Run a profitable clothing store

Chapter 11 Site Selection Techniques Naming Techniques (4)
Unlucky meaning is a taboo in commercial naming.Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, no matter whether the subject is a person, an enterprise, or a commodity.

8. Avoid similarities

Avoid similarities in the name of the store. For example, if you choose a three-character brand, I will try to match the two characters with you, so as to confuse consumers.Your name is "Bo Mi", and I am "X Mi"; if you are "Yikang", I will be called "X Kang"; if you are "Seven Stars", then I will become "X Star".The above is still the same and similar methods of gentleness and elegance.

The Design and Skills of Personalized Store Logo

Both the store logo and the store name are elements that constitute a complete store sign system.The store logo refers to the part of the storefront signage system that can be identified but cannot be expressed in words. It can also be said to be a graphic mark of the storefront signage system.Distinctive store logos can create store cognition, store associations and consumers' store preferences, and then affect the quality of stores and customer store loyalty.

To design a distinctive store logo, you must do the following three things:

(1) From the perspective of customers, fully consider the positioning of the clothing market, brand, product, and audience.For example, whether consumers are young or middle-aged and elderly.

(2) The store logo itself needs to have a very clear connotation, vivid image, easy to identify, able to catch the attention of consumers at first glance, and at the same time make consumers realize that "this is a clothing store".Novel store logos can stimulate consumers' appreciation and curiosity, and thus have the desire to enter the store.

(3) Unique style.The distinctive store logo design can make consumers remember it at the first time, and retain the impression of this store logo for a long time.The unique way to test store logos is to put the tested store logos and competing store logos together so that consumers can identify them.The less time consumers spend interested in a logo, the more unique it will be.

According to information, in the ancient Roman town of Pound, about 2000 years ago, a pot handle was painted on the outer wall with colored materials, indicating that it was a teahouse. The most is the oil room, the painted stone mill is the bakery and so on.It can be seen that people have realized the importance of the role of shop signs a long time ago.

When designing a clothing store logo, it is very important to give certain graphics a special meaning.Because the store logo is a "visual language", it transmits certain information to consumers through certain patterns and colors, so as to achieve the purpose of identifying the store and promoting sales.

Five tips for designing clothing store logos:

In order to design a unique store logo for your clothing store, in order to attract more customers.So what principles should be paid attention to when designing a store logo?

1. Concise and eye-catching

The store logo is not only a display for store identification, but also a means to improve store popularity.The pattern and name of the store logo should be concise and eye-catching, easy to recognize, easy to understand and remember.At the same time, it is also required that the design style is distinctive and novel, so that the logo has a unique appearance and a surprising visual effect, so as to appeal to consumers, and bring customers a pleasing feeling through aesthetic patterns.

On the contrary, there are many small shops that are too chaotic in the design of the store logo, with complicated and tortuous lines, dazzling and pointless, which is very unfavorable for its logo function.Therefore, when designing a clothing store logo, it is necessary to correctly implement the principle of simplicity and clarity, and skillfully combine points, lines, planes, bodies and colors to achieve the desired effect.

2. Distinctive personality

The store logo is used to express the unique personality of the store, and it is also used as a unique mark to allow consumers to recognize its unique quality, style and business philosophy.Therefore, the design must be ingenious, so that the logo is full of characteristics and distinctive personality, and gives consumers a fascinating visual effect.

3. Accurate match
Accurate conformity means that the implication of the store logo must be accurate, and the store name and logo must be consistent.The clothing store logo should be subtly endowed with meaning, vividly hinted, and thought-provoking. Only in this way can the expected effect be achieved.

4. Beautiful balance
Elegant and balanced means that the shape of the store logo must conform to the aesthetic principles, and attention should be paid to the balance of the shape, so that the graphics give people a sense of overall beauty and strength, and maintain a visual balance.In addition, modeling is done in terms of line, shape, and size, so that the graphics can have both dynamic and static beauty.

5. Follow the trend
In order to be well-known and trusted by consumers, the store logo must be used for a long time and publicized for a long time, so as to take root in the minds of consumers.But it must also be continuously improved to adapt to the dynamic changes in the market environment.Some signs have been used for too long and can no longer keep up with the pace of the times, and their role will be greatly reduced.For example, the moon logo of Kao Corporation in Japan has evolved continuously with the rotation of the great wheel of the times.Since its establishment in 1890, there have been 7 major changes.The signs of these 7 changes show that Kao Company is quite insightful in grasping the trend of the times, and it also reflects the company's entrepreneurial spirit of continuous innovation and progress.

The choice of signboard and its skills

The signboard is the most direct publicity tool for the store.The signboard should be large and eye-catching to make it highly recognizable, so that people passing by can see it from a distance.Signboards should be illuminated at night.It is necessary to experiment with observing from all directions of the store and at night to see if the design of the signboard can achieve the purpose of attracting attention.

Common signboards can be roughly divided into the following types. It is very important to choose a signboard that suits the style of your clothing store.

1. Vertical signboard

A vertical signboard is a signboard with a store name erected on or in front of a store.Upright signboards can be designed in various shapes, including vertical rectangles, horizontal rectangles, oblong and tetrahedral shapes.In order to increase visibility, the name of the store should be designed on both sides of the signboard or on the four sides of the tetrahedron.This kind of signboard can attract customers more than the signboard pasted on the door and in front of the door.

An exquisite signboard can embellish the store.Setting up a vertical signboard at the entrance of the store can increase the visibility of the store name and leave a good impression on consumers or passers-by.At the same time, it is not limited by space like the signboard on the door, and beautiful patterns can be designed on the upright signboard.

2. Shaped signboard
The shape here mainly refers to the typical shape of characters or animals, and the signs made with them are called shape signs.This kind of signboard is more interesting and can show a lively clothing store style and attract people.Characters and animal signs are set up at the entrance of the store, which obviously enlivens the atmosphere of the store and adds to the interest of the store, such as the "stewardess shape" of the civil aviation ticket office.At the same time, the name and characteristics of the store can be listed on the signboard.The shapes of characters and animals should clearly reflect the business style of the store, so that people can see what type of store is in front of them from a distance.

3. Neon and fluorescent signboards
At night, neon and fluorescent signboards can make the store bright and eye-catching, increasing the visibility of the store at night.This kind of lighting can enliven the atmosphere and be more attractive than the static static lighting.At the same time, these signs can create a lively and cheerful atmosphere, bringing an eye-catching effect to the clothing store itself.Neon and fluorescent signage should be novel and unique in design, and they can be designed in various shapes and colors.The subtly changing and flickering of lights can produce a dynamic effect.

4. Hanging signboard

This is the sign hanging in front of the store.The hanging signboard is hung high and prominent, so it is difficult for passers-by to ignore such a clothing store.And generally, the shop name is printed on both sides, so that passers-by on both sides can see the signboard from a distance.It is also a common type of shop sign.

Four techniques for signboard design:
The function of the signboard is to highlight the name of the store, which is convenient for consumers to identify, and at the same time, it can reflect the personality of the clothing store.Its content should include the store name and format.The design should be unique, different from the adjacent shops, and adapt to the surrounding environment; in addition, the use of high-quality and durable materials should also be considered.It can be seen that the design of signboards is not an easy task, and it is also exquisite.The following signboard design tips cannot be ignored.

1. The content is accurate
Signboards are a form of conveying information to customers, not only the pursuit of artistic beauty, but more importantly, the accuracy of the content, such as "this is a clothing store" and "what kind of clothing store is this".The content of the shop signboard is the core part of the design, mainly including the shop name and shop logo (shop logo).Whether it is the store name or the store logo, it is to distinguish it from other stores. Avoiding repetition and similarity is the most basic requirement.Also, pay attention to aesthetics and impact.

2. Reasonable color matching
Generally speaking, the use of color should be coordinated, and at the same time, it should have strong penetrating power.The reason why traffic lights use red, green, and yellow is because these three colors have the strongest penetrating power and can be seen from a long distance.Therefore, it is also used a lot in supermarket signs.The signboard of Wufu clothing store in Beijing is red, green and white, the Mingzhu shopping mall is red, yellow and blue, and the French Carrefour is mainly red and blue.Of course, while the colors are eye-catching, people's visual preferences must not be ignored.Therefore, the color matching must be reasonable and can produce a sense of beauty.

3. Precise material selection
The choice of signboard materials for clothing stores is also worthy of attention, not only its durability, pollution resistance, but also its texture must be considered.Various materials have obvious advantages and disadvantages, and can be selected according to the actual situation.The available materials for the base include wood, cement, tiles, marble and metal materials, and the words and graphics on the signboard can be made of copper, porcelain and plastic.

4. Placed properly
After the signboard has been carefully designed, it must be properly placed to produce the desired effect.The placement we are talking about here is actually a matter of choosing the location of a clothing store signboard. Sometimes the selected location will determine the size of the signboard design.The position of the store's signboard can be placed in the following forms: horizontal roof type, that is, a rectangular signboard is set up horizontally on the top of the store; advertising tower type, that is, a columnar signboard is set up on the top of the store; Strip signboard; protruding type, that is, a signboard without a wall is placed in the outer corner of the store.Each store should choose a specific resettlement method according to its own actual situation.

In addition, the placement of signs should also pay attention to the viewpoint and angle of view.Generally speaking, the vertical distance from the eyes to the ground is 1.5 meters. With this viewpoint as the center, the range of 25°-30° up and down is the easily visible position of the signboard.For example, if the distance between the signboard and the eye point of view is 10 meters, then the height of about 25 meters from the ground is the best position.

(End of this chapter)