Chapter 39

Then, Ling Xi drove Lai Xiaocai to the downtown mall and found a parking lot and stopped. At first Lai Xiaocai thought he was going to take her to the mall again, but then it seemed like he was going back, but Ling Xi took her with her When we came to the B2 floor, we entered the subway station as soon as we turned the corner.

This is really strange. Why do you drive so far to the subway station?
Lai Xiaocai thought he was playing tricks on herself again, and was very dissatisfied: "What are you trying to say? What did you bring me here for?"

However, Ling Xi took two steps back and stood in the middle of the crowd coming and going on the subway, slightly raised the corner of her mouth and asked, "Tell me, what did you see?"

"Ah?" Lai Xiaocai was confused, and turned to look around. With the sound of "didi", the subway opened at the right time, and the crowd rushed out like sardines, and hurriedly spread towards the surrounding stairs. Go, Lai Xiaocai frowned slightly: "People, there are people everywhere."

That's right, it's the rush hour for getting off work right now, and crowds of people standing shoulder to shoulder quickly fill up the streets and corridors like blood in an artery, shuttling back and forth non-stop. Lai Xiaocai doesn't like this kind of crowded and noisy place, she prefers to sit quietly in the park and sketch.

"Then what did you see on the faces of these people?" Ling Xi asked again.

"Their faces?" Lai Xiaocai was surprised, and began to look left and right to scan the faces of passers-by, but because it was too hasty, it was impossible to see clearly at all, and everyone rushed like going to the market. walking.

Some are chatting with their family members on the phone, some are looking at their mobile phones, some are complaining to their colleagues, and some are still talking with customers on the phone, but there is no trace of any kind on their faces. smile.

Lai Xiaocai hesitated for a moment, looked up and replied, "They don't seem very happy."

"And then?" Ling Xi seemed dissatisfied with her answer.

"And then?" Lai Xiaocai racked her brains and buried her head in thought, then shook her head: "I don't know..."

Ling Xi sighed softly, and walked slowly through the crowd to Lai Xiaocai: "Then do you know why they are unhappy?"

Lai Xiaocai's head got dizzy: "How would I know? Everyone's unsatisfactory things are different."

"Wrong, all of them encountered the same thing." Ling Xi interrupted her neatly.

"Same? What's the same?" Lai Xiaocai didn't understand at all.

"All of them are because their desires are not satisfied." Ling Xi said bluntly.

"what?"

"There are career desires, money desires, family desires, or happiness desires. All of these desires are not satisfied, so they are anxious and helpless." Ling Xi said clearly.

However, Lai Xiaocai always felt that the word "desire" was a very negative and dirty word, so she frowned, and just wanted to refute him, but he pointed to her nose and added: "Ah, by the way, and The desire to dream."

"Don't talk nonsense, okay?" Lai Xiaocai couldn't bear it anymore and said, "That's just the pursuit of normal people. Why did it become a 'desire' when I came to you?"

"What's the difference?" Ling Xi shrugged: "What can meet your own needs can be regarded as a normal range of pursuit, and what goes beyond this range will be called desires, and you will feel unhappy if you don't have desires." .”

"Are you giving me a philosophy class?" Lai Xiaocai became impatient.

Unexpectedly, Ling Xi changed the subject, and suddenly glanced around and said, "These people should be your 'audience group', right?"

Lai Xiaocai shrank her heart, and answered hesitantly, "Yes... so what?"

"In this case, you naturally have to think about what they want." Ling Xi continued: "Whether it is comics, movies, or novels, the audience is indeed these young office workers and students, commonly known as For the general public, their main way of pastime is the derivative of these electronic infotainment, in fact, to put it bluntly, they transfer their interest to these low-cost consumption in order to reduce the cost of consumption.”

Unexpectedly, the rich second generation in front of him would say this so directly, Lai Xiaocai immediately raised her chest in dissatisfaction: "Yes, we poor people don't have as many fancy pastimes as you, that's why we become more and more nerdy. , What's the matter, I have an opinion!"

Seeing that she seemed to have misunderstood her intentions, Ling Xi couldn't help but chuckled: "Hey, Miss, don't be so impatient, listen to me, OK?"

Lai Xiaocai pouted: "Then tell me."

Ling Xi then took a deep breath: "In fact, no matter what consumer goods, they have their own consumer groups. Only by identifying their own consumer groups and grasping their consumption psychology can they be invincible. This is like It is the box office of literary films that is absolutely not the reason why the box office of commercial films is higher, and the same is true for comics and novels."

"But the current mainstream things are all extremely vulgar aesthetics." Lai Xiaocai couldn't help complaining.

Ling Xi immediately snapped his fingers: "Bingguo! That's the reason. In this era of Internet information explosion, if you want to succeed, you must naturally cater to the tastes of the public, otherwise you can only be eliminated."

"So you're calling me kitsch?" Lai Xiaocai finally understood what he said.

Ling Xi frowned, "I just want you to know what kind of consumer goods your consumer groups need, don't you know?"

"I...Of course I know, but...I don't like kitsch..." Lai Xiaocai turned her face away stubbornly.

"Look, I knew it." Ling Xi showed an expression that she had expected a long time ago, waved her hand and shook her head and said: "That's why your things are not read, to put it bluntly, you are also in the nature of service In the entertainment industry, since you are not willing to consider the feelings of readers, they will naturally not buy your account."

When Lai Xiaocai heard it, she was very unconvinced: "Where did I not consider the readers' feelings? Then what do you think they want to see?"

"It's very simple, just think about it yourself, you've been exhausted all day long, scolded by your boss, pissed off by your colleagues, annoyed by your family, overwhelmed by your mortgage, car loan, and credit card loan. When you finally drag your tired body back home, what kind of story do you most want to see?"

"I..." Lai Xiaocai froze for a moment, lowered her head and pondered for a while, then said hesitantly, "Probably...probably I want to read a story that can make people relax and forget their troubles..."

(End of this chapter)

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