Run a profitable clothing store

Chapter 1 Clothing store opening preparations (1)
Clothing store is a promising industry with relatively low entry level and relatively small investment.While colorful fashion brings beauty and enjoyment to people's life, it also brings a lot of income to operators.In order to avoid unnecessary losses, no matter what, you must make detailed preparations, and opening a store is no exception.

"Qian" Jing Guangming opened a clothing store
Now when it comes to investment and financial management, some people will think of millions of investments. Hiring professionals to do market research and business plans is not only time-consuming and labor-intensive, but also risky. In fact, small personal investments and small businesses can also make money.It is often closer to our lives and more practical.
Among the many small investments, the clothing industry should make the fastest money. Only by accumulating from a small business can you achieve final success.

The choice of store location: Looking at the current clothing stores, the general store does not need a large area, only a dozen square meters is enough. Different store locations directly determine the development of the store. It can be seen that the choice of berths is very important. Compare There are two main types of good locations:
1. The entire shopping district in the city center

In such areas, there are many mobile customers, and the combinations of customer groups and age groups are diverse and rich, which will produce differences in attractiveness to men, women and ages.In these areas, the quality of the goods should be good, the variety should be complete, and there should be a strong sense of fashion and sense of the times, and at the same time, the price is relatively high.But at the same time, the costs in these areas are relatively high, and the competition is also strong, which is more suitable for medium-sized clothing stores and clothing specialty stores.

2. Near the station or the traffic arteries

Such areas are centered on mobile customers and tourists are concentrated. Generally, a good shopping environment should be established first.Such as leaving a large open space in front of the store, etc., to facilitate customers to enter and exit.The shops in this area do not have the group advantage formed by the central business district, and most of them are single-soldier operations or small-group collocations.Therefore, it is most important to highlight one's own advantages.Most of the customers who buy in this type of store are looking for convenience and truth. The store should mainly focus on mid-range or cheap products, such as general cheap clothing.

Grasp the season: to open a successful clothing store, you must grasp the peak season of clothing business, usually from May to August and from October to the Spring Festival of the next year, when the profit is the most lucrative, generally 5% to 8% Between, and the new trendy clothing that just went on the market has the highest profit, which may reach 10%.However, as the popular season passes, the price of clothing is gradually reduced. By the end of the season, the profit is only 30% to 120%.In order to better withdraw funds, there may even be breakeven sales at this time.As for those signboards sold at a loss, they are all gimmicks for merchants to attract customers-merchants will not do business at a loss.Even if there are a few losses, compared with most of the high profits, it is really insignificant.So from this point of view, clothing stores are still very "money".

Another key to the operation of a clothing store is purchase.Shopkeepers should buy from the wholesale market once a week, and they have to go to other places to buy twice in different seasons.When buying goods, look at the style; second, the price; third, the fashion; fourth, the fabric.Purchasing goods must be marketable and appropriate, referred to as "double fit", which is the key point that must be grasped in the clothing business.It is necessary to be marketable and appropriate, and it is difficult to grasp the "accuracy". Three points should be mainly achieved: First, grasp the local market conditions: what new varieties have emerged?What is the sales trend?How much is the social stock?How is the price going up?What is the state of purchasing power?In general, I can know what I know.The second is to prepare a purchase plan, of course, it can also be modified in the process of purchase.The third is a profound style of work.When buying goods, first go to the market, take a look, compare, ask questions, do calculations, think about it, and then start to make purchases later.

For every piece of clothing that comes in, we have to look over it carefully, and conduct five inspections and two trials.The so-called five look, is to look at the quality of the fabric, look at the color, look at the style, look at the needlework, and look at the price.The so-called two-test means to try on the clothes by yourself, and try to sell less.The basic business strategy is: Diligent entry and fast sales, small profits but high sales; what he has nothing, what he has, what he has, what he has, what he has, and what he has, I have less; more sales, less sales, slow sales, no progress; order first, then advance, order by sales; First consignment sales and trial sales, and then redistribution after good sales; distribution of goods in short supply, general sales will be consignment sales; new products will be sold less for test sales, and more will be purchased once they sell well.

Clothing stores make a lot of money with a small profit.Generally, it can be opened with an investment of 20 million yuan, and the monthly net income can reach 2 yuan, which can reach tens of thousands of yuan.In that year, the investment can be recovered and a profit can be made, thus fulfilling the dream of many people to get rich.Many people have been in the clothing business for several years, and after gradually figuring out the way of the clothing industry, they began to produce and process clothing by themselves, implementing a store in front and a factory in the back, so that profits are higher and more money is made.

To sum up, it can be seen that grasping some shop opening skills, opening a clothing store is an industry with a very broad "money" scene.You have to be good at summing up, find out the way, open a profitable clothing store, and achieve your own wealth and life.

Have a good shop attitude

To open a store is to start your own business, so you must have a mature mentality.Be firm in your beliefs, have your own principles, and find your own method.Only in this way can your store succeed, and you can better find your own position.Mentality determines destiny, so a person's mentality has a very important impact on the success or failure of opening a store. A successful store owner should have the following mentality characteristics:
1. The belief in success

Establishing the belief of success is an important prerequisite for creating a brilliant life.Whether it is a storm or a torrent or a dangerous shoal, they all grit their teeth and march towards the ideal beacon without hesitation. This kind of perseverance is an indispensable character trait in the process of success.

The research results of success science show that the stronger the confidence, the greater the chance of success.This is also completely consistent with the psychological point of view.As an entrepreneur, the most important thing is to have unwavering confidence, the courage to overcome difficulties and dangers, coupled with hard work, hard work, and persistent struggle and progress, so that it is possible to realize your ideals.

2. Endurance

Perseverance is one of the cornerstones of success.Excellent leaders show the heroic spirit of becoming more courageous and never returning when they are in crisis or besieged on all sides.Jeffrey Timmons of the United States said it well in his book "The Manager's Mind": "True managers will not be intimidated by failure. They find opportunities in difficulties, while most people see It’s just an obstacle.” As an entrepreneur, you especially need to have the courage to bear failures, learn from them, and pursue ultimate success.

3. Strong fighting spirit

The shopping mall is a bloodless battlefield. Entrepreneurs must maintain a strong fighting spirit in order to succeed in this field.Competition is a good thing for both personal growth and business development.Fierce competition helps to temper one's character, enhance one's knowledge and ability, and increase the probability of success.Victories, especially easy ones, don't teach you anything.Only competition can learn a lot.When you look back at the achievements in your life, the most memorable ones are probably the ones you achieved against all odds.Maintaining a strong competitive spirit and never giving up in business battles are the secrets of successful people.

4. Rigorous work style

Many people with great ambitions and talents think that as long as the big things are done well, some small things can be done by subordinates.This kind of understanding is actually very harmful.The correct conclusion should be: "If you don't pay attention to details, you can't accomplish great things."Paying attention to details is not only about your own affairs, but also about other people's affairs.More successful entrepreneurs know that careful thought often achieves twice the result with half the effort.Meticulous mind, focus on grasping the details, and the rigorous and thoughtful style developed from this is the necessary quality for success.

5. Broad minded

Being broad-minded and tolerant is what a leader must do.If the founder is a competitive person, then there will inevitably be conflicts of one kind or another with his subordinates due to excessive emotional disputes, thus increasing internal friction in the enterprise.This will reduce the survival and competitiveness of the enterprise, which is extremely unfavorable to the development of the enterprise.At the same time, as a leader, he also bears the responsibility of coordinating the internal operation of the enterprise.Therefore, he should have a broad mind and not be too preoccupied with the mistakes made by his subordinates.In this way, the internal friction of the enterprise can be greatly reduced, which is very beneficial to the development of the enterprise.

6. Cheerful and sociable
The creator should be someone who is cheerful and easy to relate to.Enterprises inevitably have to deal with the outside world. On the one hand, they must pass on internal information to consumers, and on the other hand, they must feed back various information in the environment to the enterprise.Only cheerful people know how to communicate with others, can express themselves proficiently and accurately, and understand others' thoughts properly.In addition, as we have said before, business leaders also bear the responsibility of coordinating the relationship between various departments within the company, which requires that the person who can undertake this responsibility must be a person who is easy to communicate with.It's hard to imagine how a person who doesn't even coordinate internal relations can conduct successful external public relations.

7. Be good at controlling your emotions

Store creators should be good at controlling their emotions.Whether it is a new and promising market opportunity or a market crisis with strong destructive power, or various situations within the company, it is easy to cause negative emotions for the store creator, which leads to ups and downs in thinking and emotional ups and downs. I am overjoyed and saddened.This requires that the store creator should have a relatively stable mood and be able to keep things calm.Because people can make more correct decisions only when their emotions are relatively stable.In the competitive environment of modern society, if the store founders panic before an emergency, it will not only damage the image of the company, but also expose unnecessary information, which will have a negative impact on the company.

The preparations for opening the store have been described in more detail above, and the foundation of preparations has been prepared, and everyone can consider taking action.

store of knowledge
Profound knowledge is the basic condition necessary for store creators.Optimizing the knowledge structure is an important part of improving the leadership level.Modern business leaders should have a broad and profound knowledge structure, which is called a "T" structure. The upper horizontal line of "T" refers to the wide range of knowledge, which should include general basic scientific and cultural knowledge, market economic knowledge, modern scientific and technological knowledge, and legal knowledge.Profound knowledge is conducive to thinking from plane to three-dimensional, from one-dimensional to multi-dimensional, avoiding one-sidedness and limitations caused by the restrictions of professional and personal specific environments. The lower part of "T" refers to the profound vertical knowledge, that is, the professional knowledge related to the operation of the enterprise, especially the business knowledge and modern leadership and management knowledge necessary for the job.This is a critical factor in the successful exercise of the leadership function.

1. Knowledge of economics

The connection between "supply" and "demand" is an important content of economics research.For example, the price of carnations on Mother's Day and roses on Valentine's Day will increase.In fact, the quality of flowers is the same as usual, or even worse, but there will be price differences, which is to seize the opportunity of increasing demand.Efficient enterprise operation is the mobilization of future resources, and of course it also involves "supply" and "demand".Under what conditions, how many resources can there be, and how much return can be obtained after investing so many resources.This is the focus of any corporate event.To learn economics knowledge, we must first pay attention to concepts, and the establishment of concepts can be obtained by observing daily life and learning some books on economics.

2. Statistics knowledge

How to verify one's own judgment with the collected information is the concern of every store creator.Statistics basically provide the basis for store creators to analyze and propose ideas.Mathematical formulas in statistics often cause headaches, but the key point is concepts.In fact, complex and esoteric statistical formulas are not popular at work, but simple deduction is admired.Therefore, in addition to academic research, general store managers should learn the basic application process of statistics, which helps to refine and summarize existing data.The selection of relevant reference books is based on the principle of simplicity and simplicity.There are several introductory books designed for college students and high school students, which focus on the explanation of concepts and omit some cumbersome mathematical calculation formulas, which are quite practical.

3. Marketing knowledge
Store creators must have extensive marketing knowledge.Although some people take it for granted, many people have not done it for a long time.Under normal circumstances, in the initial stage of rapid economic development, some opportunistic business activities can also make money due to the immature operation of the economy.However, with the continuous standardization of the system, the continuous maturity of the economy and the continuous intensification of enterprise competition, professional economic behaviors have begun to appear, and simple speculation will no longer be able to take advantage of market loopholes.Now, knowledge and culture have become an important condition for making money, and a rational and mature market pays more attention to talents with marketing knowledge.

4. Management knowledge

Store creators must have a wealth of management knowledge.Because the core of management research is to reduce the operating cost of the organization through management, so as to achieve the purpose of improving the operating efficiency of the organization.The development of management has brought about a revolution in the management of modern organizations, especially the management of productive organizations.People's management behavior gradually rises from past spontaneous experience to a conscious awareness.In modern times, management has become a compulsory course for business managers.

5. Financial knowledge

Financial knowledge is also essential for shop creators. It mainly studies how to improve the efficiency of capital operation.In a store, the knowledge of finance is mainly manifested in how to operate and manage the available production resources, so as to realize the store's goal of maximizing profits.

Proficiency in the above knowledge, but a more accurate understanding of market demand and efforts to create core products, can put forward the correct development direction on a macro level, which can lead the store from small to large, from weak to strong.

Whether the plan is perfect determines the success or failure of the store

All things are forewarned, nothing is foregone, and opening a clothing store is no exception. If an operator wants to be successful, he should draw up a detailed investment plan as much as possible, calculate the amount of funds required for investment, and measure whether he can afford it, so as to avoid the risk of Excessive investment caused financial difficulties, resulting in the failure of clothing stores.When formulating an investment plan for a clothing store, it should be based on the data obtained through investigation and research, budget the total investment, and estimate the income and expenditure of funds.

1. Analyze the size and grade of clothing stores

Generally speaking, the larger the scale of the clothing store and the better the store location, the higher the site purchase fee or rent required.The higher the grade, the correspondingly more money needs to be invested in decoration.Popular clothing stores generally do not need to pay too much attention to decoration.

2. Estimate the total investment
For inexperienced entrepreneurs, the opening cost seems to only include clothing store rent, purchase costs and employee salaries and other expenses, such an estimate is too general.The correct way is to list the trivial expenses in detail, and also include the remuneration due to your own business, so as to help measure whether the business is really profitable.

3. Predict the payback period of investment in clothing stores

The investment recovery period refers to the time required to recover the total investment of the clothing store, expressed as follows: investment recovery period = total investment of the clothing store / annual net cash flow.The estimated annual profit can be estimated by yourself, or you can consult other clothing stores to obtain certain reference data.

One thing to pay special attention to here is: estimating the total investment, more specifically, the items of the clothing store investment budget.What are the specific items of the investment budget? Take investing in a foreign trade clothing store as an example to explain in more detail.

How much does it cost to decorate a foreign trade clothing store, how much does it cost to purchase goods, how much does it cost to join the franchise, how much is used for turnover, etc. All these require a detailed and careful plan in advance.It must be well known before opening.

If you want to open a franchised foreign trade clothing store, you need to pay a franchise fee to the headquarters when you sign the contract before opening.And if you start your own business, you don't need to pay this fee.If you choose a franchise store, you can also avoid risks to a certain extent, and it is cost-effective to pay the deposit in advance.Especially if you are a layman who knows nothing about business, you can develop your own business in an orderly manner with the assistance and support of franchisees.

The initial franchise fee generally accounts for between 5% and 10% of the investor's total investment. If the capital required to open a foreign trade clothing store is 50 yuan, the initial franchise fee is between 2.5 and 5 yuan.Of course, this is not completely consistent. If you want to obtain the franchise right of a world-class brand foreign trade clothing supplier, you often need to have strong financial resources and pay a high franchise fee to the headquarters.

Subsequent investment refers to the fees paid by investors at regular intervals after opening, some are paid monthly, and some are paid annually.It includes royalties, that is, royalties; purchases of headquarters products, such as raw materials, finished products, operating facilities and equipment, etc.; operating management service fees charged by the headquarters, publicity fees, etc.

This fee is generally a percentage of sales.Investors should not ignore this fund, thinking that it is based on operating performance in the future, and there is no need to prepare for it. It should be known that it is a commission based on sales, not profit. Investors must pay regardless of whether they make a profit. This cost must be factored in at this time.

The rent of foreign trade clothing stores is in a place with high land prices. Investors must consider the factor of rent before opening.

(End of this chapter)