Run a profitable clothing store

Chapter 10 Site Selection Techniques Naming Techniques (3)
Another way is to avoid the commonly used words for clothing store names, or combine some commonly used words cleverly, or choose words that have not attracted people's attention to make the name full of personality.

4. Be different
Near Beijing Gongti, there is a fashion shop that makes Chinese clothes by hand, named "Bu Yan Bu Yu".Although the small shop is not big, it has a great style. There is a passage on the packaging bag of the product:

When talking,
The soul can rest in the treetops,
shining like a spot of light;

Or fly by without a word,
not known.

And my beautiful clothes,
Will be accompanied by wasteland and mud,
In the eternal cycle,
Do not speak.

Gossip...

There, one piece of fashionable "commoner clothes" made of natural fabrics seems to be a talking elf, as if telling customers about their own beauty. The commoner clothes are beautiful because of people, and the beauty of people is eternal with time.Therefore, although the store is small, it has attracted many women who pursue individuality and fashion, and there are often film and television stars to patronize.This distinctive name attracts the interest of consumers who also pursue distinctive taste and fashion, and attracts their consumption desires.

There are also some distinctive store names, which can arouse interest and curiosity of consumers, so the financial resources will be delivered to the door obediently.

Several Naming Methods for Clothing Stores

The name of a clothing store is not just a code name. To a certain extent, a good store name can quickly spread the business philosophy of the clothing list to consumers, enhance the appeal of the clothing store, and bring more financial resources.To choose a name suitable for the characteristics of the clothing store, you can follow the following methods:

1. Choose a name that is general and attractive

Store signs (including shopping malls, hotels, restaurants, etc.) with a high degree of generalization and strong appeal are important for visual stimulation and psychological impact on consumers.Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own commercial projects, commodities, consumer objects, etc.

The name of the store is very important, as is opening a clothing store.A name with a high degree of generalization and strong appeal plays an important role in the visual stimulation and psychological impact of consumers. It can not only give people the enjoyment of beauty, but also attract customers, expand sales, and act as the first salesman role.

2. Choose a good store name that can attract customers
How can you make your store name attract customers?This requires that the naming has cultural connotations and publicity effects, so that the store name is not "name", and a "name" is amazing.The store name is a golden signboard to attract business.

(1) Easy to understand and catchy.The store is facing the mass consumer groups, so the naming should be easy to understand, and refrain from relying on words.

Some people deliberately write the store name in traditional characters, or use some complicated characters, which easily makes the store name difficult to identify, affects the spread of the store's word of mouth, and fails to achieve effective publicity to other potential customer groups.

The name of the clothing store is loud, catchy, and easy to remember, so it is easy to spread. To do this, we must pay attention to the charm and smoothness of the language, and grasp the psychological needs of consumers.A store name that resonates easily with customers is generally easy to be remembered by customers and spread easily.

(2) Adapt to local customs.The customs and customs are different, so it is best to fully consider the local history, geography, customs and other factors when naming your clothing store.Otherwise, if the name is a little careless, it may have a negative impact.

(3) Avoid similarities.Many shop owners have limited cultural level and want to imitate others in terms of shop names, which makes many shop names tend to be similar and similar to each other.In order to attract enough attention from customers, the store name must have its own unique personality and connotation in it.

(4) Humorous and interesting.Humorous and interesting naming can often reflect the intelligence and personality of the owner.

(5) The store name is novel.The naming of clothing stores must be novel and unconventional, which can quickly catch consumers' vision, arouse consumers' interest, and attract them to patronize.

3. Choose a store name that is easy to register and protect
To make the store name legally protected, the following two points must be paid attention to:
(1) Whether the store name is infringing.Operators should inquire through relevant departments whether the same or similar store names have been registered.If you have the same store name, you must consider renaming.There is a chain store called "Elizabeth Taylor Enthusiasm" that sells perfumes. Its sales performance is very good, but when its chain store develops to the 55th, it is forced to stop selling.Because one of its competitors’ products was called “Passionate Perfume” and applied for registration rights, the other party filed a lawsuit against the court. Finally, the “Elizabeth Taylor Passionate” chain store had to change its course and rename it, and the original advertising and promotion activities were also paid. East flow.

(2) Whether the store name is within the scope of registration.Although some store names do not constitute infringement, they still cannot be registered, and it is difficult to obtain effective legal protection.Operators should consult relevant departments or experts to inquire whether the store name is within the scope of registration under the Trademark Law, so as to take corresponding countermeasures.

4. Choose a store name that can enhance the taste

The store name is a kind of culture and one of the signs of civilization in a city.The names of various shops in the market are not only the facades of the shops, but also dotted together to form the facade of the city.Only by choosing a store name that can enhance the taste can the store's attractiveness be enhanced.

(1) Choose a humorous store name.Humorous naming can stimulate customers' weak desire to buy.Modern people are under so much pressure, we really should have more humor in life to reconcile the tension!In the naming of stores, we should learn to enter the market with witty and humorous characters.

(2) Choose a store name that uses foreign goods for Chinese use. One of the benefits of "using foreign things for China" is to increase the sense of novelty.This caters to consumers' novelty-seeking psychology and unconventional psychological trends.A store name that is foreign to China can enhance the taste of the store to a certain extent.

(3) Choose a store name with rich heritage.When naming your own clothing store, if you can inject specific cultural elements to make it have a certain cultural connotation, you can not only improve your grade and taste, but also attract more customers' attention.

(4) Quoting scriptures is well-known.Borrowing allusions to name shops and enterprises is also a skill.Poetry and dictionaries themselves contain high cultural and aesthetic value, can make people have rich associations, and are easy to remember, so they are good materials for naming clothing stores.Naming with some elegant characters will often arouse the interest of intellectuals and upper-class people, and these people are very powerful in publicity. Through their mouths, the reputation of the shop can be spread everywhere. There are many shops named in this way.

5. Choose a store name that can guarantee credibility

The name of the store should not be unrealistic, but should be realistic, in line with its own development level and development status, and ensure its own credibility and honesty.

(1) The name is justifiable and worthy of the name.As the old saying goes: "If the name is not right, the words will not go well, and if the words don't go well, the actions will fail." Once the "actions fail", of course the business will not be able to make money.Therefore, compliance with the name is an essential feature of a good store name.It is justifiable and worthy of the name, and it is also a manifestation of the credibility and honesty of the business.

The name of the store is realistic and worthy of the name, which can reflect the operating characteristics of the operator, or reflect the excellent quality of the goods sold, so that consumers can easily identify them and generate a desire to buy.

(2) The name matches the reality, and it is not exaggerated.According to the requirements of communication, the name of the clothing store should not be too complicated, otherwise it will cause side effects.For example, some stores like to use overlapping characters or rare characters as their store names. General customers not only cannot recognize them, but also cannot pronounce them. Generally, they do not enter the doors of stores with such difficult-to-recognize names.However, store names such as "Daiyoulai" and "Half Fenli" are clear and concise, and easy to spread.

Clothing store name taboo

An extraordinary and creative clothing store name can often bring very prominent effects, while a jerky and misleading store name will often arouse consumers' resentment and have a negative impact on the clothing store's operation.When the operator names the clothing store, he should also pay attention to the taboos of naming:
1. Avoid casual

The name of any store cannot be changed at will, and the name must be stable, and the same is true for clothing stores.Once registered and used, it cannot be changed arbitrarily. This is because the name of the store is familiar to the public after being registered and repeatedly advertised. Over time, it will form a value representation of credit and quality, and it will become popular in the society. Influence, and then improve the effectiveness of advertising.

2. Avoid breaking the law

avoid alleged infringement.The name of the clothing store should avoid violating the law.

The brand (the name of the trademark) is the basis of the word trademark of the product and an important part of the combination trademark of text and pictures. It can be said that it is closely related to the name of the store, so the name of the store must be serious.Specifically, it is necessary to abide by the regulations and meet the requirements.

First of all, it must comply with the relevant provisions of national laws.For example, it is prohibited to use the same or similar words as the names of countries and international organizations as trademarks, and it is prohibited to use ethnically discriminatory, exaggerated and deceptive words and phrases as store names.

Secondly, it must meet the requirements of taboo civilization, and cannot use those words and sentences that are vulgar, obscene and contrary to social morality as the brand of commodities.

3. Do not use polyphonic words, resulting in ambiguity
Using polyphonic characters in naming names will bring great inconvenience to people's calls just like using uncommon characters, and the meaning itself is not clear enough.With polyphonic names, it is easier to feel confused when the name has two or more pronunciations.

4. Avoid bad intentions, violation of ethics, public order and good customs

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you have a whimsical idea and want to use "heroin" as a trademark so that consumers can name it to buy it.Then you may enter the Trademark Office with high spirits, but get out with disappointment.Because the word "heroin" has not only the same pronunciation but also the same word as drugs, which has obviously violated the principle of so-called good customs and habits.

5. Do not use partial words
Trademark names are for consumers to call, and the popularization of words should be taken into account. Unfortunately, some trademarks also have some very serious problems in naming words.

6. Avoid vague and nonsensical meanings

Obscure meaning means that the meaning is too profound for others to understand.It's like choosing an uncommon word. Although the meaning is good, no one understands it, and no matter how good the meaning is, it is meaningless.Then there is no meaningless name.

7. Taboo gas, unlucky word

(End of this chapter)