box. If it is used well, it will bring more development opportunities and vitality to the enterprise, otherwise it will become the terminator of the bankruptcy of the enterprise.

In a market economy society, the allocation of resources is done through money.For the same scarce material, whoever has the highest bid will have the priority; for the same price, whoever gets the money first will have the priority.

There is one of the most important rules of Jewish business, called cash is king.

(End of this chapter)