king of defenders

Chapter 1144 Announcement
Because Zhao Hao and Guo Shuyao had done a good job before, many plans were immediately launched as soon as the contract between Meng Yun and Under Armor ended.

The first is the preheating of the publicity, and many media gossips flow out, saying that Meng Yun is about to launch his own brand.

After a week of warm-up, Fast Sports officially held a press conference to announce the matter, announcing that Meng Yun has indeed established his own brand, and will soon launch a new generation of sneakers, as well as a series of peripheral products. product.

This caused an uproar.

Many fans actually don't know that the contract between Meng Yun and Under Armor has expired. Because they like Meng Yun, they are still buying Under Armour's sneakers. They are surprised to hear the news suddenly.

Some fans are secretly annoyed that they bought the sneakers early, while those who haven't bought them are secretly looking forward to it, wondering what Meng Yun's new generation of sneakers will be like?

A few days later, the Quick Sports Company held a press conference again, and Meng Yun also attended. The company officially announced Meng Yun's new generation of exclusive sneakers. , quality, have reached a considerable height.

This pair of sneakers uses a lot of Chinese style elements, full of Chinese characteristics, and complements Meng Yun.

At the same time, a series of peripheral products were also released.

After the press conference, Meng Yun, Zhao Hao, Guo Shuyao and others came backstage.

A staff member came in and whispered something to Zhao Hao. Zhao Hao's eyes lit up, and he laughed and said, "I tell you a good news. Just now, the first batch of [-] pairs of sneakers we pre-sold online have been sold out." .”

"So fast?" Guo Shuyao was taken aback.

Meng Yun was also very surprised. It took less than half an hour from the end of the press conference. In fact, the online pre-sale started after the end of the press conference. In less than 15 minutes, [-] pairs of sneakers have already been pre-ordered.

Zhao Hao said with a smile: "Actually, from the start of the pre-sale to the end of the pre-order, it only took 5 minutes."

"Seven minutes?"

Everyone was surprised again. They didn't expect everyone to be so crazy. 2 pairs of sneakers were pre-sold out in 5 minutes. It seems that the previous estimate was too conservative, and 5 pairs should be prepared.

According to previous estimates, 2 pairs are about the same. After all, it is only online. The sneakers and peripheral products are both online and offline simultaneously. Online pre-sales and offline direct sales.

You know, the price of Meng Yun’s exclusive pair of sneakers is not cheap. The sneakers made by Under Armor for Meng Yun previously cost 1200 yuan a pair. Discount, but it costs 800 yuan for a pair, but they still say they will be sold out in 5 minutes.

"Does that mean we need to invest more?" Guo Shuyao said.

Zhao Hao and Meng Yun looked at each other, and shook their heads together. Since the previous order was 2 pairs, then 2 pairs is fine, and it cannot be changed overnight. Besides, looking at the current situation, the previous stocking is still a bit conservative, so let's press a little bit now. Don’t worry, hurry up and stock up more. After all, the online sales are so good, and the offline products should not be bad. The offline products must keep up. After all, people may make a trip just to buy these shoes, and it’s not good if they can’t buy them. .

There is also online, after the pre-sale is over, it will be officially sold. Those who have not bought the pre-sale must wait for the official sale, and the goods must be sufficient by then.

So you can't put too much now, save it, and hurry up to stock up at the same time.

Meng Yun didn't need to worry about these, Zhao Hao could handle them well.

Of course, Meng Yun couldn't be idle either.

Afterwards, there were still many publicity activities. Zhao Hao could not participate, but Meng Yun had to participate. A total of several places were arranged, and it would take at least half a month to run all the way down.

Later, some things will be announced, such as cooperating with Lanxie and sponsoring the high school league, all of which require Meng Yun to attend.

Before Meng Yun endorsed Under Armor, Under Armor would also arrange some activities, and this time it is roughly the same, so Meng Yun has nothing to adapt to.

Soon, Meng Yun's self-owned brand sneakers were officially sold. As expected, they were very popular, and all major online platforms were quickly sold out.

Fortunately, the stock was prepared quickly, and the sales slowed down after the first batch of panic buying, so the supply was very stable and there were no problems.And with Meng Yun's successive promotional activities in several major cities in China, the sales volume has also been stable, and the results have far exceeded previous expectations.

Half a month passed in a blink of an eye.

Meng Yun finished the publicity activities and returned to S City.

In the company, Meng Yun, Zhao Hao, Guo Shuyao, and Yao Ming got together.

Guo Shuyao first made a report, roughly the sales situation in the past half month, the sneakers are the best, and the peripheral products are also selling well.

After Guo Shuyao finished speaking, Meng Yun asked, "How about giving back?"

Offline customer experience feedback will be slower, but half a month online is almost the same.

Guo Shuyao said: "The online feedback is very good. Many people commented that the sneakers are good-looking, and the T-shirts are also very distinctive. The experience is very good. The overall favorable rate has reached 99%."

Meng Yun nodded. Whether it is sneakers or peripherals, a lot of thought has been spent on the design. Many Chinese elements have been added, and there is no lack of sporty atmosphere. It is normal for them to be popular.As for the quality, it has been rigorously tested before, and even invited people to use it in person, and the feedback obtained is very good.

Therefore, the 99% favorable rate does not surprise Meng Yun.

"Follow-up quality must be well controlled, as well as design. Don't be afraid to spend money. Hire the best designers and give the designs that customers like." Meng Yun gave a few simple instructions, then looked at Yao Ming, and began to discuss A series of things to sponsor the high school league.

This is why Yao Ming came here today.

In fact, Zhao Hao and Yao Ming had already discussed the details before, and this is the last discussion, which will end soon.

Two days later, Speed ​​Sports and Lanxie signed a sponsorship agreement. In the next ten years, Speed ​​Sports will be the sole sponsor of the National High School League.

Then Speed ​​Sports announced a series of decisions.

First of all, Fast Sports will open the "Meng Yun Training Camp" during the annual NBA offseason.

In addition, rewards for the national high school league division champions and championships will be added. Teams that win the division championships can participate in the "Meng Yun Training Camp", receive training from professional coaches, and receive personal guidance from Meng Yun. In addition to participating in the "Meng Yun Training Camp", the team also has the opportunity to travel to the United States to exchange and study with students in the training camp run by some NBA players.

Players who have performed outstandingly in the National High School League and the "Meng Yun Training Camp" will also have the opportunity to be included in the "Spark Project".

The so-called "Spark Project", Xinghuo means sparks start a prairie fire, and these young players included in the "Spark Project" are the sparks of that spark.

(End of this chapter)