Small experience, big wealth

Chapter 8 (2)
So Chinese society is a society that emphasizes "name".Chinese wise men all value "name".The sage Confucius said: "If the name is not correct, the words will not be smooth, and if the words are not smooth, things will not be accomplished." Su Dongpo, a refined and elegant scholar, said: "In the world, only the name can not be deceived." "Name" is the most basic name of an enterprise, and it is the product An important symbol in the economy and society, it makes people associate the name of the enterprise with a certain meaning and image as the name suggests.

In a certain social environment, names can even determine a person's future and destiny.

So, what kind of name is a good name for a company?Although the benevolent see benevolence, the wise see wisdom.But there is one thing that everyone agrees on: as an information carrier and communication tool in the market economy, the name of an enterprise must stand the test of social practice.

First of all, the most important thing about a good company name is that it should be easy to recognize. Everyone knows it. There are no uncommon characters, no words or words that may cause ambiguity, and it is best not to use polyphonic characters.

Second, a good company name should accurately and vividly tell people what the company does.

Furthermore, a good company name must meet the requirements of legal norms, and there are no words or phrases that are reactionary, violate religious teachings, reflect violence, or pornographic content.

Fourth, a good company name must also have a beautiful sustenance, and it must be auspicious.

Finally, a good company name must be easy to pronounce.

A good company name contains a kind of expectation, gives people confidence, pride and hope, and can establish a good external image of the company.A good product name is a gentle temptation.

Does your company name meet such requirements?If you do not meet the above points, I advise you to change your name as soon as possible. It is best to call me and I will give you a good name.

Business experience:
Don't play tricks for grandstanding and give your company some inexplicable names, which is not conducive to the development of the company.

The name is the business card of the company, so everyone can understand it.

14. As soon as the store opens, everything will come naturally. Hedem, the president of LASCO in Germany, said: "Research and preparation are necessary, but it is wrong to always fail to get out of this state. Research and preparation work should also set a deadline for yourself. , otherwise, you can only study and prepare forever, and you will never be able to make a move.”…

One Sunday in October 2007, my child went to college, and our store was also contracted out. It has been many years, and it is rare to have such a leisurely day. My wife and I went for a walk in Tiger Beach, and we came to a coffee shop without knowing it. .

The lingering sound of the wonderful light music lingers, the strong aroma of coffee strikes the eye, the room is quiet and elegant, we are holding warm coffee, flipping through fashion magazines, tasting the desserts presented by the merchants, the sea waves lapping on the beach, and the seagulls dotted the peaceful scene The blue sky is really pleasant.

On the way back, my wife said: "The child is gone now, we have nothing to do, let's open a coffee shop, and do business in that kind of environment, I feel so happy." I said: "I think it's okay, this industry It suits our age and suits your personality." In this way, in 2008, we began to prepare for opening this coffee shop.

We went to the bookstore to buy so many books related to coffee, we searched the Internet, and searched for merchants dealing in coffee beans; style of coffee, learn their style, characteristics, experience; we constantly visit those friends who operate western food, chat with them, and learn the technology of making western pastry... After all, this is an industry that we have never set foot in, so many new things need We understand, know, learn.Even so, we still feel hopeless.In the past, we were engaged in decoration materials, hardware and electrical appliances. We started from a young age and invested only 6 to [-] yuan. Now it is different to open a coffee shop. You need to decorate a very fashionable storefront and master the coffee making technology. , to learn all kinds of pastry making methods, to hire more than a dozen service personnel... All these must be in place at the first time of opening, and all investment must be in place in one step.This is different from the gradual expansion business model of opening a hardware store back then.

However, things were completely out of my expectation.In fact, it is necessary to investigate the market, but many of the details do not require us to do everything by ourselves. What era do you think it is now?Now is an era of excess commodities, an era of a buyer's market.

What kind of coffee beans, what kind of coffee partner, what kinds of coffee making utensils...you don't need to worry too much about these things, as long as you hang up the signboard, those salesmen will automatically come to your door, and you can't stop it Hold on, your signboard is an irresistible temptation.What kind of pastry making technology and coffee processing skills should I learn?As long as you hang up the signboard, there will be an endless stream of people applying for it. What kind of job do you want to use?

The advertisement said it well: Once the Remy Martin starts, good luck will come naturally.

I'm also right when I say: open the shop, do it yourself.

When you don’t open a store, everything you need is scattered in every corner of the world. You have to look for it in books, on the Internet, and friends. There are so many things, can you find them?At that time it was you who went to them, so it was difficult.

However, it will be much easier if you hang up the signboard first, and make various preparations while decorating the room. The house you decorate and the signboard you hang up are like a big advertisement, a beautiful temptation, and all-pervasive businessmen. Like a fly seeing a rotten egg, no matter where you are, those pervasive businessmen are like flies looking for rotten eggs, moving from all corners of the world to find out exactly where the rotten eggs are. Rotten eggs, isn't that easy?

So, if you want to do business, you should show your signboard openly, don't always go looking for flies with rotten eggs, then when will you find them?Not only the efficiency is low but also the cost is high.

Learn to take full advantage of a dynamic market.

．Business experience:

The resources and energy contained in the market are unlimited, and the key depends on how we tap and utilize them.

It is necessary to actively learn from the market and actively adapt to the rich and colorful market.

15. Picky guest Shi Yuzhu, founder of Giant Network, also said: "Instead of changing what is inherent in consumers, it is better to guide consumers on ideas that consumers are already familiar with."'It was a rainy day.

A beautiful young woman about 30 years old, holding a brightly colored umbrella in her hand, with a graceful posture, came to our store from a distance. I said, "It must be here to shelter from the rain." The beautiful young woman stood at the door for a while , put the umbrella away, and put the umbrella at the door naturally, then stood there for a while, as if adjusting his mood, then turned around and glanced around the inside of our store before moving slowly towards Inside the store.

No one among us went to greet her. It seems that everyone, like me, has already decided that this is a person who entered the house to avoid the rain.

The young woman didn't disturb others either, she started to look at the door, counter by counter, as if she was ordering goods for us.After turning around, she stood still in front of a row of anti-theft doors, and began to look at each door for a long time before speaking: "Excuse me, who is responsible for selling the doors?" Kang Hua moved after hearing the sound: " I'm selling doors, which one do you like?" "How much is this door?" "This door has a ventilation window, which is more suitable for Dalian, and this one is 980 yuan." "The color of this door is too dark." "Too dark You still ask?" Kang Hua said dissatisfied in his heart.

"Are there any other colors?" "Yes!" Before leading her to see other colors, she said again: "Besides, this ventilation window is too big, so it's not safe." Pointing to a door next to it, he asked, "How much is this door with a small window?" "This small window is for the watchman, and this door is for Buyang. Haven't you seen the advertisements broadcast by CCTV every day? Famous brand, this one is more expensive, 1050 yuan." "It doesn't look different, why is it so expensive?" "This door is made of thicker iron, that door is 1mm thick, and this one is 1.2mm." "No. Is it 0.2mm thicker? It’s that much more expensive.” She shook her head while talking.

Move forward again.

She pointed to a door next to the famous brand and said, "How much is this?" "This is with a soft bag to keep you warm in winter. This is not expensive, 750 yuan." "I'm just annoyed by this soft bag. The bag wears out after a few years, but the iron door is not broken, so I have to change the soft bag in the future, which is unscientific, not good, and troublesome." "It will take 100 years to buy a door, where else can I make money?" Kang Hua asked again. Say it in your heart.

The beautiful young woman was grinding her teeth endlessly with Kang Hua, and someone called: "Kang Hua, call!" Kang Hua seemed to have got a life-saving straw, and never came back after answering the call. In fact, there was no call. It was obvious that he wanted to transfer Kang Hua away so as not to grind his teeth with this young woman.

The beautiful young woman has self-restraint, she seemed to see what Kang Hua meant, she was neither anxious nor frustrated, and continued to stand there watching one by one.

After waiting for more than ten minutes, Kang Hua was really at a loss, so he came out hesitantly, and stood in front of the young woman again: "Which one do you like?" The young woman smiled: "Are you annoying me?" Kang Hua blushed: "No, no, I'm not going to answer the phone. I'll come out to receive you immediately after answering the phone." The young woman stopped talking and continued to watch the door. After looking at it for a while, she asked: "This door with more than 2000 yuan What do you say?" "First of all, this door is locked at eight o'clock." "Then what if I go to work at seven o'clock?" Kang Hua smiled: "It is not locked at eight o'clock, but at eight o'clock. It is locked at eight o'clock. The structure adopts the most advanced domestic locking point design of upper, lower, side, and all directions, and the eight points are locked at the same time." The beautiful young woman also smiled.

Kang Hua continued to introduce: "Second, it specially designed decoration keys. The keys used during the decoration period are temporary. After the decoration is completed, the owner will insert the key reserved by himself into the lock, and the decoration key will automatically become invalid, which is very safe. The door mirror is also anti-theft and cannot be disassembled from the outside; in addition, the filling of this door is quite special, which has the properties of anti-prying, anti-drilling, fire prevention, cold protection, impact resistance, heat preservation, and sound insulation; this door is also equipped with a unique automatic alarm device ;The surface of the door adopts electrostatic spraying ion powder spraying process, the color is bright, the variety is diverse, and the quality is leading..." Kang Hua held the instruction booklet in his hand and read without raising his eyes. The beautiful young woman was teased by her and smiled. "Your voice is really high." After laughing, the young woman moved slowly to the door, looked into the rain again, then turned her head to search for Kang Hua with her eyes, and then said in an unquestionable tone: "Find me a A bottle of Master Kong’s water is here, and I’m thirsty after talking to you so much.” She paused and said, “Just install a door that locks at eight o’clock for me, and we’ll install the door when the rain stops. When Kang Hua heard the last words of the beautiful young woman, she was so excited that she could still sell such an expensive door in this rainy day, which is a rare event in 50 years.Although it was still raining outside, Kang Hua's heart was sunny.She didn't even have an umbrella, so she rushed into the rain and bought several bottles of water for the young woman from the canteen nearby, all of which were from Master Kong, one bottle each of Master Kong's purified water, Master Kong's black tea, Master Kong's green tea, and Master Kong's iced black tea.

Kang Hua said excitedly: "I don't know what kind of water you want from Master Kang. Let's see which one you want to drink?"

Discerning consumers are real consumers.

Only real consumers will care about the faults of the products, can find the defects of the products, and can find the defects of the products.

16. Keda bullying shop My wife's nephew and nephew-in-law started the business in 1996.In the beginning, their store was basically a replica of our store. We took everything in our hands. We worked in the development zone, and their store opened in Dalian.

(End of this chapter)